Career scope in Digital Marketing

While surfing the internet, you come across various things like some cool and funny memes, sometimes useful sometimes irritating ads, some viral videos, some amazingly written blogs, mobile apps, etc. Do you ever wish of creating any of these? If your answer was in affirmative then congrats you have made your career choice, and that is Digital Marketing. The marketing world in the digital arena is itself a huge empire with many avenues hence; here we have listed a few career choices of the arena to make sure you don’t regret your decision once you’re on board.

A digital marketing manager or digital director – Considered as the head of the digital marketing department, this is the position one needs extreme experience for. To qualify for this position, it’s necessary for a professional to have an industry experience of at least 5-7 years. Your role will be to look after the overall marketing development, devising strategies that will drive more traffic, undertaking digital marketing campaigns, making improvements to the website and updating it regularly, etc.’

Social Media Executive and social media manager – Job in social media is definitely one of the coolest jobs. But don’t mistake it only for tweeting and facebooking. Other than these, the social media executives/managers are also required to keep track of the latest social media trends and plan strategies accordingly, co-ordinate with the content team and client servicing team on a regular basis, creating quality content or video, etc. Knowledge of all the social media platforms and a lot of creativity are a must for this job role.

Content Marketer - If you think that you can write better than what is already there on the web then you are perfect for this role. Responsibilities of a content marketer include creating content that has all the qualities of going viral, making sure that the content is promoted well through SEO, co-ordinating with other teams and incorporating their inputs in content, following content trends, etc. To get into content marketing, you will need an impeccable knowledge of English language along with a lot of creativity. Most of the PR companies in Delhi crave for good content people to join their team because the content is the most valuable part of a company’s page and their clients.

SEO Executive/Expert - A well-designed website will reap in almost no benefits if the company lacks with people promoting it and thus the company hires SEO executives who make sure that the company’s website is all over the web. SEO executives are responsible for getting traffic on the website and improving the Google rankings. They have to make sure that the content on the website is search friendly, conduct keyword research, research about SEO tools, build sitemaps and submit them, etc.

These are just a few career options in the field of Digital Marketing Company in Delhi. This career path is surely going to take you places if you show enough dedication and hard work.

Benefits of PR in the Education Sector

Be it the profitable ones or the non-profitable ones, the new ones or the well-established ones, a good public relations (PR) exposure is all a company in any field of expertise needs to create its credibility in the long run. The good PR strategies adopted by an organisation ensures successful implementation of policies and growth in the overall organisation.  This is the reason why the educational sector of the city is referring the big PR companies in Delhi for their extremely benefitting strategies and tactics.

Education is a wide sector in India with an enormous crowd of schools, colleges, universities, etc. With such severe competition, PR companies in Delhi have a crucial role to play in enhancing the image of these educational institutions and in increasing their awareness amongst the target audience.

In the present scenario, all educational organisations require public relations tactics be it the ones done with digital PR tools or with traditional PR tools, for their successful functioning, brand recognition, and promotion. With higher and specialised education becoming a trend nowadays, it’s the duty of the educational institutions to inform aspiring students about these courses. This is when PR firms in Delhi enter the arena to perform this extensively challenging job with ease and expertise. With the help of expert professionals working in PR firms in Delhi, educational institutes are able to increase their visibility.

People usually trust the PR consultants in Delhi more than any reputed advertising agency of the city as they are very well aware of the fact that the latter has been paid to glorify a client. But, on the other hand, the job of PR professionals working in PR agency in Delhi is to highlight the positives of their client, like the background of the institute, courses offered, achievements of its students and faculty, etc., without glorifying it much and presenting it in its genuine form only.

Organising events is one of the ways PR is done for any organisation, mainly the educational institutions as they offer scope for instant feedback and two-way communication as well. The various events that hold the potential to bring in publicity for an institute can be cultural events, donation drives, meetings, launches, sports events, etc. It is the duty of the assigned PR agency in Delhi to plan and execute the event and to disseminate the press release of the same to various media houses for coverage.

Nowadays, PR professionals are mainly digital PR tools for communication and circulation of positive information and policies about the institution. Among all the digital PR tools it is the social media that is mostly used to share various updates and activities related to the institution. Blogs, essays, SEO friendly articles, etc. are also used to garner in the good public image for the institution on various online platforms. 

