Components of a Successful Public Relations Strategy

Public relations strategy involve the way one communicates inside and outside their organization, events they plan, way in which they need to involve in the community and also the way in which the crisis needs to be managed.  On an overall scale, we can say that PR strategy adopted by PR firms is mainly concerned with the way and style in which the media are portraying their client or his/her business. To help you better understand what all is included in PR strategy adopted mainly by PR companies in Delhi; we have outlined each piece along with its importance in creating your brand’s image:

        Corporate Communications

How businesses communicate with each other, both internally and externally, create its own voice called corporate communications.  Whether a startup or a seasoned business firm, you need to know that corporate communications strategy is the backbone of the overall public relations strategy adopted by PR professionals working in PR consultants in Delhi. It uses the brand’s voice to express important messages to the audience in a way that they are able to understand.

        Media Relations

Media relations refer to the relationship shared by an organization with the press. In order to be successful, you need to have a great relationship with the correct contact person from the relevant news outlets to ensure that business gets well portrayed in the eyes of the target audience. And, this is when the traditional and digital PR services provided by PR agencies in Delhi come handy in creating a symbiotic relationship between the press and businesses.

        Community Relations

Whether you or your business both are part of a community and it’s the good community relations only which establishes your business’ presence and the perceptions of others in the mind of the target audience. PR firms in Delhi are available in many ways with which your business can get involved in the community.

        Crisis Management

The way you handle a crisis or any other unexpected situation can make or break your business. Having a PR agency in Delhi, all prepped up with crisis management plan in place allows your business to operate as normally as possible even if the toughest crisis lands down on your shoulder.  The PR professionals are very much trained and aware of handling these situations and preserving the brand’s hard earned reputation in the market. 

Public Relations involves many activities and strategies that combine up to build a positive image of the business in the eyes of the target audience. Having a plan in place can keep these efforts organized and create the image you want for your business.

HOW PR BENEFITS THE SMALL BUSINESSES?

Every firm/ organisation or business wants to grow in their respective industries with a customer base larger than the previous year. But being a small player thinking of pitching oneself above the larger competitors with advertising seems completely unrealistic. Still, there’s an option that can bring even the small players into the limelight. Public Relations (PR) is the best cost effective alternatives for those who want to raise their company profile in the industry without flushing much. Even proprietor and small companies should have a PR firm from among the many PR companies in Delhi to ensure growth in their audience reach and financial status.

Activities of PR companies in Delhi vary from getting the coverage in newspapers and magazines through traditional PR tools to writing blogs and replying customer’s queries online with the help of digital PR tools.  So in short at its core, PR is a low-cost promotional activity having the potential of creating great impact.

Here is a list of benefits a PR company can provide to the small business players

·         Raise your profile in the media – By making contacts with the local or trade press and sending them your news, PR Consultants in Delhi will raise your profile as an expert in your field in that particular region. Other than that, editorial coverage always creates more impact than the expensive modes of advertising; people trust third-party endorsements more than something they know a newspaper has been paid to print.

·         Tell your story – By promoting your story on websites, social media platforms and newsletters, digital PR tools used by PR agencies in Delhi allows you to sell yourself in your own words. If there’s something, you think your customers would love to know, PR professionals give you the opportunity to share it unedited.

·         Reach new customers – Packing your website with interesting informational stuff and quotes and creating an impactful presence on social media, PR companies of Delhi make sure that new customers hear about you through their friends and known people that have shared, liked or commented on your content.

·         Increase visibility on Google – By keeping your website up-to-date, sharing your content on social media and by creating powerful Search Engine Optimisation (SEO) articles, PR helps you in rising the Google’s search rankings.

·         Connect with existing customers – This is the time when everyone has the internet in their pocket. Smartphones have provided them instant access to the brands through their websites and social media. PR agencies in Delhi use this as an opportunity to use digital PR tools which in turn help you in staying connected with your customers, get their feedback and encourage repeat business.

