3 skills every PR professional must have

If you are a Media and Communications student, you must have, at some point or the other, dreamt of working with a top class Public Relations company. As the technology advances, and the world becomes more and more connected, the organizations have become largely dependent on the earned media to communicate with their target audiences.

The reason why earned media is preferred over social media and other online blogs and websites is that it has a certain level of credibility. People are more accepting of the information they receive via the mainstream media outlets because these platforms are consumer centric and not owned by a particular brand. These media outlets publish stories that ring with the common people and give them something of value. Hence, communicating via these platforms is more beneficial for the business organizations.

There are many PR agencies in Delhi that have the personnel that can generate stories that are worth picking up by the mainstream media platforms. Since the businesses have become largely dependent on PR to retain and increase their customer base, there has also been an explosion in the demand for PR professionals who can help them achieve their desired goals. If you are among those aspirants who want to become a part of this booming industry, then there are a few things that you should know about and prepare yourself accordingly.

1. Being able to write

While there are a plenty of PR roles that do not require an individual to write articles and press releases extensively but knowing how to write well is still an important skill that every PR professional must possess. In fact, there are a number of PR agencies in Delhi that have made the writing test a pre-requisite for clearing the interview. Your interviewer can give you a topic on the spot and ask you to write a pre-event or a post-event press release or a value proposition. Therefore, if you’re planning to secure a role in a reputed PR firm, you should start polishing your writing skills.

2. Knowing how to speak and write English

Being the universal language, English is the preferred language for communication in the corporate industry – oftentimes out of necessity. If you are dealing with a client who is from a different country, you cannot expect to hold a conversation in your native language. Therefore, having a command over spoken and written English is a must for a PR professional. PR firms in Delhi and all across the country value candidates who have excellent communication skills and good command over English language. At the end of the day, PR is all about communication and those who excel at it will naturally have an edge over others.

3. Persuasiveness and multitasking

Forget about the plate being full – with PR companies, it’s always overflowing. Therefore, as a PR professional, you must be adept at multitasking. Whether it is writing a press release within a short deadline or convincing a reporter that just wouldn’t crack, you should be ready for any role that is thrown your way.

If you can inculcate within yourself these three must have skills, you’ll be on your way to bagging a good position at one of the top PR agencies in Delhi and other metro cities of the country.

3 SEO tricks that can help you rank #1 on Google!

Do you want to rank number 1 on Google? Well, we hate to break it to you, but it’s anything but easy. It used to be a walk in the park but given the increasing number of websites on the internet, it’s becoming difficult with every passing day. That however, does not mean that it’s impossible. If you know the right tricks and follow through, you can get plenty of success. So without further ado, here are 3 tricks used by the companies that prove SEO services in Delhi and other metro cities of the country.

Focus on content

Google recently brought in a new tool call ‘Hummingbird’ and what it does is that sifts through the websites and ranks the ones who have niche and thorough content higher than the ones that are posting generic content on a number of topics. Therefore, it is better to be a master of one trait than being a jack-of-all.

Even in terms of your content, remember to be super thorough. People misconceive SEO work in the sense that they think they can just upload generic blogs with a bunch of keywords and they’ll get the traffic. It doesn’t really work that way. Even if people happen to land on your page, they’ll bounce off soon enough if they do not find anything of value there. Not to mention that doesn’t help your cause. Therefore, if you’re going to post blogs, post in-depth blogs that cover everything your potential reader might be looking for.

Optimize your title tag and meta-description

In the Google search results, the heading of the link is called the title tag and the text below it is called meta-description. Make sure to have your focus keywords in your title tag and meta-description. The reason for this is that Google tracks who is clicking on what listing and it learns that when the keyword is in the listing, people are more likely to click through.

However, don’t just stuff your keywords in those places haphazardly. It should be meaningful as well. Three things that you should remember while incorporating keywords into your title tag and meta-description are:

a)      The sentence should have a flow

b)      It should be easy to read

c)       It should invoke curiosity

Companies that provide SEO services in Delhi have teams of dedicated and creative writers who can help you come up with a keyword-rich, thought-provoking title tag and meta-description.

Using the Google Search Console

Are you aware that Google gives you a tool that teaches you how to rank #1 on Google! It’s one of the best ways to fast track your progress and you can sign up for free as well. Once you are signed up, you can enter the details of your website on the console and then you have to give it a few days to populate data. Then if you go to the ‘Search Analytics’ section, it’ll show you all the pages of your website that are getting you traffic.

Another cool thing that Google Search Console does is that it shows you all the keywords that you’re getting impressions for and all the keywords that are getting you clicks. You can then filter out these keywords and stuff them into your posts to garner a larger traffic volume.

These are only the basic functions of this incredible tool. Once you start using it, you’ll discover many more useful ones. The trick is to constantly analyze your website and see what is and isn’t working for you. Then you can modify your website accordingly to get more traffic.

If you follow these three simple rules, you’ll be well on your way to ranking #1 on Google.

Role of Translation Agencies in helping Global Businesses during COVID-19 Pandemic

Except a few sectors all are battling with the breakdown of coronavirus since last one month and the situation is still very grim in many countries. In this untoward contingency, when most the companies are unable to serve their clients, maintaining relations with them is the need of the hour. Businesses with clear and vivid long-term vision are using all forms of communication media and languages translation agencies are playing a pivotal role to spread their messages in every target region.

Besides, improving bonding with customers and stakeholders, marketing activities are also quintessential for businesses to recoup with the current crisis. The marketing activities they do today will bring quick recovery for companies once the crisis will be over. One of the smartest strategies for global brands is interacting with their target audience in their native languages. Localization and native advertising which are quite similar concepts are becoming very popular among international brands, not only in the Europe and the US but also in India. That’s why translation companies in Delhi and other parts of the country are flourishing rapidly.

