Tips for healthcare PR agencies in Delhi

SEO services are key to the success of any organization, even healthcare. Especially in today’s world where Google provides the answers to any query posed by a user, it is extremely important to stay on the top of the search results.

Here are a few SEO tips that PR agencies in Delhi can follow for the healthcare sector:

1.       Keyword research: Don’t try to rank for a single keyword. There are keywords with more SEO difficulty and lower CPC, and then there are keywords which are not so difficult to rank for because very few people are looking for them. You can use Google Keyword Planner to determine which keywords pertain to your topic or field. The right way to go here is to try to rank for a mix of keywords. You need a single focus keyword but the keyword density should not be more than 1-2% if you are using other ranking keywords as well. You may use SEO plugins and Grammarly to check if your content is meeting the purpose it was written for in the first place.

2.       Meta description: Succinctly describe the topic without using any or as little as possible technical jargon. It should not be longer than 150 characters and if possible, try incorporating the keywords naturally in the description. This helps Google to understand what that particular post is about.

3.       Link building: The best PR agencies in Delhi know that getting backlinks from sites which have considerable domain authority is vital to ranking well on Google. Besides leveraging your contacts in the media for press releases, you can also opt for guest posting or influencer marketing in order to link to relevant sites and boost your resourcefulness.

4.       Micro-niche blogging: If you are only just starting with the blog, it is best to take up a trending micro-niche and post regular content on that. Once you are finished with a decent number of posts on that particular topic, you can move on to another micro-niche in the same field and so on. This establishes your expertise in each micro-niche one by one, helping you grow a readership which is dedicated and loyal to you.

5.       Various search verticals: Besides ranking only for your website or blog, you can also rank for various other search verticals like images, videos, and social media. The PR agencies which provide social media services realize that ranking your Facebook page is also important to drive traffic to your main website.

These are the tips followed by the best PR agencies in Delhi which also provide social media services and SEO services.

Challenges of providing social media services in healthcare

Healthcare organizations are turning to PR agencies in Delhi to provide social media services in order to overcome the challenges of marketing themselves while being patient-centered. People are more connected now than ever, and it is easier to share information amongst ourselves. So why would we turn to the social media page of a renowned healthcare organization or a provider?

Crisis management:

Few organizations could cash in on the outbreak of Ebola and other such diseases. However, besides presenting the content in the best possible way, and on all the social media platforms, the challenge lies in getting the latest population insights. While stating the wrong statistic of people suffering from a certain disease might not exactly cause all your current patients to leave you, it will definitely hamper your image as a reliable source of information.

During a crisis especially, there are many rumors spreading through the internet and causing panic among the masses. It is your duty to prevent damage by population education and empowerment. Share general information about what the people can do to stay safe until and unless you are absolutely sure of the more specific details that you want to share with the public.

Google trends and other tools:

Google trends is a surprisingly amazing tool when it comes to understanding the search behavior of your target audience. The PR agencies in Delhi providing social media services and SEO services to healthcare organizations can and are using this dynamic tool to monitor public health concerns, disease outbreaks and more. The challenge lies in providing timely information efficiently. Besides that, even when there is no threat of a virus outbreak, your posts must reach the target audience when they are online. Posting at 2 in the night doesn’t work. So hire a competent PR agency which at least makes sure that the post reaches as wide an audience as possible within minutes of uploading any content.

Easy to understand:

There are more than a few healthcare organizations which fill up their blog posts and social media pages with technical jargon. This confuses the general public and pushes them away from your page. Instead, use simple language as much as possible to be understood by the layman. This is not to say that you must simplify everything. Where necessary, do use scientific names, but make sure you provide a short description or a backlink to some relevant information.

TOP 4 CRITERIAS TO FIND IN A PR

Past track records

It is not difficult to judge a PR firm on the basis of their capabilities or by taking a look into their past track records. It is a cakewalk for someone to persuade one to choose them by trapping one in an engaging conversation. However, it is one’s own responsibility to do their homework and pick the right PR for their firm. There are various PR companies in Delhi which have their own web-based social networking pages, and see their achievements, the sort of posts they make, so on and so forth.

Establishment in Market

Nowadays, an all-round experienced PR Firm in Delhi has a significant industry organization. It is important that the firm should know the most sought for columnists, bloggers, industry pioneers, influencers from various fields, primarily your field and have associations with them. This can be a huge preferred standpoint as they are as of now familiar with and know the sort of writer that will be ideal to compose content for you for various distributions (for example papers, magazines, and so on.). They should know which writer is best for which content creation and what sort of substance they compose.