Components of a Successful Public Relations Strategy

Public relations strategy involve the way one communicates inside and outside their organization, events they plan, way in which they need to involve in the community and also the way in which the crisis needs to be managed.  On an overall scale, we can say that PR strategy adopted by PR firms is mainly concerned with the way and style in which the media are portraying their client or his/her business. To help you better understand what all is included in PR strategy adopted mainly by PR companies in Delhi; we have outlined each piece along with its importance in creating your brand’s image:

        Corporate Communications

How businesses communicate with each other, both internally and externally, create its own voice called corporate communications.  Whether a startup or a seasoned business firm, you need to know that corporate communications strategy is the backbone of the overall public relations strategy adopted by PR professionals working in PR consultants in Delhi. It uses the brand’s voice to express important messages to the audience in a way that they are able to understand.

        Media Relations

Media relations refer to the relationship shared by an organization with the press. In order to be successful, you need to have a great relationship with the correct contact person from the relevant news outlets to ensure that business gets well portrayed in the eyes of the target audience. And, this is when the traditional and digital PR services provided by PR agencies in Delhi come handy in creating a symbiotic relationship between the press and businesses.

        Community Relations

Whether you or your business both are part of a community and it’s the good community relations only which establishes your business’ presence and the perceptions of others in the mind of the target audience. PR firms in Delhi are available in many ways with which your business can get involved in the community.

        Crisis Management

The way you handle a crisis or any other unexpected situation can make or break your business. Having a PR agency in Delhi, all prepped up with crisis management plan in place allows your business to operate as normally as possible even if the toughest crisis lands down on your shoulder.  The PR professionals are very much trained and aware of handling these situations and preserving the brand’s hard earned reputation in the market. 

Public Relations involves many activities and strategies that combine up to build a positive image of the business in the eyes of the target audience. Having a plan in place can keep these efforts organized and create the image you want for your business.

HOW PR BENEFITS THE SMALL BUSINESSES?

Every firm/ organisation or business wants to grow in their respective industries with a customer base larger than the previous year. But being a small player thinking of pitching oneself above the larger competitors with advertising seems completely unrealistic. Still, there’s an option that can bring even the small players into the limelight. Public Relations (PR) is the best cost effective alternatives for those who want to raise their company profile in the industry without flushing much. Even proprietor and small companies should have a PR firm from among the many PR companies in Delhi to ensure growth in their audience reach and financial status.

Activities of PR companies in Delhi vary from getting the coverage in newspapers and magazines through traditional PR tools to writing blogs and replying customer’s queries online with the help of digital PR tools.  So in short at its core, PR is a low-cost promotional activity having the potential of creating great impact.

Here is a list of benefits a PR company can provide to the small business players

·         Raise your profile in the media – By making contacts with the local or trade press and sending them your news, PR Consultants in Delhi will raise your profile as an expert in your field in that particular region. Other than that, editorial coverage always creates more impact than the expensive modes of advertising; people trust third-party endorsements more than something they know a newspaper has been paid to print.

·         Tell your story – By promoting your story on websites, social media platforms and newsletters, digital PR tools used by PR agencies in Delhi allows you to sell yourself in your own words. If there’s something, you think your customers would love to know, PR professionals give you the opportunity to share it unedited.

·         Reach new customers – Packing your website with interesting informational stuff and quotes and creating an impactful presence on social media, PR companies of Delhi make sure that new customers hear about you through their friends and known people that have shared, liked or commented on your content.

·         Increase visibility on Google – By keeping your website up-to-date, sharing your content on social media and by creating powerful Search Engine Optimisation (SEO) articles, PR helps you in rising the Google’s search rankings.

·         Connect with existing customers – This is the time when everyone has the internet in their pocket. Smartphones have provided them instant access to the brands through their websites and social media. PR agencies in Delhi use this as an opportunity to use digital PR tools which in turn help you in staying connected with your customers, get their feedback and encourage repeat business.

Top 4 most common PR Myths busted

One of the most undervalued and underutilised marketing tactics is public relations (PR). Most people don’t even know what exactly PR is. Professionals working in PR companies in Delhi usually have to face the questions like are you a journalist? Do you take interviews of celebrities or is your company a type of event management?”

