What is the importance of PR and why should you consider it?

There are a lot of people who are confused about what PR actually means. Many have a basic understanding of it, but people don’t really know much about Public Relations and the enormous impact it can have on the growth of a business. This is why it is important for the PR agencies in Delhi to establish themselves as game changers.

PR is one of the best ways to leverage marketing strategies and develop an online presence that is admired and followed by many. Even Bill Gates, the wealthiest man on Earth and founder of Microsoft, said that if he was down to his last dollar on marketing budget, he’d spend it on PR. That’s how important PR firms in Delhi and around the world are.

People don’t buy products and services; they buy stories, relations and magic, and PR agencies in Delhi and other metro cities of the country try to transform your products and services into one of those things. There are a plethora of companies that have realised the importance of PR for the growth of their business and they are investing boatload of money into PR and as a result, they’re getting generous returns on their investments.

As a brand you must have a message to convey to your target audience, which sounds simple enough – except that it’s not. There are other brands out there as well that want to convey their message to your target audience. This is where PR companies in Delhi come into play. They act as an amplifier and deliver your message to your audience – loud and clear. Let us take a look at some of the ways PR has been transforming the business sphere

PR makes your brand credible

Business is all about trust. If your customers trust you, they’ll buy what you’re selling to them. One segment of PR is to take care of brand reputation. By hiring PR agencies in Delhi, you can repair your image in the market or develop goodwill among the customers by showcasing your CSR (Corporate Social Responsibility) activities.

PR increases sales leads and eventually, profits!

By engaging in PR, you have the opportunity to expose yourself to an entirely untapped customer-base. This way, you can get more queries and sales leads which will eventually turn into profits.

PR gives your business a voice

Usually in the business world, people have certain preconceived notions about your business. They might think well of you or they might think of you and there’s nothing you can do to change their minds – except that you can with the help of PR.

PR gives your business a voice and allows you to clear yourself of wrongly placed charges. It helps you to restore your image and gives you a chance at fighting back.

PR makes you stand out in the virtual world

In an industry where there are billions of online web pages and businesses, all competing to rank number one on the search engine results, you need to do something unique to beat the overwhelming competition. By hiring PR companies in Delhi and other metro cities of the country, you can formulate a certain marketing strategy and stay ahead of the competition. These PR companies have well functioning network chains; they also know how to leverage opportunities that will propel your business. For instance, assume your business deals in car products. Your PR agency can reach out to a magazine that has a huge reader-base of car enthusiasts and pitch your story there. Suddenly, you’ll be exposed to a whole new potential client-base, which you can leverage to generate sales leads.

PR is all about knowing what to say, how to say and where to say it, and with it, your business will definitely grow.

How to get 4 million visits on your website with a simple keyword hack

Instead of trying to find new keyword opportunities to rank for, all you need to do is find whatever keywords already rank for, even if they're small, and find other long tail variations of that small exact keyword. This way, you’ll generate more traffic by going after that term as well.

For example, if you already rank for the term ‘dog food’, and you're getting a lot of traffic for it, Google will easily rank you for all the other long tail variations for ‘dog food’. The reason is that it is harder to rank for the long tail variation. And even that the majority of the traffic comes from a long tail term, like ‘how to become rich’, there's still a lot of other long term variations even of that word - such as, ‘how to become rich on the internet’, ‘how to become rich through social media’. According to the top SEO companies in Delhi, you should follow the steps given below.

STEP 1

Head over to Ubersuggest, and type in your domain. When you type in your domain, it'll show you something called ‘top pages’. These will show you all the pages that are driving your pages, and the keywords that are driving your ranking.

STEP 2

Now log in to Google Search Console. Again, it'll show all the terms that you're already ranking for.

STEP 3

After you do that, the next step that SEO services in Delhi advice is that you need to head back over to Ubersuggest, and type in the exact phrases you ranked for. Ubersuggest will show you keywords, ideas, reports that show you all the long tail variations of that term. You'll find that if you head for the head term, there's a ton of other long tail terms that make up a lot of traffic, maybe not the major amount but they sure make one-tenth of traffic, one-twentieth of traffic, even one-fifth of traffic. But if you combine all those, terms eventually it'll add up to a ton of traffic; more than even the head term. Belive it, this is the strategy that SEO companies in Delhi use.

