Transforming the PR scene with the power of Artificial Intelligence and Human Sentiment Analysis

Artificial Intelligence and machine learning are the two technologies that have created great sensation across several industries around the world and amazingly the communication sector is also not left behind. The communicators are at great benefit with the natural language processing (NLP), too as it has brought the world of Public Relation (PR) and communications relate to each other more closely than ever.

In simple words, NLP refers to a computer program that can understand, analyze and revert to the human language as per the literal rules of their habitat. And, the current innovations like Alexa, Siri and Google Play are all parts of NLP. Thanks to NLP that commands like “Alexa, add milk to my shopping list” and “Siri, call Mom” are now a regular thing. It’s true that it took almost a half century for the world to reach up to this technological stage but we are growing continuously and soon the PR companies in Delhi will get to work with some more great technological innovations.

Natural language processing otherwise includes a broad scope of abilities to enhance the work strengths of mankind, but it’s their power of identifying audience sentiments that have worked to the benefit of communicators linked to the PR industry. It has empowered the professionals working in PR agencies in Delhi and around the world to plan and execute some highly impactful earned media programs in a way that has never been done before.  

Earlier for technologies, communication sector only included simple logic-based algorithms that classified words and phrases as either positive or negative and left many in ambiguous regions between the two sections only. But today, the time and technology have transformed completely and equipped the automated systems with the ability to adequately interpret the nuances of human communication and deliver the context and attribute of the words true to their meaning.

With a crowd and noise of too many in the media world, the idea to lead with PR strategies is not limited to only the number of coverage but is also to identify the stories that will create the highest impact amongst the target audience. Otherwise, it was a time-consuming and tedious process but with NLP engines this has become a quick job to easily identify sentiments from the string of texts brought in through any relevant channel.

When it comes to crafting intriguing earned media campaigns, the sentiments of the audience both with regards to the brand and around its coverage is of extreme importance.  This insight will help the PR professionals better demonstrate the client with the impact of their messaging, whether positive, negative or neutral on the target audience.

Use social media intelligently to amplify your customer base

From being just a means of communication, social media platforms have now emerged as a powerful tool for brands and thought leaders to intelligently articulate their vision to the target audience. It’s a truism that even a single right approach backed by strategic execution can take your business to new heights. Many PR agencies and social media companies are, thus, figuring out various new approaches and coming up with new techniques to utilize the growing potential of social media.

Although there has been a deluge of fake news in recent times, people still trust social media networks more than other mediums. Today, both small and big companies utilize these platforms to analyze the changing demands of their audience, study their likes and dislikes, and accordingly craft strategies to pull more customers.

Social media companies and PR agencies are experimenting to build newer online marketing methods to increase customer engagement. They shoot videos, create podcasts, conduct surveys etc., to invite participants and submit their ideas. This way, customers are motivated to know more about the products and why are they beneficial, hence helping brands to get promoted in today’s world of savvy customers.

Brands can fix their names in millions of minds with various interactive and interesting campaign activities. If the campaign is creative and relatable to customers, it can spread like wildfire, leading to more people sharing it among their groups. These people keep recommending it to their friends that ultimately increases reach and hence the sales.

Today, brands are increasingly investing in various innovations like analytics and AI that help them study the demographics of their audience, their preferences and what type of activity they would love to be part of. Remember; always create stories that people can connect with. Use clear and interactive texts, images and videos in your posts, which can drive more traffic onto your websites.

Of course, it takes time to create well-written content, but you should realize that most of your clients may not even read it. Thus, prefer offering images rather than heavy content; it would save a lot of time and efforts. A combination of both, however, is a better choice, but sometimes it’s the image that’s enough to attract a broader audience. 

Therefore, marketing a brand is not only about communicating, but an entire experiential journey of a customer, starting from a social media post to a viewer turning into a customer. Your reputation also relies on how people rate you online. This aspect has a significant impact on the customer’s buying decision. Hence, it is crucial for social media companies and PR agencies to develop strategies with a keen focus on promoting their clients that can garner positive reviews from customers; because even a single negative review can destroy a brand’s image in no time.