Even some of the small business owners and startups are unaware about the working of PR due to some of the very common myths prevailing in the industry. In this article, we will debunk the top four most common PR myths and help you better understand the PR companies in Delhi.

Myth #1: PR equals to press releases

The press release is the must have and an important instrument in the PR toolkit — the method that PR agencies in Delhi continue to use to communicate their stories to media. But one thing to keep in mind is that press release can be an effective tool only when used properly.

The inexperienced PR agencies in Delhi mostly send their untargeted press release to every single media outlet that they can think of reaching, without drafting any real strategy or considering the journalist’s specific areas of interest. This way of working has made the press release a much less effective tool for PR professionals.

Instead of doing this spray and pray method go with a more effective way of using a pitch letter to deliver message/story idea to the media. A pitch letter is an email, which outlines the newsworthy story behind the news.

Myth #2: Effective PR can replace the efforts of a sales team

PR is not at all equals to sales. Instead, this marketing function is used to generate brand awareness and credibility of the company. This in turn helps the sales team in approaching the potential vendors as they are already familiar with your company. With PR professionals dedicatedly working on your campaign all the cold leads will turn into warm leads, resulting in a drastic increase in the sales team’s efficacy over time.

Myth #3: Using PR, my company will become famous overnight

Building a brand and creating awareness in a customer’s mind is not a thing that will happen overnight. With a huge number of PR campaigns happening in the city, PR Consultants in Delhi expect to start seeing media placements at approximately three months into the campaign. As long as the campaign continues, the number of PR placements will increase exponentially. So, instead of creating a ruckus for not getting stories in media outlets instantly, wait and help the PR team in better drafting some impactful stories. It is recommended to consider PR a basic necessity for marketing your business and with outreach done on a regular basis, as long as the company is in existence.

Myth #4: PR is easy, so I’ll just do it myself

This is probably one of the biggest myths about PR industry. Many business owners think that they can handle PR themselves in order to save money; after all, it’s all about writing a press release and getting journalists to your door asking for interviews. PR is not just about press releases... or even about media pitching. PR is all about creating a consistent brand, writing well, communicating effectively, acting strategically, and creating relationships with media.

Why it’s necessary to hire a PR firm?

Most of the potential clients coming into the offices of the Public Relations (PR) companies in Delhi tend to act as their own publicist after making some copious notes from information in the form of articles and blogs available online. With due respect, all these clients need to understand that they can’t represent themselves and even if they do they will fail badly as a publicist. Professionals and experts working in the PR companies in Delhi know exactly what is going to be picked and what not. For a story to make an impact either with traditional PR or with digital PR, it needs to have- a great story, insight about ongoing trends and great taste knowledge about the target audience. Here are the five reasons one can’t do their PR on their own:

Rejection- Clients don’t really know a number of rejections that come before getting a story pitched in a single publication. With one single person doing the job of publicising it, the rejections can lead to huge numbers.  But with some people pitching numerous media persons and publications, the chances of getting media visibility are very high. You might take the rejections personally, but a good PR firm instead of doing so opts to mend and reframe the action-plan to get the best possible media outlet to place the story.

Writing Skills- A successful PR doesn’t just require the skills to publicise the events but also requires a good hand at writing etiquettes. Be it the online media or the traditional one journalist respect the content that is short, concise, to-the-point with well-phrased sentences and relevant pitches. No one in the lifestyle publications will pick the story if it is written in way too formal or serious form.

Social Media Fails- There might be certain theories claiming that simple word of mouth can easily turn a small idea into a phenomenon on social media. But unfortunately, it’s not true at all. Only good PR professionals working in the best PR Cosultants in Delhi can help you in drafting an impactful social media content that would instantly become a rage on these outlets. Each day billions of messages are flushed on these social media outlets and without the help of a good PR firm one won’t be able to judge which platform is best suited for their campaign.

Contacts- Contacts with media persons, bloggers, editors, producers and other influencers in the media industry are worth their weight in gold. Doing a number of interviews, presenting hundreds of statistics and articles will not get media coverage’s because most journalists go with the coverage’s that come from their contacts. That’s why PR firm is hired so that using their contacts you can get the necessary media coverage. 

What journalists desire from PR professionals?

