The Difference between PR and Publicity

The two terms Publicity and Public Relations (PR) are often termed synonymous but are in actuality two completely different disciplines. If you want to leverage the power of media in promoting your business then it’s a must for you to start with knowing the difference between Publicity and PR.

What all is Publicity?

Publicity is the art of attracting and achieving media’s attention and gaining as much market visibility with the public as possible. The primary focus of publicity is to achieve the maximum number of press coverage. The only thing involved with publicity is getting more the number of coverage, and it has nothing to do with how exactly media is portraying that particular event or story. This type of media stint will either up with good publicity or a bad one. Talking about the bad publicity it’s like making a story for an actress’s bad dressing style at her film’s promotional event instead of focusing on her tremendous performance in the movie. Turning towards good publicity, it’s like getting press coverage of a hometown boxer bringing home an Olympic gold medal after much struggle.

Considering the point that people don’t want always to read coring news and yearn for something unusual, interesting, exciting, and controversial and often an emotion provoking scandalous stuff. And, publicity stints are meant for info-tainment involving any of the above mentioned reactions. Media companies want to maintain high ratings with their audience and so chances of getting news stories involving publicity stints in media is quite easy. But such stories or news coverage can’t guarantee enhancement of your brand’s credibility or reputation.

What is Public Relations (PR)?

Public relation (PR) is the strategic process of getting positive media presence in order to maintain the reputation of an individual, organization or brand in the eyes of target audience. The difference between PR and publicity is simply that the former is concerned more with managing the reputation of the brand over simply getting tons of coverage and ink that the latter actually dies for. Publicity is one of the several tools that PR agencies at times use to shape up the consumer opinions favorably towards their client.

Damage control is also a characteristic feature that differs the two. One can earn a lot of publicity, especially the bad one if a thing or two goes wrong. However, use of PR is done for a completely opposite purpose. Instead of keeping the company’s reputation at stake, PR is more of repairing and uplifting the image of a company. This is known as crisis PR and this service is mostly provided with all the PR companies in Delhi but to get well- reputed position in market it is advised to go with the services of the reputed PR services in Delhi only.

Should You Get Publicity Or PR For Your Business?

According to the PR experts from the reputed PR firms, one should promote themselves or their organization with a great mix of both. Publicity should not be another strategy but instead it should be the part of PR strategy only.  The most important thing to remember is that a great PR strategy in hand is far better and valuable than the occasional mention in the paper or on television. Publicity is important as well to shape the way your audience perceives your brand and the credibility associated with it.

5 reasons you'll regret hiring a PR firm for your startup

It’s better to correct a thing several times and finally deliver it with perfection, instead of wasting the hard earned resources on some petty decisions taken in a hurry that make us regret in the later on period. We know when you start a business all on your own you have loads of pressure and expectations to cater to, but my dear friend only the one who deals with this pressure with calm and composure will lead in a better way.

Coming to the problem where most Indian startups lack behind is the way they handle public relations as a function. It’s good to see that presently instead of experimenting with PR on their own, they are outsourcing it to the PR Agencies for Startups. But even while outsourcing them certain things will make you regret your decision of hiring a PR Agency for your Startup, and here is a list of such things:

1.       They are not good story tellers: Yes, storytelling is the prime art in which PR professional need to be an expert in because for a story to make a long-time impact it needs to be told in a manner that attracts journalists almost instantly. Most of the PR persons lack behind in this art and often don’t reap much benefit to the startups even when they are providing them with numerous innovative points to highlight.

2.       They are always blabbering about past clients: It’s good for PR persons to tell about their previous clients to get the prospective clients on board.  But once on board, if these professionals are still blabbering about previous clients, instead of working on your project; then beware these people are good for nothing and will not reap you much media presence as claimed.

3.       They are themselves considering them as experts: Yes, they are probably the experts in the art of storytelling, but this doesn’t mean they have to act as one when talking with their client. Instead of acting as an expert, they need to be curious and anxious in the getting-to-know phase to reflect the best possible characteristics of the client and his/her organization in the media stories.

4.       They are credit-hungry all the time: Their work is to get you news coverage’s, profile stories and of course some sort of interviews as promised in the deal. But at times, it is seen that PR agencies fool the startups by banking on the re-printed version of news coverage. So, when dealing with any startup PR Agency, be extremely careful about not getting fooled with it, only pay for the ones that are original in every sense.

