At the
commencement of every year, hundreds of startups emerge from each corner of the
country. But by the end of the same year, we see only a handful of those
survived successfully. Every startup is evolved out of one brilliant mind, but
not every idea is executed well. With one brilliant business idea, there come
thousands of strategies all laced up with the idea which should be put to work.
If not, the startup would fail before it is even fully developed.
One such
strategy is managing media relations. The soon you find white space in your
industry, and make yourself well-equipped with the staff and resources to fill
it up through delivering your services, why not slightly beat around the bush?
Out of hundred many mistakes that startups do, one is the negligence towards
healthy media relations.
The
relationship a company shares with the media, press, journalists and other
media stakeholders greatly affect its overall reputation amongst the target
audience. Suppose you have launched a new business which would uplift the
farmers and small workers, should not this be spread at large? However, many
such startups do turn up to social media relations but all in a wrong way. And
disturbed media relations mean the downfall of the organization. Henceforth,
people outsource such work to any reliable Media Relations Agency in Delhi or around.
1.
Sending release requests to more than 3 journalists at once:
Smart choice,
isn’t it? If you think sharing the same release to three different journalists
at the same time would save you a lot of time, you are walking on thin ice I’m
sure. At times, this trick may do wonders for you but not all the time. Many
journalists were in the same niche are accredited to each other, if they get to
know about your over smartness, they may straightaway reject your story or news
to publish.
2.
Pitching the journalist of a different niche:
In frenzy,
avoid pitching the wrong or naïve journalists in the concerned niche. If your
story pertains to health & fitness, approach to a journalist having
expertise in Finance would mean a total zero. Hence, you must do your homework
before pitching the journalist. Research on what they write about, study your
story’s o agenda and evaluate your media pitch before sending it to the media
journalists. If required, take assistance from any of good Media Relations
Firms in Delhi.
3.
Proposing thin content for coverage:
Journalists
are busy people and barely would like to skim over irrelevant or thin content
in quality. If your story is not crisp and might not interest the general
public, then avoid sharing it with journalists. The proposal for publishing
poor or not-so-good quality story may form wrong impressions on media envoy.
So, unless you have a value-adding or impeccable story to publish, avoid
approaching media.
4.
Making too many assumptions with too little evidence:
Media works
on shreds of evidence! For any press release, news brief or article request,
you should have videos, blogs, reviews, collected data, etc. as a justification
of every statement you make in each. Because media avoids biased or fake
coverage, the evidence and references you provide should be genuine.