Having good media relations is the essential quality looked out in every PR professionals serving to the PR cosultants in Delhi. And, to build the best and the most successful relations among media It’s not a prestigious background but a proper understanding of the balance concept that is required. The concept of balancing the traditional skills of doing PR with digital PR skills will only guarantee great relations with journalists in the overall media kingdom. In terms of PR climate in PR companies in Delhi, things certainly have changed from typewriters to Twitter over the years but despite the changes the experts suggest that the primary methods for interactions with media persons are the ones that still garner success. Here are some points highlighting what exactly the journalists’ desire from PR professionals:

Traditional needs to go hand in hand with digital PR

Just like the fact that a healthy body needs a well-balanced diet with a proper mix of fruits and vegetables, a PR professional working in one of the PR companies in Delhi, striking an exact balance between digital and real life connections is exactly the same. Journalists receive almost a thousand mails in a day with most of them getting ignored and sending same mail again and again will do nothing but will ruin your connection with the journalist as he will completely ignore you by transferring your mail in the spam list. Instead of doing this if you drop down a mail and also make a phone call it will translate into getting a realm of good results as this will generate a personal touch in the minds of media professionals. But you can’t even ignore online platforms and social media at all. The more you are aware of the happenings on the social media portal, the more will you be able to elevate your relations with the media personnel. 

How journalists categorise sources

According to the latest survey by a reputed organization, when looking for sources for a story, journalists usually prefer online sources more than the traditional ones. Journalists prefer online press kits (containing photos, digital portfolio of information and other resources) first rather than going with the emails containing press release. It’s not that PR pitches are a thing of past they are still in trend as they generate creative story ideas in journalist’s mind. To supercharge your PR pitches it’s essential to inculcate them with the sensational, breaking or seasonal news. Another good way of highlighting PR pitches is to make them short and furnish them with a link to the online press kit.

Social media is a mirror of client’s reach and credibility

Social media pages and profiles are of prime importance when interacting with the journalist regarding a client. If you are touting your client as an international expert with 100 Facebook fans and 200 Twitter followers only, then the journalists surely would term your PR pitch as a fraud. So make sure to get your clients enough visibility on their social media pages. No matter how many research a client has done or how many books they have written, it is the number of fans or followers that scream your expertise in any language.

Public Relations in Achieving the Goals of IT Startups

Startups that have a great product their customers love can benefit from Public Relations (PR) in more ways than one. Aside from the obvious benefit of publicity, entrepreneurs gain credibility. For a startup that hasn’t settled on a product customer’s love, press coverage can be a huge mistake.

The act of public relations has been thought of as a selfish one, where a publicist aims to get without giving in a vain attempt to secure media coverage for a client, merely building a relationship in exchange for a sought-after positive public portrayal of the client’s company.

PR professionals need to engage themselves and their work in a more refreshing manner. Instead of waiting to engage individuals at the exact moment you need something from them, try using a more proactive approach: start building relationships early on. There is incredible value in viewing the daily public relations of your startup as a two-way street.

To achieve the goals of a start up, PR agencies needs smart techniques. The focus of your PR plan of attack should be on making friends, not contacts. Consider the impression given when attempting to make dozens of contacts based on pitch emails or cold calls. Go ahead, state your case. Your efforts are just like everyone else’s: they lack authenticity. And they more than likely suggest that you’re really reaching to get coverage.  If you aren’t giving the impression that you would like to invest in a relationship, writers will not willingly invest in you or your startup. Just as you must invest in relationships with your customers instead of mindlessly pushing promotional social media content, you must invest in building genuine relationships with writers.

What doesn’t work for a start-up is sending cookie cutter emails to writers who are probably going to get annoyed. This happens a lot in the PR consultants in Delhi. Not surprisingly, word travels fast in the small world of tech journalism. The last thing you want to do is develop that reputation. For a startup founder, what works best is to concentrate on pitching to fewer writers in a more strategic, relationship-focused way.

By working hard to invest in others who, ultimately, will become vital to your company’s success, you are making real friends in strategic places (from whom you can ask favors). To build relationships, start small. You can begin by simply engaging via social media. Reply or retweet a tweet. Comment on one of their recent articles, always be brief, be genuine and to be the listener. Also never pressurize a writer. Remember that a ‘No’ is just ‘No’ sometimes. (We hope all the PR agencies, esp. PR agencies in Delhi, are listening?!)

