3 rules for instant success on social media!

The original idea behind the inception of social media was to bring people from all walks of life, closer together. The magic that social media did in helping people communicate over long distances with great deal of efficiency and ease made it popular among the masses. As a result, more and more people all over the world started using social media. Today, almost every person on earth who has a smartphone, has at least one social media account, and this is the opportunity that social media marketing companies leverage to promote the business of their clients – because we all know, where there are people, there is business.

In this day and age, if you want to be successful as a business firm, you need a strong social media presence and there are plenty of PR firms in Delhi, the national capital that can help you accomplish this goal. Let us take a look at some of the most popular strategies that these social media marketing companies use:

1.      Creating content for mobiles

The popularity of smartphones has grown rapidly in the past decade – especially given the fact that they’ve become smarter and cheaper at the same time. According to a report by a survey conducted in the year 2018, nearly 70% of all social media users were accessing those social media portals from mobile devices. As someone who is into SEO and PR, you cannot help but think about leveraging this opportunity for business.

There are so many people who have Instagram, Facebook, Twitter and Snapchat installed on their mobile devices and if you really want to reach out to this massive audience, then you need to create content that they’d find easily accessible. This is why you need to create everything keeping in mind that most of the people would be viewing that content on their mobile phones. So, one of the most stark switches would be to change the aspect ratio of the images from a landscape version that is desktop friendly to a portrait version that is mobile friendly.

2.      Don’t paint everything with the same brush

Even though Facebook, Twitter, Instagram etc. are all collectively clubbed under the name “social media”, they’re actually very different from each other, and except for a few basic structural similarities, they have their own algorithms. Therefore, if you want to make the most out of each of these portals, you need to play by their rules and abandon the one-size-fits-all approach.

For instance, on Facebook, you can take be more generous with your word limit as there apparently isn’t any. This, however, does not mean that you should write essays in the feed. On Instagram, your focus should be more on making the image vibrant and appealing. On Twitter, you need to be able to say what you have to in very few words. Brevity is the key here. Initially, Twitter had a character limit of 140 which was increased last year to 280 – yet that’s not a lot. So you need to be very clear and concise in order to convey your message appropriately.

3.      What would your reader think?

If you want to become successful with your content, you need to think like your potential readers. Social media websites are full of unoriginal, trite content that is of no value. We don’t even keep count of how many posts we just skip past without even noticing, because there is nothing appealing about them. Now, obviously it’ll be difficult to come up with appealing content if you’re creating content continuously, but you do need to create a balance. Don’t post for the sake of posting. Post when you think you can wrap your marketing strategy in a nice bundle of value for the reader. People don’t care about your business or products. They care about themselves and what you are doing for them. Show them that and you’ll be successful.

If you follow these three simple rules that social media marketing agencies follow, then you’d have much more success in your social media campaigns. Go try these out!

3 free SEO tools that would bring you a ton of traffic on social media

Do you find it hard to get traffic from the social web?  Well who does not?

Social algorithms are tough; it’s are getting harder and harder to get more traffic from Facebook , Twitter, LinkedIn and every other social site out there. But according to the social media marketing companies, you can get more social traffic using these seven free tools. Now I have a question for you, how many of you are getting little to no traffic on Facebook ? The tools that PR firms in Delhi use don’t just help you getting more traffic from Facebook, but they also help you get more traffic from all the major social sites.

1.       Hootsuite : It allows you to schedule your social content out. With Hootsuit, not only you can share content on all sites and a few clicks but you can also schedule out your content many months in advance. This is important because most people share their content once on social sites like Twitter, but if you share your content on Twitter six times n year that same piece of content, you’ll roughly get two to three times more traffic. It is a simple hack, it works well and you should be doing that. Remember when you share your content most of people won’t see it, so there is nothing with sharing that content three, four, five, six, seven times throughout the year.

2.       ManyChat: Although you are struggling to get traffic from Facebook, ManyChat will solve that. It is a chatbot tool, leverages Facebook Messenger and what you’ll find is the click through and the open rates are ridiculous. It beats out emails. If you want more traffic leverage ManyChat. What it will do is when people come to your website they can subscribe to you through Facebook Messenger and then when you have a blog post or message you can push it out through ManyChat. You’ll get open rates above 60% and you’ll get click through rates well above 30%, 40%, and 50%. The numbers are crazy, over times it drops down, but even when it drops down you’ll still see your click through rates above 30%. It is that effective.

