Writing News Releases for Instant Media Pick: What to do

If you closely look at some PR companies in Delhi, you’ll notice that each follows a different set of PR strategies to gain positive publicity for their clients. Where many will try to develop well-researched and authentic to highlight the expertise of a brand representative, a majority of PR firms in Delhi rely on the dissemination of press releases in order to draw the spotlight on a brand’s initiatives and establish its good reputation in the market.

As a result, journalists receive over fifty news releases a day from diverse PR companies in Delhi. Obviously, journalists do not have sufficient time to thoroughly read each and every news release shared. And, because the focus of the journalists is always on the quality of an article or release, they are quite selective which release to pick and which to reject.  A 2014 study also underscores the fact that nearly 70% of journalists spend as less than a minute in reading a news release while the remaining spend five minutes on an average. This means PR companies in Delhi must be having a tough time getting a release published in an esteemed newspaper or magazine.

Well, the key to successfully complete this herculean task is to prepare a publish-perfect news release that gains instant approval from journalists in a matter of seconds while gaining massive traction from media and the brand’s target audience. How PR companies in Delhi can impressively draft the news release? Let’s discuss it:

Limit the length of the release, not the substance

There are many PR companies in Delhi, especially startups, which have this misconception that lengthy news releases are worthy to publish because that fascinates clients as well as journalists. The journalists prefer brief and crispy releases with as less as 200-300 words, though it is tough to say the same thing for the clients. A short release is easily finished reading by the journalists and they accordingly judge the quality and authenticity of it quickly.

Always check for A.R.T

Besides keeping the word count at a minimum, Public Relation firms in Delhi should also determine the content quality of their release through A.R.T or average reading time. Many a time, the reader might take four minutes to read a release comprised of 250 words because of the heavy usage of complex words and sentences. As a writer, one might count on the words, pages, and composition of the piece, the reader depends on a single metric: reading time and easiness. So, PR companies in Delhi should definitely aim for one-minute read.

Top 3 ways through which PR Agencies help your brand reach the masses

PR agencies are known to create and generate content that duly achieves the client’s brand awareness needs. In most cases, the power of both the traditional and new media channels is being utilized to protect, enhance and build the reputation of the clients. However, this is not the only thing they do, there is much more on their services list that can do wonders for enhancing the market visibility of the client. Here are few tips to give you an inside look at how PR agencies help the businesses in attracting the attention of investors and potential customers.

Rope in the investors with promising coverage

Investors are lucrative business people. Even though they claim to be on the lookout for new and innovative technologies, their primary concern always lies on the growth aspects. They won’t deny going for products and services that would help them keep the growth curve in the right direction. With marketing and advertising demanding huge budgets, few good clippings in prominent media channels through comparatively less budgeted but creatively formulated PR strategies will undoubtedly win the likes and interest of probable investors.

Boost the brand’s networking with PR team’s assistance

Expert PR professionals from top PR agencies in Delhi-NCR and around the world have a great hold of networking links in the respective industry they deal in. By attending and sometimes even organizing industry related events and get-together parties, they help the clients tap on their links and develop relationships with people from every side of the industry. While media professionals are usually the primary focus, a wide variety of other professional links including that with the manufacturers, retailers, buyers and distributors attend are also being utilized to boost the client brand’s overall market image.

Utilize the PR professional’s knowledge and expertise to stay innovative

Experienced PR specialists with creative insights can work wonders for the growth of the business as they have faced and strong in the best and the worst phases of the industry. Their presence can bring deep industry insight on the desk which will help in better formulating the plans for the brand’s growth and expansion.  The specialized PR professionals consider open and honest conversations with the managerial levels of the client’s business before starting up with their awareness and promotion strategies. The seasoned PR persons are communicating with industry leaders on a daily basis and thus, stay familiar with ongoing reports and trends.

Got your Public Image ruined? Here’s what you should do

From ages and ages, the scams and sandals continue to ruin the Public Image of the companies and organizations. Before the details of scams and scandals are stated clearly, the organizations often find their reputation being damaged bit by bit, thanks to social media. It has always been noticed that organizations regret their decision to not to go for PR services beforehand as soon as their adverse Public Image is projected. Well, talk to any of the PR experts in Delhi and you’ll be told how crucial it becomes for a business to hire a reliable PR company.

