The Power of Local Languages

As Indians, not so proud though, our economy is the third-largest in the world. No doubt our GDP is rapidly multiplying, and most foreign companies are partnering with Indian brands, including startups, to expand their businesses and make a mark in India. Thanks to globalisation that has genuinely improved businesses across India and given opportunities beyond expectations. More fundamentally, it’s the spread of fast and cheap internet backed by the high penetration of smart phones that has helped businesses gain mass reach in India. In a scenario like this, language translation services play a pivotal role in helping companies to convey their message and vision to the large Indian populace who speak 22 diverse languages, and Hindi is the most spoken and national language of India.

Therefore, for any business, it has become imperative to hire Indian regional language translators to articulate their critical message to the vast audiences. Although there are many players already present online, providing language translation services, a human translator is unbeatable and thus irreplaceable. This growing need of translation services had even provoked Google to launch Google Indian language translator, which has recently come into the market by the name of Google home speaker. Apple’s Siri followed suit and now speaks many local languages, followed by another competitor Amazon’s Alexa that handles requests in Hindi like ‘jeera’, ‘namak’ and ‘atta’ while a user adds items on the shopping cart. These innovations have truly made communication easier, accurate and better.This wasn’t the case a few years ago.

Research says that almost 60 per cent people living in the urban areas of India use Hindi to access the online content, whereas 80 per cent are non-English speakers, and not so surprisingly, 127 million Indians prefer to use content in local languages. This reflects that local Indian languages will play a significant role for businesses to magnify their reach in India. TYCC stands as one of the fastest growing PR agencies in India offering best translation services in Delhi and many other cities.

Also, local languages have started pulling all the attention due to the increasing number of internet users who have surpassed the English speakers. Thanks to the Digital India campaign for improving internet facilities and steering the focus, more towards local languages. These netizens have only grown over the years and will further expand in the coming years. Thus, for businesses, it is very important that they understand the nuances of highly complex local languages and quickly adopt the new innovations in translation business. Because only then they would be able to deliver the best to their customers and make a unique place in their hearts.

Writing News Releases for Instant Media Pick: What to do

If you closely look at some PR companies in Delhi, you’ll notice that each follows a different set of PR strategies to gain positive publicity for their clients. Where many will try to develop well-researched and authentic to highlight the expertise of a brand representative, a majority of PR firms in Delhi rely on the dissemination of press releases in order to draw the spotlight on a brand’s initiatives and establish its good reputation in the market.

As a result, journalists receive over fifty news releases a day from diverse PR companies in Delhi. Obviously, journalists do not have sufficient time to thoroughly read each and every news release shared. And, because the focus of the journalists is always on the quality of an article or release, they are quite selective which release to pick and which to reject.  A 2014 study also underscores the fact that nearly 70% of journalists spend as less than a minute in reading a news release while the remaining spend five minutes on an average. This means PR companies in Delhi must be having a tough time getting a release published in an esteemed newspaper or magazine.

Well, the key to successfully complete this herculean task is to prepare a publish-perfect news release that gains instant approval from journalists in a matter of seconds while gaining massive traction from media and the brand’s target audience. How PR companies in Delhi can impressively draft the news release? Let’s discuss it:

Limit the length of the release, not the substance

There are many PR companies in Delhi, especially startups, which have this misconception that lengthy news releases are worthy to publish because that fascinates clients as well as journalists. The journalists prefer brief and crispy releases with as less as 200-300 words, though it is tough to say the same thing for the clients. A short release is easily finished reading by the journalists and they accordingly judge the quality and authenticity of it quickly.

Always check for A.R.T

Besides keeping the word count at a minimum, Public Relation firms in Delhi should also determine the content quality of their release through A.R.T or average reading time. Many a time, the reader might take four minutes to read a release comprised of 250 words because of the heavy usage of complex words and sentences. As a writer, one might count on the words, pages, and composition of the piece, the reader depends on a single metric: reading time and easiness. So, PR companies in Delhi should definitely aim for one-minute read.

Creativity: The winning element of every successful PR Campaign

As we all know, Public relations (PR) refers to a marketing tool that manages and optimizes activities relating to media relations, crisis management, corporate affairs, events, social media, SEO, CSR, etc. But despite being a prominent member of the marketing world, the creativity of PR professionals in providing clients with a one-stop solution for all online and offline media presence hasn’t been praised enough. Marketing moguls and startups need to realize that the experts working in PR companies in Delhi are not just planting stories here and there vaguely, instead of pitch stories very thoughtfully in the portals which can get the best of client’s visibility within the given piece of time.

Bringing in the creativity in PR is all about giving space to a story that translates the message of the brand to the audience and stays in their heart and mind even in the long run. As per the PR agencies in Delhi and around the world, PR tools are no longer just about getting a client with media releases, conferences and events but also hold the factor of creativity in it. This factor of creativity makes the PR professionals look out for methods that can raise attention, create awareness and engage in more target groups and stakeholders. And now, this factor has become the most prominent being of the entire PR business, worldwide.