5.       They are extremely expensive: You are a new comer in the industry and considering your infancy in the industry you are the most likely ones to get cheated in terms of money. There are certain companies in this extremely broad PR industry that will fool you around without you getting to know. So, instead of investing in these enterprises, take your time and do a rich research about the best players in the PR industry specializing in the genre you or your organization works in.

Now, after reading all these facts, you might be thinking PR isn’t good for startups. But it is unless and until you and your startup are appointing a reliable PR firm like The Yellow Coin Communication. The company will not only provide you with all that has been promised in the deal but will also design customized PR strategies for you and your startup that would reap in much more benefits than expected.

Different ways to get good Publicity

Public Relations (PR), a term that completely differs from advertising but is often treated synonymously to it. While in advertising, you have to pay to get your message in the publications, websites, blogs, T.V. channels and all the other mediums but with Public Relations, you share your message in the form of articles, tip, and press release to earn news coverage from the concerned media channel. With the help of public relation services, the article or any news story or coverage that you get in any media channel with your or your organization’s name doesn’t even demand a single penny. 

Other than pricing there are several other factors too that makes publicity more effective than the advertising practices. It’s true that the former is not completely free but still its prices are way more pocket- friendly than advertising. Secondly, the impact of advertising when compared with that of publicity is extremely short lived. But with publicity a company is able to reach more audience than that of advertising because with publicity comes the articles praising the company in third party form which seems realistic to the audience and they treat it as much as the news only. The involvement of third party also adds up to the sense of greater credibility in the readers mind as they find that coverage more worthy at trying. 

It’s been proved from time-to-time that companies, no matter big or small whether just a startup or quite a seasoned one lack behind in gaining the reasonable amount of publicity for their business because of not hiring a professional PR agency for their work.

Following are some ways using which the PR companies earn media coverage’s for their clients: 

1.      Getting media attention

This is the first and the most important step in the entire PR process. It involves calling and mailing all the possible media professionals working in the niche involving the news stories related to that of the clients of PR companies. Other than contacting the media from their side at times PR professionals from PR agencies in Delhi receive query seeking calls from various journalists. The PR experts help them with the required industrial inputs from their clients thus, helping the journalist with his/her story and getting the mention of the client as an industrial expert in the story.

2.      Drafting powerful message

The next big thing that a professional PR agency serves with is its ability to draft a powerful message creating a long lasting impact of the company’s positive brand image in the minds of target audience. By using a good mix of both the traditional and modern PR tools like Press Release, Interviews, SEO, Digital PR, etc. PR companies cater to the needs of their clients and completely transform the brand’s appearance into a positive one in the market.

3.      Tapping the social media networks

In this era of digitalization audiences of any target field irrespective of their ages are spending most of their time on the social media platforms. PR agencies have realized this as a great opportunity to publicize their clients as brands and industry experts. With their expertise and professionalism the professionals working at PR companies in Delhi use certain innovative and creative ideas along with the latest technologies to better touch and get hold of the audiences in several social media platforms like LinkedIn, Facebook and Twitter.

4.      Keeping up with the media trends

The professionals working in PR agencies have a strong hold and knowledge about what all is going on in media and which is prevailing in the media houses. By closely following these trends, PR agencies in Delhi ensure that the message that is to be broadcasted in the media houses is drafted in accordance to the media trends so that it gets picked up by maximum number of media houses.

Are PR companies in Delhi meeting the demands of Lifestyle Brands

In simple terms, Lifestyle Public Relations (PR) is all about promoting one’s product as the most ideal options to enhance the way of living of a particular niche of consumer. This type of PR services require the PR professional to make healthy relations with the top influential journalists and bloggers and acquiring recommendations for your product in their readers- friendly articles and blogs. Below are listed out the demands of the lifestyle companies that the PR agencies need to meet:

Strong Brand Positioning

By strong brand position in the lifestyle industry, we meant influencing the target audience with strategic PR tactics in such a way that every member of the public must think of your client’s products when discussed anytime about the field that particular client is dealing in. Your failure in creating a distinctive brand image certainly means a severe failure to your client which can also lead to shutdown. With so many companies piling up in the lifestyle industry, brand positioning has become the single most important job for a PR professional and the origin from where all the other responsibilities in the industry are born.