Social media trends for brands to rebuild authenticity and trust among consumers

Social media has evolved into a channel of raising a brand’s voice to its target audiences. Hence, more and more brands rely on these platforms to articulate their crucial message to consumers. A huge populace stays active on these platforms 24x7 and thus is aware of everything in their surroundings. Brands utilise this opportunity with the help of top PR agencies and social media companies, which are adept at providing such services.

However, challenges such as the rise of fake news have completely shaken the consumer confidence in social media platforms. Also, today’s generation is found to have very little tolerance when it comes to excessive advertisements and marketing done by brands on social media platforms. Nobody likes to use applications or social media bombarded with ads. It is thus critical for brands to find a way to connect with consumers authentically.

To overcome this, many companies have decided to run their businesses intelligently through personal branding. In today’s business landscape, putting a real, human face to a brand reaps excellent results. And, most importantly it helps brands to build trust and loyalty. Numerous social media companies and PR agencies are hence providing a human element to businesses through personal branding. It further establishes a natural connection between brands and customers, and they find brands more relatable. It can be done through webinars, guest blogging and podcasts. The audiences find it more relevant and take the brand seriously when they get an up-close view of the company’s leader. It is a great technique to strengthen a brand’s reputation in the market.  

Besides, the selfie culture has been gigantically growing in India. Today, the selfie clicks with the selfie sticks have evolved into self-recoding videos, which are capturing the attention of everyone, especially in social media platforms. Facebook live video is one such example that has gained much interest in recent years. People like videos more than pictures as it captures the entire moment of that particular period. It also helps brands to communicate in a more personalised manner. Also, these videos are shorter and make the viewers feel more connected with the topic.

The viewers spending hours have increased in terms of watching friends’ videos on various popular social media platforms such as Instagram, Facebook and Snapchat. This is why many brands approach the leading social media companies and PR agencies that can help them take advantage of selfie videos and make such video content as an essential part of their marketing strategy. However, brands must also keep in mind that traditional advertising can never be wiped out despite the newer emerging pillars of digital innovations. Hence, brands should equally utilise the conventional media along with the digital media to create a more authentic and engaging viewing experience for customers, and thus stand trustworthy in the world of mindful consumers.

How social media companies help worldwide businesses to flourish

This era is marked by the emergence of new markets, unique businesses, great advancements in IT & technology, and above all—the knife-edge competition in every field getting fiercer than ever. As the competition in one market grows the prospects of success lowers for the businesses. While there are a number of avenues available for long survival of businesses, social media marketing is such a boon to businesses that even multi-national organizations are rushing to social media companies in Delhi. The reason is that professional social media services in Delhi help the businesses make a strong social media presence and have a long-lasting impact on the target customers. Therefore, they get an edge over their competitors and emerge as the market leaders. How? Let’s have a look:

1.    Grows business through creating a buzz on social media:

Today, the population is becoming more and more tech-savvy, and a large portion of the Indian population is now on social media. That means, more customers are now active on social media, even those to whom the businesses could not reach through any other way. Create a Facebook and Twitter page of your brand, update it on a regular basis, and communicate with your target audience, generate leads, convert them into customers, and repeat. However, doing it is not as easy and simple as it may sound. That’s why; you might need social media experts in Delhi who can assist you in capturing the leads and customers.

2.    Promotes brands and products to make one-time customers return

Some of the best social media companies in Delhi are renowned nationwide for their excellence in social media promotions. The social media experts in Delhi attract new users and make them regular and returning customers by offering them new offers, deals, and sales. By running paid campaigns on social media, encouraging conversations with the target audience, creating buzz through interactive posts and videos, the social media experts in Delhi are able to fuel the brand’s growth.

3.    Makes a brand stand out unique and innovative

What’s more important for the businesses than its brand image and reputation? Other than PR services in Delhi, social media services in Delhi are widely being opted by the global businesses to create their image in front of their target audiences better. All the values, ethics, philosophies, and policies of a business can be communicated at a personal level on social media which not only increases the brand awareness but also increases the brand salience among the masses. By underscoring the value they create for the customers, the businesses can stand out from the crowd and emphasize certain things that make them unique and different from others.

