PPC Explained- Using Pay Per Click to Build Your Business

 With an ever-increasing number of online buyers, it is important to promote your business and brands on various digital platforms. Pay per click also known as intelligent paid marketing services helps target customers based on the advertisements that they viewed, it is one of the best ways to target the most qualified audience for your brand and business and drive traffic to your website. It is a form of online advertisement and an effective means to grab the attention of the right audience.

A well planned, strategically targeted PPC can bring you the best of the benefits of digital marketing and can increase your business and brand name by leaps and bounds.

PPC allows you to reach the people who are already looking for your products and thus will help you gain a leg up against competitors. It is a way of buying views and visits to your website rather than to ‘earn’ those views organically and in this time of multiple online businesses coming up, pay per click gives you an edge over those, earning you the publicity and visibility needed for your business. With so many Best PPC Company in Delhi, it's best to find the one that caters to your needs and goals. The best PPC companies target:

●       Increasing sales and Generating Leads for their clients

●       Promoting brand awareness

●       Optimize existing ad campaigns for better performance

●       Using the correct keywords in search queries to give the brand more exposure

●       Enabling clients to fulfill their search engine marketing objectives

The different types of  PPC services available are

●       Display advertising to show the ads of your brand or business across all sites,

●       Search advertising on sites such as Google and bing and are easily identified by the ‘ad’ logo whenever you search something on these sites,

●       Remarketing of the brand and products so that the target audience can reach your website easily,

●       Social Media advertising on different sites and apps like Facebook, Instagram ads, LinkedIn, Twitter, and so on,

●       Google Shopping essentially for eCommerce sites is one of the most effective ways of increasing visits and views through pay- per click as it gives the customer a glimpse of the look of the product, its price and that increases the chances of the customer visiting your website.

●       Sequential Remarketing, a relatively long term campaign of increasing views on your website by consistent pop-up ads with new offers to the customers who have visited your website.

Getting a personalized and tailored campaign to suit your needs is essential as it will be more individualized and will effectively fit your business and branding goals.

What is the easiest way of learning SEO?

The best way to get consistent traffic to your website is through SEO. But if you don't know SEO, then what should you do? According to the best SEO companies in Delhi, there are still a number of steps that you can take.

Practice: If you don't practice, how are you ever going to get good at something or even learn something? You don't want to practice on your main business or your main idea. Create a junk website, one that's going to be fun and that you can be excited about. It could be a blog; so go to WordPress and create a WordPress blog. You want to do it on your own domain name. Do not do WordPress.com, do WordPress.org and if you are not sure on how to set it up, just sign up for HostGater or BlueHost - they have a one click install for WordPress.

Now that you have your website set up, you need to start blogging. Pick any topic that interests you, and write content on it.

Now that you have got the content done, the next thing you want to do is install the Yoast SEO plugin. The Yoast SEO plugin is a shortcut; it makes your blog optimized somewhat for Google. Actually, according to the social media marketing companies, it makes it really optimized for Google, but of course you are going to have to do some work, by putting in the keywords in title tag, your meta description. There are walkthrough tutorials on how to use the Yoast plugin; just go through them and you'll be fine.

After you have the Yoast plugin up and running, the next thing you've got to do is cross ink your blog post together. So, let's say you have two posts - one's on dogs and one's on cats, and in your dog article you talk about how dogs hate cats. Well, you can link to the cats article from the dog one, and in your cats article, you can talk about how cats love pestering dogs. You can link that cats article to the dog article. That is what crosslinking is. You do not want to just cross link two posts together, you want to cross link all your relevant posts together when it makes sense. If it does not make sense, do not link them together.

And last but not least, you want to start building links. The way build links is, you go to www.ahrefs.com, and put in the competitor URL. You will see who links to them; then you want to email these guys, right? You go to those sites who link to your competitors then you say,

 "Hey.

I notice that you are linking to xyz.com. We have a similar business within the same region but we also offer one, two, or three services that they do not.

So you should also check us out, it may be useful to your website visitors, and if you like us feel free and link to us.

Cheers!

Even if 10% of people respond to you and backlink you, you'd still have gotten organic links that would come in very handy in improving the image of your website in the eyes of Google. Once you can accomplish that, you'll be well on your way to getting ranked high on the most prestigious search engine. 

Why PR and SEO are important for the growth of a business?

Do you ever sit and wonder why you have to blow so much of your budget on PR and SEO? Well, it’s a pretty fair question, given how important the capital is in expanding and growing a business. But PR and SEO are the two pillars of marketing. They are essential for reaching your target audience and building a positive image about you in their heads.

In the early days of the internet, getting ranked on Google was pretty easy. There were few websites, very little competition and Google algorithms could easily be manipulated back then. But with the times, things have changed! Now there are millions of websites online with billions of blogs. Which is why, to stand out of the crowd, you need to have a strong SEO strategy – which can be achieved by seeking help of the best SEO companies in Delhi. By investing in SEO, you ensure that your website is recognized by Google as a trustworthy website and once you start ranking on the first page of Google – even better if you’re within the first 3 results – you’d start getting thousands of people as traffic on your website. Naturally, more traffic would lead to more sales.

Benefits of SEO

·         SEO increases your overall conversion rates.

·         It improves the user experience and reduces the bounce back rate.

·         It allows you manage your costs better by lowering advertisement costs.

·         It encourages the people who are in the vicinity of your store to physically visit it after finding it online.

·         It lends credibility to your brand and helps you establish its name among the masses.

