What is the easiest way of learning SEO?

The best way to get consistent traffic to your website is through SEO. But if you don't know SEO, then what should you do? According to the best SEO companies in Delhi, there are still a number of steps that you can take.

Practice: If you don't practice, how are you ever going to get good at something or even learn something? You don't want to practice on your main business or your main idea. Create a junk website, one that's going to be fun and that you can be excited about. It could be a blog; so go to WordPress and create a WordPress blog. You want to do it on your own domain name. Do not do WordPress.com, do WordPress.org and if you are not sure on how to set it up, just sign up for HostGater or BlueHost - they have a one click install for WordPress.

Now that you have your website set up, you need to start blogging. Pick any topic that interests you, and write content on it.

Now that you have got the content done, the next thing you want to do is install the Yoast SEO plugin. The Yoast SEO plugin is a shortcut; it makes your blog optimized somewhat for Google. Actually, according to the social media marketing companies, it makes it really optimized for Google, but of course you are going to have to do some work, by putting in the keywords in title tag, your meta description. There are walkthrough tutorials on how to use the Yoast plugin; just go through them and you'll be fine.

After you have the Yoast plugin up and running, the next thing you've got to do is cross ink your blog post together. So, let's say you have two posts - one's on dogs and one's on cats, and in your dog article you talk about how dogs hate cats. Well, you can link to the cats article from the dog one, and in your cats article, you can talk about how cats love pestering dogs. You can link that cats article to the dog article. That is what crosslinking is. You do not want to just cross link two posts together, you want to cross link all your relevant posts together when it makes sense. If it does not make sense, do not link them together.

And last but not least, you want to start building links. The way build links is, you go to www.ahrefs.com, and put in the competitor URL. You will see who links to them; then you want to email these guys, right? You go to those sites who link to your competitors then you say,

 "Hey.

I notice that you are linking to xyz.com. We have a similar business within the same region but we also offer one, two, or three services that they do not.

So you should also check us out, it may be useful to your website visitors, and if you like us feel free and link to us.

Cheers!

Even if 10% of people respond to you and backlink you, you'd still have gotten organic links that would come in very handy in improving the image of your website in the eyes of Google. Once you can accomplish that, you'll be well on your way to getting ranked high on the most prestigious search engine. 

Why PR and SEO are important for the growth of a business?

Do you ever sit and wonder why you have to blow so much of your budget on PR and SEO? Well, it’s a pretty fair question, given how important the capital is in expanding and growing a business. But PR and SEO are the two pillars of marketing. They are essential for reaching your target audience and building a positive image about you in their heads.

In the early days of the internet, getting ranked on Google was pretty easy. There were few websites, very little competition and Google algorithms could easily be manipulated back then. But with the times, things have changed! Now there are millions of websites online with billions of blogs. Which is why, to stand out of the crowd, you need to have a strong SEO strategy – which can be achieved by seeking help of the best SEO companies in Delhi. By investing in SEO, you ensure that your website is recognized by Google as a trustworthy website and once you start ranking on the first page of Google – even better if you’re within the first 3 results – you’d start getting thousands of people as traffic on your website. Naturally, more traffic would lead to more sales.

Benefits of SEO

·         SEO increases your overall conversion rates.

·         It improves the user experience and reduces the bounce back rate.

·         It allows you manage your costs better by lowering advertisement costs.

·         It encourages the people who are in the vicinity of your store to physically visit it after finding it online.

·         It lends credibility to your brand and helps you establish its name among the masses.

·         It increases the number of followers you have on social media. More people around you means you get more business.

·         It helps you gain market share.

·         It’s a great long-term marketing strategy. Since it takes time to get to the top, it takes time to come down as well.

·         It lets you stay a step ahead of your competitors.

PR on the other hand, is a slightly different concept. While SEO simply helps you get in touch with the traffic, PR firms in Delhi and other metro cities of the country help you get your desired message across to your target audience. PR can also be used for a myriad of other purposes, including image repair. If you want to grow as a brand, you cannot have people talking negative stuff about you. For this reason, PR finds those sources and applies strategies that can paint you in a better light.

Benefits of PR

·         It lends credibility to your brand.

·         It generates awareness about your brand among the common people.

·         It creates a positive brand image.

·         Compared to traditional advertising methods, it’s very cost-effective.

·         It develops a lasting bond between you and the customer.

All in all, PR and SEO are two pillars of marketing that you just can’t neglect.

SEO tips to get subscribers quickly on your new YouTube channel

In this day and age, running a business without a YouTube account cannot be called a smart choice. But simply making a channel on YouTube and uploading videos isn’t a guarantee that you’ll get subscribers. The problem is that you aren’t the only one out there who wants to leverage the huge audience base of this popular social media website. There are already millions and millions of channel on the website and they keep on growing with every passing day. So amid this cacophony of so many sounds, how do you ensure that your voice is heard? This is where social media marketing companies come into play. They are privy to a number of tips and tricks that can get you the traffic and the subscribership that you so desire. Let’s take a look at some of those tips that are popular among the SEO companies in Delhi.

