Do you want to rank number 1 on Google?
Well, we hate to break it to you, but it’s anything but easy. It used to be a
walk in the park but given the increasing number of websites on the internet,
it’s becoming difficult with every passing day. That however, does not mean
that it’s impossible. If you know the right tricks and follow through, you can
get plenty of success. So without further ado, here are 3 tricks used by the
companies that prove SEO services in Delhi and other metro cities of the
country.
Focus
on content
Google recently brought in a new tool call
‘Hummingbird’ and what it does is that sifts through the websites and ranks the
ones who have niche and thorough content higher than the ones that are posting
generic content on a number of topics. Therefore, it is better to be a master
of one trait than being a jack-of-all.
Even in terms of your content, remember to
be super thorough. People misconceive SEO work in the sense that they think
they can just upload generic blogs with a bunch of keywords and they’ll get the
traffic. It doesn’t really work that way. Even if people happen to land on your
page, they’ll bounce off soon enough if they do not find anything of value
there. Not to mention that doesn’t help your cause. Therefore, if you’re going
to post blogs, post in-depth blogs that cover everything your potential reader
might be looking for.
Optimize
your title tag and meta-description
In the Google search results, the heading
of the link is called the title tag and the text below it is called
meta-description. Make sure to have your focus keywords in your title tag and
meta-description. The reason for this is that Google tracks who is clicking on
what listing and it learns that when the keyword is in the listing, people are
more likely to click through.
However, don’t just stuff your keywords in
those places haphazardly. It should be meaningful as well. Three things that
you should remember while incorporating keywords into your title tag and
meta-description are:
a)
The sentence should have a flow
b)
It should be easy to read
c)
It should invoke curiosity
Companies that provide SEO
services in Delhi have teams of dedicated and creative writers who can help
you come up with a keyword-rich, thought-provoking title tag and
meta-description.
Using
the Google Search Console
Are you aware that Google gives you a tool
that teaches you how to rank #1 on Google! It’s one of the best ways to fast
track your progress and you can sign up for free as well. Once you are signed
up, you can enter the details of your website on the console and then you have
to give it a few days to populate data. Then if you go to the ‘Search
Analytics’ section, it’ll show you all the pages of your website that are
getting you traffic.
Another cool thing that Google Search
Console does is that it shows you all the keywords that you’re getting
impressions for and all the keywords that are getting you clicks. You can then
filter out these keywords and stuff them into your posts to garner a larger
traffic volume.
These are only the basic functions of this
incredible tool. Once you start using it, you’ll discover many more useful
ones. The trick is to constantly analyze your website and see what is and isn’t
working for you. Then you can modify your website accordingly to get more
traffic.
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