Importance of translation services in the world

There are a myriad of reasons why translation services are important all over the world. Let’s take a look at some of the most compelling ones:

Translation blurs borders between countries and connects them

One thing common among all human cultures is that we’re all capable of using language. However, our communication is often limited to the people who speak our language. Many a times, this language barrier is invisible as we rarely get to interact with people from different countries and cultures, but with the global economy on the rise, we can no more neglect the importance of language translation services in Delhi and other metro cities of the world. We need to translate our content in order to communicate with people beyond borders and connect with different countries.

It develops a deep bond between people

Once upon a time, a famous Korean singer was doing a concert in India. She wanted to connect with local people, so she asked her manager to tell her how to say good bye in Hindi. However, she knew that a simple goodbye wouldn’t be enough. So she sang a couple of lines in Hindi and ended the concert with “phir milenge” which developed a bond between her and the audience and people swooned in awe of her.

You can spread a lot of knowledge through translation

By employing the services of the best translation companies in Delhi, you can get the entire global literature translated into the languages that you understand. You can also reverse the process and get Indian literature translated into different languages of the world. Either way, you are helping spread knowledge throughout the world. Just imagine, without language translation agencies, the great literatures of so many countries would have remained confined in those countries and wouldn’t have inspired so many people all over the world as they have because they were translated. Translation exposes people to new ways of thinking and new ideologies which help people develop and grow.

Business demands translation for growth

When you start as a small scale company, you’re limited to a specific region and language barrier is never an issue. But once you outgrow your bubble and come across the different cultures and countries, it is inevitable that you’d need to translate your content into different languages to get a broader reach. More than 70% people all over the globe do not recognize English as their native language. Countries like China, Russia, Japan, Germany etc, rarely use English, and they are some of the greatest economies of the world.

Common Sense Advisory conducted a study, in which, it discovered that 75% of the customers preferred to purchase products that were marketed in their native language.”

Why Human Translation is better than Machine Translation

With the increasing globalization of economy and the development of new trade relationships between companies, there is a growing need for effective communication between people who speak different languages. For instance, imagine a company based in India that procures raw materials for productions from China. Now, without employing the services of language translation agencies, it would be impossible to have effective communication. Therefore, in order to do business beyond one’s native region, translation is essential.

Now, depending upon the requirement, translation itself can be done in two ways – Machine Translation and Human Translation. Whether you talk about business manuals, websites, promotions, brochures or magazines, Human Translation is the better alternative.

Machine translation is one of the simplest forms of translation. There are plenty of tools available for Machine translation and one of the most popular ones is Google Translate. However, fast and easy as it is, Machine Translation isn’t the most effective way. The reason is that the computer doing the translation cannot take into account the different intricacies of language like metaphors, idioms and proverbs – and as a result, the translated message can often be very different from what was intended by the sender of the message. This is why it is necessary to avail services of translation services in Delhi and other metro cities of the world – depending upon where your business is based.

Here are five differences between human and machine translation that show why you should prefer the former:

Tonality and style

Computers do not have a firm grasp of tonality and style and they are unable to understand the nuances that can lead to disastrous translations. For example: shock and surprise are similar words but depending upon the context, they can have different meanings. While a human translator can recognize this, computers can’t.

Understanding of culture

Every culture has its values and traditions. While translating the content, one has to be careful not to write something that might offend the people. Unlike computers, humans based upon their experience, can exercise their discretion in that regard.

Homonyms

Homonyms – or words with multiple meanings are a big roadblock for computer translators. There are many words in almost every language which can mean different things based upon the context in which they are used. For instance, take the word ‘nail’. It could mean a piece of hardware or the act of hammering that piece of hardware or many other things. What it means would depend upon the context in which it is used. While a human translator can easily identify the context, computers have difficulty in doing so.

Quality

Since computers are unable to identify different contexts, cultural references, idioms and proverbs etc, they can’t very well maintain the quality and a lot is lost in translation. But if you hire translation services in Delhi, you can get a team of dedicated human translators who would make sure that the essence of the message remains intact while translating.

Translation Types

Computer-based translation is always very literal and it can sometimes be very problematic. A word-for-word translation can lead to a lot of misinterpretation – especially in regard to idioms. If you hire a human translator, he/she can interpret the cultural component, a linguistic and semantic factor present in the source text. Thus, the translation would be more accurate.

Why PR is important for your business?

PR (Public Relations) is all about meeting your marketing objectives with the help of the media. The process involves taking the message that you want to deliver to your target audience and getting the media to successfully cover it. This is the reason PR can be really critical for business.

First of all, from a positive, proactive sales side, it can make or break a business essentially. If you think about it, just about everything we read – in the news, in the publications, in the media around us – has been touched in one way or the other by PR. What makes PR really important to a business is that you are controlling the message that you want to deliver and getting across what you want to say about your product in the media. There is a wide network of PR agencies in Delhi that can help you realize your goal of getting your voice across to your target audience amid a cacophony of voices.