Concentrating on the long-term goals of your startup is crucial. At the end of the day, we’re all just humans moving through life; and some of us are crawling, some are shuffling. In the startup world, we’re all hustling. Focus your energy on building mutually beneficial human relationships, rather than one-sided business relationships; your PR efforts will start to pick up the pace.

Investing in friendships with writers will bring you media coverage on major tech blogs more quickly and effectively than cold calls. It’s time to change the perspective of PR and put the “human” back into our relations.

Role of PR in Crisis Management

Crisis takes place every now and then. It occurs even in the most idyllic settings. The only way to deal effectively with the crisis is to be prepared. Crisis management plan is necessary because of news and information, travelling faster than ever. Companies must be able to answer questions and allegations about looming crisis quickly. As far as we know, most of the PR Firms in Delhi and rest of the country do pretty well with dealing with an unwanted/unexpected crisis (except for maybe a glitch here and there).

However there are times when crisis strikes, most companies are unprepared and poorly handle the situation. Organizations might try stonewalling the situation, toughing it out or pretending the crisis will pass, but they only make the situation worse. Organizations who waste valuable time at the beginning of a crisis can expect to see a loss in revenue and plummeting stock prices. It is useless to conceal the truth from the public because eventually, someone will blow the whistle.

Companies and organizations often make the mistake of waiting for a public relations crisis to happen and then responding to it. No matter how much damage control a company does, it’s hard to overcome an embarrassing situation. A better approach is what many of us in the PR industry call “crisis prevention.”

Nowadays many companies hire professional hackers to uncover potential security breaches of their networks and servers. Why not do the same for public relations? Protecting a company’s image is just as vital as protecting its physical plant. Most of the PR agencies in Delhi are well equipped regarding this matter.  But it’s not always easy to see one’s own faults. That’s why your company should hire an outside consultant to “hack into” your company’s image and assess where potential PR problems may arise. Correct the problems you can and, if something can’t be fixed, have a good reason why things are the way they are. Don’t be afraid to admit that your company isn’t perfect and needs to improve things. The public likely will respect your candour.

There have been countless public relations crises in the past, and there are five steps that should be executed to manage a crisis properly. First, the corporation in crisis should be prompt, addressing the public right after finding itself in the crisis. Second, the corporation in question should maintain honesty because the public is more willing to forgive an honest mistake than a calculated lie. Third, it is important to be informative because the media, as well as the public, will create their own rumors if no information is given to them by the corporation in crisis. Rumors can cause significantly more damage to the corporation than the truth. Next, it is important to be concerned and show the public you care because people will be more forgiving if it is clear that the corporation cares about the victims of the crisis. Finally, maintain two-way relationships. This is important because the corporation can learn a lot about the status of public opinion by listening. These five steps are necessary to manage any crisis public relations situation. However, we must not forget that each crisis is unique and requires a tailored response. Communicating with the public openly and honestly helps to deal with as little damage as possible.

If you like to know more, there are way too many startup PR that had taken place in the past such at the Diet Pepsi case and the Tylenol case. Some are successful PR crisis situations whereas others are poor examples of crisis management, the Ford case and the Firestone case are some of the most quoted examples in this context.

No matter how much planning goes into preventing crises, there are always crisis situations that can not be planned for.Crisis public relations is changing. With new media, such as MySpace and Facebook, crisis situations have occurred on the web. While products and services expand to new media, there are new ways for crises to emerge. At the same time, new media can be used to communicate with the public. Corporations can now communicate with customers across the world using a number of different media such as e-mail, websites, podcasts, internet video, and more.

While communication with the public is easier and cheaper than in the past, the original 5 steps to properly manage a crisis, as well as the six types of responses, continue to be the foundation of any crisis public relations plan.

Revolutionising the Digital PR World with Video content

Psychologically proved is the fact that pictures are more appealing and understandable than a thousand words giving detail about the same. Decades back, newspaper editors understood the power of pictures and inculcated them in the newspapers, magazines and other publications. Years later the history is repeating itself but with a certain twist of online marketers and digital experts incorporating the blend of social media and video marketing which will ultimately lead to a grand success of Digital Public Relations (DPR). With over 52 million adults watching professional video content every month, it is quite evident to the Public Relation (PR) companies; especially to the PR companies in Delhi that online video marketing is the new breed of promoting brand image.

