How public relations can influence your business?

Public relation is a vast term, which is required by individuals as well as business. Especially if you are a public figure like a sports person, a politician, an actor or a big business. Public relations contribute to what people think about the business or the individuals. Therefore, hiring proficient PR firms which provide superior standards of PR management services are important for the well being of the company.

The revenue of any company depends upon its sales, and the sales of the company depend on various factors like the quality of the product or service, the efficiency of the deliverables, the demand of the product, etc. However, one of the most important factors for increasing the revenue of the company is their relation and reputation in front of its customers. This is the place where the importance of expert PR agencies is realized. The labor and effort of PR agencies are put into making the company visible to the public in the form of publicity. It is important to understand that publicity and advertisement are two completely different things. In the advertisement, the company has a control over what is being published and where. However, when it comes to publicity, the company has no authority over what is being portrayed to the public. Such a thing makes the work of PR firms even more difficult. It is not paid and they have no command over what is going to be published. Therefore, having good media relations is important for good PR management services.

Public relations can make your business grow to new heights because of the following reasons:

1.      Awareness – With public relation services, you can have a product launch, a press release, an event, a press conference, etc. Such activities greatly help in spreading the awareness about both the company and its product or service.

2.      Credit Worthiness – As we all know that public relations do not use paid media and help in popularizing the business with the help of publicity, the news and the buzz that it creates is creditworthy. It is easier for people to trust the brand and the product if the content is received positively by the people.

3.      Branding – A brand is worthless if it does not connect with the right audience in the right way. The work of public relation firms is to popularize the product in such a way that the brand of the company is built. People start liking the experience of using the product or service of that brand.

4.      Customer relations – It is very important for any company to have a good customer relation to improving its sales. Early resolving of the customer grievances, and thanking the customers for their feedback and appreciation are few of the ways of maintaining good customer relations.

Above listed factors are only a few that affect the growth of the business. There are many other ways in which public relations influence your business and that is why it important to hire a good public relation company for yourself.

Startups and the role of social media

Think that you are a startup, with a one of a kind, life changing and world-changing idea, but you are not able to spread the word correctly about yourself. Just imagine what would happen? Your start-up would not work! Now think, considering the same product through the channel of good PR agencies & social media marketing agency in Delhi, you will be able to reach new heights. Even a normal product has a higher growth potential if they choose good PR firms that provide exceptional PR services.

In today’s digital era, getting to know the positive or negative things about a product or service just takes seconds because of the presence of internet. Therefore, having a good social media marketing for the business is very important. With such things done right, startups can gain the benefit of the following factors –

1.       Boost in sales

By popularizing the product and services correctly, startups can have a boost in sales. More number of people are made aware of the product and thus it is easier for you to increase your profits by increasing the revenue through sales.

2.      Global reach

With social media marketing, no product seems unapproachable to the world. There are social media giants like Facebook, Instagram, LinkedIn, twitter, Pinterest, etc. which have proven to be helpful in the past for many startups. People are always attracted to something new and something good. Any information can easily reach people living in United States of America, even if yourstartup is in India.

3.      Customer management

Customer management is important for customer retention. The problems faced by the customers can be easily resolved, with the correct customer management by the startups. Generally, startups give special importance to the fact that no customer leaves dissatisfied as customer is the king. The word of mouth by customer matter a lot in the growth and well being of any startup.

4.      Branding

Telling people about yourself, your company and your product and services, helps in creating a brand image in the eyes of the public. It is very important as it helps in creating the loyalty of the customers towards the brand. Such activities help in connecting the individuals with the brand, and helps in the success of the startup.

5.      Advertisement and publicity

Advertising and publicity are two different things. With a great social media marketing agency in Delhi or anywhere else by their side, a startup can aim to have a good advertisement for them. Whereas with good PR agencies providing outstanding PR services, startups can aim to have a great publicity for themselves.

Avoiding or ignoring factors like social media marketing and public relations does not mean that a startup will not grow. It just means that it will decrease the speed at which it can grow. Therefore, if you are a startup, looking for a speedy growth and fame in the industry where you are participating, you must make sure that you hire great PR agencies which can provide you with great services.

Which is the best marketing strategy to increase the traffic to our website?

It is really important for a website to have consistent visitors, customers, etc. In order to increase their website traffic, but very few of them succeeds. Getting traffic is hard and doesn’t happen without you doing something to make it happen. There are many marketing strategies which one can follow in order to increase the traffic on the website. Also, many brands avail digital marketing services to get the fame of their brand. Some businesses thought that spending lots of money on advertising is necessary to get consistent website traffic. Brand/organization doesn’t have to spend lots of money just to increase your website traffic via advertising because that may not help much in increasing the traffic. One might be doing something wrong or missing something on their marketing strategies.