Healthy relationships with media personnel

One of the most important jobs for a Lifestyle Public Relations professional is to work with the journalists and editors of fashion and lifestyle magazines and to deal with the top fashion and lifestyle bloggers of the industry. It’s the PR professional’s responsibility to develop healthy relationships with these people and their other coordinating team so as to get recommendations for your client’s products and services in their reader friendly articles and blogs. The powerful buzz created by these publications and websites not only promote the line of products and services among the readers but also uplifts the overall market image of the client.

Expertise in crisis management

The work of PR experts in Lifestyle industry is not just restricted to work with the top media officials only but instead, it also involves working with customers, retail stores, and fashion companies. For this the PR professional entering the field of lifestyle PR are required to develop skills to deal with customers, their cries and woes if any and ensuring the possible change demanded by them. Other than the talent of keeping the customer happy, a PR expert is also required to boost up the client’s image from any bad news if any prevailing in the market against the firm.

Innovative and creative work approach

With so many mediums like social media portals, publications, television and radio channels available in the industry, the lifestyle PR officials need to pay attention to them all and draft an innovative, creative and customized PR campaign for their client that instantly gets hit in the market and is able to develop strong market image for the client without wasting much efforts.

With the numerous amounts of lifestyle publications and online websites now in the market, PR agencies have more opportunities than ever before to get their client’s products and brands in front of the right people. But there are still many PR firms who lack behind in the industry, so it’s advised to the lifestyle companies to do a good industry research before finalizing a PR agency for meeting their demands and standard of work.

Expectations of Startups from PR Agency

With some extremely great and innovative ideas in their minds, the number of entrepreneurs is quite rapidly zooming up in the Indian economy making it extremely crowded and competitive. But not all among the innovative entrepreneurs could make it big in the fast-paced Indian market. Now the question arises how could these new businesses cut through the crowd and make it big in the competition? The answer is simple; make your story capable enough to get heard in the market. This is the time when the Public Relation (PR) professionals come into the picture and with their expert knowledge about the industry, lead the startups to the heights of growth and success.

Here is a list of things startups expects a PR Agency to provide them with:

To create the brand’s image in the marketplace

Startups enter the market with a powerful message, but after entering the industry they get all confused and end up messing the message they are disseminating to the target audience, which often leads to their shutdown. The Public Relation strategist work with the top officials of an organization to craft a blueprint of the image the company wants to portray. Then with their expert PR services in Delhi, they do some additions and deletions from the same to focus on exactly the right message that will be the core of the whole branding process. This expert branding that is being done by the PR professionals helps the startups in reaching their targeted audience with a clear, confusion free message.

To have good media relations

You may not be the biggie- wiggies with loads of money to do media stunts, but being a startup you certainly have something new and exciting story for a media to explore. Equipped up with the expertise of story-telling and media handling, the PR Agencies will help you get into some interviews, events and news coverage’s to better highlight the story of your organization’s struggle and success. They boost up the startup with the exposure it needs thus, leading it to the new great heights.

To improve the search results

With customers and investors spending most of their time on the online platforms, startups now are more focused at improving their search engine positions and website handling in order to better woo them. At times, these startups also demand the PR experts to handle their social media handles and maximise the oranization’s positive image there. PR professionals monitor the handles and guide the clients about the emerging threats and trends. They also guide the clients on how to connect and respond with the clients and stakeholders over the Internet.

To handle the crisis

Every businesses has its own ups and downs, at times companies are faced with situations that can completely turn their business into havoc leading to an unexpected shutdown. No company can stay away from such events but yes, they can neutralize its effect with a counter positive image- building. The PR professionals working in PR Companies in Delhi are expert in handling such situations and repair the damage caused by neutralizing the bad stories with that of a positive and constructive ones.

Why do you need to hire a professional branding company?

When you start with a business, you come across several ups and downs, tension and woes, many of which may even not belong to your core area of expertise. Creating an effective branding strategy is one such situation which may not be understood by most of the entrepreneurs and industry professionals. But, being a brand is a necessity that no business or any industry can neglect. This is when hiring a professional branding company comes in handy and helps the company owners to lead the industry with their brand.

Working with a professional branding company will help you earn an invaluable expert counseling that will guide you and your business with even the toughest of the situations with immense ease. The central focus of the professional branding company is to identify your company’s core values and highlight it in the brand’s image that will be presented in the market. Here is a list of things that you need to look out for when selecting a professional branding company for your organization:

Finding the Value

The first step in branding personnel to do is to evaluate the business and assess the marketplace thoroughly before recommending any image improving agents. They can either assist you with mere visual branding (logo, typestyle, and colors) or can help you with a mix of all elements of branding including this other than visual branding like, how your phone is answered and how your product is packaged.