The other side of PR, which is crisis management, is just as important. Quite often we see that fake stuff is written about people and brands to tarnish their image and many businesses suffer because of this. But if you are PR savvy and know how to respond, you will have an opportunity to counter that negative campaign going against you. The power and potential that PR has to catapult any business to the greatest heights of success is truly amazing.   

One of the most common misconceptions people hold in their minds about PR is that it is a random process and a gamble – but that is not true. If you hire a good, well-reputed PR agency – and there are a few really great PR agencies in Delhi – then you’ll notice that they follow a proper methodology to accomplish their tasks and get you the desired results. Social Media is perhaps the newest addition to this sector and it has made the PR process even more effective. With their social media marketing services, the PR companies can build your brand image and expand your existing customer base.

People have started frequenting the social media websites more than ever and the trend is not showing any signs of slowing down. At a time like this, when media is holding the attention span of people in its fist, it is only natural that a brand should approach a PR firm to give wings to their business. 

PR Pitfalls that you need to avoid as a start-up

There are many bright individuals in this world who have brilliant business ideas. But as innovative as the idea might be, it wouldn’t do you any good if you don’t know how to sell it. Many innovators and inventors have entered the market in the past with their revolutionary ideas and have vanished without a trace. It is therefore, very important to know how to market an idea and when it comes to marketing an idea and explaining its worth to the common populace, there is no better option than PR. But before you go knocking at the doors of PR agencies in Delhi, here are some pitfalls you should know about. 

Not going for PR at all!

The worst PR pitfall is to avoid PR altogether. Many start-ups in their initial phases especially, think they can handle their PR on their own. Taking things in your own hands may, at first, seem like a good option, but if you stay in that phase long enough, you’d feel like a deer caught in the headlights. There is tremendous pressure on a young startup to generate ROI and to stay afloat. When you’re managing a million things, you shouldn’t burden yourself with the hassling involved in the PR process. Since the media companies don’t know you, they wouldn’t be keen on accepting your invites or publishing your stories. But if you hire one of the PR firms in Delhi, they can get you the desired coverage as they have quite a wide network.

 Thinking that PR is a “one-time-thing”

Many business owners are under the impression that PR is a one-time-thing. They believe that once they have established their market presence, they’re set for a lifetime. What they forget though, is that every other business owner out there is trying to beat the market and in time, if you do not keep up with them, they’ll beat you in terms of outreach and succeed. This is why, once you have tied up with a good startup firm in Delhi or any other metro city in the country, you shouldn’t let go of it.

PR is something that requires nurturing from time to time – sometimes to acknowledge people about the launch of a new product or service, sometimes about your philanthropic efforts for the society and sometimes to rebuild a tarnished image. One thing that cannot be neglected, however, is that it is a continuing process.

Confidence and overconfidence

No one can deny that an owner knows his company the best and can perhaps tell the stories on a much deeper level. But here’s the problem – the media companies do not care how good your individual story is; they care whether or not that is relevant to their own audience. So the start-up brands that try to micromanage everything and want to pitch their own stories in their own manner are going to have a problem getting the coverage they want because the media portals wouldn’t necessarily find those stories worth pitching to their audiences. Therefore, one should be confident in one’s abilities; but overconfidence may end up ruining everything.

Wanting instant success

There’s an old adage, “Rome was not built in a day.” Old as it is, it’s still very relevant. To build anything great takes time. No brand worth its salt has become an overnight success. If you want to get to the top and stay there, you need to develop patience. Of course, you must be careful about choosing the PR agency, but once you’ve made your decision, you need to stand by it and show some faith. If an agency has an extensive list of successful clients, it isn’t a mere coincidence; it means they are good at what they do and you should let them do it.

 Once your PR campaign reaches a certain point and you break the threshold, there is an exponential rise in placements, but until then, you need to be patient and help out your agency in crafting the most wonderful stories that can get you the coverage you so desire.

How to use your own brand as a secret SEO tool!

If you want to thrive in SEO, you need to build a brand. Eleven years ago, the former CEO of Google, Eric Schmidt, said, “Brands are the solution and not the problem. Brands are how you sort out the cesspool.” His words stand true to date. Companies and websites that have invested in building a brand are becoming more and more prominent in terms of ranking higher on Google search results. In this article below, we have collected information from the top SEO companies in Delhi and sought out their advice on how to use your own brand as a secret SEO weapon.

You’ve probably heard of using SEO to build your brand but what about using your brand to build SEO?

The simple solution is to use your own brand and capitalize on it to create a business that is valuable to your audience. So there are two key steps that you need to take in order to achieve success.

Recognize your target audience

If you don’t know who will be interested in your business, chances are, you wouldn’t make it too far. So, first and foremost, recognize the people that would want what you have to offer. The idea is to stick with what you’re known for. Instead of going for a million things at once, specialize in one niche and gather as much information on it as possible.