Here are few best marketing strategies to increase the traffic to your website:

Re-arrange your website around your top keywords: Optimize your website around the content while studying the keyword used by your target audience, understand how and what keywords are used by the audience and make a list of the same. Then use those keywords on your website to be on the top charts. One might hire SEO expert for the same, there are SEO experts in Delhi and around the country who will accentuate your website in terms of keywords.

Facebook advertising: If there is the decline in organic reach of Facebook Page posts then putting a little money into Facebook paid advertising can drive better, more qualified traffic to your website. One will need a strategy before they decide to promote a post. Make sure you know exactly what you want a visitor to do when they click on the link you provide. Paying for traffic without a strategy can be a waste of money. One might opt for PPC; also there are PPC services in Delhi which is one of the fundamental services to increase the traffic.

Optimize Website for Mobile Users: There are a lot of advantages if one optimizes their website for mobile users because nowadays people are more active via their mobile internet rather their laptop or PCs. More than half of the population has a smartphone in which they can browse or scroll everything. This will not only improve user experience but also improve SEO performance, competitive advantage, new advertising opportunities, and much more.

Get social: Use social media platforms like Facebook, Twitter, Instagram, etc., to share your content, this will not only help you get the maximum reach but also helps you get more traffic on your website. Also, you can first check by seeing the organic reach of your content.

What are the aims of media?

Media or mass media is a platform or a means of communication that reaches a large number of people via television, magazine, billboards, etc. Basically, media includes everything from broadcasting to internet. They play an important part in uplifting the brands/organization. One can always look out for different media relations firm which offer offers excellent services for their brands. The scope of mass communication or media is very extensive and it deals with a variety of objectives. It is also a medium to entertain people and make them feel happy or joyous. Also, helps in educating the audience. Media is one of the best media of communication. With the help of various media like electronic, print and web media, the mass communication is accomplished in a suitable way. A vast majority of people, all across the world, rely upon various sources of media for keeping themselves updated on various ongoing issues around the world. Media plays an important role in the whole society which is the main reason that a lot of brands and organizations approach PR companies.

Aim and objectives of media:

Educating the society – This is one of the most important roles of media to educate the society. One can explore and analyze various product reviews, do price comparison for various items, read news about politics, fashion, war, weather, health and much more with the help of media. Media exposes issues like poverty, illiteracy, social backwardness, etc. which really helps in educating a large number of audience.

Voice against social evils – Media also plays a major role in raising one’s voice for evil acts. Also, plays a constructive role in the society by raising social issues. For which we have many examples such as dowry, female foeticide, gender discrimination, etc. that have been raised by media quite well.

Live telecasts -  This helps audience to view live telecast of the events be it the cricket world cup, FIFA matches, our prime minister or president addressing the nation, the areas affected by flooding or just any other incident, media helps us see the true picture by providing the LIVE or recorded telecast for almost all important events.

Transmits information – Media often gleans the information and then broadcast it via print, television, radio, etc from time to time so that the general public stays aware of what is going on in the country and in the entire world.

Media has now become an integral part of the society, which is the reason why there are countless PR firms in Delhi and around the world which helps in building a brand/organization.

PR in the age of social media

PR basically stands for “Public Relation” which has always focused on delivering the right image of brand/organization. PR has a changing nature and has moved from traditional coverage, celebrities and ambassadors to influencers who have enormous reach and are trusted within social, demographic or value-driven networks. There are different branding companies in Delhi or around the world which offers PR service because they think PR is as important as social media marketing for a brand/organization. PR is limited to publicity or media or media coverage or news, which they feel will offer them great outputs. But in today’s world of social media, these PR practices are getting disrupted.

India has become digital, we can get in touch with a person via a click and know the history, live feeds and also latest updates of every second on our phones and laptops. It is because of social media that the support got transformed and is changing the way PR campaigns are distributed and measured. The success of a PR campaign today is no longer measured by the weight of clippings it has gathered, but by the number of blog posts, conversations, comments, retweets, Instagram comments, etc. From traditional practices, our industry has evolved rapidly to accommodate constant change and new digital tools, creating opportunities for new campaigns. This will eventually help in brand awareness and popularity of that particular organization or brand.

There are many social media marketing agencies in Delhi and around the world delivering excellent social media services to their clients. And, due to high demand of social media marketing services, it has transformed the role of PR and made it more challenging to create interesting and appealing content for their brands. Successful PR campaigns are now increasingly dependent on their ability to create content that people want to share and talk about online i.e, via Twitter, Instagram, Facebook, etc. This has ultimately forced the PR agencies to work and focus a lot more on new channels and to be more open to things, not only in terms of measurement but also in relation to deliverables, promoting better marketing tools with better outcome. This does not mean PR has died; it is still a major platform that is an important part for many companies/brands. It has just changed its outlook and has now become more digitally focused to help PR experts explore new areas to research and use tools that can be integrated within their existing PR practices.