ROLE OF PR IN MARKETING COMMUNICATION

In an enormously populated country like India, marketing heavily depends on the help from Public Relations. The goal of marketing is to promote their own products to potential consumers in such a way as to instill values and enhance revenue. Whereas, Public Relations help in increasing the reputation of the firm among the general public so that the people are more receptive to the marketing techniques. The most cost effective way to enhance your marketing, whether it be for a new business or existing one is by Public Relations. The PR companies in Delhi act as a huge backbone in the Indian marketing communication scenario. The roles of PR in marketing communication in India are as follows:

• ·         The publicising of events and news of the company
• ·         Promotion of the products or services which are already established
• ·         The PR services in Delhi have helped to create a lot of favourable image for different companies.
• ·         The sales conferences ‘and sales promotion events ‘media coverage will be hugely attracted by the PR.
• ·         Programs which revolve around consumerism will be assisted throughout.
• ·         PR helps in the arrangement and publicising of marketing spokesperson’s public appearances.
• ·         The PR agencies in Delhi ensure that people are aware of the existence of the product manufacturers. They enhance general awareness and helps in the direct marketing.
• ·         Attraction of new customers is another role of the PR. The Public relations make sure that your companies get a good exposure which enables customers to choose your products or services over your competitors.
• ·         Securement of partnerships with potential investors for your business is a huge role that PR undertakes. With the right PR companies and services, your new business can take a huge leap and flourish within a matter of time. This is exactly what the PR companies and services in Delhi have to offer.
• ·         Attraction of prospective employees has been yet another function of PR in the marketing of businesses. When your company gets a name and has established itself as a leading industry, highly qualified employees will want to get hired by your company.

Thus the bond between the local community, organisation and its investors is increased with the help of Public Relations. If the company faces any issue or is in the blacklist among the consumers for unjustified reasons, it can be greatly reduced by PR. PR gives a big support in terms of publicity of the product. In India, we have seen that big companies such as Cadbury and also the MNC Coca Cola faced a lot of controversies each for their own respective reasons and PR helped them to surpass the difficulties.

Public Relations help in the establishment of your business externally as well as internally. An ideal choice to kick start your marketing plans would be the PR services in Delhi. After all, who does not need a simple and effective measure to aid their company’s growth?