Creating a valuable product for your target audience

Once you’ve decided what your target audience is, you need to develop a product that would offer value to your target audience. For instance, if you are into lifestyle and fashion and you’re known for the same, you can develop products around that niche. For example, when Kylie Jenner became a worldwide sensation, she launched her own range of nature products. Since she had already made a name for herself in the cosmetics niche, people valued her products and her business grew at a breakneck speed. Many young businesses can get in touch with SEO companies in Delhi which can help them craft their products according to their audience.

More and more people are creating their own brands with the help of PR firms in Delhi and other metro cities of the world. There is such a huge market for this kind of business right now and there are a plethora of opportunities. Influencers are the entrepreneurs of today. Now, more than ever, small, online influencers and brands are building their businesses.

The idea is to put yourself out there; the more you put yourself out there, the more people are going to interact with your brand. SEO companies in Delhi like to call it the rule of 7. According to this rule, when someone sees and interacts with you 7 times, they’re much more likely to relate to your brand. This, in turn, creates more search queries. The more there are search queries for your brand, the easier it will be for you to rank higher on Google and get the desired traffic that can catapult your brand towards success.

How to grow your brand 10X faster on Instagram

Do you know that with right steps it is possible for you to gain more than a 1000 followers on Instagram per week?

When the revolutionary app was launched, it was a mere platform for sharing photos. But over the years, Instagram has grown into a platform that can help one grow their business faster. Today, the app serves as a conduit for millions of businesses to reach their target audience with ease and efficiency. But getting followers on Instagram is a task easier said than done. Here are some tips from the top companies that provide social media marketing services, that can help you increase your follower count instantly!

Test Your Content

One of the most important things to keep in mind is that if you want people to come to you, you need to post content they’d enjoy. Many brands make the mistake of thinking that what they like themselves is what other people would like too – it isn’t often the case. Obviously, as a brand, you need to post content that would help you promote yourself, but you have to be intelligent about it.

Test out different schemes to see what your audience is liking and what it isn’t, and change the way you present your content accordingly. For instance, if you were posting a DIY tutorial, a video would be a much better option than an image full of instructions.

Start leveraging IGTV

Many people upload videos on Instagram but are you uploading your videos on IGTV? Any company that provides social media marketing services would tell you that uploading videos to IGTV is much more beneficial for gaining followers than simply uploading them on your account.

IGTV is a new channel that Instagram wants to push hard. Given that it has been around for a while, there still aren’t a lot of people that are using it. So the moment you start leveraging IGTV, you’ll notice that your numbers will start growing up.

Get ultra-creative with your content.

Constantly be on the lookout for newer ways of reaching and engaging your audience. Many times you may have to resort to cheesy tactics for audience engagement, like asking them to double tap the photo if they too are having a good day – or something else like that. But if you want your business to grow, you sometimes have to play to people’s vulnerabilities – cheesy as they might be.

Leverage micro-content

People are often under the misapprehension that they always have to post mega content in order to get people’s attention. That is not true. You just need to be active. Uploading byte sized posts does just as much work as uploading greater posts. In fact, more than anything, it helps you to retain your followers as people refrain from following accounts that aren’t active.

Upload stories regularly

One of the best ways to get people’s attention on Instagram is to regularly use stories. Since Instagram wants to crush Snapchat, its algorithms are giving wider reach to accounts that are uploading more stories. Also, stories help establish the nature of your account helps you get genuine followers.

 If you follow all these techniques mentioned above, you’ll do great on Instagram. And another bonus tip for you is to engage with people – and not just in terms of likes, comments and shares. While those are good, you must make use of the Instagram live feature. When you go live and interact with your audience, you develop an emotional connection that makes people want to follow you. Hopefully, you’ll follow these tips and get success with your business on Instagram. 

What to look for in a translation agency?

One of the key aspects in promoting any business is solid communication. The message you want to send to your target audience should be received loud and clear. That is easy enough if your target audience belongs to the region you do and you share the same language for communication. But when your business expands beyond your region, you encounter a new challenge – the language barrier.

The only way to overcome this challenge is to get in touch with language translation agencies and have them translate you messages according to the language of your target audience. Since the translation agencies are always in search for the top talent, you can rest assured that your message will be delivered with clarity and efficiency. Once you can establish communication with people who do not speak the same language as you do, your business will suddenly be exposed to an entirely new audience – thus, increasing your sales leads.

Now that we’ve established that to expand your business, you need the help language translation agencies, let’s discuss how to decide which agency to go for – given that there are so many in the market these days.