Focus More on Video Content to Increase Audience Engagement

The rise of video content in India is widely noticeable and acceptable. From simple clicks and engaging write-ups, viewers are quickly changing gears to posting video content on social media. Videos are more interesting and give a clear message to the viewer about the brand’s key message. Therefore, today’s viewers find video content entertaining, relatable and quite relevant as compared to pictures and write-ups.

No doubt, blog posts, podcasts, images, and infographics play an essential role in content marketing, but videos have emerged as the most significant tool that has the potential to inspire action among audiences. Predictions say that 2019 will see 80 per cent of global internet consumption in the video only. Today, many social media companies and PR agencies have started serving video content to their clients, and thus reaped better results. Video content adds charm to email campaigns and develops more interest among the audiences. That’s why even the search engines often rank videos among the most searched category.

Approximately 40% of millennials find video content more reliable as compared to others, as per a recent study by Google. According to a Ficci-EY report, India is expected to become the second-largest online video-viewing audience globally by 2020; online video consumers are estimated to reach 500 million by 2020. Another Cisco 2017 report highlighted that video content is projected to account for 76% of all online traffic in India by 2021. By 2021, it is expected that India will generate 84 billion internet video minutes per month, equaling to 160,000 years of video on a monthly basis.

Social media companies and PR agencies are thus articulating their content through more and more video content and increasingly engaging more audience on their websites. However, it has also given rise to the existing competition as more companies are adopting the video approach. There are tons of videos posted every day, and thus it is becoming difficult for brands to create new space in the world of digital marketing.  Hence, brands will have to be more pragmatic and intelligent in approaching their customers with more personalized offerings.

In today’s mobile-driven world, we are mostly glued to our smart phones. However, as per research, internet regarding hours of video watched will catch up to TVs in 2019. Plus, there will be more people to watch mobile videos, and they will be spending around 45 minutes on YouTube. As marketers, social media companies and PR agencies should take full advantage of such opportunities and help brands stand unique in the market.

The future of PR business with its winning trio pack

The Public Relations (PR) industry is a lot like the economies of most of the developing countries that are struggling hard to gain a space in the group of developed nations. Both the places are stuck with the same problem, i.e., the rich are getting richer, while the middle class are feeling the pressure of financial crunch and the poor ones have nowhere to go and face the severe shutdown of even the necessities in their lives.  

The PR sector is quickly evolving and moving ahead with great advantages of the tri-pack of Traditional PR, Advocacy PR and Social Media. While all these three elements point towards three different directions so to be fair and gain a practical financial benefit from them all the big PR agencies in Delhi flush in a significant chunk of their funds towards advocacy, then to social media and the last is adjusted with the Traditional PR activities. To understand what lies in store for the PR firms in Delhi and around the world, let’s discuss each of the elements of tri-pack in detail:

Traditional PR: Similar to the middle-class families, this vertical holds the maximum population of the PR industry in its cover. This is what most of PR professionals and entrepreneurs of PR business in Delhi are doing every day, media relations. It revolves around researching, writing and getting the stories of the client uploaded on print, online or electronic media. Even in the present scenario, it holds much power and cost-effective properties as compared to the advertising techniques.  Many PR firms in Delhi and around the world are doing great via this landscape, but considering the growth requirements and the massive rise in the workloads, the option doesn’t have much to give the businesses.

Advocacy PR:  This is when a team of well-funded publicists and influencers, pumped with several bucks flood the media, be it online or offline verticals with well-crafted talking points, attacks and proprietary data to keep the conversation revolving around a particular brand. While traditional PR aims at spreading the message of brand far and wide, Advocacy PR focuses on keeping the word in the minds of the audience for long.

Social Media: From professional to casual campaigns, high budgeting to an expenditure restricted to few bucks only, social media is prevalent with many methods for the PR professionals to highlight a brand’s reputation as per its requirements. The most benefitting element that social media hold for PR agencies in Delhi is that they provide an instant real-time response of the campaigns which no other medium can provide as of now.

