5 tricks the PR companies use to get media coverage

People don’t buy products and services; they buy relations, magic and stories – and PR is all about telling stories that strike a nerve with the people and create mobilization. John D. Rockefeller said, “Next to doing the right thing, the most important thing is to let people know that you’re doing the right thing. This is where PR companies come through. They take the message from their client, wrap it in a wonderful story and get it across to the target audience. Here are 5 tips that PR companies use to deliver successful stories.

Writing Press Releases

One of the best ways of branding is to write press releases and then get the reputed media portals to publish them. Obviously, you cannot straight away advertise about your client. There has to be something of value for the reader in the press release. This is why many PR companies in Delhi hire writers who are excellent at writing press releases that get picked up by the media portals solely on their merit.

Guest Posting

The world out there is always hungry for expert advice on a myriad of topics. PR firms in Delhi and other metro cities in the country capitalize on this and indulge in guest posting. Popular media portals out there have a loyal reader base, and if you post something of value there, it helps you establish yourself as an expert in the field and lends credibility to your work. Naturally, the articles that the PR companies post on these media portals are posted under client’s name. This is a great tool that many PR agencies use for branding.

Newsjacking

No matter how good you are at delivering your products and services, you cannot straight out say so. If you do, such kind of a story wouldn’t get much coverage and those who read it will have a hard time taking you on your word. A good way, therefore, to establish your presence in the market is newsjacking. This is a means of indirect advertising. As a PR firm, you have to look for the trends and stories that are striking a chord with the people. You then try to create a story for your client around that trend to make it more interesting for the people.

Capitalizing on FOMO

FOMO (Fear Of Missing Out) is an actual thing. No editor wants to be in a place where his is the only publication that didn’t missed out on a viral opportunity. Pulling off this kind of a stunt requires some capital investment, but when it works, it does wonders. For example, the dollar shave club paid for a promotion and got nearly 4 million views. Once the story became viral, every publication wanted a piece of it, and because of that the video now boasts a staggering 24 million views. Therefore, FOMO strategy works, given that the PR agency you’ve hired knows what it’s doing.

Mainstream media isn’t the only way

A decade ago, mainstream media was perhaps the only option in order to get your brand in the eyes of the public. But things have changed over the years and PR companies have changed their strategies accordingly. This is the age of influencers and mini-celebrities and their audiences are often much more loyal as compared to those of mainstream media portals. By reaching out to these people, brand promotion can be done in a much cheaper and more efficient manner. 

5 simple social media hacks that will help your business grow faster

Almost every business these days has an account on all the popular social media websites, including Twitter, Facebook, Instagram and LinkedIn. And a majority of these businesses post regularly on their handles as well, but they hardly get anything in terms of engagement – whether you count likes, comments, shares or clicking on the website link. To solve this problem, we surveyed many leading social media marketing companies in the country and came up with 5 hacks that can get you instant engagement. Here they are:

Respond to comments

Whether you talk about Facebook, LinkedIn or Instagram, they all value a comment more than a like, because it shows a genuine interest in the post. So when someone comments on your post, reply to them and encourage them further by asking them a question. PR firms in Delhi say that when you do this, you not only get more comments but also keep the momentum going. This way, your post is much more likely to go viral on the said platform.

Keep your sentences short

As per the social media marketing companies, this one is especially for LinkedIn. Whenever you’re sharing content on this site, always keep your sentences short. If you want to write more, add a ‘see more’ link. Because when people click on ‘see more’ the chances of your content going viral, increase.

Be social; don’t just promote your business

If you think that you can go on social media websites, advertise your products and get sales leads, you’re in for a big awakening. It doesn’t work that way. The whole point of social media websites is to encourage social networking between different people, brands and businesses. And if you’re not an active player in that, you’re going to be left behind. So every once in a while, let’s say two to three days a week, share a quote or a picture or a story – anything that makes your business appear more human – and your numbers will grow.