STEP 4

Go back to the pages that are already ranking for the head term and adjust your content. Include all those terms. Re-write the content, and make sure you're providing value. You're going so above and beyond, people are like, "oh my God! This is the best page ever for dog food! It shows me how to feed my dog; shows me what kind of food to pick for them; shows me how to pick food if they're gaining too much weight or if they're losing too much weight; shows me how to make them more fit. It breaks everything down."

So that way, no one else needs to read any other article on dog food. What you'll find is that after you do that, within 30 days, you'll notice that your page will rank higher in Google for all the long tail variations. Because once you rank for the main head term, it’s super easy to rank for all the long tail variations; because the head term is the hardest one to rank for, Google naturally just pops you from all the other ones within 30 days.

Are blogs relevant in 2020? Do they still help in SEO?

There are over a billion blogs on the internet! In light of this fact, there arises a question: should you even worry about blogging? Is blogging still a relevant method of generating traffic on your website in the year 2020? Let’s try to answer these questions with the help of some of the best companies that provide SEO services in Delhi.

The simple answer is YES! Blogs matter! But simple answers are never enough, so let’s peel back the layers and try to understand in detail. Here are a number of tips according to the SEO companies in Delhi that might help you boost your business with a blog.

Focus on quality, not quantity

Instead of writing a gazillion blogs, write few blogs, but make sure they are worth reading. In commercializing the SEO process, a lot of irresponsible SEO companies have sprung up, who write blogs for the sake of writing them. They’re written in the typical blog language that people are fed up of, and more often than not, they give the same generic information you can find everywhere else. If you want to stand out of the competition, you cannot be doing the same things as them. Conduct a thorough research before you sit down to write, and write blogs on subjects that you are expert in.

When a reader stumbles upon your blog, he shouldn’t have to visit other blogs after reading yours; that’s the objective with which you write. Whichever subject you’re approaching, try to be as comprehensive as possible and include as many things about that subject as you can, so that your blog can become a one-stop-shop for your readers.

Respond to comments!

This is very vital for the growth of your blog. You need to engage with your readers to make them feel like they’re a part of a community. Also, not responding to comments is rude. Imagine if your friend asked you a question and you didn’t respond. Even if someone doesn’t say something too thought provoking, at least, reply with a ‘thank you’.

Also, in order to get more comments and engagement on a blog, end your blog with a question. Remember to not just ask a generic uninteresting question but put some time and effort to fabricate a question that would entice people to comment on your blog.

Encourage conversation

The way you can do this is by making your blog sound conversational. By using ‘you’ and ‘I’ throughout your blog, you can achieve this target. Write something like this:

Wouldn’t you love to double your search volume in one month?

I know I would!

By making your blog sound conversational, you make it easy to follow and you are able to keep people’s interest because they feel it’s about them – which is how it should be.

Use Call to Action

A lot of people complain that they’re getting plenty of traffic but no sales, and more often than not, the reason behind this anomaly is that they have no call to action on their pages. You must know that it’s ok to promote your products and services as long as you’re not forcing them in the faces of your users. Add a call to action button in your sidebar and you’ll see your sales leads rise steadily.

Collect Emails

Even if people visit your website and they like it, they wouldn’t remember to come back again unless you remind them to. For this, you need to collect people’s emails, so that every time you post a new blog, you can send out a broadcast to your email list and people can get notified about it. Naturally, those who are interested would come to read your blog. You can even ask SEO agencies in Delhi to collect the data on your behalf.

If you follow these simple tips by the companies that provide SEO services in Delhi, you will be able to make the most out of your blog in the year 2020 and all the recent years to come!

10 tips for running an effective PR campaign

Running a PR campaign is no joke; given the ton of money that is spent in the process, it is only natural that you’ll expect substantial results. Let’s take a look at some of tips by the PR agencies in Delhi that you must follow in order to execute a successful PR campaign.

1. Set definite goals and metrics for success

Before you start the campaign, clearly define your objectives and your expectations. Do you want to tap into a new customer-base? Do you want to do marketing for a product? Do you want to improve or repair your image? This way, you’ll be able to better utilize your campaign.

2. Identify the audience

Before you decide what you want to say through PR firms in Delhi, decide whom you want to deliver that message to. Knowing the demographics of your target audience is important.