Deciding the Right Time

It might be difficult for you to believe, but it’s true that an entrepreneur needs to hire a professional branding company even before the start of the business. Defining who you are is an important part of branding that needs to be done in the planning stage itself as only then you can better explain the team what they need to do for the success of the company. Any type of confusion in the brand message will lead to a complete disaster and wastage of resources.

Selecting the Perfect One

The best way to select the perfect branding company for your organization is to have a look at how well the other companies in the industry have conveyed their brand message. Do some homework regarding what their website offers in the message, is the tone of message professional and succinct, and other things before starting your search for a branding company. If you are not comfortable with this method, then it’s better to research the branding companies and professionals providing services in your domain. Make sure you do all the necessary research work and check out all the potential service providers and their services. Keep in mind the one you hire needs to be good at the kind of counseling you are seeking.

Deciding the Budget

It’s tough to tell you an exact guideline to decide the pay for the expertise of the branding personnel’s. But the price tag generally depends on two major components, i.e., the expertise they offer and the level of involvement you require. If you wish to their involvement only in visual elements, then the expenses are set to be quite cheap. But as their scope of involvement broadens, so increases their price tag. Since the future of your company’s at stake, you certainly need to consider hiring the best branding professionals you can afford. And, The Yellow Coin Communication located at New Delhi is one such branding agency that offers the best branding practices of the lot, to help you raise as the brand you think to be.

Public Relations is the best Branding tool for Startups

Marketing is the need of every company, be it a startup or the seasoned one, yet most still ignore the fact that Public Relations (PR) is the essence of the marketing mix and needs to be done on a priority basis. Public relation used as a tool of gathering news stories is the most powerful way of creating a positive image of a company in the market. Now let’s discuss how PR services outshine all other marketing tools and are referred as the best branding tool for startups.  

In today’s digital world, it’s necessary to have good Search Engine Optimization (SEO) rank in order to get noticed by the target audience in this overly crowded digital environment. And, to get good ranks in the SEO chart sheets, the search engine demands authentic content and authoritative back links. This is when PR comes handy; it’s the duty of PR professionals to get news coverage in publications and online news websites. These coverages hold in the startup website’s link with them. The more the coverage’s, more are the number of authoritative back links as what goes in publication also gets posted online in the form of e-papers.

An advertisement is a paid form of reaching and attracting a consumer base while on the other hand, Public Relations (PR) is a free form of marketing tool which is designed to be a part of the news section. We can say that the former is designed to sell the story while the latter is designed to tell the story.  Advertising reaches specific target audiences whereas, public relations depending on the company’s size and media contacts can get the company news coverage in big publications, local business journals and trade magazines that usually has a wider audience. So in simple words, advertising is expensive and a less effective mode of branding as compared to public relations as the latter by coming up in the news section makes an instant and long-lasting impact on the audience mind which an advertisement mostly lacks to do at one go. The news coverage not just focuses on the company’s particular products or services rather improvise the image of the company as a whole. A good PR campaign done by a reputed PR company, by doing your third-party endorsement familiarizes the people with your company and establishes trust.

Now that it is clear how Public Relations tools are helping in SEO and are more powerful than advertising in branding, it is important to understand that getting news coverage is not guaranteed unless and until you hire a good PR Agency for your company. Branding is an important part of the business promotion and only an experienced team of PR professionals are able to handle this feat. So, make it a point to do a good and rich research and then hire the best suited PR Agency for your organization.

What is SEO in Public Relations?

Public relations as a function is concerned about getting a market presence for the client and with both the customers and investors are spending most of their time online; it’s high time to grab attention for the clients through the online portals. And, in getting such attention, it is the Search Engine Optimization (SEO) that helps the PR firms the most.

Although website management is not a thing that usually falls under the PR team’s umbrella, whereas executing simple SEO tricks and techniques communicators can improve the brand’s search rank. This, in turn, would bring greater market acceptance for the client’s media stories as the market believes in confirming what that is claimed in write up, and nothing is more valid than the information available online.

Follow this simple 5-step formula to make the best possible use of SEO in your PR Campaigns:

1.    Consult with the digital or web team and ascertain some priority key term(s) or phrase that hold the potential to bring forward the company’s name whenever used or talked about in the PR Campaigns and accompanying news.

