Friday 1 February 2019

Machine translation is not going to replace human translation

Nowadays, Google Translate is being widely used in every household to learn a new language, in every business to ignite the growth, and in institutes to build the future in the translation industry. It has become such a useful and popular translation resource that many predictions are being made about the future of language translation agencies. If a machine learning tool can deliver a quick and apt translation of an article or content piece at absolutely free of cost, why would anyone pay even a single penny to the best translator in Delhi?

Every other person holds a similar point of view about the latest technologies and language translation services in Delhi and all across the globe, except the language translation agencies in Delhi. Well, only the professional translators and industry experts can tell what future have for them.

Contrary to what most people believe, the process of language translation involves much more than a simple substitution of words and verbiage. The other essential things such as idioms, syntax, and cultural considerations cannot be taken care of by machine like a human translator can do. The sentences or the paragraphs which are translated from the source to target language may not sound relevant and logical unless and until the overall meaning of the concept is translated.

The multinational firms, who are the largest consumers of the language translation services in Delhi, also admit the fact that word to word translation done by Google Translate and other machine learning tools are mostly incorrect. The reason is its incapability to learn the emotions, sentiments, purpose, and more suitable word choice that a human translator is best at. Though quality language translation services are required in almost every sphere, it is the world of businesses that need it most because of the benefits that localization and translation of a business offered.

As a matter of fact, English is a universal language of communication, but the local language communication is equally important from the marketers’ perspective. The target audience may comprehend and might be fluent in the English language; they consume content in their native languages more efficiently. There must be some of your target customers, who are not familiar with the English language, and for this, you must personalize and localize your content and marketing efforts to tap on them. So now, we know why language translation services in Delhi and around the globe are being hired by businesses worldwide for being relevant and focused on their business goals and attract the customers. 

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