Trends to stand unique in the world of marketing

The patterns and methods of connecting with consumers in the world of marketing have continuously changed over the years. While marketers follow something today, something new arrives the next day. It gives less time to marketers to quickly adopt such changes and those who fail, get easily outshined by their competitors. Amidst the changing marketing landscape, there are things that social media companies and PR agencies should always keep in mind.

Firstly, security has become a significant concern for users. It is critical for brands and companies to ensure that customer privacy is still maintained, especially in terms of their financial and personal data. General Data Protection Regulation (GDPR) taking effect in Europe this year has pushed consumers to pay more attention to how businesses safeguard their information.

Voice search and voice recognition are ground-breaking technologies that are rapidly changing consumer experiences. After all, saying is always better and easier than typing when it comes to placing orders online. Consumers love this technology as it reduces their efforts of typing as well as screen time.

Video is another innovation that has garnered many likes in recent years. Marketers, PR agencies and social media companies, all are switching to video content in promoting their client’s businesses. However, it’s not that easy. There needs to be a proper strategy behind every video post. And, YouTube is the most important tool to carry out such services. Video is going to stay.

Another innovation is vertical video. Although very few players have started this feature, it still is in the nascent stage. Players like Netflix and IGTV have already launched this feature, where viewers can watch videos in vertical mode. Soon, it will grow more, and people will switch to this mode. This mode is mostly used for publishing animated videos, interviews, demos to name a few.

In addition, as Gen Z gets older and attains buying power, companies need to pay attention to this category. Their history has always been astonishing; there wasn’t any industry that Gen Z didn’t victimize. This generation seeks authenticity and prefers businesses that stand socially responsible. It has become crucial for marketers, PR agencies and social media companies to take care of these trends. It will help them understand the changing patterns of businesses and consumers. Offerings consumers better services will give these companies new opportunities to grow and expand their businesses in today’s world of marketing.

PR is an art that can’t be learnt overnight

Practice makes a man perfect. The statement applies to the PR industry as well. PR is an art, which can’t be developed overnight. It takes years of practice to stand unique in the PR industry. However, the intriguing question is: how many PR agencies or organizations have such art?

The PR scene has improved with time. Especially, with the advent of digital media and platforms, the PR landscape has seen a tremendous change over the years. The digital innovations have given power to many companies and agencies that later started rendering PR services. Their offerings were earlier restricted to a single domain like advertising, marketing or publishing, but it is in the recent years that they have come up with their PR services along with what they were already providing.

Many agencies in India just followed suit and added a PR arm to their organization with no relevant research. Hence, many such players are failing, and ultimately they have no choice left but to wind up due to heavy losses. Technology is the biggest game-changer in the present digital scenario, but it can land you into massive losses if not taken care of. Just adopting it won’t cut the deal. Companies should train their employees and hone their soft skills to make the optimum utilization of new technologies, and thus, deliver quality.

However, before adding a new PR variant to their existing business, agencies should know the basics of the industry. For instance, the difference between public relations and media relations; while media relations is a subset of PR, public relations is to communicate with your constituents through various formal, informal and creative ways. PR agencies should not limit their strategies to media relations but create a comprehensive plan with great content backed by storytelling.

For PR agencies, it is critical to respect their employees because the reputation of the agency relies on how its employees brand themselves in public. That will decide the volume of the audience who wish to trust and connect with your brand. Hence personal branding plays a vital role in modern PR. The content of the PR agency should reflect their thought leadership; this will help strengthen the bond between audiences and your agency.

Content will always remain the king; therefore it’s important to focus on the quality of content before making deliveries. Journalists and editors always keep an eye on the quality of content and immediately reject the articles or releases if they aren’t well drafted or miss the crux. So, these are some PR hacks that every company should look into before turning into a PR agency or company.