2.     Make it a point to use these designated keywords on the on-site content as much as possible in the places like page title, page URL, first header (H1), copy text, etc. But be careful while using the key terms as the overuse can lead to penalization of the website.

3.    Incorporate these keywords into the traditional PR tools like press releases, pitch notes and messaging material like you are doing with the on-site content. Because, ultimately these press releases will get some media coverage that have the potential to appear in search engine’s search.

4.    While pitching the media for your story, always remember to ask them for the inclusion of client’s website link in their article.  Because it is these backlinks from the trusted media outlets that can create a much stronger impact on a website’s search-rank.

5.    Whether it is the tweets, Instagram or the Google+ posts, they all are right there in the search engine’s domain. So, to gain extra visibility for the brand make it a point to incorporate the assigned keywords in the social media posts as naturally as possible.

SEO is an important tool for the brand promotion that most PR Consultants in Delhi and around the nation are ignoring. But it is The Yellow Coin Communication that brings in the best of all media presence for its clients by adequately using SEO and other brand promotion tools.

Why Startups in Delhi cannot avoid Digital PR?

Over the period of time, PR companies in Delhi have changed so much. Now they are not just about the media relation and churning out press releases like it used to a decade before. Now brands and companies want something is which is very productive & cost effective and this has given rise to the Digital PR.

Digital PR is an online marketing strategy used by brands to increase their online presence through building relationships with key content writers and online journalists to gain ‘press hits’ or citation and high-quality links. It is also the Public Relations for new age having a hybrid mix of marketing and PR for driving defined business goals. It provides add-on benefits to brands existing digital marketing efforts like SEO (Search Engine Optimization) and social media. Here is the list of five important points that why startups in Delhi cannot avoid the digital PR.

 Growth in Search Engine Rankings

One of the most important parts of digital PR firms in Delhi is reaching out to industry influencers to back link your content. When they do so, that sends a signal to Google that you are important authority and you are enough in your filed for the big players to pay attention to you. As such, it is more likely that your search engine rankings will improve.

Cultivate brand trust 

It’s very important for any brand to have a positive image whenever the brands name into a search engine. Creating positive and impartial reviews will gain the customers trust. This can be done by the high-quality articles that are SEO-friendly will signal to search engines that you are credible source of information. Having the reviews of products or services by bloggers will increase trust in your brand.

Gain in website traffic

When more people will read about your brand and share your content on various social media platforms, this will eventually help in gaining the website traffic. It’s a wildfire, but you need to light it. Once the brand got the traffic on its website, then it can be easily optimized for its present and future customers.

Measure your brands success

Using digital PR as a means of communication will allows PR consultants in Delhi to track almost every aspect of how successful your interaction has been. Using this sort of information can help guide your brand for the future marketing campaigns, as you begin to learn what your target market responds to in a positive way.

The Future of PR and Branding in India

Public relations (PR) have existed in our country since two decades ago. It started when multinational corporations entered India after the government opened up the gates for them to improve the economy of the country. Various PR consultants in Delhi and other metros came into existence and offered strategic advice and integrated communication solutions. Though there has been many changes in the PR since then, but the sole motive remains the same i.e. to enhance the image of an organization and keep the brand in the eyes of the people, by being a mediator between the two.

The role of PR in the marketing world gained importance with time, and in the present scenario almost every organisation needs a PR company to handle its public relations and branding woes. A PR firm’s role and efficiency is of utmost use for any organisation seeking to build a relationship with its target audience.

PR is all about the content development and management, but in today’s multi-media world, there are many innovative technologies and programs to create and disseminate this content. According to Muck Rack, 92% of the journalists prefer the e-mail pitches over the hard copies one. With social media by their side, PR professionals also have the ability to tweet their press release to targeted influencers and comment on market trends in forums and blogs.

PR consultants in Delhi have undergone a dramatic transformation; they are no longer depending only on the traditional media but are presently emphasizing more on the digital PR strategies. The rise of social networks in recent years has been one of the greatest agents of the change in the media and PR firms. PR companies in Delhi are no longer judged by the sheer number of impressions, so multimedia utilization is important. Visual media such as YouTube, Facebook, Twitter and blogs are considerably more relevant when defining success.