Promote your videos outside of YouTube

If you do not have many subscribers on YouTube, naturally the best way to get audience on your channel is to promote your videos outside of YouTube. You can approach blog and article writers and ask them to embed your videos in their work. If your videos cover the same topics that the articles or blogs are about, chances are that the bloggers would be interested in including your video. People love watching videos and if it improves traffic on their website, they’d sure take that chance. As a result, their audience would come across your video and maybe subscribe to your channel. Moreover, this will send a positive signal to YouTube and it’ll start promoting your channel and your rankings will improve.

Translate and transcribe your videos

YouTube is very competitive but it is most competitive English language. Ranking for other languages is comparatively easier. Therefore you should always consider translating and transcribing your videos for a wider reach. This way, you’ll be able to tap into an entirely new audience and this is a strategy that a lot of PR firms in Delhi already use – so it means that it does work. By translating your videos, you get to cover a lot more ground and the chances of people becoming your subscribers increase even more.

Leverage your existing audience

Chances are that if you are running a business, you must already have a full-functioning website. If you want to get more audience on your channel, the first step you can take, is embed your videos in your own website. This way, all the people who visit your website will get to know about your channel and the kind of content you’re making. Since they’ve already followed you once on one platform, chances are that they’ll follow you on another one as well.

If you have search traffic going to your website, look at your most popular post. You can see these within your Google Search Console or Google Analytics. Look at the most popular pages. See which videos you have that are the most relevant to that YouTube clip or video that you’ve created, and embed that video into your blog post. It’ll help your videos get consistent views and it’ll also mean that the visitors to your website will linger on for longer. This will not only help you gain subscribers for your YouTube channel but it’ll also boost traffic on your website.

How to use press release to gain instant media attraction

There are plenty of PR firms in Delhi and other metro cities in the country that utilize press release as a strategy to further the cause of PR. Writing a press release is one of the oldest PR strategies and it has been in use even before the invention of digital media. Press Releases leverage the large reader-base of famous newspapers and magazines to expose an organization to a large population. PR firms in Delhi primarily write press releases for the quick dissemination of news about their client or to repair the image of their client or to create buzz about a product. This is the reason journalists’ mailboxes are flooded everyday with thousands of releases.

So, how do you stand out among a plethora of releases and catch the journalist’s eye? According to certain statistics, approximately 70% of all the journalists spend one minute or less on average while reading a press release proposal; the remainder invest less than 5 minutes. This goes to show that most of the releases that are sent to the journalists end up getting rejected. This also suggests that most of the companies that provide SEO services in Delhi have a tough time convincing the journalists to publish their client’s story. However, against all the odds, the best SEO companies in Delhi get success in convincing the journalists to publish their stories. The only way to accomplish that is to write a release that is of the highest quality. Let us look at some of the characteristics of an excellent press release that is too irresistible to not be published by any journalist.

Less is more: Cut down on the words, not the essence of the release

A lot of people are under the misapprehension that lengthy press releases have a higher chance of getting accepted by the journalists. The reality, however, is that the lengthy a press release is, the lower is the probability that the concerned journalist would be inclined to read it whole. As a result, it would most likely get rejected. Therefore, you’ve got to focus on being concise and convey your message in 200 to 300 words. That is the ideal length of the release as the journalist can take off a couple of minutes to give your release a read and if he finds it authentic and of a high quality, he’d pick it up.

Get a high A.R.T. score

Oftentimes, brevity isn’t enough; you also need to ensure that your release has a lower A.R.T. (Average Reading Time). If you haven’t been clear and to the point in your release or if you’ve used too many complex sentences or unconventional words, then the reader might struggle with your release, even though it’s only 300 words. Therefore, you need to consider factors like brevity, crispness, reading comprehension, and simple vocabulary in order to maximize your chances of being accepted by a reputed publication.

Press release is a great tool for PR and if you want to excel in the field, you need to ensure that you develop a mastery over writing unique and inspiring releases.

How to get endless content ideas with one free SEO tool!

There are over 4 million blog posts being published every single day. How do you ensure that your content is going to stand out and people would want to read it?

The easiest way to tackle this problem is to use a free online tool – Ubersuggest. It has some of the best content ideas. All you have to do is enter the keyword for which you want to create the content, e.g. dog food, and what you’ll see is that Ubersuggest will give you an overview about that keyword: its popularity, other keyword ideas etc. And as you scroll down, you’ll see content report. This report will show you all those blogs related to the keyword that are popular.

This is why it is such a great tool and many SEO companies in Delhi and PR firms in Delhi make use of it. Not only does it give you an endless list of ideas but it also gives you new keywords that might be relevant to your space. And then most importantly, it also shows you everyone who is linking to that blog post.

Now when you’re doing this, you don’t want to create a same copy of the content that they’ve already created. Instead, you can compare what works with what doesn’t and leverage that knowledge to come up with your own content ideas. Then you should start writing on similar topics using Brian Dean’s skyscraper technique. This technique means that you keep building on your article and keep adding content to it consistently. When you do that, your article not only remains relevant and up to date, it also keeps getting more and more in-depth about the subject that you’re writing. However, don’t just add words for the sake of it. That is not how companies that provide SEO services in Delhi operate. You need to add words that would make your article more meaningful and more impactful.

Now once you’ve written your article, go back to Ubersuggest and look at all those people who link to your competitors. Hit them up and send them a mail asking them to link themselves to your blog or article. Be polite and mention that you noticed that they linked to XYZ site and that your content is similar, so they could link to your site as well. You might have to send a hundred of such kind of emails, but once you do, you’ll find that a handful of those people would link back to you – and that is exactly what you need.