Buzzsumo: Companies that provides SEO services in Delhi end up writing a ton of content; when they write content a lot of times, they share it on the social web and no one wants to like it or comment or engage with it. But with Buzzsumo it will show you all the other popular articles within your space and all the ones that are not popular. Look at the topics that are popular, write more of that on your blog, promote those on Facebook, LinkedIn, and Twiitter and again you’ll get more traffic because you are only writing stuff that people want to read about and see versus just writing whatever you want to write about.

What is the importance of PR and why should you consider it?

There are a lot of people who are confused about what PR actually means. Many have a basic understanding of it, but people don’t really know much about Public Relations and the enormous impact it can have on the growth of a business. This is why it is important for the PR agencies in Delhi to establish themselves as game changers.

PR is one of the best ways to leverage marketing strategies and develop an online presence that is admired and followed by many. Even Bill Gates, the wealthiest man on Earth and founder of Microsoft, said that if he was down to his last dollar on marketing budget, he’d spend it on PR. That’s how important PR firms in Delhi and around the world are.

People don’t buy products and services; they buy stories, relations and magic, and PR agencies in Delhi and other metro cities of the country try to transform your products and services into one of those things. There are a plethora of companies that have realised the importance of PR for the growth of their business and they are investing boatload of money into PR and as a result, they’re getting generous returns on their investments.

As a brand you must have a message to convey to your target audience, which sounds simple enough – except that it’s not. There are other brands out there as well that want to convey their message to your target audience. This is where PR companies in Delhi come into play. They act as an amplifier and deliver your message to your audience – loud and clear. Let us take a look at some of the ways PR has been transforming the business sphere

PR makes your brand credible

Business is all about trust. If your customers trust you, they’ll buy what you’re selling to them. One segment of PR is to take care of brand reputation. By hiring PR agencies in Delhi, you can repair your image in the market or develop goodwill among the customers by showcasing your CSR (Corporate Social Responsibility) activities.

PR increases sales leads and eventually, profits!

By engaging in PR, you have the opportunity to expose yourself to an entirely untapped customer-base. This way, you can get more queries and sales leads which will eventually turn into profits.

PR gives your business a voice

Usually in the business world, people have certain preconceived notions about your business. They might think well of you or they might think of you and there’s nothing you can do to change their minds – except that you can with the help of PR.

PR gives your business a voice and allows you to clear yourself of wrongly placed charges. It helps you to restore your image and gives you a chance at fighting back.

PR makes you stand out in the virtual world

In an industry where there are billions of online web pages and businesses, all competing to rank number one on the search engine results, you need to do something unique to beat the overwhelming competition. By hiring PR companies in Delhi and other metro cities of the country, you can formulate a certain marketing strategy and stay ahead of the competition. These PR companies have well functioning network chains; they also know how to leverage opportunities that will propel your business. For instance, assume your business deals in car products. Your PR agency can reach out to a magazine that has a huge reader-base of car enthusiasts and pitch your story there. Suddenly, you’ll be exposed to a whole new potential client-base, which you can leverage to generate sales leads.

PR is all about knowing what to say, how to say and where to say it, and with it, your business will definitely grow.

How to get 4 million visits on your website with a simple keyword hack

Instead of trying to find new keyword opportunities to rank for, all you need to do is find whatever keywords already rank for, even if they're small, and find other long tail variations of that small exact keyword. This way, you’ll generate more traffic by going after that term as well.

For example, if you already rank for the term ‘dog food’, and you're getting a lot of traffic for it, Google will easily rank you for all the other long tail variations for ‘dog food’. The reason is that it is harder to rank for the long tail variation. And even that the majority of the traffic comes from a long tail term, like ‘how to become rich’, there's still a lot of other long term variations even of that word - such as, ‘how to become rich on the internet’, ‘how to become rich through social media’. According to the top SEO companies in Delhi, you should follow the steps given below.

STEP 1

Head over to Ubersuggest, and type in your domain. When you type in your domain, it'll show you something called ‘top pages’. These will show you all the pages that are driving your pages, and the keywords that are driving your ranking.