It’s always better to hire translators that are native speakers

Are you looking for the best translation companies in Delhi? Then one of the most important things to keep in mind is to go for a company that employs native speakers for translation purposes. Now, this is not to discredit the non-native translators. In fact, some of them are really good at their job, but with native speakers, you get a guarantee that things will fall into place on their own. Since the native speakers aren’t just knowledgeable about the language but have also experienced the culture of the region that you want to penetrate, they know precisely what proverbs will work, what jokes could be offensive and what the public there wants to hear. They bring a level of competency that can only be earned by growing up in those particular cultures. So you should always prefer the company that employs native translators.

Go for a company that involves its translators in the marketing process

Translating isn’t just a solitary desk job. Instead, by involving the translators in the marketing process and teaching them about the marketing strategies and ethos of a certain company, the language translation agencies can minimize the chances of any mistakes. Once you know the language, translating in itself is an easy enough task, but what separates the best from the lot is their ability to go beyond their call of duty and understand the process in detail – in order to gain an insight that can tell them what would and wouldn’t work with the people for whom the messages are being translated.

Before hiring an agency, go over their prices and deadlines

You do not want to get stuck with a company that cannot stick to deadlines. Business has always been time bound; if you hire a company that provides translation services in Delhi, you need to make sure that they understand the importance of time besides meeting your required standards. Another thing that you want to ensure is that the agency you hire does not burn a hole in your pocket. As important as the translation work is, you wouldn’t want to spend unnecessarily on it. This is why, it is very important to do market research and weigh your options before you decide upon a company.

Make sure the agency has proper procedures in place

Last thing you want to do is hire a company that is haywire. Any organization that takes itself seriously will have certain procedures of doing the translation work. When you get in touch with the company, ask about those procedures. If they sound simple and efficient, it means the company knows what it is doing. You can also enquire about their portfolio and have a look at the clients they have dealt in the past and how things turned out for them. This will give you a better idea of whether that company is worth hiring or not.

How The Language Translation Services In Delhi Is Useful To The People?

What separates us from the other animals is our impeccable ability to communicate with the help of language. Unfortunately though, there isn’t one common language that the entire world speaks. Therefore, when people belonging to two different countries or cultures try to interact with each other, they’re faced with the language barrier. This is where the language translation agencies come into play. By employing a team of talented linguists, these agencies facilitate communication between different organizations and people of different cultures.

The companies that provide language translation services in Delhi and other metro cities of the world have to make sure they hire a team of translators who are highly skilled and can preserve the essence of the original message during translation. Oftentimes, there are some very meaningful proverbs in one language that become completely meaningless when they’re translated into the other language because of cultural differences. This is where skilled translators can display their magic and translate those proverbs in such a way that they’d be understood by the readers. Language translation agencies should never be underrated as they can greatly influence the growth of a business in a number of ways.

Translation increases the reach of the brand

Translation takes your brand out of the micro-culture and puts in the macro-culture of the world. By using effective translation services you can extend your reach beyond your home country and become a global phenomenon. Especially in this day and age where internet has blurred the boundaries between different countries, translation services can end up paying huge dividends. People are always interested to learn about cultures different than theirs, and by using translation services, you give them a chance to fulfil their desires – and you eventually generate sales leads. 

Helps you avoid bad reputation

As your brand becomes global, people all over the world are going to be coming across it. If you do not hire professional translators, then you could end up facing a lot of unnecessary flak. For example, KFC’s famous tagline “finger lickin’ good” was translated in China as “we’ll eat your finger”. Clearly, this is not the message that KFC wanted to send. This is why it is important to have a team of professional translators in your fleet so as to prevent these kinds of disasters from happening.

It’s great for scientific research and healthcare

Scientific research and healthcare should never be a country’s exclusive domain. These are the fields that have the potential to benefit all humanity and therefore, there is a need for open communication between the different countries of the world about these issues. Companies that provide translation services in Delhi can help in this regard and help the scientists, doctors and engineers from different countries to communicate with each other and benefit from each other’s research.

It creates job opportunities

There are a number of people who are very passionate about learning new languages. For them, the best course of action is to learn and earn simultaneously and language translation agencies give them that opportunity. Besides easing the communication between two organizations dealing in different languages, translators also play a major role in marketing and project coordination and are, therefore, assets for their organizations.

Drafting of legal documents

Drafting of legal documents is a painstaking task in the mother tongue itself, let alone having to wrestle with the intricacies of a different language. One minor slip-up is all it takes to change the meaning of the whole sentence and lead to the invalidation of a contract. Professional translators make it easy for lawyers, stenographers, and paralegals to draft legal documents with accuracy and precision that involve a foreign language.

5 factors that affect the cost of translation services

The need for language translation agencies in today’s world cannot be emphasized enough. With the economies of different countries becoming more interconnected than ever, translation is necessary for efficient communication of thoughts and ideas. Also, if a brand has customers in a different country that its native county, then by conversing to those people in their mother tongue helps foster trust between customers and the brand – which results in growth of business.