Top 4 most common PR Myths busted

One of the most undervalued and underutilised marketing tactics is public relations (PR). Most people don’t even know what exactly PR is. Professionals working in PR companies in Delhi usually have to face the questions like are you a journalist? Do you take interviews of celebrities or is your company a type of event management?”

Even some of the small business owners and startups are unaware about the working of PR due to some of the very common myths prevailing in the industry. In this article, we will debunk the top four most common PR myths and help you better understand the PR companies in Delhi.

Myth #1: PR equals to press releases

The press release is the must have and an important instrument in the PR toolkit — the method that PR agencies in Delhi continue to use to communicate their stories to media. But one thing to keep in mind is that press release can be an effective tool only when used properly.

The inexperienced PR agencies in Delhi mostly send their untargeted press release to every single media outlet that they can think of reaching, without drafting any real strategy or considering the journalist’s specific areas of interest. This way of working has made the press release a much less effective tool for PR professionals.

Instead of doing this spray and pray method go with a more effective way of using a pitch letter to deliver message/story idea to the media. A pitch letter is an email, which outlines the newsworthy story behind the news.

Myth #2: Effective PR can replace the efforts of a sales team

PR is not at all equals to sales. Instead, this marketing function is used to generate brand awareness and credibility of the company. This in turn helps the sales team in approaching the potential vendors as they are already familiar with your company. With PR professionals dedicatedly working on your campaign all the cold leads will turn into warm leads, resulting in a drastic increase in the sales team’s efficacy over time.

Myth #3: Using PR, my company will become famous overnight

Building a brand and creating awareness in a customer’s mind is not a thing that will happen overnight. With a huge number of PR campaigns happening in the city, PR Consultants in Delhi expect to start seeing media placements at approximately three months into the campaign. As long as the campaign continues, the number of PR placements will increase exponentially. So, instead of creating a ruckus for not getting stories in media outlets instantly, wait and help the PR team in better drafting some impactful stories. It is recommended to consider PR a basic necessity for marketing your business and with outreach done on a regular basis, as long as the company is in existence.

Myth #4: PR is easy, so I’ll just do it myself

This is probably one of the biggest myths about PR industry. Many business owners think that they can handle PR themselves in order to save money; after all, it’s all about writing a press release and getting journalists to your door asking for interviews. PR is not just about press releases... or even about media pitching. PR is all about creating a consistent brand, writing well, communicating effectively, acting strategically, and creating relationships with media.

Why it’s necessary to hire a PR firm?

Most of the potential clients coming into the offices of the Public Relations (PR) companies in Delhi tend to act as their own publicist after making some copious notes from information in the form of articles and blogs available online. With due respect, all these clients need to understand that they can’t represent themselves and even if they do they will fail badly as a publicist. Professionals and experts working in the PR companies in Delhi know exactly what is going to be picked and what not. For a story to make an impact either with traditional PR or with digital PR, it needs to have- a great story, insight about ongoing trends and great taste knowledge about the target audience. Here are the five reasons one can’t do their PR on their own:

Rejection- Clients don’t really know a number of rejections that come before getting a story pitched in a single publication. With one single person doing the job of publicising it, the rejections can lead to huge numbers.  But with some people pitching numerous media persons and publications, the chances of getting media visibility are very high. You might take the rejections personally, but a good PR firm instead of doing so opts to mend and reframe the action-plan to get the best possible media outlet to place the story.

Writing Skills- A successful PR doesn’t just require the skills to publicise the events but also requires a good hand at writing etiquettes. Be it the online media or the traditional one journalist respect the content that is short, concise, to-the-point with well-phrased sentences and relevant pitches. No one in the lifestyle publications will pick the story if it is written in way too formal or serious form.

