Conducting effective Press Conferences with the help of PR

Press conference one of the most commonly used and preferred tool by PR companies for getting client’s coverage in newspapers, magazines, and blogs and also on TV news broadcasts. Press conference allows a company or a personality to take up and interact with several journalists at one go instead of attending them separately as in case of interviews and press releases. And, this is the reason why press conferences are considered the best sort and most effective way of quickly disseminating the PR firm’s messages among the media houses.

A press conference can guarantee tremendous amount of client’s publicity, which in-fact is the sole purpose of most of the PR agencies in Delhi. But, to have the best benefit out of the press conference as a good publicity tool, PR professionals need to ensure the following things in it:

1.       Press Kits are a must:  It’s the most basic and the necessary most thing to be provided to all the journalists present at the event. The press kit includes things like fact sheets and background information that turn out to be extremely useful in helping the organizers register the intended message clearly into the minds of media professionals. Some merchandise is also added up in the kit as tools to spread the message.

2.      Celebrity guests make an impact: If organizers are wise enough they do invite some prominent celebrity faces to tap into their popularity. The presence of famous bollywood stars or sports player or in any case political leaders is sure to appeal to their legions of fans. This is the reason why media outlets will get more interested in bringing up significant coverages of such event.

3.      Accurate information needs to be delivered: The PR experts should make it their responsibility to brief the spokesperson or other speakers speaking at the event get precisely briefed about the key points around which they need to speak about. If it is a pre event press conference, it should be ensured well enough that not all details get leaked and only those should be allowed that can create the necessary hype.

Sponsors also get their share of benefit: The press conference not only turned beneficial PR tool for the client’s event, but is also an opportunity for the sponsors to increase their brand awareness. This is clearly evident from the logos displayed at the banners of the event and digital campaigns carried out for it on their respective social media portals. 

Delhi-based Startups are Aware of PR Benefits

Most of the startups in India face a tough challenge when it comes down to Public Relations. The companies very well know that they have to create a buzz through the Public Relation channels but unfortunately lack the manpower and assets to stir it up. The PR companies in Delhi provide a major helping hand for startups to establish their name and to get the hype going.

Here are the key reasons why PR is the golden mantra for many Delhi based startups:-

• ·         The biggest factor is the acquisition of customers.  Startup PR agencies in Delhi have helped the upcoming new startups to gain more customers over time.
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• ·         A startup always needs fund to meet their demands and here too, the PR comes into play. Positive coverage about the company will give an upper hand to the company’s reputation. The PR firms in Delhi ensure that the startups get enough funds to expand their organisation.Also, the PR agencies in Delhi write engaging and convincing stories so as to grab the attention of the journalists.  They have sufficient connections with the media and hence help build a network with journalists.
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• ·         The PR helps in the positioning of new products and services of the startups among the Indian customers.

• ·         Focused and customised communications will be offered to all the startups and this will tremendously boost their performance.The PR helps in reaching out to tech blogs which can establish the startups’ social media presence. Tech blogs are visited by a number of readers daily and this can be a huge boost for the business just starting out.Another big role played by the PR agencies in Delhi is that it can arrange interviews and public appearances for the executives of the startups so that the startups’ aim can be better reached out to the Indian customers.

An ideal time for a startup to invest in a PR agency would be couple of months before the launch of their product or services.  The investment in Public Relations should be considered as a long term option because the customers need to know the efforts of the startup. The PR firms in Delhi help the companies to grow from a startup to a full known brand.  All in all, they make sure that the conversations regarding the startup among the public remains positive and the negative false reviews will be taken care of. 

Things you need to know about PR Companies

There is a lot of junk or misleading information about a PR company. Some people often think that these companies are too expensive or time-consuming or it might not be a good idea to approach a PR company. But these things aren’t true, so let us take a second to clarify all these things about these companies. PR is the active maintenance of the perception and the relationship between your company and the public. Good PR professional are people who are naturally curious. The work they do includes elements of economics, psychology, media analysis, public speaking and formal communications. Here are some traits or quality which PR agency requires from their PR professionals:

•          Adaptable

•          Organized and planned

•          Flexible

•          Good verbal and written communication

•          Interest in media

•          Cope well under pressure

•          Problem solver

PR professionals are always well-dressed and are comfortable while talking about their clients to business people, the media or other professionals. They also do a lot of writing and speaking to the same. A job in PR actually requires a person who is highly responsive to emails, press releases, and other communications. One should be someone who can maintain contact with people over the course of long projects.

PR people are basically story tellers; they create narratives to advance their agenda. PR companies are basically used to protect, enhance or build a reputation through the media, social media or self-produced communications. They are an image shaper; their main objective is to generate positive publicity. Also, they are a problem solver to all your problems; they constantly adapt their strategy to the ever-changing situation and then deal with the issues or problems which arise.