STEP 2

Now log in to Google Search Console. Again, it'll show all the terms that you're already ranking for.

STEP 3

After you do that, the next step that SEO services in Delhi advice is that you need to head back over to Ubersuggest, and type in the exact phrases you ranked for. Ubersuggest will show you keywords, ideas, reports that show you all the long tail variations of that term. You'll find that if you head for the head term, there's a ton of other long tail terms that make up a lot of traffic, maybe not the major amount but they sure make one-tenth of traffic, one-twentieth of traffic, even one-fifth of traffic. But if you combine all those, terms eventually it'll add up to a ton of traffic; more than even the head term. Belive it, this is the strategy that SEO companies in Delhi use.

STEP 4

Go back to the pages that are already ranking for the head term and adjust your content. Include all those terms. Re-write the content, and make sure you're providing value. You're going so above and beyond, people are like, "oh my God! This is the best page ever for dog food! It shows me how to feed my dog; shows me what kind of food to pick for them; shows me how to pick food if they're gaining too much weight or if they're losing too much weight; shows me how to make them more fit. It breaks everything down."

So that way, no one else needs to read any other article on dog food. What you'll find is that after you do that, within 30 days, you'll notice that your page will rank higher in Google for all the long tail variations. Because once you rank for the main head term, it’s super easy to rank for all the long tail variations; because the head term is the hardest one to rank for, Google naturally just pops you from all the other ones within 30 days.

Are blogs relevant in 2020? Do they still help in SEO?

There are over a billion blogs on the internet! In light of this fact, there arises a question: should you even worry about blogging? Is blogging still a relevant method of generating traffic on your website in the year 2020? Let’s try to answer these questions with the help of some of the best companies that provide SEO services in Delhi.

The simple answer is YES! Blogs matter! But simple answers are never enough, so let’s peel back the layers and try to understand in detail. Here are a number of tips according to the SEO companies in Delhi that might help you boost your business with a blog.

Focus on quality, not quantity

Instead of writing a gazillion blogs, write few blogs, but make sure they are worth reading. In commercializing the SEO process, a lot of irresponsible SEO companies have sprung up, who write blogs for the sake of writing them. They’re written in the typical blog language that people are fed up of, and more often than not, they give the same generic information you can find everywhere else. If you want to stand out of the competition, you cannot be doing the same things as them. Conduct a thorough research before you sit down to write, and write blogs on subjects that you are expert in.

When a reader stumbles upon your blog, he shouldn’t have to visit other blogs after reading yours; that’s the objective with which you write. Whichever subject you’re approaching, try to be as comprehensive as possible and include as many things about that subject as you can, so that your blog can become a one-stop-shop for your readers.

Respond to comments!

This is very vital for the growth of your blog. You need to engage with your readers to make them feel like they’re a part of a community. Also, not responding to comments is rude. Imagine if your friend asked you a question and you didn’t respond. Even if someone doesn’t say something too thought provoking, at least, reply with a ‘thank you’.

Also, in order to get more comments and engagement on a blog, end your blog with a question. Remember to not just ask a generic uninteresting question but put some time and effort to fabricate a question that would entice people to comment on your blog.

Encourage conversation

The way you can do this is by making your blog sound conversational. By using ‘you’ and ‘I’ throughout your blog, you can achieve this target. Write something like this:

Wouldn’t you love to double your search volume in one month?

I know I would!

By making your blog sound conversational, you make it easy to follow and you are able to keep people’s interest because they feel it’s about them – which is how it should be.

Use Call to Action

A lot of people complain that they’re getting plenty of traffic but no sales, and more often than not, the reason behind this anomaly is that they have no call to action on their pages. You must know that it’s ok to promote your products and services as long as you’re not forcing them in the faces of your users. Add a call to action button in your sidebar and you’ll see your sales leads rise steadily.

Collect Emails

Even if people visit your website and they like it, they wouldn’t remember to come back again unless you remind them to. For this, you need to collect people’s emails, so that every time you post a new blog, you can send out a broadcast to your email list and people can get notified about it. Naturally, those who are interested would come to read your blog. You can even ask SEO agencies in Delhi to collect the data on your behalf.

If you follow these simple tips by the companies that provide SEO services in Delhi, you will be able to make the most out of your blog in the year 2020 and all the recent years to come!