Instead of trying to find new keyword
opportunities to rank for, all you need to do is find whatever keywords already
rank for, even if they're small, and find other long tail variations of that
small exact keyword. This way, you’ll generate more traffic by going after that
term as well.
For example, if you already rank for the
term ‘dog food’, and you're getting a lot of traffic for it, Google will easily
rank you for all the other long tail variations for ‘dog food’. The reason is
that it is harder to rank for the long tail variation. And even that the
majority of the traffic comes from a long tail term, like ‘how to become rich’,
there's still a lot of other long term variations even of that word - such as, ‘how
to become rich on the internet’, ‘how to become rich through social media’. According
to the top SEO companies in Delhi, you should follow the steps given below.
STEP
1
Head over to Ubersuggest, and type in your
domain. When you type in your domain, it'll show you something called ‘top
pages’. These will show you all the pages that are driving your pages, and the
keywords that are driving your ranking.
STEP
2
Now log in to Google Search Console. Again,
it'll show all the terms that you're already ranking for.
STEP
3
After you do that, the next step that SEO
services in Delhi advice is that you need to head back over to Ubersuggest, and
type in the exact phrases you ranked for. Ubersuggest will show you keywords,
ideas, reports that show you all the long tail variations of that term. You'll
find that if you head for the head term, there's a ton of other long tail terms
that make up a lot of traffic, maybe not the major amount but they sure make
one-tenth of traffic, one-twentieth of traffic, even one-fifth of traffic. But
if you combine all those, terms eventually it'll add up to a ton of traffic; more
than even the head term. Belive it, this is the strategy that SEO
companies in Delhi use.
STEP
4
Go back to the pages that are already
ranking for the head term and adjust your content. Include all those terms.
Re-write the content, and make sure you're providing value. You're going so
above and beyond, people are like, "oh my God! This is the best page ever
for dog food! It shows me how to feed my dog; shows me what kind of food to
pick for them; shows me how to pick food if they're gaining too much weight or
if they're losing too much weight; shows me how to make them more fit. It
breaks everything down."
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