Before making the decision to avail the services of language translation agencies, the first thought that comes to mind is the cost. Along with the quality of translation, cost is one of the most important factors that affect the decision of whether or not an organization will hire a company that provides translation services in Delhi and other metro cities of the country. Therefore, having an understanding of the factors that influence the cost of translation can help you make a better, more informed decision. Let us take a look at the briefly.

Level of complexity

The cost of translation per word or per page depends upon the type of content that needs to be translated. Translating an interview speech is easier than translating a business contract and therefore, cheaper. Since, translating complex content requires a certain skill set; such tasks are best left to experts. They may cost a bit more, but the end product you get will be worth your money.

Volume of work

As it is with other businesses, if you have a large volume of work or if the work you need from an agency is continuous, then the companies that provide translation services in Delhi will be more likely to negotiate on the pricing and offer you very reasonable rates. Therefore, you should always inform the agency beforehand about the volume and frequency of work that you will require.

How soon do you want it?

Another factor that plays a major role in the pricing of language translation agencies is the level of urgency. For instance, if you want a 10,000 word manuscript translated within a day, then you have to be willing to pay more. The reason is that the translators would need to suspend their ongoing work and put in extra hours to get your job done with diligence. For their extra effort, they’ll need to be justly compensated as well.

Language combination

If the language combination for the translation process is common (e.g. English to French or vice-versa), the rate of translation would be cheaper. But if the language combination is rare (e.g. English to Vietnamese), it would end up costing you more.

Required level of service

Here’s the question: how accurate do you want to be? If you are fine with simple translation where the translator himself/herself reviews his/her work, then you can get the services for a cheaper rate. But if you want to ensure pinpoint accuracy, then additional services besides translation, like editing and proofreading would be required, which would cost you more.  

3 mistakes to avoid in Financial Translation

One of fastest evolving industries is the financial service industry – especially since the technological revolution. In this day and age, when everything is becoming global, organizations that remain confined to a specific region end up missing out on a lot of lucrative business opportunities. Language translation agencies are more important now than they ever were and those organizations that avail their services have a definitive edge over others.

Given that financial translation is not a simple task, you need to hire a company that provides translation services in Delhi or any other area close to your location, but you have to make sure that the company that you’re hiring has got the skilled personnel that can precisely and effectively translate your company’s literature without any flaws or discrepancies. Let us take a look at some of the common mistakes that one must avoid while doing financial translation.

Error in punctuation

Translating numbers seems like an easy enough task, but it isn’t always so. There are minor details, that, if go overlooked, can create blunders. For example, a simple misplaced comma can cause a lot of confusion in financial translation. Let’s take a random number 2,45,879: now, in India, it is read as two lakh forty five thousand eight hundred and seventy nine, but in US the same figure would need to be written as 245,879. The excess comma, if added, would make the number meaningless. So you need to hire a language translation agency that is aware of these nuances.

Mistranslation of certain words

There are often words in one language that mean different things depending upon the context in which they are being used. If the translator is not aware of those subtle nuances then it can lead to blunders.

One such incident occurred in the year 1994. A publication by the name Commodity News Service published an article regarding Continental Illinois Bank where it was state that there had been rumours that a Japanese bank was planning to take over the Continental Illinois Bank because of some financial troubles. When the report was translated to Japanese, the word ‘rumour’ became ‘announcement’. As a result, people panicked and rushed to the bank to take out their money. It caused a boatload of trouble. Therefore, you should always hire the best translation services in Delhi or any other region where your company is headquartered in.

Translation without context

It is very important for the organization to consult with the language translation agencies and clearly state the message that they want to convey – otherwise translation can become a recipe for disaster. Once such incident occurred in the year 2009, when HSBC bank, which is one of the largest banks in the world fell victim to mistranslation. It’s slogan that stated “Assume nothing” became “Do Nothing” when it was translated to other languages. As a result, the bank had to do rebranding which set it back by a few million dollars.

It is quite evident that this disaster could’ve easily been avoided if the translator was aware of the context and had better knowledge of the language. To avoid such problems for occurring, the best course of action is to settle for nothing but the best when it comes to hiring a translation agency. Even if it costs you a bit more, it can save you tons of money, which you otherwise have to spend in fire fighting in case a company that provides cheap services messes things up for you. Always remember, spending a few extra dollars in the right direction can save you from having to spend a few millions for being stingy.

How to be successful as a PR professional

Public Relations is not an easy sector to begin with and as a PR professional, you are your client’s representative. The way you act and handle things will directly be reflected on the reputation of your client in the market. Therefore, it is necessary to know all the dos and don’ts before you step foot into the industry. PR is an ever-evolving industry and while a good PR firm would always take the time to teach its employees the basics of navigating the communication and media world, there are some rules that are unwritten – these are the ones that the aspiring PR candidates need to understand on their own.

Let us discuss some of these unwritten rules of the PR world that can make or break your career.