How to Use Social Media to Amplify the Sales Volume

From small businesses to big industrial houses, social media has turned out to be a valuable tool for them all. From building a brand’s reputation to creating a loyal customer and client base, to even increasing the sales, this great tool of digital world is ringing in success for them all. Going by the several studies, research works and ideologies of the experts, social media companies in Delhi and around the world are more compatible in utilizing these portals for deriving good sale numbers as compared to individuals doing the same. Here are the five most prominent ways with which the social media agencies have completely transformed a brand’s reputation and sales to a whole new level.

1.      Get a better understanding of your audience and customer- base

The best for a social media agency in Delhi or around the world to adopt for creating a successful social ion from past media campaigns is to closely understand the client’s target audience and meet as well as communicate with them then and there only. The ideal first step to do so is by reaching them with the concerned brand message on the portals where they are already present. Creating numerous accounts won’t reap much good and will only lead to wastage of resources. Instead, of doing so it’s best to first gain a deep insight about the platforms that the concerned audience is using and then focusing on communication over the couple of concerned platforms only.

2.      Utilizing the paid-ads

When the motto is to drive in sales through social media, the campaigns can’t remain restricted to regular posts and comments only. The best way to achieve this motto of a brand is to get the assistance of relevant paid ads. Social media experts and smart professionals working in social media companies and PR agencies in Delhi suggest that a good blend of paid and organic media can great benefits to a concerned brand. While, paid media can be leveraged to reach the audience, organic things, on the other hand, can be utilized to increase the time-span of keeping the eyes linked with the content and the brand.

3.      Grab information from past campaigns

Like almost everything learned from the several domains of life, it’s important to learn lessons from past mistakes and accordingly make changes to get the campaigns more successful and sales-benefitting. So, it’s advised before creating a campaign closely go through the social media analytics and insights to decide what needs to be worked upon and what isn’t. It’s good to fail sometimes, as it will make you learn and come up with a much better and energetic performance. From budgets to objectives to creative's to uplifting sales and more businesses would gain great knowledge from past performances. So, don’t shy to take new risks and opt for new challenges as even if you fail you are learning something that will ultimately bring you to great success.

Technology creating the space for the minority languages to grow

In the 21st century, there is much ado about the pros and cons of the wide-scale use of technology in diverse fields like finance and banking, engineering and automation, and even the language and translations. Daniel Boorstin, in his book The Republic of Technology, quite rightly observed that technology would rob us of all the awe and wonder we perceive the world. True that it is, science and technology gave us a clear picture of how the natural phenomena occur. Technologically has brought the best translators in Delhi, linguists from Columbia, and anthropologists from London and others from different corners of the world together bringing the endangered languages back to life. And, the language translation agencies operating all across the world have a great role to play in it.

What is language extinction?

A language is called an extinct language where it, no longer, has any speaker or living descendant. And, a particular language is called an endangered language if it is on the verge of going extinct in the coming future because it is longer used by either native community or any other. The growing popularity and universality of English are replacing the essence of indigenous language as more and more people are abandoning their mother tongue to learn English in the competitive age of globalization. More importantly, no new generations are learning these native and indigenous languages, hence, deciding their fate. The language becomes extinct whenever its last speaker dies and nobody else knows it or speaks it.

What are minority languages?

All those languages which are spoken by less than 50% of the country, state, or region’s total population falls under the category of minority languages. Will it be counted as a minority language or majority language remains at the sole discretion of the population residing in a geographical context. That’s the reason why a minority language in India can be a majority language outside like in Great Britain or the United States of America.

The role of technology

The continual technological innovations encourage globalization and tourism, which in turn, promotes the use of the English language, posing a threat to the language of ethnic and indigenous groups of natives. But as it brings people together and provides a platform to the unheard voices, technology is also giving space to the minority languages to grow. It has led to the burgeoning of language translation agencies all across the globe who not only are helping people communicate in each other’ languages, but are also reviving the long lost languages with their language translation services.

The extinction of a language is synonymous with the loss of many innovative ideas. And, the technology and language translation agencies are working in tandem to secure the heritage of a language and its culture.