3. Pick the correct platform

After deciding your target audience, you need to find out the channel that is frequented most by your audience – is it social media, or is it mainstream media?

4. Be creative

Being blunt about your message isn’t going to serve you well. You need to package it in an appealing wrapping. For this, you can take help of PR agencies in Delhi or wherever your business is established at. PR firms in Delhi have a fleet of creative professionals, who are excellent at innovating out-of-the-box ideas that can influence your business positively.

5. Come up with a catchy press release

Writing press releases is one of the most crucial parts of good PR, but you can’t just go about writing any press release in a random manner. You need to follow a certain principle. Always make it a point to ensure that your press release doesn’t sound promotional. Pardon us for sounding crude, but no one cares about your business. People – your customers – care about the stories you tell about your business. So always strive to create a story angle for your press releases.

6. Approach the right channels

There are thousands of media portals out there, so once you have finished writing a sweeping press release, the next step is deciding where to pitch your story. This is where you need to conduct your research thoroughly and find out the media portals that are most relevant to your business. Imagine pitching a lifestyle story in a technical magazine. The embarrassment!

7. Bond with journalists

It’s like the old saying goes, “don’t bite the hand that feeds you.” Make it a point to maintain good relationships with journalists, even if you don’t like them personally. Try to keep personal separate from professional. You never know when and where an opportunity might come from, and the more journalists you have in your circle, the greater is the probability of you getting that opportunity.

8. Back linking

There’s a smart way of back linking in PR and it does not require you to spend anything. Once your story is featured in any blog and you come to know of it, you can approach that blog and mail them to add your link in their blog. Remember to not sound mean or ungrateful. Write something along the lines of the example given below.

Hi there,

I just read your blog and thoroughly enjoyed it. I would also like to thank you for mentioning <your business name etc.> here, and I would like to request to add a link <provide link to your website> in case your customers might be interested in knowing more about it.

Sincerely,

XYZ

9. Social Shares

Just like back linking, you can also ask publications to share tge article they’ve written about your business or your product on their social media handles. If the publishers have a huge following on social media, why not leverage it? Remember though to ask them for a share as soon as your article is published because things go stale really quickly on the social media.

10. Engage with your audience

Once your press release starts getting you traffic on your websites and social media handles, then you need to ensure that your audience wouldn’t leave you. Collect their emails, make them sign up for newsletters, ask them to activate push notifications etc. You need your customers to keep coming back to you, and for that you need to interact with them meaningfully.

If you follow these tips from the best PR companies in Delhi, your business will soar for sure!

Why language translation services are important?

In the ever-evolving global economy, the only way to succeed is to be able to convey your message loud and clear across different cultures and different countries. But there is a problem – the language barrier. To negotiate it, you need the help of language translation agencies. In order to ensure that your message doesn’t get lost in translation, you need to hire the best translation agency in Delhi. 

Also, before you go out looking for translation companies in Delhi, you need to come up with a strategy that’ll help you separate the best from the lot. The most efficient way of doing so is to look at those companies’ clients and how they are doing in terms of their business. If you can get in touch with them for a personal testimonial, it would be even better.

The hallmark of great language translation agencies is that they preferably have translators that are also native speakers of those language in which the content is to be translated. Consequently, they’re well aware of the cultural aspects of translation as well, which is very important in marketing.

Why you should seek help from translation companies in Delhi?

Website demand

If you want to expand your business on an online format then you should definitely look for translation services. Translating your content into regional and local languages that people understand with the help of language translation agencies, makes your brand more approachable and trustable. As a result, you get more queries and sales leads, which eventually lead to the expansion of your business into new horizons.

Legal demand

When it comes to translating legal documents, you cannot risk taking the matters into your own hand. Even the slightest error can put you into a great deal of trouble. Therefore you should always look for the best translator in Delhi for such a painstaking task.

Technical or financial demand

When it comes to technical and financial translation, simply the knowledge of language is not enough; the translator needs to know the industry jargon and terminology in order to translate the content properly. Professional translators undergo training and acquire certification as a testament to their competence for translating in these areas. Given the high level of competence required, this type of translation can be a bit costlier than the others, but it’s worth spending money on – rather than mistranslating something and having to face the dire consequences later.