Do you ever sit and wonder why you have to blow so much of
your budget on PR and SEO? Well, it’s a pretty fair question, given how
important the capital is in expanding and growing a business. But PR and SEO
are the two pillars of marketing. They are essential for reaching your target
audience and building a positive image about you in their heads.
In the early days of the internet, getting ranked on Google
was pretty easy. There were few websites, very little competition and Google
algorithms could easily be manipulated back then. But with the times, things
have changed! Now there are millions of websites online with billions of blogs.
Which is why, to stand out of the crowd, you need to have a strong SEO strategy
– which can be achieved by seeking help of the best SEO
companies in Delhi. By investing in SEO, you ensure that your website is
recognized by Google as a trustworthy website and once you start ranking on the
first page of Google – even better if you’re within the first 3 results – you’d
start getting thousands of people as traffic on your website. Naturally, more
traffic would lead to more sales.
Benefits of SEO
·
SEO increases your overall conversion rates.
·
It improves the user experience and reduces the
bounce back rate.
·
It allows you manage your costs better by
lowering advertisement costs.
·
It encourages the people who are in the vicinity
of your store to physically visit it after finding it online.
·
It lends credibility to your brand and helps you
establish its name among the masses.
·
It increases the number of followers you have on
social media. More people around you means you get more business.
·
It helps you gain market share.
·
It’s a great long-term marketing strategy. Since
it takes time to get to the top, it takes time to come down as well.
·
It lets you stay a step ahead of your
competitors.
PR on the other hand, is a slightly different concept. While
SEO simply helps you get in touch with the traffic, PR firms in Delhi and other
metro cities of the country help you get your desired message across to your
target audience. PR can also be used for a myriad of other purposes, including
image repair. If you want to grow as a brand, you cannot have people talking
negative stuff about you. For this reason, PR finds those sources and applies
strategies that can paint you in a better light.
Benefits of PR
·
It lends credibility to your brand.
·
It generates awareness about your brand among
the common people.
·
It creates a positive brand image.
·
Compared to traditional advertising methods,
it’s very cost-effective.
·
It develops a lasting bond between you and the
customer.
All in all, PR and SEO are two pillars of marketing that you
just can’t neglect.
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