The importance of translation services for MNCs

The power of communication in business cannot be underestimated—it can finalize the deals, close them, and can even breach the contracts. Be it about managing a large team size or winning the clients, communication holds an utmost significance in giving businesses, especially a multi-national firm a major boost. Tapping on the top-notch talents best in the industry and prepare them to align them in line with the business objectives an goals, the MNCs in Delhi are hiring business coaches and the best translators in Delhi so that they can have effective communication with both the target audience and the employees.

As MNCs have many branch offices located across the world catering to diverse markets and employing people of different ethnicity, religion, and language, it is important for the C-suite level to communicate with all the stakeholders and the customer in the most appropriate manner. But multilingualism and multiculturalism often act as a hurdle to effective communication and hence, results in poor management and results. Here, the languages translation services in Delhi bridge this communication gap.

The significance of language translation agencies for the businesses is quite multidimensional. The popularity of languages translation services in Delhi is growing day by day for improving global interaction and strengthening relationships with employees and clients. This is so because despite English being an influential and universally acknowledged language, the local culture and mother tongue has a much stronger and long-lasting impact. Technology has connected all the different parts of the world in a way that businesses can reach the audiences residing hundreds of thousands of miles away and convert them into leads and customers with the full-fledged support of languages translation services.

Facilitating the growth of multinational companies:

The companies operating in multiple countries always need to exchange share and exchange a lot of information and data. Such information and data have to be translated from language to language so that all remain on the same page. For this, the companies have to hire the language translation agencies to translate the content being shared and exchanged on regular basis. Also, the languages translation services in Delhi and around the globe are being availed by the national and international businesses to tie up with local businesses. Translation of written material and paper documents, digital documentation translation, website translation, and software translation are some of the examples of translation into business.

Cultural connect is important in every aspect:

The language translation agencies are extremely important for global businesses which deal in literature, films, and music because revenue for them relies completely on the emotional and cultural connection with the audience. If you ever observed, the revenue of companies comes from the subtitled movies and songs because the translation of a language into the local one reflect the true emotions and sentiments.

The Power of Local Languages

As Indians, not so proud though, our economy is the third-largest in the world. No doubt our GDP is rapidly multiplying, and most foreign companies are partnering with Indian brands, including startups, to expand their businesses and make a mark in India. Thanks to globalisation that has genuinely improved businesses across India and given opportunities beyond expectations. More fundamentally, it’s the spread of fast and cheap internet backed by the high penetration of smart phones that has helped businesses gain mass reach in India. In a scenario like this, language translation services play a pivotal role in helping companies to convey their message and vision to the large Indian populace who speak 22 diverse languages, and Hindi is the most spoken and national language of India.

Therefore, for any business, it has become imperative to hire Indian regional language translators to articulate their critical message to the vast audiences. Although there are many players already present online, providing language translation services, a human translator is unbeatable and thus irreplaceable. This growing need of translation services had even provoked Google to launch Google Indian language translator, which has recently come into the market by the name of Google home speaker. Apple’s Siri followed suit and now speaks many local languages, followed by another competitor Amazon’s Alexa that handles requests in Hindi like ‘jeera’, ‘namak’ and ‘atta’ while a user adds items on the shopping cart. These innovations have truly made communication easier, accurate and better.This wasn’t the case a few years ago.

Research says that almost 60 per cent people living in the urban areas of India use Hindi to access the online content, whereas 80 per cent are non-English speakers, and not so surprisingly, 127 million Indians prefer to use content in local languages. This reflects that local Indian languages will play a significant role for businesses to magnify their reach in India. TYCC stands as one of the fastest growing PR agencies in India offering best translation services in Delhi and many other cities.

Also, local languages have started pulling all the attention due to the increasing number of internet users who have surpassed the English speakers. Thanks to the Digital India campaign for improving internet facilities and steering the focus, more towards local languages. These netizens have only grown over the years and will further expand in the coming years. Thus, for businesses, it is very important that they understand the nuances of highly complex local languages and quickly adopt the new innovations in translation business. Because only then they would be able to deliver the best to their customers and make a unique place in their hearts.

