Social media trends for brands to rebuild authenticity and trust among consumers

Social media has evolved into a channel of raising a brand’s voice to its target audiences. Hence, more and more brands rely on these platforms to articulate their crucial message to consumers. A huge populace stays active on these platforms 24x7 and thus is aware of everything in their surroundings. Brands utilise this opportunity with the help of top PR agencies and social media companies, which are adept at providing such services.

However, challenges such as the rise of fake news have completely shaken the consumer confidence in social media platforms. Also, today’s generation is found to have very little tolerance when it comes to excessive advertisements and marketing done by brands on social media platforms. Nobody likes to use applications or social media bombarded with ads. It is thus critical for brands to find a way to connect with consumers authentically.

To overcome this, many companies have decided to run their businesses intelligently through personal branding. In today’s business landscape, putting a real, human face to a brand reaps excellent results. And, most importantly it helps brands to build trust and loyalty. Numerous social media companies and PR agencies are hence providing a human element to businesses through personal branding. It further establishes a natural connection between brands and customers, and they find brands more relatable. It can be done through webinars, guest blogging and podcasts. The audiences find it more relevant and take the brand seriously when they get an up-close view of the company’s leader. It is a great technique to strengthen a brand’s reputation in the market.  

Besides, the selfie culture has been gigantically growing in India. Today, the selfie clicks with the selfie sticks have evolved into self-recoding videos, which are capturing the attention of everyone, especially in social media platforms. Facebook live video is one such example that has gained much interest in recent years. People like videos more than pictures as it captures the entire moment of that particular period. It also helps brands to communicate in a more personalised manner. Also, these videos are shorter and make the viewers feel more connected with the topic.

The viewers spending hours have increased in terms of watching friends’ videos on various popular social media platforms such as Instagram, Facebook and Snapchat. This is why many brands approach the leading social media companies and PR agencies that can help them take advantage of selfie videos and make such video content as an essential part of their marketing strategy. However, brands must also keep in mind that traditional advertising can never be wiped out despite the newer emerging pillars of digital innovations. Hence, brands should equally utilise the conventional media along with the digital media to create a more authentic and engaging viewing experience for customers, and thus stand trustworthy in the world of mindful consumers.

How social media companies help worldwide businesses to flourish

This era is marked by the emergence of new markets, unique businesses, great advancements in IT & technology, and above all—the knife-edge competition in every field getting fiercer than ever. As the competition in one market grows the prospects of success lowers for the businesses. While there are a number of avenues available for long survival of businesses, social media marketing is such a boon to businesses that even multi-national organizations are rushing to social media companies in Delhi. The reason is that professional social media services in Delhi help the businesses make a strong social media presence and have a long-lasting impact on the target customers. Therefore, they get an edge over their competitors and emerge as the market leaders. How? Let’s have a look:

1.    Grows business through creating a buzz on social media:

Today, the population is becoming more and more tech-savvy, and a large portion of the Indian population is now on social media. That means, more customers are now active on social media, even those to whom the businesses could not reach through any other way. Create a Facebook and Twitter page of your brand, update it on a regular basis, and communicate with your target audience, generate leads, convert them into customers, and repeat. However, doing it is not as easy and simple as it may sound. That’s why; you might need social media experts in Delhi who can assist you in capturing the leads and customers.

2.    Promotes brands and products to make one-time customers return

Some of the best social media companies in Delhi are renowned nationwide for their excellence in social media promotions. The social media experts in Delhi attract new users and make them regular and returning customers by offering them new offers, deals, and sales. By running paid campaigns on social media, encouraging conversations with the target audience, creating buzz through interactive posts and videos, the social media experts in Delhi are able to fuel the brand’s growth.

3.    Makes a brand stand out unique and innovative

What’s more important for the businesses than its brand image and reputation? Other than PR services in Delhi, social media services in Delhi are widely being opted by the global businesses to create their image in front of their target audiences better. All the values, ethics, philosophies, and policies of a business can be communicated at a personal level on social media which not only increases the brand awareness but also increases the brand salience among the masses. By underscoring the value they create for the customers, the businesses can stand out from the crowd and emphasize certain things that make them unique and different from others.

Focus More on Video Content to Increase Audience Engagement

The rise of video content in India is widely noticeable and acceptable. From simple clicks and engaging write-ups, viewers are quickly changing gears to posting video content on social media. Videos are more interesting and give a clear message to the viewer about the brand’s key message. Therefore, today’s viewers find video content entertaining, relatable and quite relevant as compared to pictures and write-ups.

No doubt, blog posts, podcasts, images, and infographics play an essential role in content marketing, but videos have emerged as the most significant tool that has the potential to inspire action among audiences. Predictions say that 2019 will see 80 per cent of global internet consumption in the video only. Today, many social media companies and PR agencies have started serving video content to their clients, and thus reaped better results. Video content adds charm to email campaigns and develops more interest among the audiences. That’s why even the search engines often rank videos among the most searched category.

