Use social media intelligently to amplify your customer base

From being just a means of communication, social media platforms have now emerged as a powerful tool for brands and thought leaders to intelligently articulate their vision to the target audience. It’s a truism that even a single right approach backed by strategic execution can take your business to new heights. Many PR agencies and social media companies are, thus, figuring out various new approaches and coming up with new techniques to utilize the growing potential of social media.

Although there has been a deluge of fake news in recent times, people still trust social media networks more than other mediums. Today, both small and big companies utilize these platforms to analyze the changing demands of their audience, study their likes and dislikes, and accordingly craft strategies to pull more customers.

Social media companies and PR agencies are experimenting to build newer online marketing methods to increase customer engagement. They shoot videos, create podcasts, conduct surveys etc., to invite participants and submit their ideas. This way, customers are motivated to know more about the products and why are they beneficial, hence helping brands to get promoted in today’s world of savvy customers.

Brands can fix their names in millions of minds with various interactive and interesting campaign activities. If the campaign is creative and relatable to customers, it can spread like wildfire, leading to more people sharing it among their groups. These people keep recommending it to their friends that ultimately increases reach and hence the sales.

Today, brands are increasingly investing in various innovations like analytics and AI that help them study the demographics of their audience, their preferences and what type of activity they would love to be part of. Remember; always create stories that people can connect with. Use clear and interactive texts, images and videos in your posts, which can drive more traffic onto your websites.

Of course, it takes time to create well-written content, but you should realize that most of your clients may not even read it. Thus, prefer offering images rather than heavy content; it would save a lot of time and efforts. A combination of both, however, is a better choice, but sometimes it’s the image that’s enough to attract a broader audience. 

Therefore, marketing a brand is not only about communicating, but an entire experiential journey of a customer, starting from a social media post to a viewer turning into a customer. Your reputation also relies on how people rate you online. This aspect has a significant impact on the customer’s buying decision. Hence, it is crucial for social media companies and PR agencies to develop strategies with a keen focus on promoting their clients that can garner positive reviews from customers; because even a single negative review can destroy a brand’s image in no time.

Social media trends for brands to rebuild authenticity and trust among consumers

Social media has evolved into a channel of raising a brand’s voice to its target audiences. Hence, more and more brands rely on these platforms to articulate their crucial message to consumers. A huge populace stays active on these platforms 24x7 and thus is aware of everything in their surroundings. Brands utilise this opportunity with the help of top PR agencies and social media companies, which are adept at providing such services.

However, challenges such as the rise of fake news have completely shaken the consumer confidence in social media platforms. Also, today’s generation is found to have very little tolerance when it comes to excessive advertisements and marketing done by brands on social media platforms. Nobody likes to use applications or social media bombarded with ads. It is thus critical for brands to find a way to connect with consumers authentically.

To overcome this, many companies have decided to run their businesses intelligently through personal branding. In today’s business landscape, putting a real, human face to a brand reaps excellent results. And, most importantly it helps brands to build trust and loyalty. Numerous social media companies and PR agencies are hence providing a human element to businesses through personal branding. It further establishes a natural connection between brands and customers, and they find brands more relatable. It can be done through webinars, guest blogging and podcasts. The audiences find it more relevant and take the brand seriously when they get an up-close view of the company’s leader. It is a great technique to strengthen a brand’s reputation in the market.  

Besides, the selfie culture has been gigantically growing in India. Today, the selfie clicks with the selfie sticks have evolved into self-recoding videos, which are capturing the attention of everyone, especially in social media platforms. Facebook live video is one such example that has gained much interest in recent years. People like videos more than pictures as it captures the entire moment of that particular period. It also helps brands to communicate in a more personalised manner. Also, these videos are shorter and make the viewers feel more connected with the topic.

The viewers spending hours have increased in terms of watching friends’ videos on various popular social media platforms such as Instagram, Facebook and Snapchat. This is why many brands approach the leading social media companies and PR agencies that can help them take advantage of selfie videos and make such video content as an essential part of their marketing strategy. However, brands must also keep in mind that traditional advertising can never be wiped out despite the newer emerging pillars of digital innovations. Hence, brands should equally utilise the conventional media along with the digital media to create a more authentic and engaging viewing experience for customers, and thus stand trustworthy in the world of mindful consumers.

How social media companies help worldwide businesses to flourish

This era is marked by the emergence of new markets, unique businesses, great advancements in IT & technology, and above all—the knife-edge competition in every field getting fiercer than ever. As the competition in one market grows the prospects of success lowers for the businesses. While there are a number of avenues available for long survival of businesses, social media marketing is such a boon to businesses that even multi-national organizations are rushing to social media companies in Delhi. The reason is that professional social media services in Delhi help the businesses make a strong social media presence and have a long-lasting impact on the target customers. Therefore, they get an edge over their competitors and emerge as the market leaders. How? Let’s have a look:

1.    Grows business through creating a buzz on social media:

Today, the population is becoming more and more tech-savvy, and a large portion of the Indian population is now on social media. That means, more customers are now active on social media, even those to whom the businesses could not reach through any other way. Create a Facebook and Twitter page of your brand, update it on a regular basis, and communicate with your target audience, generate leads, convert them into customers, and repeat. However, doing it is not as easy and simple as it may sound. That’s why; you might need social media experts in Delhi who can assist you in capturing the leads and customers.

