It’s easy to do SEO when you already have a
website that has got a ton of backlinks; it’s easy to spend money on paid
advertising when you’re an already established company. But what should you do
if you’re just starting out with your website and how can you get that traffic?
We consulted with some of the best PR agencies in Delhi to find out what steps
can a budding start-up take in order to get traffic to their website. Let’s
discuss these tactics in detail.
Partner
with other content creators
Have you thought about co-hosting blog
content? It includes collaborating with other people to create content on a
similar topic. For example, you can do a joint webinar, joint podcast,
interviews, or round-up posts. By partnering with other people, you’ll notice
that they’ll promote the content and you’ll promote the content, so you’ll get
double exposure. Now, you might be thinking if you don’t have traffic to begin
with, why anyone would want to create content with you?
That’s right, which is why you conduct
interviews. People are always thrilled about being interviewed and hardly ever
say no to them. So when you publish the interview on your website, those people
would share it, and this way you’ll get traffic on your website. Now it’s true
that not all interviewees would share the content, but a large portion (in the
vicinity of 30%-40%) would, especially if you email them and ask them to share.
Giveaways,
contests or promotions
Reach out to other websites in your niche;
offer them something that’s valuable to your audience and they’ll spread the
word. When they do, you’ll get extra traffic. When you do giveaways, you get a
ton of traffic and engagement and you can then leverage this traffic to keep
your audience hooked. Whenever you’re doing giveaways, always make sure you
collect people’s email addresses, because by doing so, whenever you publish any
new content, you can call back on those people. This is one of the favourite
marketing strategies used by the top PR
firms in Delhi.
Push
Notifications
It is one of the simplest ways to keep
getting more and more traffic. Just think of it this way: if someone comes to
your site, are they going to come back? Chances are, no! According to Google
analytics, you’re among the lucky ones if three months down the road, even 1%
of your audience comes back.
With push notifications, someone can
subscribe to your site with just one click – without having to give any
personal information or email address. When in the future you release any type
of content, promotions, new features, etc, you can message them all at once and
quickly get them back to your website.
Paid
Ads
It’s okay if you don’t have a big budget:
Google Adverts will often give you $50 to $100 in terms of free ads that you
can use to get a quick boost in traffic. It’s true that those visitors may not
turn into customers as you may not have enough time to run optimal campaigns,
but it is a good start.
Guest
Posting
This is something that the SEO
companies in Delhi like to do a lot. You need to hit up some of the most
popular guest contributors on popular blogs. Interact with them for a while,
and once you’ve built a nice repertoire with them, you can ask them to
introduce you to the editor of them blog. Now, since you’ll be introduced via a
writer, the likelihood of you getting accepted would be much higher. Then you
can write blogs there and create backlinks for your website.
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on other blogs in your industry
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