Research Done Well: Things you should take care of before hiring the best translation agency in India

Having an estimated population of 1.35 billion India is counted amongst some of the largest and populated countries in Asia. As a developing country, India is witnessing some of the laudable advancements in the sectors of IT, finance, and medicinal sciences etc. And, this has brought India to the centre of attraction where the global businesses are now finding different ways to foray into this lucrative market. This is also serving India as an opportunity to register a commendable growth by welcoming these new market entrants and exploring other foreign avenues as well.

Whether a global business has to enter into the local markets of India or someone in India needs to expand the business to foreign boundaries, the cultural or language gap acts as a daunting challenge hindering the way. It’s only the professional languages translation services in India that bridge this ever-increasing gap. Whenever a business needs to tap the local market of a country as a part of the expansion, there is a need for localizing one’s business and marketing strategy accordingly. And, there comes the importance of language translation agencies into the picture—businesses need to translate their businesses as well.

Be it a start-up or MNC, they have to employ the languages translation services in India from trustworthy and reliable language translation agencies for localizing their websites, documents, and stores. For instance, a company must translate its marketing efforts and business policies in the language of its target audience to facilitate two-way communication between each other.

Therefore, the importance of languages translation agencies and language translation services in Delhi, India cannot be underestimated. But, when it comes to choosing a best language translation agency in India, the decision-making process is often cumbersome. Bombarded with countless language translation companies, one goes through a tough time to identify and learn which language translation agency in India is best suited for him. In order to ease this task, we have jotted down some best tips which will guide you how to choose a right and professional language translation company in India:

1.    Check the translation portfolio of the company: It’s a good idea to ask the language translation agency for the translation portfolio so that one can judge the quality of their work and accordingly take a decision.

2.    Learn about them from social media: Today, social media is one of the most powerful tools to get information about one’s personal and professional life. In this case, one only need to learn about the languages translation agencies in India—their reviews, services, posts, employees, and other relevant details before hiring them.

3.    Compare their services and packages: Always compare the languages translation services and packages offered by various companies. Service charges, quality of work, timeline, qualification and experience of team members are some of the parameters on which one should judge which company he should hire.

Machine translation is not going to replace human translation

Nowadays, Google Translate is being widely used in every household to learn a new language, in every business to ignite the growth, and in institutes to build the future in the translation industry. It has become such a useful and popular translation resource that many predictions are being made about the future of language translation agencies. If a machine learning tool can deliver a quick and apt translation of an article or content piece at absolutely free of cost, why would anyone pay even a single penny to the best translator in Delhi?

Every other person holds a similar point of view about the latest technologies and language translation services in Delhi and all across the globe, except the language translation agencies in Delhi. Well, only the professional translators and industry experts can tell what future have for them.

Contrary to what most people believe, the process of language translation involves much more than a simple substitution of words and verbiage. The other essential things such as idioms, syntax, and cultural considerations cannot be taken care of by machine like a human translator can do. The sentences or the paragraphs which are translated from the source to target language may not sound relevant and logical unless and until the overall meaning of the concept is translated.

The multinational firms, who are the largest consumers of the language translation services in Delhi, also admit the fact that word to word translation done by Google Translate and other machine learning tools are mostly incorrect. The reason is its incapability to learn the emotions, sentiments, purpose, and more suitable word choice that a human translator is best at. Though quality language translation services are required in almost every sphere, it is the world of businesses that need it most because of the benefits that localization and translation of a business offered.

As a matter of fact, English is a universal language of communication, but the local language communication is equally important from the marketers’ perspective. The target audience may comprehend and might be fluent in the English language; they consume content in their native languages more efficiently. There must be some of your target customers, who are not familiar with the English language, and for this, you must personalize and localize your content and marketing efforts to tap on them. So now, we know why language translation services in Delhi and around the globe are being hired by businesses worldwide for being relevant and focused on their business goals and attract the customers. 

Transforming the PR scene with the power of Artificial Intelligence and Human Sentiment Analysis

Artificial Intelligence and machine learning are the two technologies that have created great sensation across several industries around the world and amazingly the communication sector is also not left behind. The communicators are at great benefit with the natural language processing (NLP), too as it has brought the world of Public Relation (PR) and communications relate to each other more closely than ever.

In simple words, NLP refers to a computer program that can understand, analyze and revert to the human language as per the literal rules of their habitat. And, the current innovations like Alexa, Siri and Google Play are all parts of NLP. Thanks to NLP that commands like “Alexa, add milk to my shopping list” and “Siri, call Mom” are now a regular thing. It’s true that it took almost a half century for the world to reach up to this technological stage but we are growing continuously and soon the PR companies in Delhi will get to work with some more great technological innovations.

Natural language processing otherwise includes a broad scope of abilities to enhance the work strengths of mankind, but it’s their power of identifying audience sentiments that have worked to the benefit of communicators linked to the PR industry. It has empowered the professionals working in PR agencies in Delhi and around the world to plan and execute some highly impactful earned media programs in a way that has never been done before.  