Be it a B2C or B2B brand, gaining customers’ interest and favour is the ultimate need of a business in the era of communication and intense competition. Although the quality of the products and services matter a lot in carving the desired growth trajectory for a brand, nothing works in the absence of effective marketing.

Today, all the successful marketers know that people respond better when brands communicate with them in their mother tongue or native language, and it is main reason that translation companies in Delhi are constantly providing services to their domestic as well as international clients even in the complete lockdown. Their translators are working day and night from their homes. Because best languages translation agencies in Delhi provide quality translation using human linguistic expertise and they know that despite so many revolutionary translation apps in the market, intelligent marketers still prefer human translation over machine translation.

Really, artificial intelligence has many limitations, and as most of the software are incapable of understanding human emotions. They are also inefficient in explaining metaphors, similes, and idioms of various world languages. That’s why marketers who blindly rely on machine translation often encounter many marketing glitches and goof ups. Hence, translation companies in Delhi and other commercial cities employ only qualified, experienced, and native translators to deliver quality results.

How PR Companies Improve Brand Salience

People in the business world are very much familiar with the term brand salience, but only a few businesses work effectively to raise its brand salience, which is usually the propensity of a brand to be recognized and recalled by the target audience, especially customers when they reach at shopping destination to purchase the desired product or service. Among a host of marketing services, Public Relations (PR) is considered very effective in improving the brand salience. There are many PR companies in Delhi and other metros of the country which have expertise in brand salience.

It is a way beyond knowledge and awareness, when the target audience does not only have basic information about a brand but this information also impacts their purchase decisions in a very positive manner. It could be due to the experiences shared by friends, colleagues, or the articles and advertorials in newspapers and magazines, where PR agencies contribute a lot in improving brand salience of corporates as well as startups. Means, PR companies in Delhi and rest of the familiarize clients that brand salience is people’s affinity towards a brand and it develops gradually through holistic branding involving advertisements, public relations activities, content marketing, outdoor media, and luring people through workshops and celebrity endorsement.   

A well-known Professor of Marketing at the University of South Australia, once said, “Creating memorable and consistent brand assets that trigger an instinctive response when they’re seen or heard at critical purchase moments—in other words, they should focus on brand salience.” His views are very helpful for marketers in positioning their brands more tactfully over other competing brands. But, a group of marketers strongly believe that brand salience can be efficiently enforced through public relations because public relations practitioners create, enhance, and consistently improve brand’s image through more authentic tools like product reviews, coverage of product launch, by-lined articles, and profiling of the company and its key people. Public relations companies reach the right audience who are in the process of making a buying decision and influence their behavior using the positive attributes of the brand.

Public relations agencies in Delhi empower brands by positioning them in the minds of target consumers. How a brand wants to portray itself in the eyes of consumers, in which category of products or services a brand wants to be strongly identified, what makes the brand distinct and worth recalling etc., is all that public relations agencies manage operating in traditional as well digital media. Newspaper articles, press releases, and brand profiles are the primary modes of operation which helps establish brand salience.

PR companies in Delhi and other big cities of the country minimize communication gaps and strengthen relations between a brand with its target audience and journalists of the relevant beats. That’s why PR professionals develop strategies that help brands communicating well with the potential audience in a way that brand’s values, ideas, and ethics can be highlighted very accurately. When consumers know the complete inside-story of the brand for all good reasons, they remember, recall and favor the brand. Therefore, PR activities work like relationship-builder for the brands and leverage their brand salience.

Is Public Relations different from advertising?

Public Relations (PR) and advertising brilliantly complement each other. PR can make an advertising campaign come alive by encompassing real-life ideas, creativity, and storytelling. With the power of the network, collaborations, and research of SEO Companies, PR abets in the launch of a campaign to ensure sustenance.

Today, several PR Agencies in Delhi are consciously attuning to deliver creative ideas, serving realistic and reliability to their client, which an advertising firm finds hard to achieve, given that it is paid medium. Further, PR agencies effectively support a campaign by understanding how successfully the campaign can be brought alive in a manner that is relatable and reflective of the message of the brand.

Leading the way into the broader industry

Research on behavior reveals that consumers desire authenticity. And, given the emergence of several social and digital platforms, it is becoming hard to sift through tonnes of content which gets thrown at the consumers. Therefore, millennials and most consumers seeking Social Media Companies in Delhi today.

PR Agencies in Delhi aim to deliver authentic, real and credible stories shared via print, electronic and digital mediums. Rather than advertising, many brands are leaning on PR agencies to tell ‘no fluff’ stories, backed by data and insight, to create believability and stickiness for the customer and the brand. Everyone has a story to tell, and with the power to extend the insight of the story and bring it alive through authentic connections, PR works to narrate that story to the audience.

In the present time, every company is switching to digital. No business can continue to operate through its traditional approach. In fact, many sectors have reinvented themselves while challenging the status quo. All because of the growing power of digitisation.

Make it premium, make it newsworthy

With the latest addition of SEO Companies in Delhi, PR professionals are able to develop a range of tactics for an effective at increasing brand awareness among the target audience, compared to advertising agencies. Another advantage of PR is that it helps in pitching the story ideas to the journalist, who then publishes it in various ways. This allows your target audience to see the information differently in many mediums, which may be more effective at reinforcing the message. However, in advertising, you have to pay for the advertisement on various channels as many times as your budget allows.

Furthermore, with PR agencies providing information and newsworthy to a journalist makes it more credibility than the advertisement.