Anyways, if you’ve already been hard-hit by any defaming act, you’re probably too late to hire PR company. Or perhaps you are not! The best PR consultants in Delhi firmly believe that PR agencies follow a standard procedure to deal with every sort of PR crisis, even if you reach up to them at the last minute. All you have to do is share some crucial details and information with the PR team so that they can help you prevent strict legal actions or help you suffice the damage caused to you.

1.    Prepare the dossier pertaining to the incident:

Before you schedule another meeting with PR consultants in Delhi, you should ensure that you have prepared precise and complete dossier related to the event happened. State exactly what happened, when, and how. You should also honestly write how the organization came to know about it, what previous statements from the officials have already been released, and any other information of significance. And yes, be true with the PR Company in Delhi and stick to the facts.

2.    Gather necessary supporting documents:

Whatever you think would help your PR agency in Delhi to save the damaged Public Image and reputation. Sort out all the documents, data, statistics, photos, videos, and documents related to the crises. If you do not have it, it is best to build a team of analysts and researchers who will dig all such information about your organization and the crises.

3.    Develop a PR timeline:

Collaborating with your PR experts, you should mutually decide on a timeline as what information should be rolled out in media, when to make public appearances, etc. The right time is so very important when your brand reputation is at stake. Therefore, think about the sensitivity of time and occasion, identify the right opportunity, and leverage it to the best. Just because you are availing PR services in Delhi, you should not hurry about calling media or respond to the derogatory comments on social media. Remember, the wise decisions are always made in peace.

4.    Prepare press releases & call media:

This is the job of PR companies in Delhi, but you, as a spokesperson or the director of the organization have a major role to play here. When the press releases are being written and prepared, you must track what all words are being used, what information is being shared, and who is the apt target audience for it. During the times of PR crises, the most obvious mistake a business can do is to carelessly pass on not-so-apt information to the ones they should not have. Therefore, review and edit it if you feel this may create further problems for you. When all is set right, you are good to go with a media conference. Be courageous, call media, and do your best!

Why Startups need to make early investments in PR services?

Getting Public Relations (PR) done for their businesses is preferably the last task that the startup owners have on their bucket list. In those tough, early days of the business, it’s all about products or services, employee/customer acquisition and managing the HR & sales department lies on the entrepreneur's head. So, why communication & PR activities are undervalued in the startup environment? This is because many of the startups rely on the old funnel marketing approach and believe every lead, online advertisement and campaign are for more revenue generation. This would only lead to a few benefits but an early investment in communication and PR could result in a plethora of opportunities for the company to utilize even in the long run. 

Following are the advantages of having communication services from PR agencies:

Expert PR professionals help in shaping the brand story

Most of the startups prefer a Band-aid approach to leverage their communication with customers and emphasize in recreating and reinventing their website, investor pitches and other marketing collateral from time to time. But, it isn’t of much help to match the market competition. To make a mark, it’s essential to know the taste of the audience and having communication with them accordingly. For this, PR firms in India and around the world connect their clients with media. Once a startup gets to interact with the media, it should better know the needs & demands of the target audience which will further help the brand in building relationships with all stakeholders, especially customers. Media pitching and published stories can prove to be a communication goldmine for the startups which can significantly bring the brand closer to its prospects. The expert PR team ensures that the brand story is tailored as per the target audience’s interests and ethos.

The media coverage serves as the best testimonials

A good brand can’t survive on self-promotion alone, it needs other credible sources to tell the stories with authentic endorsements. The main purpose of the PR experts in getting media coverage isn’t only about sales, but about ensuring that the brand awareness and image is created. The strong media presence of a startup arranged by its PR agency leads to instant brand recall and interest from top talent in the industry. Valuable media coverage gained from trusted medium and platforms could inspire a great number of customers to follow you.

Media gives your startup an edge over the competition

Media validate the authenticity and reliability of brands before featuring them in their stories only to ensure that no fraudulence or suspicions are involved. While making a choice of startup businesses to highlight or articles to publish, media firms are validating the startup's ideas and indirectly endorsing them. If your brand’s name isn’t in the news, and your competitors are, then you are certainly way behind and need to wake up before it’s too late. Simply doing SEO won’t help your startup’s website won’t help you to rank up on google results for long but some authentic media links will ensure the same. Be it investors or the customers will themselves show interest in your startup once the PR pitches of your business get space in the related media space. Even a small interview and quote on latest technologies related to your business in a good publication or channel can deliver a timely push to your brand over the competition.

