What are some content tips for PR agencies in Delhi catering to healthcare?

Healthcare usually paints a dull, grey image of a hospital in the mind. However, it doesn’t have to be so. The PR agencies in Delhi are now working towards making more diverse content available for attracting the target audience and prospective patients.

The pro tip here is that if you are catering to healthcare providers in the US, all your content being published must be compliant to HIPAA. Revealing sensitive information or violating the HIPAA is something you don’t want to do. For instance, before using your patients as a part of your marketing strategy requires explicit written consent from the patients. If you cater to other countries as well, it’s best to read about the protocols that must be followed there.

Here are some content tips for PR agencies in Delhi when it comes to healthcare:

1.       Educational content: A phenomenon of self-diagnoses has taken over the world as more and more people are looking up their symptoms on Google before visiting a doctor. Sharing educational content like awareness of a certain type of disease or sharing news related to the healthcare sector is bound to attract more and more visitors to your blog and social media pages, painting the healthcare provider as a reliable source of information. This, in turn, builds trust and when the person does need a doctor, he will remember you.

2.       SEO: Make use of the SEO services at your disposal and boost those blogs to the top of the search results to gain relevant traffic.

3.       Presentation: Besides this, people also share health tips and ‘did you know’ facts on their social media. If you want to attract the right kind of influencers, you need to provide relevant content in the most palatable form- whether it is in the form of quizzes, myth-busting or even videos in certain cases. Presenting the content with a touch of fun thrown in once in a while works miracles in engaging the social media users.

4.       Inspirational content: Healthcare is the field of miracles. Showcase the miracles you see around you- any patient overcoming a difficult disease, anything that provides a ray of hope, anything that incites empathy from you- present them with the right kind of optimism and your audience will be lauding you for it. You can also share posts and stories of your patients, after getting their consent, in order to be more authentic and transparent on social media.

Social media services in healthcare are nothing new. However, the way PR agencies in Delhi are leveraging content to make healthcare easily available and approachable by patients is changing.