The professionals working in PR consultants in Delhi need to first analyse the needs and objectives of the client before making the video content. This shouldn’t be neglected as it is the most important step in initiating the DPR campaign.  Immediately after this, the next important thing to do is to divide the market into sets of the audience and then to finalise the set(s) of the target audience. Product specifications and the demographic profile of the target audience are the two factors primarily affecting the content of videos for DPR.

Creativity is the core essence for the videos being made. If left untouched by this essential element, potential customers will surely not be attracted towards a DPR campaign and even might confuse it with that of the competitor’s. Out-of-the-box ideas, innovative concepts, creative script and visualisation are the ones that make a video interesting and engaging thus promoting the viewers to inquire more about the described content on the social media sites. Better contact links with the media through PR companies in Delhi further enhances the chances of communication between people and the promoter.

In this fast paced world, lengthy is mostly considered as boring instead a series of short videos is what gains more attraction. A PR professional needs to have a good repo with the creative and designing team and he/she should be quick and assertive enough while giving suggestions and sharing feedbacks. The better the PR person is able to explain the better product including more creative ideas, script and tools is sure to come out as an outcome. Moreover, it is the good coordination with the production team that can bring out customised videos for different social media platforms. If you are working in one of the PR companies in Delhi and obliging all these suggestions then don’t wait, get ready and start some real action. 

Why Public Relations is a Better Option than Advertising in 2017

To promote a new start-up company, people usually go for the straight up advertisement way or the PR way. These two industries are very different even though they're commonly confused as being the same.

Public Relations (PR) is the practice of developing communication between marketers and the target audience using all types of media vehicles such as print, Television and the internet. Public Relations (PR) for an organization or individual is nothing but gaining exposure that influences the audiences in creating a positive image just like advertising but in an altogether different manner and style.

PR is not advertising; it is a separate branch of marketing which is developed exclusively for image management, brand building, media interaction, media relations, market outreach, event coverage and crisis management. A company that hires an advertising agency with the motive of getting a place in the newspaper, magazine or Television pays a huge amount for the media for purchasing the space or time slot. Whereas PR is a non-paid form of marketing and promotion and a PR agency develops strategies for the client to gain coverage endorsed by the end of a journalist in a subtle manner. PR professionals develop a range of tactics to gain positive media attention for a brand, which helps to aware your target audiences about your company and brand and marketer (You).

In present times, public relations is playing a very vital role in the branding and promotion of the companies that hire a PR agency for promoting their brand and services and uplifting their market image. But, Advertising and PR are similar in the way that both convey a message to their clients and target audience. However, they convey that message differently in using different strategies and tactics.

Being a smart business leader, you need to understand the difference between advertising and PR to determine which approach is more effective and budget friendly for your business. Since in Advertising you're paying for space, you have creative control over what goes into that ad. But in Public Relation You have no control over how the media presents your information if they decide to use your info at all. They're not obligated to cover your event or publish your press release just because you sent something to them. Advertising also has a longer shelf life than PR.  However, PR professionals help you to communicate your message with your target audience in a variety of channels - traditional as well as unconventional social media channels. The key to enhancing your reach is to place your message in the channels that your clients or potential customers enjoy using.

When you are alone, you may achieve good or bad relations. However, by using PR effectively, you can build strong relationships and maintain a sound reputation at all times and in all circumstances. Whether your customers, suppliers, employees and stakeholders buy your services or not, in fact, it depends on your reputation and market image. Public relations differentiates you from your competitors and gives you an edge over them.

The Marriage of SEO and UX for Mutual Reinforcement

Not just tens or twenties but with the crowd of hundreds and thousands entering the digital arena every day, clicking high on success parameter in this overly crowded virtual word is not that easy. And, with technologies and software programs developing at quite an aggressive pace, the task of touching success heights becomes even more of a herculean thing to do.

Each day thousands of new technologies and software programs enter the digital canvas with some getting completely rejected and some getting widely adopted. With new ones entering the canvas it is usually believed that the old ones need to leave. But is this true in the case of UX (User Experience) and SEO (Search Engine Optimization), Is the former better than the latter or should we believe still in the concept that Old is Gold?