Approximately 40% of millennials find video content more reliable as compared to others, as per a recent study by Google. According to a Ficci-EY report, India is expected to become the second-largest online video-viewing audience globally by 2020; online video consumers are estimated to reach 500 million by 2020. Another Cisco 2017 report highlighted that video content is projected to account for 76% of all online traffic in India by 2021. By 2021, it is expected that India will generate 84 billion internet video minutes per month, equaling to 160,000 years of video on a monthly basis.

Social media companies and PR agencies are thus articulating their content through more and more video content and increasingly engaging more audience on their websites. However, it has also given rise to the existing competition as more companies are adopting the video approach. There are tons of videos posted every day, and thus it is becoming difficult for brands to create new space in the world of digital marketing.  Hence, brands will have to be more pragmatic and intelligent in approaching their customers with more personalized offerings.

In today’s mobile-driven world, we are mostly glued to our smart phones. However, as per research, internet regarding hours of video watched will catch up to TVs in 2019. Plus, there will be more people to watch mobile videos, and they will be spending around 45 minutes on YouTube. As marketers, social media companies and PR agencies should take full advantage of such opportunities and help brands stand unique in the market.

The future of PR business with its winning trio pack

The Public Relations (PR) industry is a lot like the economies of most of the developing countries that are struggling hard to gain a space in the group of developed nations. Both the places are stuck with the same problem, i.e., the rich are getting richer, while the middle class are feeling the pressure of financial crunch and the poor ones have nowhere to go and face the severe shutdown of even the necessities in their lives.  

The PR sector is quickly evolving and moving ahead with great advantages of the tri-pack of Traditional PR, Advocacy PR and Social Media. While all these three elements point towards three different directions so to be fair and gain a practical financial benefit from them all the big PR agencies in Delhi flush in a significant chunk of their funds towards advocacy, then to social media and the last is adjusted with the Traditional PR activities. To understand what lies in store for the PR firms in Delhi and around the world, let’s discuss each of the elements of tri-pack in detail:

Traditional PR: Similar to the middle-class families, this vertical holds the maximum population of the PR industry in its cover. This is what most of PR professionals and entrepreneurs of PR business in Delhi are doing every day, media relations. It revolves around researching, writing and getting the stories of the client uploaded on print, online or electronic media. Even in the present scenario, it holds much power and cost-effective properties as compared to the advertising techniques.  Many PR firms in Delhi and around the world are doing great via this landscape, but considering the growth requirements and the massive rise in the workloads, the option doesn’t have much to give the businesses.

Advocacy PR:  This is when a team of well-funded publicists and influencers, pumped with several bucks flood the media, be it online or offline verticals with well-crafted talking points, attacks and proprietary data to keep the conversation revolving around a particular brand. While traditional PR aims at spreading the message of brand far and wide, Advocacy PR focuses on keeping the word in the minds of the audience for long.

Social Media: From professional to casual campaigns, high budgeting to an expenditure restricted to few bucks only, social media is prevalent with many methods for the PR professionals to highlight a brand’s reputation as per its requirements. The most benefitting element that social media hold for PR agencies in Delhi is that they provide an instant real-time response of the campaigns which no other medium can provide as of now.

Trends to stand unique in the world of marketing

The patterns and methods of connecting with consumers in the world of marketing have continuously changed over the years. While marketers follow something today, something new arrives the next day. It gives less time to marketers to quickly adopt such changes and those who fail, get easily outshined by their competitors. Amidst the changing marketing landscape, there are things that social media companies and PR agencies should always keep in mind.

Firstly, security has become a significant concern for users. It is critical for brands and companies to ensure that customer privacy is still maintained, especially in terms of their financial and personal data. General Data Protection Regulation (GDPR) taking effect in Europe this year has pushed consumers to pay more attention to how businesses safeguard their information.

Voice search and voice recognition are ground-breaking technologies that are rapidly changing consumer experiences. After all, saying is always better and easier than typing when it comes to placing orders online. Consumers love this technology as it reduces their efforts of typing as well as screen time.

Video is another innovation that has garnered many likes in recent years. Marketers, PR agencies and social media companies, all are switching to video content in promoting their client’s businesses. However, it’s not that easy. There needs to be a proper strategy behind every video post. And, YouTube is the most important tool to carry out such services. Video is going to stay.

Another innovation is vertical video. Although very few players have started this feature, it still is in the nascent stage. Players like Netflix and IGTV have already launched this feature, where viewers can watch videos in vertical mode. Soon, it will grow more, and people will switch to this mode. This mode is mostly used for publishing animated videos, interviews, demos to name a few.

In addition, as Gen Z gets older and attains buying power, companies need to pay attention to this category. Their history has always been astonishing; there wasn’t any industry that Gen Z didn’t victimize. This generation seeks authenticity and prefers businesses that stand socially responsible. It has become crucial for marketers, PR agencies and social media companies to take care of these trends. It will help them understand the changing patterns of businesses and consumers. Offerings consumers better services will give these companies new opportunities to grow and expand their businesses in today’s world of marketing.