How to provide social media services for healthcare?

Social media services have disrupted the PR industry in more ways than one, and the healthcare sector is no exception. The Deloitte’s 2018 global healthcare outlook says that the numbers of providers making their presence known on social media are increasing day by day. Healthcare, just like any other niche, is not transforming because of the big bucks involved; rather, the evolution is credited to the improvement of patient experience and the widely adopted customer-centric approach.

What is the role of social media services in the healthcare sector?

Even though there is a lot of similarity between marketing for healthcare and other fields, the major differentiator is that this field represents a basic human necessity instead of an impulse to buy. With the skyrocketing healthcare premiums and equally high-rising patient anxiety, it is not always easy to sell. However, PR agencies in Delhi are turning this challenge into opportunity in the following ways:

1.       Educating the masses: It is your duty to educate the masses. Especially in a country like India, where people are reluctant to visit a doctor for regular check-ups, preventive care, and seasonal wellness, it becomes imperative to educate the people about what a huge risk they are taking with their lives. Keeping your current and prospective customers informed about their health is your primary responsibility.

2.       Making they feel comfortable: It’s obvious that not everyone celebrates when they go to see a doctor. As a matter of fact, even a simple body check-up can be daunting on prospective patients, causing them to feels the pangs of white coat syndrome. Being empathetic and showing it off is something that most healthcare providers are doing on social media. North Western Medicine proved this with an Instagram post where a kid fist bumps with a Star Wars character.

3.       Proving you are the best: Given that most of the people don’t like going to the doctors and most of the rest are too busy, you are left with few customers. And in a field that is crowded with competition, you need to prove yourself to be the best always. This includes practices like showing off employees while they are at work, to local advocacy efforts with the help of media, social media and even SEO services. This not only paints your brand as efficient but also approachable with a human side to it.

Healthcare is a tricky field to explore for PR agencies in Delhi, but the best ones, set the trends, know the trends and follow them.