Today PR companies in Delhi have opened doors for many job opportunities for those people interested in the field. Public relations (PR) is not easy as it seems. It required lot of innovative ideas and different tactics to promote the client and gets its coverage done positively. Maintaining a healthy relations with the media outlets is an integral part of PR because it is the journalists with whom PR experts contact to their client’s coverage.

Hence, the scopes of opportunities are increasing and PR professionals need to continue to adopt forward thinking and accept the innovators. PR companies still control the facts but they must collaborate with the like of influencers and bloggers, so they don’t face backlash.

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Which are the best branding companies in India?

When you start with a business, there are piles of work to do and a number of problems and tensions to handle. Amongst all this chaos what often gets left behind is the most crucial part of business called branding. It’s true that most of the companies decide to invest in it right at their planning stage, but due to the specialization it needs, mostly what comes out as a brand gets all messed up with confusing elements. So, it’s better to hire a professional branding agency to handle the specialized field instead of messing it up with your naïve efforts.

Choosing a right branding agency will not only address a business need like that of getting a new logo or brand name but will also change or improvise the way you look at your business. So, to make sure you choose the best branding agency for your company, here is a list of things to check out for in all probable service providers.

1.    Good knowledge about the field

This is the most important thing to know about the probable agency candidate, you are looking to depend upon at. At the introductory stage, most branding agencies will try to impress you out with the most impressive examples of their work, and will showcase their largest of the clients. But, what you need to think beyond all this and focus on is if they are able to deliver a satisfactory solution to your business problem or not. And, for the branding agency to deliver you the best solution it’s necessary for them to have thorough knowledge about your working and about your industry.

2.    Creative in their approach

There is no easy way out when it comes to branding. But with branding being a crucial element of a successful business, it’s important to hire a branding agency that offers creative ideas and innovative plans that will set you in the market better than the rest and strengthens you to be the leading one in the industry.  You should keep an eye for the knowledge base of the agency regarding the branding, design and marketing trends.

3.    Excellent client-base

Past results of an agency speaks a lot about their caliber to handle a business problem. Being a probable client of the agency, feel free to ask for metrics, analytics, reports and other things like that which have the potential to portray the past results in measurable formats. This will help you better develop an insight about the agency’s caliber. The better the past client- base is more probable are the chances of a particular agency in leading you to success.

4.    Check on their versatility quotient

Make it a point that before going to search out for the branding agency, you need to have a proper understanding about what your business problem is all about and what are the services and deliverables you are expecting. There are quite a many tasks that not all branding agencies can do and are outsourcing it to the freelancers. So, be sure to ask their core capabilities and what all can they control confidentially even while outsourcing. Remember, the more in- house capabilities they have, the better work can they deliver.

The Yellow Coin Communication is one such Branding Agency in Delhi that reflects the presence of all the above mentioned traits and till now is successful in leading their clients from a journey to being mere someone in the industry to now being a successful brand in the market.

Best PR Agencies in India?

Public relations (PR) had always been part of the business world since time immemorial, but it is only in the recent times that this crucial activity gained its importance in the corporate and startup fabric of India. And, with the concept gaining its momentum, the nation has seen a sudden steep rise in the numbers of startup PR agencies in India.

And, with such a huge crowd here are some traits that certainly need to be searched for getting hold of the best PR Agencies in India instead of wasting time and resources with the not-so-good ones:

1.    Has a name in the market: Name and reputation don’t always depend on the size of the firm. There are certain genres where the big players of the PR world are seen not performing well, but small sized agencies are successfully meeting the expectations of their clients. So, before choosing one for your organization do some research work and shortlist the agencies that are good in genres you or your organization is targeting at.

2.    Is serious in the get-to-know phase: Most of the firms involved in PR business are found to be hurrying up in the getting-to-know phase. And, this is exactly the time you need to be alert at. Don’t rely on such companies and instead try the other ones because with and unclear concept they will benefit you with nothing but only spoiled image in the media and the market.

3.    Is actively present on social platforms: Praising oneself in front of the clients even if they are not so is one of the mostly found features in the PR professionals. But checking what all they post on their social media accounts and profiles will help you gain a better insight about the options you are looking to work forward with.

4.    Has knowledge of the ongoing trends: Keep a check that the PR firm you choose is adept in working with the latest trends and technologies with ease. Because, keeping up with the pace of rapidly changing trends is the only thing that can guarantee impactful coverage’s and media presence.