Know your job role’s limitations

If you work for the leading PR firms in Delhi NCR, you have to know that there are certain things that are beyond your pay grade – for instance, finalizing deals or signing media invites. Only the executives of your company have that authority. It is, therefore, very important that you be aware at all times not to overstep your jurisdiction on such matters. Whenever you are in doubt, always consult your seniors for advice instead of taking the decision yourself. PR world is all about high stakes and your one ill-informed decision can become the undoing of a well-reputed organization. Needless to say, it will negatively affect your own career as well. So don’t take such chances.

Keep the bulb in your head on

PR requires hard work, dedication and constant innovation. If you don’t like being creative all the time then this is perhaps not the right career for you. But if you’re a natural problem solver and love challenges, then you’ll like it. Many PR firms in Delhi and in fact, all across India, value creative people. As a PR professional, you have to be a dynamic thinker and be able to occasionally venture out-of-the-box. People like things that are relatable yet unique and you need to make sure the stories you push out have those attributes. It’s not always easy but it’s always very rewarding.

Be a good conversationalist

Holding a meaningful conversation with an unknown person is an art in itself and if you’re looking to make an impact on the PR world, you should start training for it. It is a PR professional’s job to find opportunities for their clients and while this can be achieved in a number of ways, phone calls and face to face conversations are still the best methods of doing so. Written conversation isn’t always effective and it’s a one-way approach – whereas talking to someone allows you to understand their needs and demands in a much better way.

Keep the personal away from professional

If you’re planning a life where you’ll be dealing with people all day long, week after week, month after month, year after year – you cannot afford to be jumpy or someone who gets easily annoyed or angered. Diplomacy is always the way to go. Under stress of work and whatnot, the clients or the media house representatives can sometimes be curt. Sometimes, you may be blamed for something that isn’t your fault. Sometimes, someone may snap at you out of the blue. But remember to always keep your composure and take things in stride. Your politeness and positive attitude will help you develop lasting relations with people and since PR is all about creating networks, it’ll guarantee you success in the long run.

How long does it take SEO to work for a new website?

According to the top SEO companies in Delhi, one of the most frequently asked questions by the clients is, “How long will it take for SEO to work for a new website?” And it’s a pretty valid question. When you’re putting in so much time and resource into getting traffic on your website, it only makes sense that you’d be worried about getting the results quickly. In the article below, we’ll try to answer that question.

SEO used to be easy a few years ago. With a proper plan, you could get to the first page of Google results within a span of a few months. But SEO is super-competitive now. There are over a billion blogs on the web, and even more websites. So when you combine all of that, it makes sense as to why SEO is so hard these days. Let’s first see how SEO has changed over the years.

So addressing the elephant in the room, how long does it take to rank on Google? Well, it depends. On an average, it takes a new website 4 to 6 months to start seeing some traction. However, because there are so many factors involved, SEO companies in Delhi or other metro cities cannot give you a definitive answer. But if you want to rank faster, there are some things that you ought to know.

First thing you should look at is at your site and make sure that it is secure and accessible to Google crawlers. Are you using ‘https’? Is your ‘robots.txt’ blocking the wrong pages and allowing access to the right ones? Are you using a sitemap and submitting it to Google Webmaster Tool, so that Google can crawl on your pages?

Is your website fast in load time? If it is fast, it not only is going to boost your ranking (because page speed is a part of their algorithm) but it will affect conversions as well!

The other thing that you need to look at is if your site is mobile friendly. Did you know that more than half of the searches on Google are done by mobile devices? If your website doesn’t look nice on a mobile device, don’t expect Google to rank it high up.

Another thing that you have to look at is if you have authoritative content. If you just have generic content, it won’t cut it. Google doesn’t want to promote the same regurgitated content over and over again. They want you to provide something that’s unique – something that people haven’t read before.

Quality backlinks are also something that you need to think about. Getting links from authoritative sites is one thing, but if those sites are emulated, you’re not going to do well. PR agencies in Delhi suggest that you should create unique content in order to attract the right type of links.

You should also pay attention towards social signals. Even though social signals “do not play a role” in Google ranking, there is a positive correlation between the websites that rank high and that have higher social signals. Remember, Google wants to rank pages at the top that people love. So if people like a page, they’re more likely to link to it and they’re more likely to share it on social media.

Finally, you need to ensure that you have your Google business information listed – especially if you’re a local business. You need to claim your Google My Business profile; you need Yelp reviews and Google reviews; you need to have a good Better Business Bureau page. The more reviews you can attract, the better off you are.

The big takeaway is, when you do the right things and you go above and beyond the call of duty and put the user first, you’ll rank faster than if you just “optimize” your page for Google and not put the user first.

6 easy steps to get traffic on a new website

It’s easy to do SEO when you already have a website that has got a ton of backlinks; it’s easy to spend money on paid advertising when you’re an already established company. But what should you do if you’re just starting out with your website and how can you get that traffic? We consulted with some of the best PR agencies in Delhi to find out what steps can a budding start-up take in order to get traffic to their website. Let’s discuss these tactics in detail.