How to get a ton of traffic on your website without paid promotion!

Google generates $100 biilion in paid advertising every year. Facebook generates more than $40 billion dollar in paid advertising every year. But do you know there’s a way to get organic traffic to your websites without burning a hole in your pocket by paying for paid advertising. Let us take a look at this hack that SEO companies in Delhi and other parts of the country use for organic marketing.

Here’s a thing about paid advertising: yes, it generates ROI, and if it’s positive for you, you should be doing it. But the truth is that a majority does not click on paid listings. So let’s take a look at this hack that allows you to get organic traffic on your website.

According to the social media marketing companies, if you’ve got a blog and you’re active on it, you’re already ranking for something other than your brand name. If you don’t know what you’re ranking for, you can go to the Google Search Console and it’ll show you all the terms that you’re ranking for. Once you the terms you’re ranking for, look to see what page it’s going to. Once you know what page it’s going to, head to Ubersuggest and enter that keyword. It’ll show you all the long tail variations of that keyword.

What you have to do next is to take those terms and see which ones are relevant to the article or the page that’s already ranking. Then go to that page and rewrite the content to be more detailed to include the long tail keywords that you haven’t already included. What you’ll find is that Ubersuggest shows you the most popular terms that are related to the head term, and it even lists them out in order on the basis of popularity. If you include those phases in your content, according to the companies that provide SEO services in Delhi, you’ll start ranking for those keywords within 30 to 60 days. But remember to not spam the article with keywords. Use them in the right places and adjust you content accordingly. If your article becomes longer, it’s even better. The more in-depth your article, the greater is the probability of a person returning to your website as it seems like a one-stop-shop.

Now that you’ve adjusted your content, make sure that you take those long tail phrases and put them in your title tag and meta-description. By including those keywords or at least some of them in your title tag and meta-description, you’ll notice that it is easier and faster to rank for them. A word of advice: when you’re writing your article, link to different sites and sources that you think might benefit your audience. Because when you’re linking out to other people, it makes them flattered and they may link back to you in return or share your article, which will drive further traffic to your website.

How is SEO changing in the year 2020

SEO is a constantly evolving process, and it keeps changing with time. What might have worked in the past may not be very useful, while new tactics keep emerging all the time which can help drive more traffic to your website. Let us take a look at some of the new SEO trends that would dominate the year 2020 according to the top SEO companies in Delhi.

Reduced number of clicks on Google search results

First of all, according to a research by Jumpshot and SparkToro, 49% of all searches result in a no click. This means that people are either giving up on searches, or they’re getting the answers right then and there from Google. In 2020, this trend is likely to grow even more.

Organic traffic will decline

The number of visitors from organic traffic is going to continue to decline. According to a report by Merkle, the total clicks produced by organic search fell 6% year over year in Q2 of 2019. So in 2020, the companies that provide SEO services in Delhi are expecting the traffic to go down.

Google will be competing more heavily with Amazon

Google has recently added the ‘Buy on Google’ button which allows you to purchase the product you’re looking for without having to visit the seller’s website. While it isn’t perfect, but it’s noteworthy that they’ve rolled it out – which means that Google is entering into a turf war with Amazon. This is an opportunity that the SEO companies in Delhi and other metro cities can leverage to boost the sales of their clients.

Rich snippets will become popular

More people are going to get their information from rich snippets. According to a study by Path Interactive, on people aged between 13 and 18, a whopping 40% get the information they need from the snippet without clicking through. Now this may cause you to lose some traffic but look at it this way: those people just wanted information and weren’t going to buy anything anyways. But the fact that Google is working on increasing user experience, it means that more people will come on Google, which in turn, would drive more traffic to your website.

Since the traffic you’ll get now will be more focused, it would mean that you’d witness higher conversion rates as well. You shouldn’t think that Google is evil and is doing all this only for its own good, because that’s not the case. You may get lesser traffic now, but that is because Google is filtering the traffic that would have been of no use to you anyway.

How technology is empowering translation services

Human ingenuity knows no bounds. Ever since we’ve realized our existence on this planet, we’ve constantly been innovating new ideas to make the life easier and comfortable. If you are in the business milieu, then you must know the importance of language translation agencies. It is translation only that helps your business reach out to newer audiences and garner customers. It is translation only that helps you overcome the language barrier and communicate clearly with people from different countries and different cultures.

But language translation is not easy. This is why the translation companies in Delhi hire only the best translators who have years of experience. But lately, with the advent of technology, we’ve come at a point in time, where human skill is being augmented by technologies like Artificial Intelligence (AI) and Machine Learning (ML). Therefore, translation has been made easier. Let us see how.

Combined together, these two technologies have given rise to new tools and software that have simplified the translation process and made it easier for even the best translator in Delhi. Let’s take a look at some of these tools.

1.    Computer Aided Translation (CAT)

The translators and the different translation companies in Delhi and other parts of the world have benefited hugely from the advent of CAT technology. There has been a visible rise in the productivity of the translators. Besides providing exemplary translation features, CAT software also has an in-built text editor. It involves a strong database of the translation glossaries with recurring words and phrases, automatic insertion of pre-translated words and phrases and maintaining a consistency for the translator. The tool not only helps keep records of all the previously translated files, but it also has references to online and offline dictionaries that can help the translator.