Writing News Releases for Instant Media Pick: What to do

If you closely look at some PR companies in Delhi, you’ll notice that each follows a different set of PR strategies to gain positive publicity for their clients. Where many will try to develop well-researched and authentic to highlight the expertise of a brand representative, a majority of PR firms in Delhi rely on the dissemination of press releases in order to draw the spotlight on a brand’s initiatives and establish its good reputation in the market.

As a result, journalists receive over fifty news releases a day from diverse PR companies in Delhi. Obviously, journalists do not have sufficient time to thoroughly read each and every news release shared. And, because the focus of the journalists is always on the quality of an article or release, they are quite selective which release to pick and which to reject.  A 2014 study also underscores the fact that nearly 70% of journalists spend as less than a minute in reading a news release while the remaining spend five minutes on an average. This means PR companies in Delhi must be having a tough time getting a release published in an esteemed newspaper or magazine.

Well, the key to successfully complete this herculean task is to prepare a publish-perfect news release that gains instant approval from journalists in a matter of seconds while gaining massive traction from media and the brand’s target audience. How PR companies in Delhi can impressively draft the news release? Let’s discuss it:

Limit the length of the release, not the substance

There are many PR companies in Delhi, especially startups, which have this misconception that lengthy news releases are worthy to publish because that fascinates clients as well as journalists. The journalists prefer brief and crispy releases with as less as 200-300 words, though it is tough to say the same thing for the clients. A short release is easily finished reading by the journalists and they accordingly judge the quality and authenticity of it quickly.

Always check for A.R.T

Besides keeping the word count at a minimum, Public Relation firms in Delhi should also determine the content quality of their release through A.R.T or average reading time. Many a time, the reader might take four minutes to read a release comprised of 250 words because of the heavy usage of complex words and sentences. As a writer, one might count on the words, pages, and composition of the piece, the reader depends on a single metric: reading time and easiness. So, PR companies in Delhi should definitely aim for one-minute read.

Creativity: The winning element of every successful PR Campaign

As we all know, Public relations (PR) refers to a marketing tool that manages and optimizes activities relating to media relations, crisis management, corporate affairs, events, social media, SEO, CSR, etc. But despite being a prominent member of the marketing world, the creativity of PR professionals in providing clients with a one-stop solution for all online and offline media presence hasn’t been praised enough. Marketing moguls and startups need to realize that the experts working in PR companies in Delhi are not just planting stories here and there vaguely, instead of pitch stories very thoughtfully in the portals which can get the best of client’s visibility within the given piece of time.

Bringing in the creativity in PR is all about giving space to a story that translates the message of the brand to the audience and stays in their heart and mind even in the long run. As per the PR agencies in Delhi and around the world, PR tools are no longer just about getting a client with media releases, conferences and events but also hold the factor of creativity in it. This factor of creativity makes the PR professionals look out for methods that can raise attention, create awareness and engage in more target groups and stakeholders. And now, this factor has become the most prominent being of the entire PR business, worldwide.

When looked at the concept of creativity closely, different people have a different meaning of the same. With its omnipresence in all industries and their every vertical, there sustains a preconception with the subject that creativity in PR services is only for the promotional side of the business. On the contrary, the creativity in PR is there to empower the entire functioning and strengthen its relationship with all the people related to it. From events to announcements, strategy development to internal communication, and client and media relationships to crisis management creative thoughts are crucial in all these domains.

People with employment in PR firms in Delhi should ensure that throughout their career they must remain abreast with all the changing tricks and techniques of the industry. Only those with the unsatisfied hunger to successful results to their clients will be able to survive and grow in the PR sector. Always remember there is no limit at being creative but only when the creativity is utilized in a right manner. The correct usage of the creativity in PR campaigns can bring great success to a client’s business, but if gone wrong it can push the company into a deep trench of losses and social shame.

