Tips for healthcare PR agencies in Delhi

SEO services are key to the success of any organization, even healthcare. Especially in today’s world where Google provides the answers to any query posed by a user, it is extremely important to stay on the top of the search results.

Here are a few SEO tips that PR agencies in Delhi can follow for the healthcare sector:

1.       Keyword research: Don’t try to rank for a single keyword. There are keywords with more SEO difficulty and lower CPC, and then there are keywords which are not so difficult to rank for because very few people are looking for them. You can use Google Keyword Planner to determine which keywords pertain to your topic or field. The right way to go here is to try to rank for a mix of keywords. You need a single focus keyword but the keyword density should not be more than 1-2% if you are using other ranking keywords as well. You may use SEO plugins and Grammarly to check if your content is meeting the purpose it was written for in the first place.

2.       Meta description: Succinctly describe the topic without using any or as little as possible technical jargon. It should not be longer than 150 characters and if possible, try incorporating the keywords naturally in the description. This helps Google to understand what that particular post is about.

3.       Link building: The best PR agencies in Delhi know that getting backlinks from sites which have considerable domain authority is vital to ranking well on Google. Besides leveraging your contacts in the media for press releases, you can also opt for guest posting or influencer marketing in order to link to relevant sites and boost your resourcefulness.

4.       Micro-niche blogging: If you are only just starting with the blog, it is best to take up a trending micro-niche and post regular content on that. Once you are finished with a decent number of posts on that particular topic, you can move on to another micro-niche in the same field and so on. This establishes your expertise in each micro-niche one by one, helping you grow a readership which is dedicated and loyal to you.

5.       Various search verticals: Besides ranking only for your website or blog, you can also rank for various other search verticals like images, videos, and social media. The PR agencies which provide social media services realize that ranking your Facebook page is also important to drive traffic to your main website.

These are the tips followed by the best PR agencies in Delhi which also provide social media services and SEO services.