2.    Machine Translation (MT)

This is a relatively new technology in the translation industry and is gaining popularity fairly quickly. In its current state, the technology isn’t 100% accurate and is best suited for technical translations, but as the AI technology becomes better, this problem might be resolved. But for now, human translation trumps machine translation when it comes to translating manuscripts that have cultural references, idioms and proverbs etc. This is why the language translation agencies use MT in tandem with human translation.

3.    Translation Management System (TMS)

Translation Management System is an excellent tool for simplifying the translation process. By employing TMS, the translation companies in Delhi can easily monitor the progress of translation work and it makes the process more uncomplicated and transparent. Besides increasing the productivity of the translators by automating the process, TMS also reduces the cost of translation and time taken to translate a document. Hence, it is a win-win for both parties. 

Follow these 5 tips to increase your Instagram following instantly!

Do you want to grow your business on Instagram? Well, of course you do, who doesn’t? Well, unless you follow these 5 tips from top companies that provide social media marketing services, you wouldn’t be able to fulfil that dream of yours. Let us take a look at those tips now.

Follow relevant people

Have you heard people say that you should follow the top people and like and comment on their posts because that’s how you can get new followers? Well, that’s true but it’s only halfway correct. If you are a writer and following top models, you aren’t going to get followers that way because the followers of those top models aren’t relevant to your field of interest. But when you follow relevant people and their followers discover you, the probability of them starting to follow you as well, would increase.

Post visual and emotional content consistently

If your content isn’t emotional and it doesn’t invoke a sense of urgency among your followers to like and comment, you’re just wasting your time. But if your content is visually and emotionally appealing and if you’re doing that consistently, PR agencies in Delhi say that people are going to follow you.

Submit your content to other Instagram accounts

Instagram has all sorts of accounts; a lot of people are lazy but they have a ton of followers because they were early on and all they do is take curated content and publish it, and tag the person that they got that from. For example, if you’re into fashion, there are a ton of Instagram accounts that feature fashion images sourced from other accounts. You can approach them and ask them to feature your content as well. This way, you’ll get their followers to visit your profile and they might follow you or start liking and commenting on your pictures as well.

Collaborate with other influencers

You’ve probably already seen people on Instagram posting each other’s pictures and tagging each other. What social media marketing companies mean by this collaboration is that you create a promotion or a giveaway where you promise to award the winner who gets most likes or comments on your photo by sharing it on their account and tagging you. This way you’ll be leveraging not only your audience but that of your fellow influencer as well.

Post pictures with memes

But don’t use pictures that have already been used. This strategy has been played out so many times; it doesn’t work unless you’re being creative. You know what you can do further to spice things up? You can turn on Instagram advertising and push that meme to make it viral, which will eventually lead to you being discovered.

4 SEO copywriting tips to rank higher on Google

The leading organizations that provide SEO services in Delhi know the importance of copywriting as a tool for business growth. If you’re serious about ranking high on the Google search results and want to increase traffic on your website then you definitely must consider copywriting.

What copywriting is essentially is an amalgamation of value based writing and creativity. You need to create a content that wouldn’t just appeal to the eyes of the people but would also contain keywords researched by the social media marketing companies, so that it can be easily picked up by search engines like Google. So the process then is just being creative and adding keywords to the copy – easy, right? Well, no! It is difficult enough to come up with a creative content that would sweep people off their feet and generate a response from them, never mind trying to force keywords that ruin the flavor of creativity. How can then you create an attractive copy that would match the level of top SEO companies in Delhi? Let’s see.

1.    Cater to your audience’s tastes:  If you want to make sure that your copy is effective, you need to first ensure that the team you have employed to work on creating the copy is well-aware about your audience’s preferences and tastes.

2.    Write catchy headlines: SEO is all about making a lasting first impression. There are no second chances on the online world. Since the headline of your copy is the first thing that a potential reader would come across, you need to put quite a lot of thought into creating one that is click-worthy. An ideal headline is crisp, relevant and has a focus keyword. Don’t write too long headlines or your readers would lose interest in the copy.

3.    Don’t forget to proofread the copy:  What’s really annoying as a reader is to be reading a copy and constantly coming across grammatical errors. The presence of such errors suggests that the writer hasn’t put much care into the idea and therefore it puts a big question mark on the validity of the ideas that are being presented in the copy. Therefore, you should make it a habit to proofread the entire SEO copy carefully or hire an SEO company in Delhi to do so.

4.    Don’t overstuff keywords: Given that keywords are essential for you to rank high on the Google results, but overstuffing keywords can work against the SEO strategy. If you just put in keywords without rhyme or reason, your entire copy would become gibberish and people would leave your website as soon as they land on it. As a result, your bounce rate would increase and Google would push you down the rankings. So use keywords, but use them wisely.

4 quick ways to power up your social media for free!

In this day and age, social media is the backbone of the businesses. Without a crazy social media following, you can’t expect to make it big in the industry. In the early days of the internet, getting followers used to be easy enough as there wasn’t much competition. But now that there are millions of brands out there, you need to think out-of-the-box. According to the social media marketing companies, these following free tools that give a boost to your social media following.