Social Media Fails- There might be certain theories claiming that simple word of mouth can easily turn a small idea into a phenomenon on social media. But unfortunately, it’s not true at all. Only good PR professionals working in the best PR Cosultants in Delhi can help you in drafting an impactful social media content that would instantly become a rage on these outlets. Each day billions of messages are flushed on these social media outlets and without the help of a good PR firm one won’t be able to judge which platform is best suited for their campaign.

Contacts- Contacts with media persons, bloggers, editors, producers and other influencers in the media industry are worth their weight in gold. Doing a number of interviews, presenting hundreds of statistics and articles will not get media coverage’s because most journalists go with the coverage’s that come from their contacts. That’s why PR firm is hired so that using their contacts you can get the necessary media coverage. 

Getting the most out of PR internships

It’s that time of the year when students whether pass outs or still in their graduation period are running here and there looking for an internship in the best sort PR companies in Delhi. People tell them to get an internship for the experience but what they don’t tell is how to convert these internship opportunities as a chance of grabbing a good paying job in one of the top PR companies in Delhi. Here are a few steps that will help you in making the most out of your PR internships:

• Try to be available as much as you can

Interns with the right amount of enthusiasm and efficiency in their attitude are the ones who will be considered more eligible than the ones with overconfident or with under confident attitude. PR professionals work in a team, and while working at times, you need to volunteer for other tasks too with a smile because all this will get you the attention of the seniors which will eventually lead to seniors delegating more tasks to you giving you an opportunity to demonstrate your creative potential. Completing the tasks in a hurry will lead you nowhere but completing them with efficiency will surely guarantee your presence for the next job.

• Familiarize with the organization and staff properly

All know how tough it is to enter the industry, so better not be overexcited and instead try conversing with the other employees. But before conversing make sure you know the workings and different personalities with their level of works in the company. Most employees in PR consultants in Delhi appreciate feedbacks and suggestions but make sure to do so in a rather polite way. Different personalities have different approaches to follow so if once got rejected don’t insist for your suggestion again and again as it may irritate the seniors. PR involves long hours and high pressure of work, so it’s better to familiarize with the team thus making work more fun.

• Don’t let your focus deter

One of the key requirements for a good employee is that he/she is focused on their work and completes the work as desired by the team. Your focus on work is reflected in the questions you ask and suggestions you give so make sure to do relevant talks only. If your team has allocated you a fairly important task, then this indicates you have surely done something worth appreciating. So make sure you continue with the achievement regime because this is the stage where each step is being crucially monitored.

• Wear the positive look always

At times there are times during your internship when you might not be doing the most glamorous job, and in the beginning, it might be difficult without knowing anyone in the workplace. The key here is to stay positive and be a person who has a smile and not a grin all the time on his/her face. Keep it clear in mind your happy and optimistic approach is what will work wonders when the time comes for your seniors to assess your suitability for the long run.

3 Key trends that will affect the World of Public Relations

With technological advancement and digitisation at its pace, the world of many industries including that of Public Relations (PR) is changing rapidly. With this rapid pace of changes taking place here are the 3 main trends that will have an impact on PR professionals, especially those working in PR companies in Delhi:

 1. Convergence

There are changes happening all around the PR firms in Delhi. While traditional below the line agencies are providing the social media and digital services, creative agencies, on the other hand, have hired digital experts, creative folks and sponsorship strategists. In totality, PR companies in Delhi are indulging deeper into brand strategy as well as in offering new services such as creative, design; video and digital PR. Convergence of a variety of services is also a threat to PR firms. Because the more the company expands its service offerings, especially in technology, more are the chances of clients and potential clients moving in a conflicting space. PR consultants in Delhi need to handle this as the accountancy and legal practices have.

2. Video- the new star element in storytelling

PR professionals are the storytellers. They tell the target audience stories about their clients through selected media. However, as the way of how people consume media and stories have changed so has changed the pattern of storytelling in PR industry. Many recent reports and studies suggest that people watch at least one video every day and by 2020, 75% of mobile traffic will be video driven only. This leads to the fact that live videos are the trending topics racking up billions of views on Facebook, Instagram and other platforms. With such a high inclination towards video, it is obvious for the PR firms in Delhi to start using video and other visual tools- such as infographics, images and slideshows in their PR campaign.