When looked at the concept of creativity closely, different people have a different meaning of the same. With its omnipresence in all industries and their every vertical, there sustains a preconception with the subject that creativity in PR services is only for the promotional side of the business. On the contrary, the creativity in PR is there to empower the entire functioning and strengthen its relationship with all the people related to it. From events to announcements, strategy development to internal communication, and client and media relationships to crisis management creative thoughts are crucial in all these domains.

People with employment in PR firms in Delhi should ensure that throughout their career they must remain abreast with all the changing tricks and techniques of the industry. Only those with the unsatisfied hunger to successful results to their clients will be able to survive and grow in the PR sector. Always remember there is no limit at being creative but only when the creativity is utilized in a right manner. The correct usage of the creativity in PR campaigns can bring great success to a client’s business, but if gone wrong it can push the company into a deep trench of losses and social shame.

Tap the best of PR Success with a strong Social Media Presence

In the present business scenario, the importance of Public Relations for the growth of brands needs not to be highlighted. However, the trend of integrating the social media strategies with your PR campaigns is worth talking about as it will completely transform the functioning of the brand. It barely matters how strong your brand’s presence is in print media as a large chunk of the population has already shifted from offline channels to social media for all the daily updates and information. With such being the case, experts working in the PR agencies in Delhi and around the world have together agreed that the amalgamation of PR and social media is integral to the overall brand success. That’s why PR companies in Delhi have also started offering social media services along with several digital marketing services like Search Engine Optimization, Pay per Click, and Content Marketing to their clients.

However, managing a brand’s social media and gaining appropriate leads through them is way more challenging than handling personal profiles of an individual. The tone of business communication over social media changes from platform to platform, what is appropriate for Facebook might not go well on LinkedIn, or what appears to be a proper hashtag for Instagram might not appeal as much on Twitter. Brand consultants at PR companies in Delhi affirm to the fact that getting the right communication tone for the various social media portals is as tough as choosing the writing style while pitching for different magazines. 

However, social media experts hold in the talent to smoothly sail through these challenges with their intensive researching and risk-taking abilities. As in this highly competitive world, only the distinct voices will be heard and will be able to get success to the brand. Be it in the PR domains or the social media channels, only the quick-witted and words with creative ideologies gain mileage and not the ones that create too much noise.

For brand recognition and salience on the online channels, one should stick to indulge in genuine conversations with the users. Direct promotion of a brand by itself gives the audience the impression that the brand has nothing much to offer and is only boasting about itself.  Therefore, having a meaningful conversation with the users and gaining the much-needed insight of the audience’s interests educates the brand well regarding their promotional content.

Social media experts working in PR firms in Delhi remain anxious over amplifying their number of retweets, likes, share, and comments. Also, while chasing this motive of getting every tweets and post go viral; they often forget the need of delivering value through the means of information and adequate knowledge to the users in Delhi to voice the brand aloud and reach hundreds of thousands of users online making the brand recognizable.

Social media is the new sales-amplifying tool for businesses

Have you started it afresh in the business domain? And wishing to take the same into the online arena, too? Well, this is what most of the businesses are doing these days. And, with millions of businesses going online making a mark in the online domain and earning authentic online audience as well as customers for your businesses isn’t an easy task to do. However, there is this one tool called, social media marketing that can be of great assistance to you in spreading your brand’s name in the world of internet and creating a customer base for the brand then and there.

Here are a few ways with which a renowned social media agency in Delhi will help you in driving great sales volume through online domains.

1.         You focus on sales while the agency operates in an audience

Marketing on social media is nothing like traditional marketing; it’s a lot more complicated with a whole lot of precise attention and long working hours required. While some might prefer a DIY process of online marketing over hiring social media companies in Delhi, but after a few months the companies get to realize that it’s giving them no benefits but inflicting chaos and wastage only. Handing over the job to a social media agency, on the other hand, allows the business with a whole lot of time and patience to concentrate on another crucial task of their companies. As for the starters, it’s no longer required to waste their critical time and efforts in thinking about the marketing plans and procedures over the social media as there are professionals holding expertise in start-up social media campaigns that will do it all for you. Such professionals help always to ensure that you gather more and more output from social media services.

2.         Good care of your pocket

In the present scenario, conventional ways of marketing are still costlier than the digital marketing or online marketing. Online marketing is a cost-effective way to market your business and the best part with a good SMO Agency in Delhi is that they make sure that the concerned brand’s ideologies and concepts are reaching out to the right audience and at the right time.  They keep a close-eye at ensuring that the marketing strategies that are being formulated are customer-oriented, and suits the needs of targeted group of people. So basically, with the help of such social media agencies, you can reach out to the masses, which are willing to know more about your businesses.

3.         Seasoned professionals will take care of it all

Getting the right kind of assistance from experienced professionals will help your business gather more online visibility than the time-consuming DIY social media process. As compared to your knowledge of the media sections of your particular industry, the experts hold in more close and intimate relations with the media sections of the industry. With their expert advice in your support, you can even educate your inhouse employees with some quick knicks and knacks of the social media marketing.

Social media has become very important nowadays for any business ventures. If you are willing to grow your business online, hire a social media agency today.