1.       SocialBlade: We know that it is that site that everyone knows when it comes to Youtube but they do more than Youtube, they also do Instagram, they do Twitter, they do all the major social sites out there. What is cool about SocialBlade that it’ll show you your subscriber growth over time as well as how much content you are pushing out over a specified time. This is one of the most liked social media boosting app that is used by the SEO companies in Delhi.

2.       Hello Bar: Hello Bar helps you collect emails from your website. Here is the thing. In the first hour that you are posting content on the social web, any social site, if it does really well the chances are it will go viral. Use Hello Bar to collect emails from your block or website. When you collect these emails, then when you push out the content on the social web, you sent out a email blast to all your email subscribers saying “Hey! Check out this post on Facebook, or LinkedIn or Twitter.” That will help you get way more retweets, likes, shares and that will make the post go viral.

3.       Subscribers: It is similar to Hello Bar, but it instead of helping you collect emails it helps you collect browser notifications subscribers. That way when people are browsing your site on Chrome, they can click one button, and subscribe and you can push out a notification and let all these people know when you have a new content that just came out and you can even push them to social sites. That when it gets released in the first hour, you’ll get more likes, shares, comments and again it will help you get more viral – which, according to the companies that provide SEO services in Delhi, is most important for the success of the business on the online platform.

Zoho Social: it makes it easy to work with your team members and on top of that they help you research keywords. By using  Zoho Social it wil help you determine what keywords you will be targeting when you are going after these social sites,  because if you are using wrong keywords in your titles, descriptions,  throughout the whole text you’ll find that not as many people will see it.

3 rules for instant success on social media!

The original idea behind the inception of social media was to bring people from all walks of life, closer together. The magic that social media did in helping people communicate over long distances with great deal of efficiency and ease made it popular among the masses. As a result, more and more people all over the world started using social media. Today, almost every person on earth who has a smartphone, has at least one social media account, and this is the opportunity that social media marketing companies leverage to promote the business of their clients – because we all know, where there are people, there is business.

In this day and age, if you want to be successful as a business firm, you need a strong social media presence and there are plenty of PR firms in Delhi, the national capital that can help you accomplish this goal. Let us take a look at some of the most popular strategies that these social media marketing companies use:

1.      Creating content for mobiles

The popularity of smartphones has grown rapidly in the past decade – especially given the fact that they’ve become smarter and cheaper at the same time. According to a report by a survey conducted in the year 2018, nearly 70% of all social media users were accessing those social media portals from mobile devices. As someone who is into SEO and PR, you cannot help but think about leveraging this opportunity for business.

There are so many people who have Instagram, Facebook, Twitter and Snapchat installed on their mobile devices and if you really want to reach out to this massive audience, then you need to create content that they’d find easily accessible. This is why you need to create everything keeping in mind that most of the people would be viewing that content on their mobile phones. So, one of the most stark switches would be to change the aspect ratio of the images from a landscape version that is desktop friendly to a portrait version that is mobile friendly.

2.      Don’t paint everything with the same brush

Even though Facebook, Twitter, Instagram etc. are all collectively clubbed under the name “social media”, they’re actually very different from each other, and except for a few basic structural similarities, they have their own algorithms. Therefore, if you want to make the most out of each of these portals, you need to play by their rules and abandon the one-size-fits-all approach.

For instance, on Facebook, you can take be more generous with your word limit as there apparently isn’t any. This, however, does not mean that you should write essays in the feed. On Instagram, your focus should be more on making the image vibrant and appealing. On Twitter, you need to be able to say what you have to in very few words. Brevity is the key here. Initially, Twitter had a character limit of 140 which was increased last year to 280 – yet that’s not a lot. So you need to be very clear and concise in order to convey your message appropriately.

3.      What would your reader think?

If you want to become successful with your content, you need to think like your potential readers. Social media websites are full of unoriginal, trite content that is of no value. We don’t even keep count of how many posts we just skip past without even noticing, because there is nothing appealing about them. Now, obviously it’ll be difficult to come up with appealing content if you’re creating content continuously, but you do need to create a balance. Don’t post for the sake of posting. Post when you think you can wrap your marketing strategy in a nice bundle of value for the reader. People don’t care about your business or products. They care about themselves and what you are doing for them. Show them that and you’ll be successful.

If you follow these three simple rules that social media marketing agencies follow, then you’d have much more success in your social media campaigns. Go try these out!

3 free SEO tools that would bring you a ton of traffic on social media

Do you find it hard to get traffic from the social web?  Well who does not?

Social algorithms are tough; it’s are getting harder and harder to get more traffic from Facebook , Twitter, LinkedIn and every other social site out there. But according to the social media marketing companies, you can get more social traffic using these seven free tools. Now I have a question for you, how many of you are getting little to no traffic on Facebook ? The tools that PR firms in Delhi use don’t just help you getting more traffic from Facebook, but they also help you get more traffic from all the major social sites.

1.       Hootsuite : It allows you to schedule your social content out. With Hootsuit, not only you can share content on all sites and a few clicks but you can also schedule out your content many months in advance. This is important because most people share their content once on social sites like Twitter, but if you share your content on Twitter six times n year that same piece of content, you’ll roughly get two to three times more traffic. It is a simple hack, it works well and you should be doing that. Remember when you share your content most of people won’t see it, so there is nothing with sharing that content three, four, five, six, seven times throughout the year.