Leverage stories on Instagram and Facebook

Stories get so much engagement on social media platform. Since Instagram is trying to beat Snapchat, it is promoting the accounts that share more stories and as a business brand, you should capitalize on that. Don’t just share one story a day; share multiple stories – as many as you want!

Test out videos

Social platforms love videos. So if you can create videos (many PR firms in Delhi have incredible creative teams that can help you in this regard), you’re giving them more potential eyeballs instead of the television networks. That is why companies like Netflix are pushing so much unpaid content. All the social media sites want that video content and you can really shine by leveraging this opportunity.

3 tricks social media marketing companies use for branding

Where there are people, there is business. Earlier, the brands either used mainstream media or physical marketplaces as conduits for advertisement. But with the emergence of technology and easy access to internet has given birth to a whole new channel for marketing – the social media. More and more people are frequenting the social media websites with every passing day and therefore, it only makes sense for the brands to utilize this lucrative platform to promote their business. But it’s easier said than done. While some posts go viral within a matter of minutes, others struggle to get even a regional reach. It all boils down to what kind of content you are posting on social media and at what time.

This is where the companies that provide social media marketing come into play. These companies employ social media experts who keep a keen eye on the ongoing trends and have the creative potential to create marketing strategies around them. By posting relevant content that rings with the common populace, these companies are able to create a loyal follower base. This follower base can then be converted into a potential customer base for the brand. There are many social media companies in Delhi that have the top talent among their ranks in order to make your social media campaign a successful one. Let us look at some of the strategies they employ. 

Post non-branding, valuable content

It is understandable that as an organization you’d want to advertise yourself. But the world has changed and people are not too keen on direct advertisements any more. Even if your product or service is every bit as good as you claim it to be, it still wouldn’t work because people just aren’t interested in direct advertisement. What social media marketing companies do instead is that they find an angle at which they can pitch your brand whilst being relevant to the current trends.

For example, if you take trekking tours, instead of advertising directly about your tours, you can post helpful tips for beginner trekkers. Your potential customers, who are interested on going on tours, will enjoy such kind of content and if you post enough of it, you wouldn’t even have to directly advertise. The customers would keep running to you because you already would have established yourself as a market expert and as someone who cares about their customers.

Post regularly

One of the most important and at the same time, most difficult thing to do is to find something to post every day. The algorithms of the social media websites work in the following manner: when you post something, the website shows it to your followers; when your followers like and comment on the post and engage with it, the website shows it to more people; if it gets a positive response from other people as well, the website starts ranking your post higher on the hashtag you used.

As a result, more people discover your post and come in contact with your content and your brand. So at the end of the day, it all comes down to the volume of posting. Don’t post so much that you start annoying your followers - but make sure to post enough that they don’t forget you.

Help each other and grow together

You cannot expect to be selfish and successful on social media. People on the social media reward sincerity and positivity. If you find something enlightening from another brand or person, give them a shoutout. As a result, their followers would discover you and they may end up giving you a shoutout. It has been demonstrably proven that genuine shoutouts work much better than paid promotions. This is why social media companies in Delhi and other metro cities of the country are on the constant lookout for relevant content from the influencers that they can share.

3 skills every PR professional must have

If you are a Media and Communications student, you must have, at some point or the other, dreamt of working with a top class Public Relations company. As the technology advances, and the world becomes more and more connected, the organizations have become largely dependent on the earned media to communicate with their target audiences.

The reason why earned media is preferred over social media and other online blogs and websites is that it has a certain level of credibility. People are more accepting of the information they receive via the mainstream media outlets because these platforms are consumer centric and not owned by a particular brand. These media outlets publish stories that ring with the common people and give them something of value. Hence, communicating via these platforms is more beneficial for the business organizations.

There are many PR agencies in Delhi that have the personnel that can generate stories that are worth picking up by the mainstream media platforms. Since the businesses have become largely dependent on PR to retain and increase their customer base, there has also been an explosion in the demand for PR professionals who can help them achieve their desired goals. If you are among those aspirants who want to become a part of this booming industry, then there are a few things that you should know about and prepare yourself accordingly.