3. Reputation is the key concern

Reputation management will gain its prominence as a PR service offered by PR companies in Delhi. The service has already been there, but in such a volatile and negative world, its importance is ever increasing. From media coverage to political changes to cyber-attacks to online reviews, businesses, governments, organisations and individuals will rely on PR professionals to build, protect and enhance their reputations. PR firms need to enhance and improve their skillset to provide deeper and more accurate reputation auditing, management and recovery services, in a coherent and sellable way.

Effects of Social Media on Public Relations

Studies suggest that social media is an integral part of the lives of PR professionals these days. Almost 80% of the PR professionals feel that social media is absolutely necessary in their day to day lives and that they cannot do their job without it. Most of them admit that they don’t even feel the need to do the fact-check when they use social media. Social Media has definitely had its impact on the public relations industry over the years. There have been quite a lot of changes in the PR industry due to the emergence of social media. Let’s take a look at some of them:

1.      Direct Contact with people – Social media encourages interaction. Professionals get to be in direct contact with their clients/ customers through various social media platforms. With social media providing a wide variety of marketing tools in platforms like Facebook, Twitter both public relations and advertising can be specifically targeted for a unique customer base. Hence, most PR Companies in Delhi practices the rule of interacting more and more with the target audience to increase the chances of their social media posts reach-count to go higher and higher. Therefore, social media provides the means to save money when trying to reach your people because you won’t be paying for people who aren’t interested to see your stories.

2.       Creating engaging content – Let’s face it. The hunger for engaging content that grabs the reader’s attention is increasing every day. With the ease of opening an account on any number of social media platforms as well as creating a blog – everyone looks for stories that create a bond with their audience. And if possible, these stories have not been told before. PR is no longer able to shoot out the same story for every journalist to use. But, the good news is that when you get this right, the entire world will start sharing your article with you. And that is possible now only if you digitalize your work sphere.

3.      Integrating services. By now we all know that social media encompasses a wide variety of essential elements that we use on a daily basis for work and otherwise. It is forcing many different PR firms to broaden the scope of their organisations. Especially, the PR Consultants in Delhi are including different aspects of social media to their business. PR agencies are integrating advertising people, digital marketing people, and big data specialists into their teams to provide a complete package for their customers. Gone are the days when most PR firms stuck strictly to PR work. That is because social media efforts require the full team.

We can see how social media’s effect on PR industry is increasing every day. Social media is definitely not going anywhere, and hence it is only wise for the PR industry to slowly but smartly integrate social media into their sphere of work. So for all the PR Companies in Delhi, you’ll need to think bigger, do more, and constantly look for the stories that can become game-changers in your business and for your clients.

Public Relations in Achieving the Goals of IT Startups

Startups that have a great product their customers love can benefit from Public Relations (PR) in more ways than one. Aside from the obvious benefit of publicity, entrepreneurs gain credibility. For a startup that hasn’t settled on a product customer’s love, press coverage can be a huge mistake.

The act of public relations has been thought of as a selfish one, where a publicist aims to get without giving in a vain attempt to secure media coverage for a client, merely building a relationship in exchange for a sought-after positive public portrayal of the client’s company.

PR professionals need to engage themselves and their work in a more refreshing manner. Instead of waiting to engage individuals at the exact moment you need something from them, try using a more proactive approach: start building relationships early on. There is incredible value in viewing the daily public relations of your startup as a two-way street.

