5 tricks the PR companies use to get media coverage

People don’t buy products and services; they buy relations, magic and stories – and PR is all about telling stories that strike a nerve with the people and create mobilization. John D. Rockefeller said, “Next to doing the right thing, the most important thing is to let people know that you’re doing the right thing. This is where PR companies come through. They take the message from their client, wrap it in a wonderful story and get it across to the target audience. Here are 5 tips that PR companies use to deliver successful stories.

Writing Press Releases

One of the best ways of branding is to write press releases and then get the reputed media portals to publish them. Obviously, you cannot straight away advertise about your client. There has to be something of value for the reader in the press release. This is why many PR companies in Delhi hire writers who are excellent at writing press releases that get picked up by the media portals solely on their merit.

Guest Posting

The world out there is always hungry for expert advice on a myriad of topics. PR firms in Delhi and other metro cities in the country capitalize on this and indulge in guest posting. Popular media portals out there have a loyal reader base, and if you post something of value there, it helps you establish yourself as an expert in the field and lends credibility to your work. Naturally, the articles that the PR companies post on these media portals are posted under client’s name. This is a great tool that many PR agencies use for branding.

Newsjacking

No matter how good you are at delivering your products and services, you cannot straight out say so. If you do, such kind of a story wouldn’t get much coverage and those who read it will have a hard time taking you on your word. A good way, therefore, to establish your presence in the market is newsjacking. This is a means of indirect advertising. As a PR firm, you have to look for the trends and stories that are striking a chord with the people. You then try to create a story for your client around that trend to make it more interesting for the people.

Capitalizing on FOMO

FOMO (Fear Of Missing Out) is an actual thing. No editor wants to be in a place where his is the only publication that didn’t missed out on a viral opportunity. Pulling off this kind of a stunt requires some capital investment, but when it works, it does wonders. For example, the dollar shave club paid for a promotion and got nearly 4 million views. Once the story became viral, every publication wanted a piece of it, and because of that the video now boasts a staggering 24 million views. Therefore, FOMO strategy works, given that the PR agency you’ve hired knows what it’s doing.

Mainstream media isn’t the only way

A decade ago, mainstream media was perhaps the only option in order to get your brand in the eyes of the public. But things have changed over the years and PR companies have changed their strategies accordingly. This is the age of influencers and mini-celebrities and their audiences are often much more loyal as compared to those of mainstream media portals. By reaching out to these people, brand promotion can be done in a much cheaper and more efficient manner.