1. Being able to write

While there are a plenty of PR roles that do not require an individual to write articles and press releases extensively but knowing how to write well is still an important skill that every PR professional must possess. In fact, there are a number of PR agencies in Delhi that have made the writing test a pre-requisite for clearing the interview. Your interviewer can give you a topic on the spot and ask you to write a pre-event or a post-event press release or a value proposition. Therefore, if you’re planning to secure a role in a reputed PR firm, you should start polishing your writing skills.

2. Knowing how to speak and write English

Being the universal language, English is the preferred language for communication in the corporate industry – oftentimes out of necessity. If you are dealing with a client who is from a different country, you cannot expect to hold a conversation in your native language. Therefore, having a command over spoken and written English is a must for a PR professional. PR firms in Delhi and all across the country value candidates who have excellent communication skills and good command over English language. At the end of the day, PR is all about communication and those who excel at it will naturally have an edge over others.

3. Persuasiveness and multitasking

Forget about the plate being full – with PR companies, it’s always overflowing. Therefore, as a PR professional, you must be adept at multitasking. Whether it is writing a press release within a short deadline or convincing a reporter that just wouldn’t crack, you should be ready for any role that is thrown your way.

If you can inculcate within yourself these three must have skills, you’ll be on your way to bagging a good position at one of the top PR agencies in Delhi and other metro cities of the country.

3 SEO tricks that can help you rank #1 on Google!

Do you want to rank number 1 on Google? Well, we hate to break it to you, but it’s anything but easy. It used to be a walk in the park but given the increasing number of websites on the internet, it’s becoming difficult with every passing day. That however, does not mean that it’s impossible. If you know the right tricks and follow through, you can get plenty of success. So without further ado, here are 3 tricks used by the companies that prove SEO services in Delhi and other metro cities of the country.

Focus on content

Google recently brought in a new tool call ‘Hummingbird’ and what it does is that sifts through the websites and ranks the ones who have niche and thorough content higher than the ones that are posting generic content on a number of topics. Therefore, it is better to be a master of one trait than being a jack-of-all.

Even in terms of your content, remember to be super thorough. People misconceive SEO work in the sense that they think they can just upload generic blogs with a bunch of keywords and they’ll get the traffic. It doesn’t really work that way. Even if people happen to land on your page, they’ll bounce off soon enough if they do not find anything of value there. Not to mention that doesn’t help your cause. Therefore, if you’re going to post blogs, post in-depth blogs that cover everything your potential reader might be looking for.

Optimize your title tag and meta-description

In the Google search results, the heading of the link is called the title tag and the text below it is called meta-description. Make sure to have your focus keywords in your title tag and meta-description. The reason for this is that Google tracks who is clicking on what listing and it learns that when the keyword is in the listing, people are more likely to click through.

However, don’t just stuff your keywords in those places haphazardly. It should be meaningful as well. Three things that you should remember while incorporating keywords into your title tag and meta-description are:

a)      The sentence should have a flow

b)      It should be easy to read

c)       It should invoke curiosity

Companies that provide SEO services in Delhi have teams of dedicated and creative writers who can help you come up with a keyword-rich, thought-provoking title tag and meta-description.

Using the Google Search Console

Are you aware that Google gives you a tool that teaches you how to rank #1 on Google! It’s one of the best ways to fast track your progress and you can sign up for free as well. Once you are signed up, you can enter the details of your website on the console and then you have to give it a few days to populate data. Then if you go to the ‘Search Analytics’ section, it’ll show you all the pages of your website that are getting you traffic.

Another cool thing that Google Search Console does is that it shows you all the keywords that you’re getting impressions for and all the keywords that are getting you clicks. You can then filter out these keywords and stuff them into your posts to garner a larger traffic volume.

These are only the basic functions of this incredible tool. Once you start using it, you’ll discover many more useful ones. The trick is to constantly analyze your website and see what is and isn’t working for you. Then you can modify your website accordingly to get more traffic.

If you follow these three simple rules, you’ll be well on your way to ranking #1 on Google.