To achieve the goals of a start up, PR agencies needs smart techniques. The focus of your PR plan of attack should be on making friends, not contacts. Consider the impression given when attempting to make dozens of contacts based on pitch emails or cold calls. Go ahead, state your case. Your efforts are just like everyone else’s: they lack authenticity. And they more than likely suggest that you’re really reaching to get coverage.  If you aren’t giving the impression that you would like to invest in a relationship, writers will not willingly invest in you or your startup. Just as you must invest in relationships with your customers instead of mindlessly pushing promotional social media content, you must invest in building genuine relationships with writers.

What doesn’t work for a start-up is sending cookie cutter emails to writers who are probably going to get annoyed. This happens a lot in the PR consultants in Delhi. Not surprisingly, word travels fast in the small world of tech journalism. The last thing you want to do is develop that reputation. For a startup founder, what works best is to concentrate on pitching to fewer writers in a more strategic, relationship-focused way.

By working hard to invest in others who, ultimately, will become vital to your company’s success, you are making real friends in strategic places (from whom you can ask favors). To build relationships, start small. You can begin by simply engaging via social media. Reply or retweet a tweet. Comment on one of their recent articles, always be brief, be genuine and to be the listener. Also never pressurize a writer. Remember that a ‘No’ is just ‘No’ sometimes. (We hope all the PR agencies, esp. PR agencies in Delhi, are listening?!)

Concentrating on the long-term goals of your startup is crucial. At the end of the day, we’re all just humans moving through life; and some of us are crawling, some are shuffling. In the startup world, we’re all hustling. Focus your energy on building mutually beneficial human relationships, rather than one-sided business relationships; your PR efforts will start to pick up the pace.

Investing in friendships with writers will bring you media coverage on major tech blogs more quickly and effectively than cold calls. It’s time to change the perspective of PR and put the “human” back into our relations.

Role of PR in Crisis Management

Crisis takes place every now and then. It occurs even in the most idyllic settings. The only way to deal effectively with the crisis is to be prepared. Crisis management plan is necessary because of news and information, travelling faster than ever. Companies must be able to answer questions and allegations about looming crisis quickly. As far as we know, most of the PR Firms in Delhi and rest of the country do pretty well with dealing with an unwanted/unexpected crisis (except for maybe a glitch here and there).

However there are times when crisis strikes, most companies are unprepared and poorly handle the situation. Organizations might try stonewalling the situation, toughing it out or pretending the crisis will pass, but they only make the situation worse. Organizations who waste valuable time at the beginning of a crisis can expect to see a loss in revenue and plummeting stock prices. It is useless to conceal the truth from the public because eventually, someone will blow the whistle.

Companies and organizations often make the mistake of waiting for a public relations crisis to happen and then responding to it. No matter how much damage control a company does, it’s hard to overcome an embarrassing situation. A better approach is what many of us in the PR industry call “crisis prevention.”

Nowadays many companies hire professional hackers to uncover potential security breaches of their networks and servers. Why not do the same for public relations? Protecting a company’s image is just as vital as protecting its physical plant. Most of the PR agencies in Delhi are well equipped regarding this matter.  But it’s not always easy to see one’s own faults. That’s why your company should hire an outside consultant to “hack into” your company’s image and assess where potential PR problems may arise. Correct the problems you can and, if something can’t be fixed, have a good reason why things are the way they are. Don’t be afraid to admit that your company isn’t perfect and needs to improve things. The public likely will respect your candour.

There have been countless public relations crises in the past, and there are five steps that should be executed to manage a crisis properly. First, the corporation in crisis should be prompt, addressing the public right after finding itself in the crisis. Second, the corporation in question should maintain honesty because the public is more willing to forgive an honest mistake than a calculated lie. Third, it is important to be informative because the media, as well as the public, will create their own rumors if no information is given to them by the corporation in crisis. Rumors can cause significantly more damage to the corporation than the truth. Next, it is important to be concerned and show the public you care because people will be more forgiving if it is clear that the corporation cares about the victims of the crisis. Finally, maintain two-way relationships. This is important because the corporation can learn a lot about the status of public opinion by listening. These five steps are necessary to manage any crisis public relations situation. However, we must not forget that each crisis is unique and requires a tailored response. Communicating with the public openly and honestly helps to deal with as little damage as possible.

