Technology creating the space for the minority languages to grow

In the 21st century, there is much ado about the pros and cons of the wide-scale use of technology in diverse fields like finance and banking, engineering and automation, and even the language and translations. Daniel Boorstin, in his book The Republic of Technology, quite rightly observed that technology would rob us of all the awe and wonder we perceive the world. True that it is, science and technology gave us a clear picture of how the natural phenomena occur. Technologically has brought the best translators in Delhi, linguists from Columbia, and anthropologists from London and others from different corners of the world together bringing the endangered languages back to life. And, the language translation agencies operating all across the world have a great role to play in it.

What is language extinction?

A language is called an extinct language where it, no longer, has any speaker or living descendant. And, a particular language is called an endangered language if it is on the verge of going extinct in the coming future because it is longer used by either native community or any other. The growing popularity and universality of English are replacing the essence of indigenous language as more and more people are abandoning their mother tongue to learn English in the competitive age of globalization. More importantly, no new generations are learning these native and indigenous languages, hence, deciding their fate. The language becomes extinct whenever its last speaker dies and nobody else knows it or speaks it.

What are minority languages?

All those languages which are spoken by less than 50% of the country, state, or region’s total population falls under the category of minority languages. Will it be counted as a minority language or majority language remains at the sole discretion of the population residing in a geographical context. That’s the reason why a minority language in India can be a majority language outside like in Great Britain or the United States of America.

The role of technology

The continual technological innovations encourage globalization and tourism, which in turn, promotes the use of the English language, posing a threat to the language of ethnic and indigenous groups of natives. But as it brings people together and provides a platform to the unheard voices, technology is also giving space to the minority languages to grow. It has led to the burgeoning of language translation agencies all across the globe who not only are helping people communicate in each other’ languages, but are also reviving the long lost languages with their language translation services.

The extinction of a language is synonymous with the loss of many innovative ideas. And, the technology and language translation agencies are working in tandem to secure the heritage of a language and its culture.

The importance of translation services for MNCs

The power of communication in business cannot be underestimated—it can finalize the deals, close them, and can even breach the contracts. Be it about managing a large team size or winning the clients, communication holds an utmost significance in giving businesses, especially a multi-national firm a major boost. Tapping on the top-notch talents best in the industry and prepare them to align them in line with the business objectives an goals, the MNCs in Delhi are hiring business coaches and the best translators in Delhi so that they can have effective communication with both the target audience and the employees.

As MNCs have many branch offices located across the world catering to diverse markets and employing people of different ethnicity, religion, and language, it is important for the C-suite level to communicate with all the stakeholders and the customer in the most appropriate manner. But multilingualism and multiculturalism often act as a hurdle to effective communication and hence, results in poor management and results. Here, the languages translation services in Delhi bridge this communication gap.

The significance of language translation agencies for the businesses is quite multidimensional. The popularity of languages translation services in Delhi is growing day by day for improving global interaction and strengthening relationships with employees and clients. This is so because despite English being an influential and universally acknowledged language, the local culture and mother tongue has a much stronger and long-lasting impact. Technology has connected all the different parts of the world in a way that businesses can reach the audiences residing hundreds of thousands of miles away and convert them into leads and customers with the full-fledged support of languages translation services.

Facilitating the growth of multinational companies:

The companies operating in multiple countries always need to exchange share and exchange a lot of information and data. Such information and data have to be translated from language to language so that all remain on the same page. For this, the companies have to hire the language translation agencies to translate the content being shared and exchanged on regular basis. Also, the languages translation services in Delhi and around the globe are being availed by the national and international businesses to tie up with local businesses. Translation of written material and paper documents, digital documentation translation, website translation, and software translation are some of the examples of translation into business.

Cultural connect is important in every aspect:

The language translation agencies are extremely important for global businesses which deal in literature, films, and music because revenue for them relies completely on the emotional and cultural connection with the audience. If you ever observed, the revenue of companies comes from the subtitled movies and songs because the translation of a language into the local one reflect the true emotions and sentiments.

The Power of Local Languages

As Indians, not so proud though, our economy is the third-largest in the world. No doubt our GDP is rapidly multiplying, and most foreign companies are partnering with Indian brands, including startups, to expand their businesses and make a mark in India. Thanks to globalisation that has genuinely improved businesses across India and given opportunities beyond expectations. More fundamentally, it’s the spread of fast and cheap internet backed by the high penetration of smart phones that has helped businesses gain mass reach in India. In a scenario like this, language translation services play a pivotal role in helping companies to convey their message and vision to the large Indian populace who speak 22 diverse languages, and Hindi is the most spoken and national language of India.