4 quick and easy metrics to measure the success of PR campaigns

For many years, the word measurement would send shivers to the Public Relations (PR) & communication professionals. However, things have been extremely changing in the last few years and there has been a growing demand for strategic value communication and ever growing demands for budget justification needing to be linked to business impact. A good measurement scale as a whole includes adequate process, methodology, standards and clear taxonomy of the industry. In case a PR agency in Delhi, NCR or in any part of the world is showing low interest in adoption of a clear measurement framework this means that the PR outputs as discussed don’t hold the guarantee of being delivered. The following ways will help the PR professionals to adequately measure the PR campaigns’ effectiveness:

1.    Domain Authority

At least once or twice in a month, the client domain’s website gets update by Moz and if the content publishing trend is consistent on it slow but steady increase can be easily delivered each month. As the professional course of working on the client’s website increases also increases the rate with which the targeted audience is coming up on the website and preferring the client’s products & services. On an average the constant domain tracking and content delivery can provide about six points per year—or half a point rise every month.

2.    Visitors from owned and earned media

The website visitors are never tapped on from one place, they are arriving on the website from numerous sources both owned and earned mediums. While discussing on the cost of the plans mentioning the clear list of the owned and earned contributed content pieces helps in better negotiations and dealings. Keeping a close track of the media placement links backed to the website will help you in getting on these numbers right.

3.    Count of Email addresses

If the published content is doing its job then a steady stream of email addresses are there for you. If you are getting click-through to your site, but those visitors aren’t signing up for your email list in exchange for a lead magnet then it’s time for the PR professionals to rethink their target media list. No matter how popular the media outlet, if it’s not driving qualified traffic to your site; it’s not a good fit.

4.    Search Engine Optimization (SEO)

The Google results as per the primary keywords need to be kept in check at least quarterly, and the content maps are to be adjusted accordingly. But this tracking should be done only through the incognito window as it will provide more accurate reflection of how a prospective customer might see the client in google results. If the tracking is done through regular window then the search results might get affected by the personal search results of the professional.

Unwritten Rules for Every PR Professional Working in PR Firms in Delhi

Having been in the industry for quite a long time, nearly half of PR consultants in Delhi admit the fact that skillful in preparing content does not mean you are competitive at targeting it. True that we can be just brilliant in writing content, but targeting it to the right audience using the right channels is just too much to boast for. All those working in PR companies in India are maestros in networking and persuasion. They are quite good observers also who easily understand the body language of their counterparts and accordingly deal with them. For example, they know when a client is sitting in a relaxed posture, he might not be very worried or very much into the business proposal. PR agencies in Delhi enjoy a widespread network of media journalists and clients. So when they know what favor they need, they persuasively seek it from the concerned person.

But for all those who have just kick-started their careers as PR professionals, the handy-dandy list of some tips and advice below should be of good use.

1.    Understand your role in the company

Working in one of the PR agencies in Delhi, you never get the authority to sign a letter or media invite. It’s only the CEO or the president of your organization who can sign such official documents. Therefore, always be humble during the meetings with clients, and seek your senior’s approval before taking any step of importance.

2.    Turn the light of intellect on

Thumb rule of an easy survival in communication industry—bring your brain to work and use your networks. Be it PR companies in Delhi or the individuals offering PR management services in Delhi, there lies a great potential within them to alter an organization’s public image for good and bad. All this depends on the extent of power and knowledge of the people doing PR. It’s just that you should know when to use what and how.

3.    Converse with people

The job of a PR professional is to open the doors for the organizations to reach their target people, to allow them to speak with them, and guiding them the way to understand them. And for this, you should give equal attention to making phone calls to the right people as you do to copywriting and content. The more you’ll be able to understand them on calls and meetings, the better you will be able to create content for them.

4.    Mind your approach

Diplomacy and politics exist everywhere, and so must be in your organization. It does not mean you also have to be a part of the herd. You should always stick to the institutionalized office protocols and professional ethics at work. One wrong word for addressing potential clients or approach for taking the deal can prove to be vulnerable to your career. Therefore, try to always control your mouth and mind your approach.

Why should PR professionals master the Art of Persuasion?

