In this day and age, running a business without a YouTube
account cannot be called a smart choice. But simply making a channel on YouTube
and uploading videos isn’t a guarantee that you’ll get subscribers. The problem
is that you aren’t the only one out there who wants to leverage the huge
audience base of this popular social media website. There are already millions
and millions of channel on the website and they keep on growing with every passing
day. So amid this cacophony of so many sounds, how do you ensure that your
voice is heard? This is where social media marketing companies come into play.
They are privy to a number of tips and tricks that can get you the traffic and
the subscribership that you so desire. Let’s take a look at some of those tips
that are popular among the SEO companies in Delhi.
Promote your videos
outside of YouTube
If you do not have many subscribers on YouTube, naturally
the best way to get audience on your channel is to promote your videos outside
of YouTube. You can approach blog and article writers and ask them to embed
your videos in their work. If your videos cover the same topics that the
articles or blogs are about, chances are that the bloggers would be interested
in including your video. People love watching videos and if it improves traffic
on their website, they’d sure take that chance. As a result, their audience
would come across your video and maybe subscribe to your channel. Moreover,
this will send a positive signal to YouTube and it’ll start promoting your
channel and your rankings will improve.
Translate and
transcribe your videos
YouTube is very competitive but it is most competitive
English language. Ranking for other languages is comparatively easier.
Therefore you should always consider translating and transcribing your videos
for a wider reach. This way, you’ll be able to tap into an entirely new
audience and this is a strategy that a lot of PR firms in Delhi already use – so
it means that it does work. By translating your videos, you get to cover a lot
more ground and the chances of people becoming your subscribers increase even
more.
Leverage your
existing audience
Chances are that if you are running a business, you must
already have a full-functioning website. If you want to get more audience on
your channel, the first step you can take, is embed your videos in your own
website. This way, all the people who visit your website will get to know about
your channel and the kind of content you’re making. Since they’ve already
followed you once on one platform, chances are that they’ll follow you on
another one as well.
If you have search traffic going to your website, look at
your most popular post. You can see these within your Google Search Console or
Google Analytics. Look at the most popular pages. See which videos you have
that are the most relevant to that YouTube clip or video that you’ve created,
and embed that video into your blog post. It’ll help your videos get consistent
views and it’ll also mean that the visitors to your website will linger on for
longer. This will not only help you gain subscribers for your YouTube channel
but it’ll also boost traffic on your website.
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