But neither the old needs to go nor the new needs to be rejected, instead, they both need to work together in a team to gain better online results. Both might have different priorities and distinct structures, but one thing in common is that they both are working for the same goal of providing best service. While the SEO is focused on letting the crowds at different online platforms know about your presence in the market; UX, on the other hand, is keeping the crowd engaged and impressed with the quality content.

Following are the 4 genius ways of bringing the SEO experts work together with their UX counterparts for a better Web Development program:

Utilise the erupting tension

Make the SEO expert in Delhi and UX geniuses understand that they are not on the opposite side of the fence but are all part of the same team. Conflicts and frictions are all part of the organisational working, but only a good management expert can utilise the erupting frictions for improving development, rather than impeding it. Before making any development programs, both the SEO and UX teams need to work in collaboration to better achieve their goal of good user experience.

Guide them towards the overall site goals

When conveying the goals and objectives of a site project it needs to be made sure that both SEO and UX teams have a common understanding of the goals. Because, at times it is observed that due to the expertise in their respective fields only, both the parties develop their own perspectives on the website need which is best in their better knowledge but is conflicting with the strategies of the other team. Every single decision regarding the website from keyword research to user flows should be taken after taking the combined efforts& expertise, industry research and overall user’s feedback into consideration.

Don’t forget the design elements while creating content

Content shouldn’t be crafted without a design in mind, and design should never indicate towards content being void of something. From site structure, content’s length and the quantity and quality of the design elements quite everything related to the blueprint of the site needs to be created with the combined efforts of both the teams so as to ensure the site is delivering the website message in a best possible way. Always remember good content without the support of design element isn’t going to be noticed by the audience. And, quality design void of quality content isn’t going to be trusted at all.

Ensure repetitive checks

Teams related to Web development programs are never done with their projects. As the users’ needs evolve, so evolve the web practices and thus evolves the website. UX and SEO professionals need to make it a point that they test real-life users and evaluate the site’s performance from time to time. This repetitive real time check will provide these professionals with a chance to make desired site changes to optimise user experience and conversions for the overall website growth & development

Why Lifestyle Brands Cannot Ignore the Public Relations

In order to understand that why lifestyle brands cannot ignore the public relations, it is necessary that we know what action public relations performs.

Public relations as the word suggests clearly means maintaining healthy relations with the public so that it in turns benefits both the potential person associated and also the company in its growth. Public relations bring together an organization/ individual and the target audience. It identifies the right image to be projected.

Lifestyle brands require creativity, strategic approach and rigorous implementation. For lifestyle brands it is necessary that they engage the audience and build a connectivity that begins a conversation which might further lead to glory.

Public relations drive awareness about the existence of the brand and the products in the market and also create the desire in the minds of the people to buy it or inculcate interest about it.

•          Create a strong image in the minds of the consumers.
•         Prove the value of the work done by a brand.
•        Conveys the right message to the people.

PR Companies in Delhi communicate an organization’s message and present it on behalf of the company in its best light. Public relations are critical to every company’s success. It is especially important in lifestyle as it is one of the most competitive and diverse industries.

The lifestyle industry today is very competitive, with new people popping up every year. Lifestyle brands are doing their best to make their brand stands out from the rest. Each passing year innovative and more magnificent brands are seen in the market. There are thousands of brands competitive stand to overshadow each other just cannot comprise and ignore the public relations as they highlight and promote the achievements of the brand.

Act as the Creative communicators; they also manage the reputation of the organization. Public relation also tries to influence opinion and behavior. As a PR , the  monitoring of the  publicity and research is also conducted  to find out the expectations of your client .This is  very helpful for the brand to build the future plans to survive in the market and also optimizing the usage of resourses.

PR Consultants in Delhi perform the following role which makes it difficult for the lifestyle brands to un associate themselves from taking the public relation services for their firms.

• Planning, developing and implementing the strategies;
• Answering enquiries of media, individuals and other organizations.
• researching, writing and distributing press releases to targeted media;
• analyzing media coverage;
• organizing events;
• managing and updating information on social media sites such as Twitter and Face book;
• performing market research;
• developing community relations through events

At the end I would like to conclude by saying that PR is performance recognition – Douglas Smith and ‘’ everything you do or say is public relations.” irrespective of the field. It is essential and un-separable from all the existing fields.