2.       ManyChat: Although you are struggling to get traffic from Facebook, ManyChat will solve that. It is a chatbot tool, leverages Facebook Messenger and what you’ll find is the click through and the open rates are ridiculous. It beats out emails. If you want more traffic leverage ManyChat. What it will do is when people come to your website they can subscribe to you through Facebook Messenger and then when you have a blog post or message you can push it out through ManyChat. You’ll get open rates above 60% and you’ll get click through rates well above 30%, 40%, and 50%. The numbers are crazy, over times it drops down, but even when it drops down you’ll still see your click through rates above 30%. It is that effective.

Buzzsumo: Companies that provides SEO services in Delhi end up writing a ton of content; when they write content a lot of times, they share it on the social web and no one wants to like it or comment or engage with it. But with Buzzsumo it will show you all the other popular articles within your space and all the ones that are not popular. Look at the topics that are popular, write more of that on your blog, promote those on Facebook, LinkedIn, and Twiitter and again you’ll get more traffic because you are only writing stuff that people want to read about and see versus just writing whatever you want to write about.

What is the importance of PR and why should you consider it?

There are a lot of people who are confused about what PR actually means. Many have a basic understanding of it, but people don’t really know much about Public Relations and the enormous impact it can have on the growth of a business. This is why it is important for the PR agencies in Delhi to establish themselves as game changers.

PR is one of the best ways to leverage marketing strategies and develop an online presence that is admired and followed by many. Even Bill Gates, the wealthiest man on Earth and founder of Microsoft, said that if he was down to his last dollar on marketing budget, he’d spend it on PR. That’s how important PR firms in Delhi and around the world are.

People don’t buy products and services; they buy stories, relations and magic, and PR agencies in Delhi and other metro cities of the country try to transform your products and services into one of those things. There are a plethora of companies that have realised the importance of PR for the growth of their business and they are investing boatload of money into PR and as a result, they’re getting generous returns on their investments.

As a brand you must have a message to convey to your target audience, which sounds simple enough – except that it’s not. There are other brands out there as well that want to convey their message to your target audience. This is where PR companies in Delhi come into play. They act as an amplifier and deliver your message to your audience – loud and clear. Let us take a look at some of the ways PR has been transforming the business sphere

PR makes your brand credible

Business is all about trust. If your customers trust you, they’ll buy what you’re selling to them. One segment of PR is to take care of brand reputation. By hiring PR agencies in Delhi, you can repair your image in the market or develop goodwill among the customers by showcasing your CSR (Corporate Social Responsibility) activities.

PR increases sales leads and eventually, profits!

By engaging in PR, you have the opportunity to expose yourself to an entirely untapped customer-base. This way, you can get more queries and sales leads which will eventually turn into profits.

PR gives your business a voice

Usually in the business world, people have certain preconceived notions about your business. They might think well of you or they might think of you and there’s nothing you can do to change their minds – except that you can with the help of PR.

PR gives your business a voice and allows you to clear yourself of wrongly placed charges. It helps you to restore your image and gives you a chance at fighting back.

PR makes you stand out in the virtual world

In an industry where there are billions of online web pages and businesses, all competing to rank number one on the search engine results, you need to do something unique to beat the overwhelming competition. By hiring PR companies in Delhi and other metro cities of the country, you can formulate a certain marketing strategy and stay ahead of the competition. These PR companies have well functioning network chains; they also know how to leverage opportunities that will propel your business. For instance, assume your business deals in car products. Your PR agency can reach out to a magazine that has a huge reader-base of car enthusiasts and pitch your story there. Suddenly, you’ll be exposed to a whole new potential client-base, which you can leverage to generate sales leads.

PR is all about knowing what to say, how to say and where to say it, and with it, your business will definitely grow.

How to get 4 million visits on your website with a simple keyword hack

Instead of trying to find new keyword opportunities to rank for, all you need to do is find whatever keywords already rank for, even if they're small, and find other long tail variations of that small exact keyword. This way, you’ll generate more traffic by going after that term as well.

For example, if you already rank for the term ‘dog food’, and you're getting a lot of traffic for it, Google will easily rank you for all the other long tail variations for ‘dog food’. The reason is that it is harder to rank for the long tail variation. And even that the majority of the traffic comes from a long tail term, like ‘how to become rich’, there's still a lot of other long term variations even of that word - such as, ‘how to become rich on the internet’, ‘how to become rich through social media’. According to the top SEO companies in Delhi, you should follow the steps given below.

STEP 1

Head over to Ubersuggest, and type in your domain. When you type in your domain, it'll show you something called ‘top pages’. These will show you all the pages that are driving your pages, and the keywords that are driving your ranking.

STEP 2

Now log in to Google Search Console. Again, it'll show all the terms that you're already ranking for.

STEP 3

After you do that, the next step that SEO services in Delhi advice is that you need to head back over to Ubersuggest, and type in the exact phrases you ranked for. Ubersuggest will show you keywords, ideas, reports that show you all the long tail variations of that term. You'll find that if you head for the head term, there's a ton of other long tail terms that make up a lot of traffic, maybe not the major amount but they sure make one-tenth of traffic, one-twentieth of traffic, even one-fifth of traffic. But if you combine all those, terms eventually it'll add up to a ton of traffic; more than even the head term. Belive it, this is the strategy that SEO companies in Delhi use.