Earlier for technologies, communication sector only included simple logic-based algorithms that classified words and phrases as either positive or negative and left many in ambiguous regions between the two sections only. But today, the time and technology have transformed completely and equipped the automated systems with the ability to adequately interpret the nuances of human communication and deliver the context and attribute of the words true to their meaning.

With a crowd and noise of too many in the media world, the idea to lead with PR strategies is not limited to only the number of coverage but is also to identify the stories that will create the highest impact amongst the target audience. Otherwise, it was a time-consuming and tedious process but with NLP engines this has become a quick job to easily identify sentiments from the string of texts brought in through any relevant channel.

When it comes to crafting intriguing earned media campaigns, the sentiments of the audience both with regards to the brand and around its coverage is of extreme importance.  This insight will help the PR professionals better demonstrate the client with the impact of their messaging, whether positive, negative or neutral on the target audience.

Use social media intelligently to amplify your customer base

From being just a means of communication, social media platforms have now emerged as a powerful tool for brands and thought leaders to intelligently articulate their vision to the target audience. It’s a truism that even a single right approach backed by strategic execution can take your business to new heights. Many PR agencies and social media companies are, thus, figuring out various new approaches and coming up with new techniques to utilize the growing potential of social media.

Although there has been a deluge of fake news in recent times, people still trust social media networks more than other mediums. Today, both small and big companies utilize these platforms to analyze the changing demands of their audience, study their likes and dislikes, and accordingly craft strategies to pull more customers.

Social media companies and PR agencies are experimenting to build newer online marketing methods to increase customer engagement. They shoot videos, create podcasts, conduct surveys etc., to invite participants and submit their ideas. This way, customers are motivated to know more about the products and why are they beneficial, hence helping brands to get promoted in today’s world of savvy customers.

Brands can fix their names in millions of minds with various interactive and interesting campaign activities. If the campaign is creative and relatable to customers, it can spread like wildfire, leading to more people sharing it among their groups. These people keep recommending it to their friends that ultimately increases reach and hence the sales.

Today, brands are increasingly investing in various innovations like analytics and AI that help them study the demographics of their audience, their preferences and what type of activity they would love to be part of. Remember; always create stories that people can connect with. Use clear and interactive texts, images and videos in your posts, which can drive more traffic onto your websites.

Of course, it takes time to create well-written content, but you should realize that most of your clients may not even read it. Thus, prefer offering images rather than heavy content; it would save a lot of time and efforts. A combination of both, however, is a better choice, but sometimes it’s the image that’s enough to attract a broader audience. 

Therefore, marketing a brand is not only about communicating, but an entire experiential journey of a customer, starting from a social media post to a viewer turning into a customer. Your reputation also relies on how people rate you online. This aspect has a significant impact on the customer’s buying decision. Hence, it is crucial for social media companies and PR agencies to develop strategies with a keen focus on promoting their clients that can garner positive reviews from customers; because even a single negative review can destroy a brand’s image in no time.

Social media trends for brands to rebuild authenticity and trust among consumers

Social media has evolved into a channel of raising a brand’s voice to its target audiences. Hence, more and more brands rely on these platforms to articulate their crucial message to consumers. A huge populace stays active on these platforms 24x7 and thus is aware of everything in their surroundings. Brands utilise this opportunity with the help of top PR agencies and social media companies, which are adept at providing such services.

However, challenges such as the rise of fake news have completely shaken the consumer confidence in social media platforms. Also, today’s generation is found to have very little tolerance when it comes to excessive advertisements and marketing done by brands on social media platforms. Nobody likes to use applications or social media bombarded with ads. It is thus critical for brands to find a way to connect with consumers authentically.

To overcome this, many companies have decided to run their businesses intelligently through personal branding. In today’s business landscape, putting a real, human face to a brand reaps excellent results. And, most importantly it helps brands to build trust and loyalty. Numerous social media companies and PR agencies are hence providing a human element to businesses through personal branding. It further establishes a natural connection between brands and customers, and they find brands more relatable. It can be done through webinars, guest blogging and podcasts. The audiences find it more relevant and take the brand seriously when they get an up-close view of the company’s leader. It is a great technique to strengthen a brand’s reputation in the market.  

Besides, the selfie culture has been gigantically growing in India. Today, the selfie clicks with the selfie sticks have evolved into self-recoding videos, which are capturing the attention of everyone, especially in social media platforms. Facebook live video is one such example that has gained much interest in recent years. People like videos more than pictures as it captures the entire moment of that particular period. It also helps brands to communicate in a more personalised manner. Also, these videos are shorter and make the viewers feel more connected with the topic.

The viewers spending hours have increased in terms of watching friends’ videos on various popular social media platforms such as Instagram, Facebook and Snapchat. This is why many brands approach the leading social media companies and PR agencies that can help them take advantage of selfie videos and make such video content as an essential part of their marketing strategy. However, brands must also keep in mind that traditional advertising can never be wiped out despite the newer emerging pillars of digital innovations. Hence, brands should equally utilise the conventional media along with the digital media to create a more authentic and engaging viewing experience for customers, and thus stand trustworthy in the world of mindful consumers.