Tap the best of PR Success with a strong Social Media Presence

In the present business scenario, the importance of Public Relations for the growth of brands needs not to be highlighted. However, the trend of integrating the social media strategies with your PR campaigns is worth talking about as it will completely transform the functioning of the brand. It barely matters how strong your brand’s presence is in print media as a large chunk of the population has already shifted from offline channels to social media for all the daily updates and information. With such being the case, experts working in the PR agencies in Delhi and around the world have together agreed that the amalgamation of PR and social media is integral to the overall brand success. That’s why PR companies in Delhi have also started offering social media services along with several digital marketing services like Search Engine Optimization, Pay per Click, and Content Marketing to their clients.

However, managing a brand’s social media and gaining appropriate leads through them is way more challenging than handling personal profiles of an individual. The tone of business communication over social media changes from platform to platform, what is appropriate for Facebook might not go well on LinkedIn, or what appears to be a proper hashtag for Instagram might not appeal as much on Twitter. Brand consultants at PR companies in Delhi affirm to the fact that getting the right communication tone for the various social media portals is as tough as choosing the writing style while pitching for different magazines. 

However, social media experts hold in the talent to smoothly sail through these challenges with their intensive researching and risk-taking abilities. As in this highly competitive world, only the distinct voices will be heard and will be able to get success to the brand. Be it in the PR domains or the social media channels, only the quick-witted and words with creative ideologies gain mileage and not the ones that create too much noise.

For brand recognition and salience on the online channels, one should stick to indulge in genuine conversations with the users. Direct promotion of a brand by itself gives the audience the impression that the brand has nothing much to offer and is only boasting about itself.  Therefore, having a meaningful conversation with the users and gaining the much-needed insight of the audience’s interests educates the brand well regarding their promotional content.

Social media experts working in PR firms in Delhi remain anxious over amplifying their number of retweets, likes, share, and comments. Also, while chasing this motive of getting every tweets and post go viral; they often forget the need of delivering value through the means of information and adequate knowledge to the users in Delhi to voice the brand aloud and reach hundreds of thousands of users online making the brand recognizable.

Social media is the new sales-amplifying tool for businesses

Have you started it afresh in the business domain? And wishing to take the same into the online arena, too? Well, this is what most of the businesses are doing these days. And, with millions of businesses going online making a mark in the online domain and earning authentic online audience as well as customers for your businesses isn’t an easy task to do. However, there is this one tool called, social media marketing that can be of great assistance to you in spreading your brand’s name in the world of internet and creating a customer base for the brand then and there.

Here are a few ways with which a renowned social media agency in Delhi will help you in driving great sales volume through online domains.

1.         You focus on sales while the agency operates in an audience

Marketing on social media is nothing like traditional marketing; it’s a lot more complicated with a whole lot of precise attention and long working hours required. While some might prefer a DIY process of online marketing over hiring social media companies in Delhi, but after a few months the companies get to realize that it’s giving them no benefits but inflicting chaos and wastage only. Handing over the job to a social media agency, on the other hand, allows the business with a whole lot of time and patience to concentrate on another crucial task of their companies. As for the starters, it’s no longer required to waste their critical time and efforts in thinking about the marketing plans and procedures over the social media as there are professionals holding expertise in start-up social media campaigns that will do it all for you. Such professionals help always to ensure that you gather more and more output from social media services.

2.         Good care of your pocket

In the present scenario, conventional ways of marketing are still costlier than the digital marketing or online marketing. Online marketing is a cost-effective way to market your business and the best part with a good SMO Agency in Delhi is that they make sure that the concerned brand’s ideologies and concepts are reaching out to the right audience and at the right time.  They keep a close-eye at ensuring that the marketing strategies that are being formulated are customer-oriented, and suits the needs of targeted group of people. So basically, with the help of such social media agencies, you can reach out to the masses, which are willing to know more about your businesses.

3.         Seasoned professionals will take care of it all

Getting the right kind of assistance from experienced professionals will help your business gather more online visibility than the time-consuming DIY social media process. As compared to your knowledge of the media sections of your particular industry, the experts hold in more close and intimate relations with the media sections of the industry. With their expert advice in your support, you can even educate your inhouse employees with some quick knicks and knacks of the social media marketing.

Social media has become very important nowadays for any business ventures. If you are willing to grow your business online, hire a social media agency today.