Therefore, for any business, it has become imperative to hire Indian regional language translators to articulate their critical message to the vast audiences. Although there are many players already present online, providing language translation services, a human translator is unbeatable and thus irreplaceable. This growing need of translation services had even provoked Google to launch Google Indian language translator, which has recently come into the market by the name of Google home speaker. Apple’s Siri followed suit and now speaks many local languages, followed by another competitor Amazon’s Alexa that handles requests in Hindi like ‘jeera’, ‘namak’ and ‘atta’ while a user adds items on the shopping cart. These innovations have truly made communication easier, accurate and better.This wasn’t the case a few years ago.

Research says that almost 60 per cent people living in the urban areas of India use Hindi to access the online content, whereas 80 per cent are non-English speakers, and not so surprisingly, 127 million Indians prefer to use content in local languages. This reflects that local Indian languages will play a significant role for businesses to magnify their reach in India. TYCC stands as one of the fastest growing PR agencies in India offering best translation services in Delhi and many other cities.

Also, local languages have started pulling all the attention due to the increasing number of internet users who have surpassed the English speakers. Thanks to the Digital India campaign for improving internet facilities and steering the focus, more towards local languages. These netizens have only grown over the years and will further expand in the coming years. Thus, for businesses, it is very important that they understand the nuances of highly complex local languages and quickly adopt the new innovations in translation business. Because only then they would be able to deliver the best to their customers and make a unique place in their hearts.

Writing News Releases for Instant Media Pick: What to do

If you closely look at some PR companies in Delhi, you’ll notice that each follows a different set of PR strategies to gain positive publicity for their clients. Where many will try to develop well-researched and authentic to highlight the expertise of a brand representative, a majority of PR firms in Delhi rely on the dissemination of press releases in order to draw the spotlight on a brand’s initiatives and establish its good reputation in the market.

As a result, journalists receive over fifty news releases a day from diverse PR companies in Delhi. Obviously, journalists do not have sufficient time to thoroughly read each and every news release shared. And, because the focus of the journalists is always on the quality of an article or release, they are quite selective which release to pick and which to reject.  A 2014 study also underscores the fact that nearly 70% of journalists spend as less than a minute in reading a news release while the remaining spend five minutes on an average. This means PR companies in Delhi must be having a tough time getting a release published in an esteemed newspaper or magazine.

Well, the key to successfully complete this herculean task is to prepare a publish-perfect news release that gains instant approval from journalists in a matter of seconds while gaining massive traction from media and the brand’s target audience. How PR companies in Delhi can impressively draft the news release? Let’s discuss it:

Limit the length of the release, not the substance

There are many PR companies in Delhi, especially startups, which have this misconception that lengthy news releases are worthy to publish because that fascinates clients as well as journalists. The journalists prefer brief and crispy releases with as less as 200-300 words, though it is tough to say the same thing for the clients. A short release is easily finished reading by the journalists and they accordingly judge the quality and authenticity of it quickly.

Always check for A.R.T

Besides keeping the word count at a minimum, Public Relation firms in Delhi should also determine the content quality of their release through A.R.T or average reading time. Many a time, the reader might take four minutes to read a release comprised of 250 words because of the heavy usage of complex words and sentences. As a writer, one might count on the words, pages, and composition of the piece, the reader depends on a single metric: reading time and easiness. So, PR companies in Delhi should definitely aim for one-minute read.

Creativity: The winning element of every successful PR Campaign

As we all know, Public relations (PR) refers to a marketing tool that manages and optimizes activities relating to media relations, crisis management, corporate affairs, events, social media, SEO, CSR, etc. But despite being a prominent member of the marketing world, the creativity of PR professionals in providing clients with a one-stop solution for all online and offline media presence hasn’t been praised enough. Marketing moguls and startups need to realize that the experts working in PR companies in Delhi are not just planting stories here and there vaguely, instead of pitch stories very thoughtfully in the portals which can get the best of client’s visibility within the given piece of time.

Bringing in the creativity in PR is all about giving space to a story that translates the message of the brand to the audience and stays in their heart and mind even in the long run. As per the PR agencies in Delhi and around the world, PR tools are no longer just about getting a client with media releases, conferences and events but also hold the factor of creativity in it. This factor of creativity makes the PR professionals look out for methods that can raise attention, create awareness and engage in more target groups and stakeholders. And now, this factor has become the most prominent being of the entire PR business, worldwide.

When looked at the concept of creativity closely, different people have a different meaning of the same. With its omnipresence in all industries and their every vertical, there sustains a preconception with the subject that creativity in PR services is only for the promotional side of the business. On the contrary, the creativity in PR is there to empower the entire functioning and strengthen its relationship with all the people related to it. From events to announcements, strategy development to internal communication, and client and media relationships to crisis management creative thoughts are crucial in all these domains.

People with employment in PR firms in Delhi should ensure that throughout their career they must remain abreast with all the changing tricks and techniques of the industry. Only those with the unsatisfied hunger to successful results to their clients will be able to survive and grow in the PR sector. Always remember there is no limit at being creative but only when the creativity is utilized in a right manner. The correct usage of the creativity in PR campaigns can bring great success to a client’s business, but if gone wrong it can push the company into a deep trench of losses and social shame.