A successful PR campaign heavily relies on the mutual communication between the business brand and its target audience. If both are able to communicate well, foster a good opinion of each other and most importantly, trust each other— the job of a PR practitioner is done exceptionally well and right. So, what does a Public Relations (PR) person do? Call him an information provider or a partisan; he paints a picture of an organization with loyalty and builds good relationships with the customers.

The Art of Persuasion

But, every relationship sprouts from the mutual likeness and persuasion between the two parties. The more each party is benefitted, the stronger becomes the relationship between them. In the case of Public Relations, a PR company hands out an interesting story for his client that could be an organization or an individual, to the journalists. The interesting story can be an article, a press release, product announcement or any vital information which would help to create a positive public opinion for the client. And, the client returns the favors through the ample payment. But, this relationship of mutual understanding or favor is heavily based on the art of persuasion. That’s why PR professionals in Delhi consider that everyone PR practitioner should learn the art of persuasion because not only the clients are to be persuaded, the journalists and publications should also be convinced.

How to Master the Art

In many PR companies in Delhi, the PR newbies are given the specialized training in persuasion. In the training, they are taught how to look for PR opportunity, how to explore the common interests of the clients, and how to find a loophole and propose the solutions. Psychologically, whenever one finds the things interest others, a talk or opinion on common interests is initiated and trust is fostered.

The characteristics of a PR expert include attentive listening skills, confident eye contact, and good posture. He should be attentive to the thought processes of others. Always be curious in exploring more around him to ignite new ideas and solutions. He has to be artistic in his profession so that he can see the challenges and problems from a different perspective. All these things end up nourishing our persuasion skills.

During the meetings with PR clients or journalists, the PR professionals must be skilled at underscoring their credentials, qualifications, experience, and networking. The certified PR agencies in Delhi always establish their authority by the means of their credentials. Whenever we depict our qualifications in fixed numbers or figures, the standard of the endorsements automatically upgrades. Every PR client or a media journalist would want to finalize a deal when they know that the PR practitioner is the best in his field and amazing at his job.

PR companies in Delhi are observed focusing more on their social presence. A PR professional working at such PR agencies in Delhi has to double-ensure that the brand they represent is not only effective in driving results but is also ethical. And, billboards, social media, pamphlets, magazines are all such means to emphasize the company’s credibility and ethics.

The Art of Persuasion does not simply refer to the principles used in achieving the success. The persuasion is not only limited to the oral or written communication or presentation. It stretches up to the authenticity and integrity of the firm. Unlike marketing, PR is all about establishing the long-lasting relationship with clients, media, and the consumers.

Creativity is the must-have ingredient of successful PR Campaigns

Public relations (PR) is  a marketing tool managing and optimizing all activities related to media relations, crisis management, corporate affairs, events, social media, SEO, CSR, etc. But despite of providing the clients with one-stop solution for all their online and offline PR requirements PR professionals haven’t been praised enough for their creativity in the marketing world. They are not just planting stories here and there vaguely, instead take very calculative steps and only pitch stories in the media portals which can get the best of client’s visibility within the given piece of time. Creativity in PR is about creating a story that touches the heart and soul of the readers and stays in their mind even in the long run. In the contemporary times, PR tools are not just concerned about providing media releases, conferences and events but also include the creativity to raise attention and engage in more target groups and stake holders.

Creativity is the must-have ingredient of the PR business. If looked at the concept of creativity, it usually holds different meanings for different people. Used in every organization and industry as a tool for enhancement of work, creativity holds a preconception with most of the people looking out for PR services in Delhi and around the world. The preconception is that creativity in PR is only required for the promotional side of the business. But, instead the reality is that creativity plays a vital role throughout the PR process. Be it product launches, events, announcements, promotional activities or any other related activities can all make a greater appeal to the media and the target audiences when worked on with a degree of creative thought.

Along with the aforementioned activities, creative thoughts are also crucial for strategy development, internal communication, client and media relationships and crisis management. At every stage of a PR professional’s career they musts be savvy for information and knowledge, to deliver the clients with creativity that do wonders for their business.  Only those PR experts are good for a business that always carry the unsatisfied hunger to deliver more successful results to their clients. There is no limit to being creative; the key to success is just to make sure that the creative thoughts are used in a right way. The correct usage of the creativity in PR campaign can take the client’s reputation to great heights or can bring it to shambles if the usage goes wrong.