The Yellow Coin Communication is one such PR Agency in Delhi that reflects the presence of all the above-mentioned traits and till now is able to help their clients in reaching their target audience in the best possible manner. Backed by a strong PR network all around the country, this agency is sure to give clients with great, benefiting results within the stipulated time period.

What are the best PR agencies in India for lifestyle startups?

Lifestyle and Fashion is one of the fastest evolving sectors in India. Indian fashion and lifestyle market is set to grow at a compounded annual growth rate of 12% over the next years to reach Rs. 3,94,000 crore from the currently estimated Rs. 2,21,000 which is evolving at a fast rate. The fashion and lifestyle segment is witnessing a paradigm shift with women’s apparel expected to match men’s apparel at par I terms of 37% market share each in 2016.

In the Lifestyle and Fashion Industry, trends changes as fast as they come. This is one of the most demanding sectors wherein all the PR consultants in Delhi strive to reach the acme. Visual merchandising, advertising, public relation strategies, graphic designing and fashion & lifestyle creative writing are the different forms of tools that are required in Fashion and Lifestyle industry. Through these tools fashion and lifestyle industry reaches out to its potential consumers.

Today the market place is flooded with several e-commerce options for the shoppers to buy these lifestyle and fashion trending products. There are a large and enormous number of products and services are being offered for the customers on these e-commerce websites and apps. In the last few years, the growth of e-commerce industry in India has been phenomenal as more of fashion and lifestyle brands have started discovering the benefits of using this platform. This trend has created an enough scope for online business in the future. There are many lifestyle PR agencies in Delhi which are more involved in the PR of these lifestyle and fashion brands. Not every brand can spend its capital on the TV ads or on the big hoardings. For such companies Digital PR is boon for them. Unlike tradition PR, digital marketing is more convenient way for the small budget companies to invest on the publicity of their brands. As more people are active on the internet today. This has also increased the value of the digital marketing. From small budget companies to huge budget companies are investing their capital in digital marketing.

Digital marketing is considered to be the future of the PR. It is an umbrella term for all online marketing efforts. Another key component of digital PR is mobile marketing. In fact, mobile usage as whole accounts of 60% of time spent consuming digital media, while desktop based digital media consumption makes up the remaining 40%. This means that it's very essential for the fashion and lifestyle brands to optimize the digital ads, web pages, social media and other digital assets for mobile and computer devices.

How to use PR in startups?

Public Relations (PR) is that form of marketing which is accessible to startup or newly formed firms. PR companies in Delhi use various tactics for the startup firms to tap into specialized expertise.The one main of PR companies in Delhi for startup firms is to have people with high credibility, such as industry thoughts leaders or the members of the press, talk favorably about the product or the company. Additionally, a PR company also provides startup firms a specialized talent marketing communication, especially in media relations. Here are the following points that startup firms should keep in mind before opting for the PR companies.

Choosing a right PR agency for startup

It’s very important and necessary for the startup firms to choose a right Public Relation company according to their needs. A good Public Relation company will have the skills that include positioning, articulating your message, conducting market research and filtering the audience – in addition to getting media to communicate with your message. Eventually, this will build the brand, help the firm to stand out, increase the visibility and get in the front of decision makers.

Target the right audience

“Who are you trying to reach and why? You need to find out what you want the end goal to be,” said Joshua.

For Public Relation companies it’s very important to have the targeting audience for accelerating the brand reach. For instance, if the product is for the mothers then we try to reach out the media that mother reads, not just media that we think.

Don’t ignore social media

In this era of digitalisation, it’s very important to establish your brand on the various social media platforms this will represent your brand, your values, and culture, such as creating an engaging social media campaign right from the beginning to increase the brand presence. Giving dedicated time to directly engage with the followers, answers questions, share information and include in the conversation. These all tactics will eventually help the brand to establish its identity and credibility in the industry.

Be sure that you have got the news to share.

Startup firms while approaching to the PR companies must keep in mind that no media will report about your startup until you produce something new and unique. So pick up the unique aspects of what you do and highlight them. It’s also important to be honest with yourself so that you can craft a creative message.

Build relationships

Rather than blindly distributing press releases, be specific and get to know the reporters, bloggers and editors who can actually cover your product in the various media outlets. If a targeted journalist in your town then invite him or her for a lunch or a cup of tea or a coffee. During these get together, you can offer your startup as a resource story related to the company’s expertise, instead of blatantly asking for coverage of your startup.