Public Relations (PR), a term that completely differs from advertising but is often treated synonymously to it. While in advertising, you have to pay to get your message in the publications, websites, blogs, T.V. channels and all the other mediums but with Public Relations, you share your message in the form of articles, tip, and press release to earn news coverage from the concerned media channel. With the help of public relation services, the article or any news story or coverage that you get in any media channel with your or your organization’s name doesn’t even demand a single penny.
Other than pricing there are several other factors too that makes publicity more effective than the advertising practices. It’s true that the former is not completely free but still its prices are way more pocket- friendly than advertising. Secondly, the impact of advertising when compared with that of publicity is extremely short lived. But with publicity a company is able to reach more audience than that of advertising because with publicity comes the articles praising the company in third party form which seems realistic to the audience and they treat it as much as the news only. The involvement of third party also adds up to the sense of greater credibility in the readers mind as they find that coverage more worthy at trying.
It’s been proved from time-to-time that companies, no matter big or small whether just a startup or quite a seasoned one lack behind in gaining the reasonable amount of publicity for their business because of not hiring a professional PR agency for their work.
Following are some ways using which the PR companies earn media coverage’s for their clients:
1. Getting media attention
This is the first and the most important step in the entire PR process. It involves calling and mailing all the possible media professionals working in the niche involving the news stories related to that of the clients of PR companies. Other than contacting the media from their side at times PR professionals from PR agencies in Delhi receive query seeking calls from various journalists. The PR experts help them with the required industrial inputs from their clients thus, helping the journalist with his/her story and getting the mention of the client as an industrial expert in the story.
2. Drafting powerful message
The next big thing that a professional PR agency serves with is its ability to draft a powerful message creating a long lasting impact of the company’s positive brand image in the minds of target audience. By using a good mix of both the traditional and modern PR tools like Press Release, Interviews, SEO, Digital PR, etc. PR companies cater to the needs of their clients and completely transform the brand’s appearance into a positive one in the market.
3. Tapping the social media networks
In this era of digitalization audiences of any target field irrespective of their ages are spending most of their time on the social media platforms. PR agencies have realized this as a great opportunity to publicize their clients as brands and industry experts. With their expertise and professionalism the professionals working at PR companies in Delhi use certain innovative and creative ideas along with the latest technologies to better touch and get hold of the audiences in several social media platforms like LinkedIn, Facebook and Twitter.
4. Keeping up with the media trends
The professionals working in PR agencies have a strong hold and knowledge about what all is going on in media and which is prevailing in the media houses. By closely following these trends, PR agencies in Delhi ensure that the message that is to be broadcasted in the media houses is drafted in accordance to the media trends so that it gets picked up by maximum number of media houses.
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