What should you share on social media for a wider reach of your brand?

Social media is taking the market competition to all new level with more and more brands diving straight in for tapping on the potential customers. Business brands are trying every hook and crook method to promote themselves as the reliable service provider to attract a million customers through social media networking. For this, they remain perplexed by what kind of posts and content should they share with their target audience. Where one post hits a thousand likes, another one can’t even make it up to 100 likes.

Just like professional social media companies in Delhi, brands have started building in-house teams of social media experts who extensively research the target audience and accordingly tailor a winning social media strategy. Some excel at the competition and a few fail at this because building a big and strong community of loyal audience and customers is a Herculean task. Ask any professional offering social media services in Delhi, and find the ever-changing interests and unpredictable behavior of the target audience. In such a case, what content should brands focus on sharing with the social media audience? Here are a few tidbits of information collected from social media experts in Delhi.

Non-branded content work wonders

Sharing branded content every time won’t suit the taste of your audience. Today, social media users are seen more inclined towards authentic and non-branded content. Snapshots of your fun team activity on Saturdays with some quirky captions may interest your audience. If going out for a meeting snaps a photo and tweet! Working on an important and challenging project? Tweet it!

Confidence is the Holy Grail

You don’t necessarily need to share posts concerning your services and expertise. Off-topic content and opinions bring authenticity to your profile and create an understanding with your followers. Stop hesitating to share your correct opinion on something controversial. You should create a responsible brand which you really are. This brings you closer to your followers.

Reciprocity never lets you down

Social media networking is all about engagement. If you are focused only on your brand and determined only to voice your brand instead of listening to others, chances would be rare to get success. The experts working in big social media companies in Delhi always suggest helping other people grow their social media visibility and appreciate their efforts. You should often praise the work of others by sharing or commenting on their posts. Don’t be afraid to praise your competitors’ work. As the law of reciprocity goes, you will get the same back in return. When your competitors and followers see you are engaging and empathetic instead of being entirely self-centric, they will find you interesting and engaging brand worth following.

Rules which help Startups in taking PR Services

Once you are ready with the product and you are all set to announce your brand's name in the market then you are left with two options either do it all on your own or work with a PR agency, because you are the one who is responsible to decide the best way to get the maximum value.

Observations have discovered that every 91 out of 100 startups fail to foster a strong public and media relation which eventually leads to the early downfall. Many startups rely on digital advertising and marketing campaign because they don’t really understand the importance of public relations. PR can have a significant impact on building image, awareness, and understanding of a company or a brand.

Al Reis, author of ‘The 22 Immutable Laws of Branding’, talks about the anomalous position in marketing that Public Relations hold for building a quintessential brand.  He believes that earned publicity creates an honest brand image than advertising. What general public states about your brand and business is a big matter of concern than what you state about yourself through advertising.

Subsequently, what companies truly require now could be a solid brand presence along with the sale deals. For this, a lot of startups club, public relations and other marketing techniques altogether assist to earn status and generate great revenue.

You may opt for professional PR services or can take up the charge to manage public relations on your own. In the latter case, following tips will surely assist you for a great deal:

•    Prepare content for coverage

Be it a press release, article or a startup story, it should convey the details and justify the purpose of business’s existence and the passion of its workforce.  It is important to understand the pain of your customers and decipher how your products are going to help them. Write it all with passion, can also write content on the social media topics that they care about. And then, you may proceed to pitch the journalists for covering your story. Use tools and software to connect to the right journalists.

•    Create a media list

When you are done with the content for release, it’s time to look for the right media influencers and journalists for earning the coverage. Get the contact details of the journalists, read their writing, identify their interest areas and proficiency and organize them comprehensively in a list. On the basis of the context, you can approach a journalist for coverage with a creative and appealing pitch.

•    Pitch the right way

It is important to know who you are pitching. You need to put effort, but unfortunately, most pitches are done blindly, with zero research. So, read cautiously what your target recently wrote and make sure to include a little detail relating to that, as it helps to build a relationship immediately. It takes just a few minutes to get acquainted with your target’s earlier work, and it significantly increases the chance of them not only reading your pitch but also actually responding. 