·         It increases the number of followers you have on social media. More people around you means you get more business.

·         It helps you gain market share.

·         It’s a great long-term marketing strategy. Since it takes time to get to the top, it takes time to come down as well.

·         It lets you stay a step ahead of your competitors.

PR on the other hand, is a slightly different concept. While SEO simply helps you get in touch with the traffic, PR firms in Delhi and other metro cities of the country help you get your desired message across to your target audience. PR can also be used for a myriad of other purposes, including image repair. If you want to grow as a brand, you cannot have people talking negative stuff about you. For this reason, PR finds those sources and applies strategies that can paint you in a better light.

Benefits of PR

·         It lends credibility to your brand.

·         It generates awareness about your brand among the common people.

·         It creates a positive brand image.

·         Compared to traditional advertising methods, it’s very cost-effective.

·         It develops a lasting bond between you and the customer.

All in all, PR and SEO are two pillars of marketing that you just can’t neglect.

SEO tips to get subscribers quickly on your new YouTube channel

In this day and age, running a business without a YouTube account cannot be called a smart choice. But simply making a channel on YouTube and uploading videos isn’t a guarantee that you’ll get subscribers. The problem is that you aren’t the only one out there who wants to leverage the huge audience base of this popular social media website. There are already millions and millions of channel on the website and they keep on growing with every passing day. So amid this cacophony of so many sounds, how do you ensure that your voice is heard? This is where social media marketing companies come into play. They are privy to a number of tips and tricks that can get you the traffic and the subscribership that you so desire. Let’s take a look at some of those tips that are popular among the SEO companies in Delhi.

Promote your videos outside of YouTube

If you do not have many subscribers on YouTube, naturally the best way to get audience on your channel is to promote your videos outside of YouTube. You can approach blog and article writers and ask them to embed your videos in their work. If your videos cover the same topics that the articles or blogs are about, chances are that the bloggers would be interested in including your video. People love watching videos and if it improves traffic on their website, they’d sure take that chance. As a result, their audience would come across your video and maybe subscribe to your channel. Moreover, this will send a positive signal to YouTube and it’ll start promoting your channel and your rankings will improve.

Translate and transcribe your videos

YouTube is very competitive but it is most competitive English language. Ranking for other languages is comparatively easier. Therefore you should always consider translating and transcribing your videos for a wider reach. This way, you’ll be able to tap into an entirely new audience and this is a strategy that a lot of PR firms in Delhi already use – so it means that it does work. By translating your videos, you get to cover a lot more ground and the chances of people becoming your subscribers increase even more.

Leverage your existing audience

Chances are that if you are running a business, you must already have a full-functioning website. If you want to get more audience on your channel, the first step you can take, is embed your videos in your own website. This way, all the people who visit your website will get to know about your channel and the kind of content you’re making. Since they’ve already followed you once on one platform, chances are that they’ll follow you on another one as well.

If you have search traffic going to your website, look at your most popular post. You can see these within your Google Search Console or Google Analytics. Look at the most popular pages. See which videos you have that are the most relevant to that YouTube clip or video that you’ve created, and embed that video into your blog post. It’ll help your videos get consistent views and it’ll also mean that the visitors to your website will linger on for longer. This will not only help you gain subscribers for your YouTube channel but it’ll also boost traffic on your website.

How to use press release to gain instant media attraction

There are plenty of PR firms in Delhi and other metro cities in the country that utilize press release as a strategy to further the cause of PR. Writing a press release is one of the oldest PR strategies and it has been in use even before the invention of digital media. Press Releases leverage the large reader-base of famous newspapers and magazines to expose an organization to a large population. PR firms in Delhi primarily write press releases for the quick dissemination of news about their client or to repair the image of their client or to create buzz about a product. This is the reason journalists’ mailboxes are flooded everyday with thousands of releases.

So, how do you stand out among a plethora of releases and catch the journalist’s eye? According to certain statistics, approximately 70% of all the journalists spend one minute or less on average while reading a press release proposal; the remainder invest less than 5 minutes. This goes to show that most of the releases that are sent to the journalists end up getting rejected. This also suggests that most of the companies that provide SEO services in Delhi have a tough time convincing the journalists to publish their client’s story. However, against all the odds, the best SEO companies in Delhi get success in convincing the journalists to publish their stories. The only way to accomplish that is to write a release that is of the highest quality. Let us look at some of the characteristics of an excellent press release that is too irresistible to not be published by any journalist.

Less is more: Cut down on the words, not the essence of the release

A lot of people are under the misapprehension that lengthy press releases have a higher chance of getting accepted by the journalists. The reality, however, is that the lengthy a press release is, the lower is the probability that the concerned journalist would be inclined to read it whole. As a result, it would most likely get rejected. Therefore, you’ve got to focus on being concise and convey your message in 200 to 300 words. That is the ideal length of the release as the journalist can take off a couple of minutes to give your release a read and if he finds it authentic and of a high quality, he’d pick it up.

Get a high A.R.T. score

Oftentimes, brevity isn’t enough; you also need to ensure that your release has a lower A.R.T. (Average Reading Time). If you haven’t been clear and to the point in your release or if you’ve used too many complex sentences or unconventional words, then the reader might struggle with your release, even though it’s only 300 words. Therefore, you need to consider factors like brevity, crispness, reading comprehension, and simple vocabulary in order to maximize your chances of being accepted by a reputed publication.

Press release is a great tool for PR and if you want to excel in the field, you need to ensure that you develop a mastery over writing unique and inspiring releases.