2.    Promotes brands and products to make one-time customers return

Some of the best social media companies in Delhi are renowned nationwide for their excellence in social media promotions. The social media experts in Delhi attract new users and make them regular and returning customers by offering them new offers, deals, and sales. By running paid campaigns on social media, encouraging conversations with the target audience, creating buzz through interactive posts and videos, the social media experts in Delhi are able to fuel the brand’s growth.

3.    Makes a brand stand out unique and innovative

What’s more important for the businesses than its brand image and reputation? Other than PR services in Delhi, social media services in Delhi are widely being opted by the global businesses to create their image in front of their target audiences better. All the values, ethics, philosophies, and policies of a business can be communicated at a personal level on social media which not only increases the brand awareness but also increases the brand salience among the masses. By underscoring the value they create for the customers, the businesses can stand out from the crowd and emphasize certain things that make them unique and different from others.

Focus More on Video Content to Increase Audience Engagement

The rise of video content in India is widely noticeable and acceptable. From simple clicks and engaging write-ups, viewers are quickly changing gears to posting video content on social media. Videos are more interesting and give a clear message to the viewer about the brand’s key message. Therefore, today’s viewers find video content entertaining, relatable and quite relevant as compared to pictures and write-ups.

No doubt, blog posts, podcasts, images, and infographics play an essential role in content marketing, but videos have emerged as the most significant tool that has the potential to inspire action among audiences. Predictions say that 2019 will see 80 per cent of global internet consumption in the video only. Today, many social media companies and PR agencies have started serving video content to their clients, and thus reaped better results. Video content adds charm to email campaigns and develops more interest among the audiences. That’s why even the search engines often rank videos among the most searched category.

Approximately 40% of millennials find video content more reliable as compared to others, as per a recent study by Google. According to a Ficci-EY report, India is expected to become the second-largest online video-viewing audience globally by 2020; online video consumers are estimated to reach 500 million by 2020. Another Cisco 2017 report highlighted that video content is projected to account for 76% of all online traffic in India by 2021. By 2021, it is expected that India will generate 84 billion internet video minutes per month, equaling to 160,000 years of video on a monthly basis.

Social media companies and PR agencies are thus articulating their content through more and more video content and increasingly engaging more audience on their websites. However, it has also given rise to the existing competition as more companies are adopting the video approach. There are tons of videos posted every day, and thus it is becoming difficult for brands to create new space in the world of digital marketing.  Hence, brands will have to be more pragmatic and intelligent in approaching their customers with more personalized offerings.

In today’s mobile-driven world, we are mostly glued to our smart phones. However, as per research, internet regarding hours of video watched will catch up to TVs in 2019. Plus, there will be more people to watch mobile videos, and they will be spending around 45 minutes on YouTube. As marketers, social media companies and PR agencies should take full advantage of such opportunities and help brands stand unique in the market.

The future of PR business with its winning trio pack

The Public Relations (PR) industry is a lot like the economies of most of the developing countries that are struggling hard to gain a space in the group of developed nations. Both the places are stuck with the same problem, i.e., the rich are getting richer, while the middle class are feeling the pressure of financial crunch and the poor ones have nowhere to go and face the severe shutdown of even the necessities in their lives.  

The PR sector is quickly evolving and moving ahead with great advantages of the tri-pack of Traditional PR, Advocacy PR and Social Media. While all these three elements point towards three different directions so to be fair and gain a practical financial benefit from them all the big PR agencies in Delhi flush in a significant chunk of their funds towards advocacy, then to social media and the last is adjusted with the Traditional PR activities. To understand what lies in store for the PR firms in Delhi and around the world, let’s discuss each of the elements of tri-pack in detail:

Traditional PR: Similar to the middle-class families, this vertical holds the maximum population of the PR industry in its cover. This is what most of PR professionals and entrepreneurs of PR business in Delhi are doing every day, media relations. It revolves around researching, writing and getting the stories of the client uploaded on print, online or electronic media. Even in the present scenario, it holds much power and cost-effective properties as compared to the advertising techniques.  Many PR firms in Delhi and around the world are doing great via this landscape, but considering the growth requirements and the massive rise in the workloads, the option doesn’t have much to give the businesses.

Advocacy PR:  This is when a team of well-funded publicists and influencers, pumped with several bucks flood the media, be it online or offline verticals with well-crafted talking points, attacks and proprietary data to keep the conversation revolving around a particular brand. While traditional PR aims at spreading the message of brand far and wide, Advocacy PR focuses on keeping the word in the minds of the audience for long.

Social Media: From professional to casual campaigns, high budgeting to an expenditure restricted to few bucks only, social media is prevalent with many methods for the PR professionals to highlight a brand’s reputation as per its requirements. The most benefitting element that social media hold for PR agencies in Delhi is that they provide an instant real-time response of the campaigns which no other medium can provide as of now.