Partner with other content creators

Have you thought about co-hosting blog content? It includes collaborating with other people to create content on a similar topic. For example, you can do a joint webinar, joint podcast, interviews, or round-up posts. By partnering with other people, you’ll notice that they’ll promote the content and you’ll promote the content, so you’ll get double exposure. Now, you might be thinking if you don’t have traffic to begin with, why anyone would want to create content with you?

That’s right, which is why you conduct interviews. People are always thrilled about being interviewed and hardly ever say no to them. So when you publish the interview on your website, those people would share it, and this way you’ll get traffic on your website. Now it’s true that not all interviewees would share the content, but a large portion (in the vicinity of 30%-40%) would, especially if you email them and ask them to share.

Giveaways, contests or promotions

Reach out to other websites in your niche; offer them something that’s valuable to your audience and they’ll spread the word. When they do, you’ll get extra traffic. When you do giveaways, you get a ton of traffic and engagement and you can then leverage this traffic to keep your audience hooked. Whenever you’re doing giveaways, always make sure you collect people’s email addresses, because by doing so, whenever you publish any new content, you can call back on those people. This is one of the favourite marketing strategies used by the top PR firms in Delhi.

Push Notifications

It is one of the simplest ways to keep getting more and more traffic. Just think of it this way: if someone comes to your site, are they going to come back? Chances are, no! According to Google analytics, you’re among the lucky ones if three months down the road, even 1% of your audience comes back.

With push notifications, someone can subscribe to your site with just one click – without having to give any personal information or email address. When in the future you release any type of content, promotions, new features, etc, you can message them all at once and quickly get them back to your website.

Paid Ads

It’s okay if you don’t have a big budget: Google Adverts will often give you $50 to $100 in terms of free ads that you can use to get a quick boost in traffic. It’s true that those visitors may not turn into customers as you may not have enough time to run optimal campaigns, but it is a good start.

Guest Posting

This is something that the SEO companies in Delhi like to do a lot. You need to hit up some of the most popular guest contributors on popular blogs. Interact with them for a while, and once you’ve built a nice repertoire with them, you can ask them to introduce you to the editor of them blog. Now, since you’ll be introduced via a writer, the likelihood of you getting accepted would be much higher. Then you can write blogs there and create backlinks for your website.

Comment on other blogs in your industry

Now that doesn’t mean commenting things like, “good job”, or “nice post”. You need to give a detailed, valuable feedback regarding the post. Now when you comment on a blog, it asks for your name and your URL. In the URL section, give the link to your website. Now, when people will read your comment and find it valuable, they’d want to know more about you and click on your website link and you’ll eventually get traffic.

5 tricks the PR companies use to get media coverage

People don’t buy products and services; they buy relations, magic and stories – and PR is all about telling stories that strike a nerve with the people and create mobilization. John D. Rockefeller said, “Next to doing the right thing, the most important thing is to let people know that you’re doing the right thing. This is where PR companies come through. They take the message from their client, wrap it in a wonderful story and get it across to the target audience. Here are 5 tips that PR companies use to deliver successful stories.

Writing Press Releases

One of the best ways of branding is to write press releases and then get the reputed media portals to publish them. Obviously, you cannot straight away advertise about your client. There has to be something of value for the reader in the press release. This is why many PR companies in Delhi hire writers who are excellent at writing press releases that get picked up by the media portals solely on their merit.

Guest Posting

The world out there is always hungry for expert advice on a myriad of topics. PR firms in Delhi and other metro cities in the country capitalize on this and indulge in guest posting. Popular media portals out there have a loyal reader base, and if you post something of value there, it helps you establish yourself as an expert in the field and lends credibility to your work. Naturally, the articles that the PR companies post on these media portals are posted under client’s name. This is a great tool that many PR agencies use for branding.

Newsjacking

No matter how good you are at delivering your products and services, you cannot straight out say so. If you do, such kind of a story wouldn’t get much coverage and those who read it will have a hard time taking you on your word. A good way, therefore, to establish your presence in the market is newsjacking. This is a means of indirect advertising. As a PR firm, you have to look for the trends and stories that are striking a chord with the people. You then try to create a story for your client around that trend to make it more interesting for the people.

Capitalizing on FOMO

FOMO (Fear Of Missing Out) is an actual thing. No editor wants to be in a place where his is the only publication that didn’t missed out on a viral opportunity. Pulling off this kind of a stunt requires some capital investment, but when it works, it does wonders. For example, the dollar shave club paid for a promotion and got nearly 4 million views. Once the story became viral, every publication wanted a piece of it, and because of that the video now boasts a staggering 24 million views. Therefore, FOMO strategy works, given that the PR agency you’ve hired knows what it’s doing.