•    Foster relations with public

It is crucial to start engaging and interacting with Media a little early and understand journalists’ needs, what they write about and should respect the deadlines but don’t waste their time. Don’t approach them suddenly saying, “I have a fresh story which will intrigue your audience or can you please cover my launch event because it was amazing?” Such poor approach will leave journalist with a not-so-good impression. Therefore, it’s important that you maintain rapport and not just be coverage-centric.

To get exposure and coverage, make sure that you work hard on all of the above strategies.

Do Indian tech startups need to hire a PR Agency?

The boiling up of Indian tech start-up scene in the recent years has provided tech journalists with a feast of stories, scandals, and gossips. A survey conducted by Innoven Capital revealed that about 65 per cent startups in India are concentrated to the technology niche only. The report pointed out that from the unstoppable growth in smartphone users to the rising number of incubators companies with venture capitalist funding are aiming to raise a median of USD 12.5 million in 2017. And, being a tech journalist, it is a fascinating time to watch this amazing period unfold.

But, in reality, are these start-ups able actually to engage with the media effectively? Do they really need a Public Relation (PR) Agency or are they able to their PR on their own? Let’s have a look at what the Indian tech start-up scene is when dealing media with and without an external PR Agency.

Start-ups in India are generally doing well with marketing themselves to the target audience, but when aiming for media coverage, they usually fail or are not able to get the desired coverage. This all happens all because of two reasons- either you were not showing behaving in the right manner with the journalist or the journalist is avoiding your story as it is not that good enough among the crowd of other tech start-up stories. They can’t understand why- especially since they’ve given in their best possible efforts in creating what they are a unique and next big thing in the market. But they need to understand being part of the company they might think every single piece of information about the company is newsworthy, but from journalist’s point of view, it might not have that essence to be called a news story.

It’s not the idea that is creating a problem but instead, it is the way of presenting that idea through the content in front of media that is a matter of concern. To be better able to reach the media professionals it is only the external PR Companies, especially the PR Companies in Delhi that can help the tech start-ups groom up their content making it suitable for publications. So, instead of denying the appointment of a specialized PR Agency of Delhi, make it a point to hire them and share every minute modification or detail about your business with them to better create an impactful story to be broadcast in media.    

While working with the PR Agencies, whether using the digital PR tools or the digital ones it is the patience that needs to be there while working with them, at least for a startup it’s a necessity. You are no one in the market; they are aiming to give you the name and fame to make a competitive stand in the market, so give them appropriate time to do their work. Startups need to understand that hurrying up for results when working with PR Companies will get them nothing but some unsatisfactory coverages. If not more at least give them a time of two –three months to reflect on their results. Anything less than this much time will not be beneficial as it is the period when the agency is getting familiar with your company, and its way of working.  

If you are an entrepreneur, especially the one with a tech start-up make it a point not to ignore the value of PR Agency because closing down of business due to insufficient market visibility will cause you huge loss as you have a much more expensive operating business than others. And, if you are one located in Delhi, don’t forget to hire and get your hands on some of the best services provided by PR consultants in Delhi. Always remember these expert PR professionals have in the magic that can make your story shine in publications.

Components of a Successful Public Relations Strategy

Public relations strategy involve the way one communicates inside and outside their organization, events they plan, way in which they need to involve in the community and also the way in which the crisis needs to be managed.  On an overall scale, we can say that PR strategy adopted by PR firms is mainly concerned with the way and style in which the media are portraying their client or his/her business. To help you better understand what all is included in PR strategy adopted mainly by PR companies in Delhi; we have outlined each piece along with its importance in creating your brand’s image:

        Corporate Communications

How businesses communicate with each other, both internally and externally, create its own voice called corporate communications.  Whether a startup or a seasoned business firm, you need to know that corporate communications strategy is the backbone of the overall public relations strategy adopted by PR professionals working in PR consultants in Delhi. It uses the brand’s voice to express important messages to the audience in a way that they are able to understand.

        Media Relations

Media relations refer to the relationship shared by an organization with the press. In order to be successful, you need to have a great relationship with the correct contact person from the relevant news outlets to ensure that business gets well portrayed in the eyes of the target audience. And, this is when the traditional and digital PR services provided by PR agencies in Delhi come handy in creating a symbiotic relationship between the press and businesses.

        Community Relations

Whether you or your business both are part of a community and it’s the good community relations only which establishes your business’ presence and the perceptions of others in the mind of the target audience. PR firms in Delhi are available in many ways with which your business can get involved in the community.

