Social media trends for brands to rebuild authenticity and trust among consumers

Social media has evolved into a channel of raising a brand’s voice to its target audiences. Hence, more and more brands rely on these platforms to articulate their crucial message to consumers. A huge populace stays active on these platforms 24x7 and thus is aware of everything in their surroundings. Brands utilise this opportunity with the help of top PR agencies and social media companies, which are adept at providing such services.

However, challenges such as the rise of fake news have completely shaken the consumer confidence in social media platforms. Also, today’s generation is found to have very little tolerance when it comes to excessive advertisements and marketing done by brands on social media platforms. Nobody likes to use applications or social media bombarded with ads. It is thus critical for brands to find a way to connect with consumers authentically.

To overcome this, many companies have decided to run their businesses intelligently through personal branding. In today’s business landscape, putting a real, human face to a brand reaps excellent results. And, most importantly it helps brands to build trust and loyalty. Numerous social media companies and PR agencies are hence providing a human element to businesses through personal branding. It further establishes a natural connection between brands and customers, and they find brands more relatable. It can be done through webinars, guest blogging and podcasts. The audiences find it more relevant and take the brand seriously when they get an up-close view of the company’s leader. It is a great technique to strengthen a brand’s reputation in the market.  

Besides, the selfie culture has been gigantically growing in India. Today, the selfie clicks with the selfie sticks have evolved into self-recoding videos, which are capturing the attention of everyone, especially in social media platforms. Facebook live video is one such example that has gained much interest in recent years. People like videos more than pictures as it captures the entire moment of that particular period. It also helps brands to communicate in a more personalised manner. Also, these videos are shorter and make the viewers feel more connected with the topic.

The viewers spending hours have increased in terms of watching friends’ videos on various popular social media platforms such as Instagram, Facebook and Snapchat. This is why many brands approach the leading social media companies and PR agencies that can help them take advantage of selfie videos and make such video content as an essential part of their marketing strategy. However, brands must also keep in mind that traditional advertising can never be wiped out despite the newer emerging pillars of digital innovations. Hence, brands should equally utilise the conventional media along with the digital media to create a more authentic and engaging viewing experience for customers, and thus stand trustworthy in the world of mindful consumers.