Conducting effective Press Conferences with the help of PR

Press conference one of the most commonly used and preferred tool by PR companies for getting client’s coverage in newspapers, magazines, and blogs and also on TV news broadcasts. Press conference allows a company or a personality to take up and interact with several journalists at one go instead of attending them separately as in case of interviews and press releases. And, this is the reason why press conferences are considered the best sort and most effective way of quickly disseminating the PR firm’s messages among the media houses.

A press conference can guarantee tremendous amount of client’s publicity, which in-fact is the sole purpose of most of the PR agencies in Delhi. But, to have the best benefit out of the press conference as a good publicity tool, PR professionals need to ensure the following things in it:

1.       Press Kits are a must:  It’s the most basic and the necessary most thing to be provided to all the journalists present at the event. The press kit includes things like fact sheets and background information that turn out to be extremely useful in helping the organizers register the intended message clearly into the minds of media professionals. Some merchandise is also added up in the kit as tools to spread the message.

2.      Celebrity guests make an impact: If organizers are wise enough they do invite some prominent celebrity faces to tap into their popularity. The presence of famous bollywood stars or sports player or in any case political leaders is sure to appeal to their legions of fans. This is the reason why media outlets will get more interested in bringing up significant coverages of such event.

3.      Accurate information needs to be delivered: The PR experts should make it their responsibility to brief the spokesperson or other speakers speaking at the event get precisely briefed about the key points around which they need to speak about. If it is a pre event press conference, it should be ensured well enough that not all details get leaked and only those should be allowed that can create the necessary hype.

Sponsors also get their share of benefit: The press conference not only turned beneficial PR tool for the client’s event, but is also an opportunity for the sponsors to increase their brand awareness. This is clearly evident from the logos displayed at the banners of the event and digital campaigns carried out for it on their respective social media portals.