Related specialization

Amid your underlying discussions with them, ensure yourself that the sort of work they have done previously are somehow related to your genre of interest majorly. They should have some pre-hand experience in your field of work as of recently. Request them to show you a contextual analysis from their past PR inclusion. Ensure that they are convincing enough to convince you to employ them, as that is how Public Relations work and not the other way round. Investigate on the various procedures and processes, distinctive PR structures that can help you in accomplishing your dream business goal.

Handling only one genre at a time

It is very mandatory to note that it is possible that the PR you are associated with is running your competitors relations as well. That leads to repetitiveness of ideas and inclination towards either of the brands. This results in partial dedication and poor implementation of plan of work. PR agencies in Delhi are striving harder to achieve and adhere to this norm to deliver maximum benefit to their customer and to leave behind their footprints in all arenas.

What are some content tips for PR agencies in Delhi catering to healthcare?

Healthcare usually paints a dull, grey image of a hospital in the mind. However, it doesn’t have to be so. The PR agencies in Delhi are now working towards making more diverse content available for attracting the target audience and prospective patients.

The pro tip here is that if you are catering to healthcare providers in the US, all your content being published must be compliant to HIPAA. Revealing sensitive information or violating the HIPAA is something you don’t want to do. For instance, before using your patients as a part of your marketing strategy requires explicit written consent from the patients. If you cater to other countries as well, it’s best to read about the protocols that must be followed there.

Here are some content tips for PR agencies in Delhi when it comes to healthcare:

1.       Educational content: A phenomenon of self-diagnoses has taken over the world as more and more people are looking up their symptoms on Google before visiting a doctor. Sharing educational content like awareness of a certain type of disease or sharing news related to the healthcare sector is bound to attract more and more visitors to your blog and social media pages, painting the healthcare provider as a reliable source of information. This, in turn, builds trust and when the person does need a doctor, he will remember you.

2.       SEO: Make use of the SEO services at your disposal and boost those blogs to the top of the search results to gain relevant traffic.

3.       Presentation: Besides this, people also share health tips and ‘did you know’ facts on their social media. If you want to attract the right kind of influencers, you need to provide relevant content in the most palatable form- whether it is in the form of quizzes, myth-busting or even videos in certain cases. Presenting the content with a touch of fun thrown in once in a while works miracles in engaging the social media users.

4.       Inspirational content: Healthcare is the field of miracles. Showcase the miracles you see around you- any patient overcoming a difficult disease, anything that provides a ray of hope, anything that incites empathy from you- present them with the right kind of optimism and your audience will be lauding you for it. You can also share posts and stories of your patients, after getting their consent, in order to be more authentic and transparent on social media.

Social media services in healthcare are nothing new. However, the way PR agencies in Delhi are leveraging content to make healthcare easily available and approachable by patients is changing.

How to provide social media services for healthcare?

Social media services have disrupted the PR industry in more ways than one, and the healthcare sector is no exception. The Deloitte’s 2018 global healthcare outlook says that the numbers of providers making their presence known on social media are increasing day by day. Healthcare, just like any other niche, is not transforming because of the big bucks involved; rather, the evolution is credited to the improvement of patient experience and the widely adopted customer-centric approach.

What is the role of social media services in the healthcare sector?

Even though there is a lot of similarity between marketing for healthcare and other fields, the major differentiator is that this field represents a basic human necessity instead of an impulse to buy. With the skyrocketing healthcare premiums and equally high-rising patient anxiety, it is not always easy to sell. However, PR agencies in Delhi are turning this challenge into opportunity in the following ways:

1.       Educating the masses: It is your duty to educate the masses. Especially in a country like India, where people are reluctant to visit a doctor for regular check-ups, preventive care, and seasonal wellness, it becomes imperative to educate the people about what a huge risk they are taking with their lives. Keeping your current and prospective customers informed about their health is your primary responsibility.

2.       Making they feel comfortable: It’s obvious that not everyone celebrates when they go to see a doctor. As a matter of fact, even a simple body check-up can be daunting on prospective patients, causing them to feels the pangs of white coat syndrome. Being empathetic and showing it off is something that most healthcare providers are doing on social media. North Western Medicine proved this with an Instagram post where a kid fist bumps with a Star Wars character.

3.       Proving you are the best: Given that most of the people don’t like going to the doctors and most of the rest are too busy, you are left with few customers. And in a field that is crowded with competition, you need to prove yourself to be the best always. This includes practices like showing off employees while they are at work, to local advocacy efforts with the help of media, social media and even SEO services. This not only paints your brand as efficient but also approachable with a human side to it.

Healthcare is a tricky field to explore for PR agencies in Delhi, but the best ones, set the trends, know the trends and follow them.