STEP 4

Go back to the pages that are already ranking for the head term and adjust your content. Include all those terms. Re-write the content, and make sure you're providing value. You're going so above and beyond, people are like, "oh my God! This is the best page ever for dog food! It shows me how to feed my dog; shows me what kind of food to pick for them; shows me how to pick food if they're gaining too much weight or if they're losing too much weight; shows me how to make them more fit. It breaks everything down."

So that way, no one else needs to read any other article on dog food. What you'll find is that after you do that, within 30 days, you'll notice that your page will rank higher in Google for all the long tail variations. Because once you rank for the main head term, it’s super easy to rank for all the long tail variations; because the head term is the hardest one to rank for, Google naturally just pops you from all the other ones within 30 days.

Are blogs relevant in 2020? Do they still help in SEO?

There are over a billion blogs on the internet! In light of this fact, there arises a question: should you even worry about blogging? Is blogging still a relevant method of generating traffic on your website in the year 2020? Let’s try to answer these questions with the help of some of the best companies that provide SEO services in Delhi.

The simple answer is YES! Blogs matter! But simple answers are never enough, so let’s peel back the layers and try to understand in detail. Here are a number of tips according to the SEO companies in Delhi that might help you boost your business with a blog.

Focus on quality, not quantity

Instead of writing a gazillion blogs, write few blogs, but make sure they are worth reading. In commercializing the SEO process, a lot of irresponsible SEO companies have sprung up, who write blogs for the sake of writing them. They’re written in the typical blog language that people are fed up of, and more often than not, they give the same generic information you can find everywhere else. If you want to stand out of the competition, you cannot be doing the same things as them. Conduct a thorough research before you sit down to write, and write blogs on subjects that you are expert in.

When a reader stumbles upon your blog, he shouldn’t have to visit other blogs after reading yours; that’s the objective with which you write. Whichever subject you’re approaching, try to be as comprehensive as possible and include as many things about that subject as you can, so that your blog can become a one-stop-shop for your readers.

Respond to comments!

This is very vital for the growth of your blog. You need to engage with your readers to make them feel like they’re a part of a community. Also, not responding to comments is rude. Imagine if your friend asked you a question and you didn’t respond. Even if someone doesn’t say something too thought provoking, at least, reply with a ‘thank you’.

Also, in order to get more comments and engagement on a blog, end your blog with a question. Remember to not just ask a generic uninteresting question but put some time and effort to fabricate a question that would entice people to comment on your blog.

Encourage conversation

The way you can do this is by making your blog sound conversational. By using ‘you’ and ‘I’ throughout your blog, you can achieve this target. Write something like this:

Wouldn’t you love to double your search volume in one month?

I know I would!

By making your blog sound conversational, you make it easy to follow and you are able to keep people’s interest because they feel it’s about them – which is how it should be.

Use Call to Action

A lot of people complain that they’re getting plenty of traffic but no sales, and more often than not, the reason behind this anomaly is that they have no call to action on their pages. You must know that it’s ok to promote your products and services as long as you’re not forcing them in the faces of your users. Add a call to action button in your sidebar and you’ll see your sales leads rise steadily.

Collect Emails

Even if people visit your website and they like it, they wouldn’t remember to come back again unless you remind them to. For this, you need to collect people’s emails, so that every time you post a new blog, you can send out a broadcast to your email list and people can get notified about it. Naturally, those who are interested would come to read your blog. You can even ask SEO agencies in Delhi to collect the data on your behalf.

If you follow these simple tips by the companies that provide SEO services in Delhi, you will be able to make the most out of your blog in the year 2020 and all the recent years to come!

10 tips for running an effective PR campaign

Running a PR campaign is no joke; given the ton of money that is spent in the process, it is only natural that you’ll expect substantial results. Let’s take a look at some of tips by the PR agencies in Delhi that you must follow in order to execute a successful PR campaign.

1. Set definite goals and metrics for success

Before you start the campaign, clearly define your objectives and your expectations. Do you want to tap into a new customer-base? Do you want to do marketing for a product? Do you want to improve or repair your image? This way, you’ll be able to better utilize your campaign.

2. Identify the audience

Before you decide what you want to say through PR firms in Delhi, decide whom you want to deliver that message to. Knowing the demographics of your target audience is important.

3. Pick the correct platform

After deciding your target audience, you need to find out the channel that is frequented most by your audience – is it social media, or is it mainstream media?

4. Be creative

Being blunt about your message isn’t going to serve you well. You need to package it in an appealing wrapping. For this, you can take help of PR agencies in Delhi or wherever your business is established at. PR firms in Delhi have a fleet of creative professionals, who are excellent at innovating out-of-the-box ideas that can influence your business positively.

5. Come up with a catchy press release

Writing press releases is one of the most crucial parts of good PR, but you can’t just go about writing any press release in a random manner. You need to follow a certain principle. Always make it a point to ensure that your press release doesn’t sound promotional. Pardon us for sounding crude, but no one cares about your business. People – your customers – care about the stories you tell about your business. So always strive to create a story angle for your press releases.

6. Approach the right channels

There are thousands of media portals out there, so once you have finished writing a sweeping press release, the next step is deciding where to pitch your story. This is where you need to conduct your research thoroughly and find out the media portals that are most relevant to your business. Imagine pitching a lifestyle story in a technical magazine. The embarrassment!