        Crisis Management

The way you handle a crisis or any other unexpected situation can make or break your business. Having a PR agency in Delhi, all prepped up with crisis management plan in place allows your business to operate as normally as possible even if the toughest crisis lands down on your shoulder.  The PR professionals are very much trained and aware of handling these situations and preserving the brand’s hard earned reputation in the market. 

Public Relations involves many activities and strategies that combine up to build a positive image of the business in the eyes of the target audience. Having a plan in place can keep these efforts organized and create the image you want for your business.

HOW PR BENEFITS THE SMALL BUSINESSES?

Every firm/ organisation or business wants to grow in their respective industries with a customer base larger than the previous year. But being a small player thinking of pitching oneself above the larger competitors with advertising seems completely unrealistic. Still, there’s an option that can bring even the small players into the limelight. Public Relations (PR) is the best cost effective alternatives for those who want to raise their company profile in the industry without flushing much. Even proprietor and small companies should have a PR firm from among the many PR companies in Delhi to ensure growth in their audience reach and financial status.

Activities of PR companies in Delhi vary from getting the coverage in newspapers and magazines through traditional PR tools to writing blogs and replying customer’s queries online with the help of digital PR tools.  So in short at its core, PR is a low-cost promotional activity having the potential of creating great impact.

Here is a list of benefits a PR company can provide to the small business players

·         Raise your profile in the media – By making contacts with the local or trade press and sending them your news, PR Consultants in Delhi will raise your profile as an expert in your field in that particular region. Other than that, editorial coverage always creates more impact than the expensive modes of advertising; people trust third-party endorsements more than something they know a newspaper has been paid to print.

·         Tell your story – By promoting your story on websites, social media platforms and newsletters, digital PR tools used by PR agencies in Delhi allows you to sell yourself in your own words. If there’s something, you think your customers would love to know, PR professionals give you the opportunity to share it unedited.

·         Reach new customers – Packing your website with interesting informational stuff and quotes and creating an impactful presence on social media, PR companies of Delhi make sure that new customers hear about you through their friends and known people that have shared, liked or commented on your content.

·         Increase visibility on Google – By keeping your website up-to-date, sharing your content on social media and by creating powerful Search Engine Optimisation (SEO) articles, PR helps you in rising the Google’s search rankings.

·         Connect with existing customers – This is the time when everyone has the internet in their pocket. Smartphones have provided them instant access to the brands through their websites and social media. PR agencies in Delhi use this as an opportunity to use digital PR tools which in turn help you in staying connected with your customers, get their feedback and encourage repeat business.

Why it’s necessary to hire a PR firm?

Most of the potential clients coming into the offices of the Public Relations (PR) companies in Delhi tend to act as their own publicist after making some copious notes from information in the form of articles and blogs available online. With due respect, all these clients need to understand that they can’t represent themselves and even if they do they will fail badly as a publicist. Professionals and experts working in the PR companies in Delhi know exactly what is going to be picked and what not. For a story to make an impact either with traditional PR or with digital PR, it needs to have- a great story, insight about ongoing trends and great taste knowledge about the target audience. Here are the five reasons one can’t do their PR on their own:

Rejection- Clients don’t really know a number of rejections that come before getting a story pitched in a single publication. With one single person doing the job of publicising it, the rejections can lead to huge numbers.  But with some people pitching numerous media persons and publications, the chances of getting media visibility are very high. You might take the rejections personally, but a good PR firm instead of doing so opts to mend and reframe the action-plan to get the best possible media outlet to place the story.

Writing Skills- A successful PR doesn’t just require the skills to publicise the events but also requires a good hand at writing etiquettes. Be it the online media or the traditional one journalist respect the content that is short, concise, to-the-point with well-phrased sentences and relevant pitches. No one in the lifestyle publications will pick the story if it is written in way too formal or serious form.

Social Media Fails- There might be certain theories claiming that simple word of mouth can easily turn a small idea into a phenomenon on social media. But unfortunately, it’s not true at all. Only good PR professionals working in the best PR Cosultants in Delhi can help you in drafting an impactful social media content that would instantly become a rage on these outlets. Each day billions of messages are flushed on these social media outlets and without the help of a good PR firm one won’t be able to judge which platform is best suited for their campaign.

