Social media, once a newbie in the PR world has now overtaken the overall industry by storm. And similar to any hyperactive teenager, social media is moving ahead with pace, continually picking up skills and even skinning off its knees occasionally with some trouble technologies. But PR agencies must be vigilant and look out for the new opportunities to explore and the dangers to avoid with the continually transforming social media universe.
As per the statistics, 49 percent of today’s customers are depending upon the influencers’ recommendation to make their next purchase. This attitude of the consumers clearly explains why social media and influencer marketing program which were earlier considered an add-on feature have now become one of the most important tool of the PR Agencies. It’s power to be a part of the PR mix stems out from its tendency of spreading amongst the audience. Messages spread through social media as quick as the meteors flying through the space. There is nothing to stop them; they reach hue masses, often new and unintended audiences with an immediate effect.
Like said earlier, it has all grown up with time, the social media portals which earlier served like a place for friends to gather and share things of their interest is now an immense marketplace where businesses interact with customers, market their products and promote their brands. CRM, advertising, growing databases and word of mouth or third-party endorsement are some of the exquisite features offered by social media. But while spreading the word through social media channels make it a point to align them with the PR pitches and other marketing efforts to ensure no conflicting information reaches the targeted audience.
Let’s talk about some prominent social media portals of today’s business that can help in your business’s digital PR campaign extensively:
Facebook is the most popular player in the game with strength of around two billion users. It can deliver extraordinary results with the exciting features of short video content, going live, or post personable videos and images. As a whole it works as a great advertising platform to reach highly targeted individuals both on its site and on other sites as well as part of its audience network.
For an eye-catching or visually captivating product, Instagram is the right choice. Unlike Facebook, the users get attracted more with the catchy images than from the catchy copies as here it is the image that they see first and text later on. Use it to create visual stories and showcase live events.
Twitter is another significant medium for driving traffic to your website. As per the global figures, 47 percent of people visiting a Twitter profile also have a look at the website linked to it. Other than connecting with the prospective online communities, Twitter also works well for customer service opportunities and event engagements.
Another in the crowd of Social media businesses’ is Snapchat. But unlike its other counterparts, Snapchat connects well with the Gen-X. While small businesses might find it difficult to make it big with this tool, but the larger brands can leverage their advertising strategies and reach out to the younger demographics with much ease.
In the coming years, social media will witness consumer demanding the higher level of customer service along with a quick response. The number of phone users will also boost and surpass the five billion mark by 2019. Keeping both the predictions in mind PR service providers along Delhi & NCR need to transform their strategies and be ready to create more engaging and relatable content for the audience.