PR professionals often have to work in industries they know very little about, but being a quick learner, they constantly manage their client’s positions effectively. Some people think that they only require PR Professionals or agencies when they get caught in some something they shouldn’t be, but that is totally wrong. It is the responsibility of the agency or company to take care of the image of their client from the beginning, so they do not end up doing something wrong or get involved in a situation they should not be. It is completely up to them to ensure a positive public perception of their client and the success of their brand.

How to choose a Community Management Company in Delhi

Professionals working in Community Management firms have to tackle with the task of monitoring the social media accounts of both the client’s brands and agencies round the clock. In a way they serve as the voice of the brand, creating its visibility and credibility on all the different possible networks. Community Management Company’s deal with the online contacts of the company, build new connections on different social media networks and on an overall basis increase a brand’s popularity online. As the voice of your organization, it’s necessary to select the ideal firm who will best serve the brand as well as its online community. Here are four tips to help you best select the perfect community management firm for your brand.  

Experience speaks volumes about the work

After getting an in-depth knowledge of the industry you work in, the community manager then needs to ensure your adequate presence in the audience along with properly guiding you with the interaction procedures. Several social media networks are available in the market, but only some specific ones are best regarded for certain industries. A community management firm needs to work hard to make you the most visible and interactive ones on such platforms. Make sure the community manager or the community management company you choose for your firm has some sort of powerful work experience in your particular industry.

Variance is necessary

The community managers and firms need to change their voices in accordance with the brand they represent and with the change in trends. It’s not like they are required to respond to each and every message and post, it’s just they have to decide the necessary ones and respond to them accordingly being the voice of the brand. The community firm best in the art of changing up their voice instead of being a monotonous messenger is best suited for the companies in their early and nascent stage or the ones looking forward at bringing in the diversity of work practices.

Result timings are clearly defined

The reputed community management firms especially the ones working in Delhi are quite clear with the average response time, they would take to create a positive impact of client’s brand in the minds of the audience. This is done by bringing reliable forecast projections and time details of similar client’s work accomplishment on the table. On getting started with your work, this information needs to be made available from the community management firm’s side on the monthly or weekly basis, to ensure the client of proper and timely work delivery.

Method of responding at online platforms

After having worked with the digital platforms and social media portal, we’ve all got familiar with the automated responses of these websites and online arenas. These replies are surely the instant ones but the audience often feels impersonal and rejected with them. To win the hearts of your audience and make an impact on the overall industry, it’s necessary for the clients to ask their community managers to go with an adequate mix of both automated and customized human response. And the ones with a good experience in this art can take the brand to the untouched and unimagined heights of success. 

ROLE OF PR IN MARKETING COMMUNICATION

In an enormously populated country like India, marketing heavily depends on the help from Public Relations. The goal of marketing is to promote their own products to potential consumers in such a way as to instill values and enhance revenue. Whereas, Public Relations help in increasing the reputation of the firm among the general public so that the people are more receptive to the marketing techniques. The most cost effective way to enhance your marketing, whether it be for a new business or existing one is by Public Relations. The PR companies in Delhi act as a huge backbone in the Indian marketing communication scenario. The roles of PR in marketing communication in India are as follows:

• ·         The publicising of events and news of the company
• ·         Promotion of the products or services which are already established
• ·         The PR services in Delhi have helped to create a lot of favourable image for different companies.
• ·         The sales conferences ‘and sales promotion events ‘media coverage will be hugely attracted by the PR.
• ·         Programs which revolve around consumerism will be assisted throughout.
• ·         PR helps in the arrangement and publicising of marketing spokesperson’s public appearances.
• ·         The PR agencies in Delhi ensure that people are aware of the existence of the product manufacturers. They enhance general awareness and helps in the direct marketing.
• ·         Attraction of new customers is another role of the PR. The Public relations make sure that your companies get a good exposure which enables customers to choose your products or services over your competitors.
• ·         Securement of partnerships with potential investors for your business is a huge role that PR undertakes. With the right PR companies and services, your new business can take a huge leap and flourish within a matter of time. This is exactly what the PR companies and services in Delhi have to offer.
• ·         Attraction of prospective employees has been yet another function of PR in the marketing of businesses. When your company gets a name and has established itself as a leading industry, highly qualified employees will want to get hired by your company.

Thus the bond between the local community, organisation and its investors is increased with the help of Public Relations. If the company faces any issue or is in the blacklist among the consumers for unjustified reasons, it can be greatly reduced by PR. PR gives a big support in terms of publicity of the product. In India, we have seen that big companies such as Cadbury and also the MNC Coca Cola faced a lot of controversies each for their own respective reasons and PR helped them to surpass the difficulties.

Public Relations help in the establishment of your business externally as well as internally. An ideal choice to kick start your marketing plans would be the PR services in Delhi. After all, who does not need a simple and effective measure to aid their company’s growth?