There are over a billion blogs on the
internet! In light of this fact, there arises a question: should you even worry
about blogging? Is blogging still a relevant method of generating traffic on
your website in the year 2020? Let’s try to answer these questions with the
help of some of the best companies that provide SEO services in Delhi.
The simple answer is YES! Blogs matter! But
simple answers are never enough, so let’s peel back the layers and try to
understand in detail. Here are a number of tips according to the SEO companies
in Delhi that might help you boost your business with a blog.
Focus
on quality, not quantity
Instead of writing a gazillion blogs, write
few blogs, but make sure they are worth reading. In commercializing the SEO
process, a lot of irresponsible SEO companies have sprung up, who write blogs
for the sake of writing them. They’re written in the typical blog language that
people are fed up of, and more often than not, they give the same generic
information you can find everywhere else. If you want to stand out of the
competition, you cannot be doing the same things as them. Conduct a thorough
research before you sit down to write, and write blogs on subjects that you are
expert in.
When a reader stumbles upon your blog, he
shouldn’t have to visit other blogs after reading yours; that’s the objective
with which you write. Whichever subject you’re approaching, try to be as
comprehensive as possible and include as many things about that subject as you
can, so that your blog can become a one-stop-shop for your readers.
Respond
to comments!
This is very vital for the growth of your
blog. You need to engage with your readers to make them feel like they’re a
part of a community. Also, not responding to comments is rude. Imagine if your
friend asked you a question and you didn’t respond. Even if someone doesn’t say
something too thought provoking, at least, reply with a ‘thank you’.
Also, in order to get more comments and
engagement on a blog, end your blog with a question. Remember to not just ask a
generic uninteresting question but put some time and effort to fabricate a
question that would entice people to comment on your blog.
Encourage
conversation
The way you can do this is by making your
blog sound conversational. By using ‘you’ and ‘I’ throughout your blog, you can
achieve this target. Write something like this:
Wouldn’t
you love to double your search volume in one month?
I
know I would!
By making your blog sound conversational,
you make it easy to follow and you are able to keep people’s interest because
they feel it’s about them – which is how it should be.
Use
Call to Action
A lot of people complain that they’re
getting plenty of traffic but no sales, and more often than not, the reason
behind this anomaly is that they have no call to action on their pages. You
must know that it’s ok to promote your products and services as long as you’re
not forcing them in the faces of your users. Add a call to action button in
your sidebar and you’ll see your sales leads rise steadily.
Collect
Emails
Even if people visit your website and they
like it, they wouldn’t remember to come back again unless you remind them to.
For this, you need to collect people’s emails, so that every time you post a
new blog, you can send out a broadcast to your email list and people can get
notified about it. Naturally, those who are interested would come to read your
blog. You can even ask SEO agencies in Delhi to collect the data on your
behalf.
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