7. Bond with journalists

It’s like the old saying goes, “don’t bite the hand that feeds you.” Make it a point to maintain good relationships with journalists, even if you don’t like them personally. Try to keep personal separate from professional. You never know when and where an opportunity might come from, and the more journalists you have in your circle, the greater is the probability of you getting that opportunity.

8. Back linking

There’s a smart way of back linking in PR and it does not require you to spend anything. Once your story is featured in any blog and you come to know of it, you can approach that blog and mail them to add your link in their blog. Remember to not sound mean or ungrateful. Write something along the lines of the example given below.

Hi there,

I just read your blog and thoroughly enjoyed it. I would also like to thank you for mentioning <your business name etc.> here, and I would like to request to add a link <provide link to your website> in case your customers might be interested in knowing more about it.

Sincerely,

XYZ

9. Social Shares

Just like back linking, you can also ask publications to share tge article they’ve written about your business or your product on their social media handles. If the publishers have a huge following on social media, why not leverage it? Remember though to ask them for a share as soon as your article is published because things go stale really quickly on the social media.

10. Engage with your audience

Once your press release starts getting you traffic on your websites and social media handles, then you need to ensure that your audience wouldn’t leave you. Collect their emails, make them sign up for newsletters, ask them to activate push notifications etc. You need your customers to keep coming back to you, and for that you need to interact with them meaningfully.

If you follow these tips from the best PR companies in Delhi, your business will soar for sure!

Why language translation services are important?

In the ever-evolving global economy, the only way to succeed is to be able to convey your message loud and clear across different cultures and different countries. But there is a problem – the language barrier. To negotiate it, you need the help of language translation agencies. In order to ensure that your message doesn’t get lost in translation, you need to hire the best translation agency in Delhi. 

Also, before you go out looking for translation companies in Delhi, you need to come up with a strategy that’ll help you separate the best from the lot. The most efficient way of doing so is to look at those companies’ clients and how they are doing in terms of their business. If you can get in touch with them for a personal testimonial, it would be even better.

The hallmark of great language translation agencies is that they preferably have translators that are also native speakers of those language in which the content is to be translated. Consequently, they’re well aware of the cultural aspects of translation as well, which is very important in marketing.

Why you should seek help from translation companies in Delhi?

Website demand

If you want to expand your business on an online format then you should definitely look for translation services. Translating your content into regional and local languages that people understand with the help of language translation agencies, makes your brand more approachable and trustable. As a result, you get more queries and sales leads, which eventually lead to the expansion of your business into new horizons.

Legal demand

When it comes to translating legal documents, you cannot risk taking the matters into your own hand. Even the slightest error can put you into a great deal of trouble. Therefore you should always look for the best translator in Delhi for such a painstaking task.

Technical or financial demand

When it comes to technical and financial translation, simply the knowledge of language is not enough; the translator needs to know the industry jargon and terminology in order to translate the content properly. Professional translators undergo training and acquire certification as a testament to their competence for translating in these areas. Given the high level of competence required, this type of translation can be a bit costlier than the others, but it’s worth spending money on – rather than mistranslating something and having to face the dire consequences later.

Importance of Hindi translation in the travel and tourism industry

One of the fastest evolving industries in India and in fact, all around the world, is travel and tourism. The companies that are knee deep into this industry are always looking to multiply the number of their customers. For this, they are always looking for new strategies, and one such strategy that has proven to work, is leveraging multilingual content. If you are targeting the Indian audience, you need to translate your content to Hindi in order to get a wider reach. According to reports, there are over 500 million Hindi speakers worldwide; which means that by employing the services of language translation agencies, you can tap into a whole new reservoir of audience and expand your business even more.

There are a number of people whose mother tongue is Hindi, and as a result they are searching on the web in the same language as well. If you can get in touch with the best translation agency in Delhi, you can get your content translated effectively and include relevant keywords as well so that your website gets ranked high on Google results page.

Talk to the people in their local language

By initiating the conversation with your readers in the Hindi language, you can get them to trust you much easily – not to mention your message will be conveyed loud and clear without any discrepancies. You can ask the translation agencies to find you the best translator in Delhi, and have him/her translate your content efficiently.

You should ensure that the translation services in Delhi that you hire have the necessary resources in order to translate your content without losing the essence of your message. This way, you’d be better able to present tourism information in a more efficient manner for your client. Let us take a look at three most important reasons why you should consider hiring a language translation agency to translate your content in Hindi.

1. You’ll be more visible to your target audience

Given the exceptionally large number of Hindi speakers around the world, translating your services into Hindi language exposes your company to a whole new, previously untapped, potential client-base. You can interact with those people in their mother tongue and convert those leads into sales.

2. Easily understandable

In a business like travel and tourism, your success depends largely on how your message is being interpreted by your target audience. If the people you are targeting are not native English speakers, having all your content only in English isn’t a wise decision. Instead, you should tailor the content to the tastes of the local people in the language they understand – in this case, it’s Hindi. This will build trust in the hearts of your customers for your organization.

3. No discrepancies in messages

Now you may think about taking the task in your hand, but given the scale of the task and the level of accuracy desired, it’s always better to seek help of a language translation agency. Since the translators in these agencies have thousands of hours of experience of translating, they are less likely to make any errors and more likely to draft attractive content for your website – which will bring you customers.