Writing News Releases for Instant Media Pick: What to do

If you closely look at some PR companies in Delhi, you’ll notice that each follows a different set of PR strategies to gain positive publicity for their clients. Where many will try to develop well-researched and authentic to highlight the expertise of a brand representative, a majority of PR firms in Delhi rely on the dissemination of press releases in order to draw the spotlight on a brand’s initiatives and establish its good reputation in the market.

As a result, journalists receive over fifty news releases a day from diverse PR companies in Delhi. Obviously, journalists do not have sufficient time to thoroughly read each and every news release shared. And, because the focus of the journalists is always on the quality of an article or release, they are quite selective which release to pick and which to reject.  A 2014 study also underscores the fact that nearly 70% of journalists spend as less than a minute in reading a news release while the remaining spend five minutes on an average. This means PR companies in Delhi must be having a tough time getting a release published in an esteemed newspaper or magazine.

Well, the key to successfully complete this herculean task is to prepare a publish-perfect news release that gains instant approval from journalists in a matter of seconds while gaining massive traction from media and the brand’s target audience. How PR companies in Delhi can impressively draft the news release? Let’s discuss it:

Limit the length of the release, not the substance

There are many PR companies in Delhi, especially startups, which have this misconception that lengthy news releases are worthy to publish because that fascinates clients as well as journalists. The journalists prefer brief and crispy releases with as less as 200-300 words, though it is tough to say the same thing for the clients. A short release is easily finished reading by the journalists and they accordingly judge the quality and authenticity of it quickly.

Always check for A.R.T

Besides keeping the word count at a minimum, Public Relation firms in Delhi should also determine the content quality of their release through A.R.T or average reading time. Many a time, the reader might take four minutes to read a release comprised of 250 words because of the heavy usage of complex words and sentences. As a writer, one might count on the words, pages, and composition of the piece, the reader depends on a single metric: reading time and easiness. So, PR companies in Delhi should definitely aim for one-minute read.