There are many bright individuals in this
world who have brilliant business ideas. But as innovative as the idea might
be, it wouldn’t do you any good if you don’t know how to sell it. Many
innovators and inventors have entered the market in the past with their
revolutionary ideas and have vanished without a trace. It is therefore, very
important to know how to market an idea and when it comes to marketing an idea
and explaining its worth to the common populace, there is no better option than
PR. But before you go knocking at the doors of PR agencies in Delhi, here are
some pitfalls you should know about.
Not going for PR at
all!
The worst PR pitfall
is to avoid PR altogether. Many start-ups in their initial phases especially,
think they can handle their PR on their own. Taking things in your own hands
may, at first, seem like a good option, but if you stay in that phase long
enough, you’d feel like a deer caught in the headlights. There is tremendous
pressure on a young startup to generate ROI and to stay afloat. When you’re
managing a million things, you shouldn’t burden yourself with the hassling
involved in the PR process. Since the media companies don’t know you, they
wouldn’t be keen on accepting your invites or publishing your stories. But if
you hire one of the PR firms in Delhi,
they can get you the desired coverage as they have quite a wide network.
Thinking that
PR is a “one-time-thing”
Many business owners
are under the impression that PR is a one-time-thing. They believe that once
they have established their market presence, they’re set for a lifetime. What
they forget though, is that every other business owner out there is trying to
beat the market and in time, if you do not keep up with them, they’ll beat you
in terms of outreach and succeed. This is why, once you have tied up with a
good startup firm in Delhi or any other metro city in the country, you
shouldn’t let go of it.
PR is something that
requires nurturing from time to time – sometimes to acknowledge people about
the launch of a new product or service, sometimes about your philanthropic
efforts for the society and sometimes to rebuild a tarnished image. One thing
that cannot be neglected, however, is that it is a continuing process.
Confidence and
overconfidence
No one can deny that
an owner knows his company the best and can perhaps tell the stories on a much
deeper level. But here’s the problem – the media companies do not care how good
your individual story is; they care whether or not that is relevant to their
own audience. So the start-up brands that try to micromanage everything and
want to pitch their own stories in their own manner are going to have a problem
getting the coverage they want because the media portals wouldn’t necessarily
find those stories worth pitching to their audiences. Therefore, one should be
confident in one’s abilities; but overconfidence may end up ruining everything.
Wanting instant
success
There’s an old adage,
“Rome was not built in a day.” Old as it is, it’s still very relevant. To build
anything great takes time. No brand worth its salt has become an overnight
success. If you want to get to the top and stay there, you need to develop
patience. Of course, you must be careful about choosing the PR agency, but once you’ve made your decision, you need
to stand by it and show some faith. If an agency has an extensive list of
successful clients, it isn’t a mere coincidence; it means they are good at what
they do and you should let them do it.
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