Mainstream media isn’t the only way

A decade ago, mainstream media was perhaps the only option in order to get your brand in the eyes of the public. But things have changed over the years and PR companies have changed their strategies accordingly. This is the age of influencers and mini-celebrities and their audiences are often much more loyal as compared to those of mainstream media portals. By reaching out to these people, brand promotion can be done in a much cheaper and more efficient manner. 

5 simple social media hacks that will help your business grow faster

Almost every business these days has an account on all the popular social media websites, including Twitter, Facebook, Instagram and LinkedIn. And a majority of these businesses post regularly on their handles as well, but they hardly get anything in terms of engagement – whether you count likes, comments, shares or clicking on the website link. To solve this problem, we surveyed many leading social media marketing companies in the country and came up with 5 hacks that can get you instant engagement. Here they are:

Respond to comments

Whether you talk about Facebook, LinkedIn or Instagram, they all value a comment more than a like, because it shows a genuine interest in the post. So when someone comments on your post, reply to them and encourage them further by asking them a question. PR firms in Delhi say that when you do this, you not only get more comments but also keep the momentum going. This way, your post is much more likely to go viral on the said platform.

Keep your sentences short

As per the social media marketing companies, this one is especially for LinkedIn. Whenever you’re sharing content on this site, always keep your sentences short. If you want to write more, add a ‘see more’ link. Because when people click on ‘see more’ the chances of your content going viral, increase.

Be social; don’t just promote your business

If you think that you can go on social media websites, advertise your products and get sales leads, you’re in for a big awakening. It doesn’t work that way. The whole point of social media websites is to encourage social networking between different people, brands and businesses. And if you’re not an active player in that, you’re going to be left behind. So every once in a while, let’s say two to three days a week, share a quote or a picture or a story – anything that makes your business appear more human – and your numbers will grow.

Leverage stories on Instagram and Facebook

Stories get so much engagement on social media platform. Since Instagram is trying to beat Snapchat, it is promoting the accounts that share more stories and as a business brand, you should capitalize on that. Don’t just share one story a day; share multiple stories – as many as you want!

Test out videos

Social platforms love videos. So if you can create videos (many PR firms in Delhi have incredible creative teams that can help you in this regard), you’re giving them more potential eyeballs instead of the television networks. That is why companies like Netflix are pushing so much unpaid content. All the social media sites want that video content and you can really shine by leveraging this opportunity.

3 tricks social media marketing companies use for branding

Where there are people, there is business. Earlier, the brands either used mainstream media or physical marketplaces as conduits for advertisement. But with the emergence of technology and easy access to internet has given birth to a whole new channel for marketing – the social media. More and more people are frequenting the social media websites with every passing day and therefore, it only makes sense for the brands to utilize this lucrative platform to promote their business. But it’s easier said than done. While some posts go viral within a matter of minutes, others struggle to get even a regional reach. It all boils down to what kind of content you are posting on social media and at what time.

This is where the companies that provide social media marketing come into play. These companies employ social media experts who keep a keen eye on the ongoing trends and have the creative potential to create marketing strategies around them. By posting relevant content that rings with the common populace, these companies are able to create a loyal follower base. This follower base can then be converted into a potential customer base for the brand. There are many social media companies in Delhi that have the top talent among their ranks in order to make your social media campaign a successful one. Let us look at some of the strategies they employ. 

Post non-branding, valuable content

It is understandable that as an organization you’d want to advertise yourself. But the world has changed and people are not too keen on direct advertisements any more. Even if your product or service is every bit as good as you claim it to be, it still wouldn’t work because people just aren’t interested in direct advertisement. What social media marketing companies do instead is that they find an angle at which they can pitch your brand whilst being relevant to the current trends.

For example, if you take trekking tours, instead of advertising directly about your tours, you can post helpful tips for beginner trekkers. Your potential customers, who are interested on going on tours, will enjoy such kind of content and if you post enough of it, you wouldn’t even have to directly advertise. The customers would keep running to you because you already would have established yourself as a market expert and as someone who cares about their customers.

Post regularly

One of the most important and at the same time, most difficult thing to do is to find something to post every day. The algorithms of the social media websites work in the following manner: when you post something, the website shows it to your followers; when your followers like and comment on the post and engage with it, the website shows it to more people; if it gets a positive response from other people as well, the website starts ranking your post higher on the hashtag you used.

As a result, more people discover your post and come in contact with your content and your brand. So at the end of the day, it all comes down to the volume of posting. Don’t post so much that you start annoying your followers - but make sure to post enough that they don’t forget you.

Help each other and grow together

You cannot expect to be selfish and successful on social media. People on the social media reward sincerity and positivity. If you find something enlightening from another brand or person, give them a shoutout. As a result, their followers would discover you and they may end up giving you a shoutout. It has been demonstrably proven that genuine shoutouts work much better than paid promotions. This is why social media companies in Delhi and other metro cities of the country are on the constant lookout for relevant content from the influencers that they can share.