The future of PR business with its winning trio pack

The Public Relations (PR) industry is a lot like the economies of most of the developing countries that are struggling hard to gain a space in the group of developed nations. Both the places are stuck with the same problem, i.e., the rich are getting richer, while the middle class are feeling the pressure of financial crunch and the poor ones have nowhere to go and face the severe shutdown of even the necessities in their lives.  

The PR sector is quickly evolving and moving ahead with great advantages of the tri-pack of Traditional PR, Advocacy PR and Social Media. While all these three elements point towards three different directions so to be fair and gain a practical financial benefit from them all the big PR agencies in Delhi flush in a significant chunk of their funds towards advocacy, then to social media and the last is adjusted with the Traditional PR activities. To understand what lies in store for the PR firms in Delhi and around the world, let’s discuss each of the elements of tri-pack in detail:

Traditional PR: Similar to the middle-class families, this vertical holds the maximum population of the PR industry in its cover. This is what most of PR professionals and entrepreneurs of PR business in Delhi are doing every day, media relations. It revolves around researching, writing and getting the stories of the client uploaded on print, online or electronic media. Even in the present scenario, it holds much power and cost-effective properties as compared to the advertising techniques.  Many PR firms in Delhi and around the world are doing great via this landscape, but considering the growth requirements and the massive rise in the workloads, the option doesn’t have much to give the businesses.

Advocacy PR:  This is when a team of well-funded publicists and influencers, pumped with several bucks flood the media, be it online or offline verticals with well-crafted talking points, attacks and proprietary data to keep the conversation revolving around a particular brand. While traditional PR aims at spreading the message of brand far and wide, Advocacy PR focuses on keeping the word in the minds of the audience for long.

Social Media: From professional to casual campaigns, high budgeting to an expenditure restricted to few bucks only, social media is prevalent with many methods for the PR professionals to highlight a brand’s reputation as per its requirements. The most benefitting element that social media hold for PR agencies in Delhi is that they provide an instant real-time response of the campaigns which no other medium can provide as of now.