If you like to know more, there are way too many startup PR that had taken place in the past such at the Diet Pepsi case and the Tylenol case. Some are successful PR crisis situations whereas others are poor examples of crisis management, the Ford case and the Firestone case are some of the most quoted examples in this context.

No matter how much planning goes into preventing crises, there are always crisis situations that can not be planned for.Crisis public relations is changing. With new media, such as MySpace and Facebook, crisis situations have occurred on the web. While products and services expand to new media, there are new ways for crises to emerge. At the same time, new media can be used to communicate with the public. Corporations can now communicate with customers across the world using a number of different media such as e-mail, websites, podcasts, internet video, and more.

While communication with the public is easier and cheaper than in the past, the original 5 steps to properly manage a crisis, as well as the six types of responses, continue to be the foundation of any crisis public relations plan.

Revolutionising the Digital PR World with Video content

Psychologically proved is the fact that pictures are more appealing and understandable than a thousand words giving detail about the same. Decades back, newspaper editors understood the power of pictures and inculcated them in the newspapers, magazines and other publications. Years later the history is repeating itself but with a certain twist of online marketers and digital experts incorporating the blend of social media and video marketing which will ultimately lead to a grand success of Digital Public Relations (DPR). With over 52 million adults watching professional video content every month, it is quite evident to the Public Relation (PR) companies; especially to the PR companies in Delhi that online video marketing is the new breed of promoting brand image.

The professionals working in PR consultants in Delhi need to first analyse the needs and objectives of the client before making the video content. This shouldn’t be neglected as it is the most important step in initiating the DPR campaign.  Immediately after this, the next important thing to do is to divide the market into sets of the audience and then to finalise the set(s) of the target audience. Product specifications and the demographic profile of the target audience are the two factors primarily affecting the content of videos for DPR.

Creativity is the core essence for the videos being made. If left untouched by this essential element, potential customers will surely not be attracted towards a DPR campaign and even might confuse it with that of the competitor’s. Out-of-the-box ideas, innovative concepts, creative script and visualisation are the ones that make a video interesting and engaging thus promoting the viewers to inquire more about the described content on the social media sites. Better contact links with the media through PR companies in Delhi further enhances the chances of communication between people and the promoter.

In this fast paced world, lengthy is mostly considered as boring instead a series of short videos is what gains more attraction. A PR professional needs to have a good repo with the creative and designing team and he/she should be quick and assertive enough while giving suggestions and sharing feedbacks. The better the PR person is able to explain the better product including more creative ideas, script and tools is sure to come out as an outcome. Moreover, it is the good coordination with the production team that can bring out customised videos for different social media platforms. If you are working in one of the PR companies in Delhi and obliging all these suggestions then don’t wait, get ready and start some real action. 

Why Public Relations is a Better Option than Advertising in 2017

To promote a new start-up company, people usually go for the straight up advertisement way or the PR way. These two industries are very different even though they're commonly confused as being the same.

Public Relations (PR) is the practice of developing communication between marketers and the target audience using all types of media vehicles such as print, Television and the internet. Public Relations (PR) for an organization or individual is nothing but gaining exposure that influences the audiences in creating a positive image just like advertising but in an altogether different manner and style.

PR is not advertising; it is a separate branch of marketing which is developed exclusively for image management, brand building, media interaction, media relations, market outreach, event coverage and crisis management. A company that hires an advertising agency with the motive of getting a place in the newspaper, magazine or Television pays a huge amount for the media for purchasing the space or time slot. Whereas PR is a non-paid form of marketing and promotion and a PR agency develops strategies for the client to gain coverage endorsed by the end of a journalist in a subtle manner. PR professionals develop a range of tactics to gain positive media attention for a brand, which helps to aware your target audiences about your company and brand and marketer (You).