Contacts- Contacts with media persons, bloggers, editors, producers and other influencers in the media industry are worth their weight in gold. Doing a number of interviews, presenting hundreds of statistics and articles will not get media coverage’s because most journalists go with the coverage’s that come from their contacts. That’s why PR firm is hired so that using their contacts you can get the necessary media coverage. 

Getting the most out of PR internships

It’s that time of the year when students whether pass outs or still in their graduation period are running here and there looking for an internship in the best sort PR companies in Delhi. People tell them to get an internship for the experience but what they don’t tell is how to convert these internship opportunities as a chance of grabbing a good paying job in one of the top PR companies in Delhi. Here are a few steps that will help you in making the most out of your PR internships:

• Try to be available as much as you can

Interns with the right amount of enthusiasm and efficiency in their attitude are the ones who will be considered more eligible than the ones with overconfident or with under confident attitude. PR professionals work in a team, and while working at times, you need to volunteer for other tasks too with a smile because all this will get you the attention of the seniors which will eventually lead to seniors delegating more tasks to you giving you an opportunity to demonstrate your creative potential. Completing the tasks in a hurry will lead you nowhere but completing them with efficiency will surely guarantee your presence for the next job.

• Familiarize with the organization and staff properly

All know how tough it is to enter the industry, so better not be overexcited and instead try conversing with the other employees. But before conversing make sure you know the workings and different personalities with their level of works in the company. Most employees in PR consultants in Delhi appreciate feedbacks and suggestions but make sure to do so in a rather polite way. Different personalities have different approaches to follow so if once got rejected don’t insist for your suggestion again and again as it may irritate the seniors. PR involves long hours and high pressure of work, so it’s better to familiarize with the team thus making work more fun.

• Don’t let your focus deter

One of the key requirements for a good employee is that he/she is focused on their work and completes the work as desired by the team. Your focus on work is reflected in the questions you ask and suggestions you give so make sure to do relevant talks only. If your team has allocated you a fairly important task, then this indicates you have surely done something worth appreciating. So make sure you continue with the achievement regime because this is the stage where each step is being crucially monitored.

• Wear the positive look always

At times there are times during your internship when you might not be doing the most glamorous job, and in the beginning, it might be difficult without knowing anyone in the workplace. The key here is to stay positive and be a person who has a smile and not a grin all the time on his/her face. Keep it clear in mind your happy and optimistic approach is what will work wonders when the time comes for your seniors to assess your suitability for the long run.

3 Key trends that will affect the World of Public Relations

With technological advancement and digitisation at its pace, the world of many industries including that of Public Relations (PR) is changing rapidly. With this rapid pace of changes taking place here are the 3 main trends that will have an impact on PR professionals, especially those working in PR companies in Delhi:

 1. Convergence

There are changes happening all around the PR firms in Delhi. While traditional below the line agencies are providing the social media and digital services, creative agencies, on the other hand, have hired digital experts, creative folks and sponsorship strategists. In totality, PR companies in Delhi are indulging deeper into brand strategy as well as in offering new services such as creative, design; video and digital PR. Convergence of a variety of services is also a threat to PR firms. Because the more the company expands its service offerings, especially in technology, more are the chances of clients and potential clients moving in a conflicting space. PR consultants in Delhi need to handle this as the accountancy and legal practices have.

2. Video- the new star element in storytelling

PR professionals are the storytellers. They tell the target audience stories about their clients through selected media. However, as the way of how people consume media and stories have changed so has changed the pattern of storytelling in PR industry. Many recent reports and studies suggest that people watch at least one video every day and by 2020, 75% of mobile traffic will be video driven only. This leads to the fact that live videos are the trending topics racking up billions of views on Facebook, Instagram and other platforms. With such a high inclination towards video, it is obvious for the PR firms in Delhi to start using video and other visual tools- such as infographics, images and slideshows in their PR campaign.

3. Reputation is the key concern

Reputation management will gain its prominence as a PR service offered by PR companies in Delhi. The service has already been there, but in such a volatile and negative world, its importance is ever increasing. From media coverage to political changes to cyber-attacks to online reviews, businesses, governments, organisations and individuals will rely on PR professionals to build, protect and enhance their reputations. PR firms need to enhance and improve their skillset to provide deeper and more accurate reputation auditing, management and recovery services, in a coherent and sellable way.