In present times, public relations is playing a very vital role in the branding and promotion of the companies that hire a PR agency for promoting their brand and services and uplifting their market image. But, Advertising and PR are similar in the way that both convey a message to their clients and target audience. However, they convey that message differently in using different strategies and tactics.

Being a smart business leader, you need to understand the difference between advertising and PR to determine which approach is more effective and budget friendly for your business. Since in Advertising you're paying for space, you have creative control over what goes into that ad. But in Public Relation You have no control over how the media presents your information if they decide to use your info at all. They're not obligated to cover your event or publish your press release just because you sent something to them. Advertising also has a longer shelf life than PR.  However, PR professionals help you to communicate your message with your target audience in a variety of channels - traditional as well as unconventional social media channels. The key to enhancing your reach is to place your message in the channels that your clients or potential customers enjoy using.

When you are alone, you may achieve good or bad relations. However, by using PR effectively, you can build strong relationships and maintain a sound reputation at all times and in all circumstances. Whether your customers, suppliers, employees and stakeholders buy your services or not, in fact, it depends on your reputation and market image. Public relations differentiates you from your competitors and gives you an edge over them.

The Marriage of SEO and UX for Mutual Reinforcement

Not just tens or twenties but with the crowd of hundreds and thousands entering the digital arena every day, clicking high on success parameter in this overly crowded virtual word is not that easy. And, with technologies and software programs developing at quite an aggressive pace, the task of touching success heights becomes even more of a herculean thing to do.

Each day thousands of new technologies and software programs enter the digital canvas with some getting completely rejected and some getting widely adopted. With new ones entering the canvas it is usually believed that the old ones need to leave. But is this true in the case of UX (User Experience) and SEO (Search Engine Optimization), Is the former better than the latter or should we believe still in the concept that Old is Gold?

But neither the old needs to go nor the new needs to be rejected, instead, they both need to work together in a team to gain better online results. Both might have different priorities and distinct structures, but one thing in common is that they both are working for the same goal of providing best service. While the SEO is focused on letting the crowds at different online platforms know about your presence in the market; UX, on the other hand, is keeping the crowd engaged and impressed with the quality content.

Following are the 4 genius ways of bringing the SEO experts work together with their UX counterparts for a better Web Development program:

Utilise the erupting tension

Make the SEO expert in Delhi and UX geniuses understand that they are not on the opposite side of the fence but are all part of the same team. Conflicts and frictions are all part of the organisational working, but only a good management expert can utilise the erupting frictions for improving development, rather than impeding it. Before making any development programs, both the SEO and UX teams need to work in collaboration to better achieve their goal of good user experience.

Guide them towards the overall site goals

When conveying the goals and objectives of a site project it needs to be made sure that both SEO and UX teams have a common understanding of the goals. Because, at times it is observed that due to the expertise in their respective fields only, both the parties develop their own perspectives on the website need which is best in their better knowledge but is conflicting with the strategies of the other team. Every single decision regarding the website from keyword research to user flows should be taken after taking the combined efforts& expertise, industry research and overall user’s feedback into consideration.

Don’t forget the design elements while creating content

Content shouldn’t be crafted without a design in mind, and design should never indicate towards content being void of something. From site structure, content’s length and the quantity and quality of the design elements quite everything related to the blueprint of the site needs to be created with the combined efforts of both the teams so as to ensure the site is delivering the website message in a best possible way. Always remember good content without the support of design element isn’t going to be noticed by the audience. And, quality design void of quality content isn’t going to be trusted at all.

Ensure repetitive checks

Teams related to Web development programs are never done with their projects. As the users’ needs evolve, so evolve the web practices and thus evolves the website. UX and SEO professionals need to make it a point that they test real-life users and evaluate the site’s performance from time to time. This repetitive real time check will provide these professionals with a chance to make desired site changes to optimise user experience and conversions for the overall website growth & development