Top 3 ways through which PR Agencies help your brand reach the masses

PR agencies are known to create and generate content that duly achieves the client’s brand awareness needs. In most cases, the power of both the traditional and new media channels is being utilized to protect, enhance and build the reputation of the clients. However, this is not the only thing they do, there is much more on their services list that can do wonders for enhancing the market visibility of the client. Here are few tips to give you an inside look at how PR agencies help the businesses in attracting the attention of investors and potential customers.

Rope in the investors with promising coverage

Investors are lucrative business people. Even though they claim to be on the lookout for new and innovative technologies, their primary concern always lies on the growth aspects. They won’t deny going for products and services that would help them keep the growth curve in the right direction. With marketing and advertising demanding huge budgets, few good clippings in prominent media channels through comparatively less budgeted but creatively formulated PR strategies will undoubtedly win the likes and interest of probable investors.

Boost the brand’s networking with PR team’s assistance

Expert PR professionals from top PR agencies in Delhi-NCR and around the world have a great hold of networking links in the respective industry they deal in. By attending and sometimes even organizing industry related events and get-together parties, they help the clients tap on their links and develop relationships with people from every side of the industry. While media professionals are usually the primary focus, a wide variety of other professional links including that with the manufacturers, retailers, buyers and distributors attend are also being utilized to boost the client brand’s overall market image.

Utilize the PR professional’s knowledge and expertise to stay innovative

Experienced PR specialists with creative insights can work wonders for the growth of the business as they have faced and strong in the best and the worst phases of the industry. Their presence can bring deep industry insight on the desk which will help in better formulating the plans for the brand’s growth and expansion.  The specialized PR professionals consider open and honest conversations with the managerial levels of the client’s business before starting up with their awareness and promotion strategies. The seasoned PR persons are communicating with industry leaders on a daily basis and thus, stay familiar with ongoing reports and trends.

Got your Public Image ruined? Here’s what you should do

From ages and ages, the scams and sandals continue to ruin the Public Image of the companies and organizations. Before the details of scams and scandals are stated clearly, the organizations often find their reputation being damaged bit by bit, thanks to social media. It has always been noticed that organizations regret their decision to not to go for PR services beforehand as soon as their adverse Public Image is projected. Well, talk to any of the PR experts in Delhi and you’ll be told how crucial it becomes for a business to hire a reliable PR company.

Anyways, if you’ve already been hard-hit by any defaming act, you’re probably too late to hire PR company. Or perhaps you are not! The best PR consultants in Delhi firmly believe that PR agencies follow a standard procedure to deal with every sort of PR crisis, even if you reach up to them at the last minute. All you have to do is share some crucial details and information with the PR team so that they can help you prevent strict legal actions or help you suffice the damage caused to you.

1.    Prepare the dossier pertaining to the incident:

Before you schedule another meeting with PR consultants in Delhi, you should ensure that you have prepared precise and complete dossier related to the event happened. State exactly what happened, when, and how. You should also honestly write how the organization came to know about it, what previous statements from the officials have already been released, and any other information of significance. And yes, be true with the PR Company in Delhi and stick to the facts.

2.    Gather necessary supporting documents:

Whatever you think would help your PR agency in Delhi to save the damaged Public Image and reputation. Sort out all the documents, data, statistics, photos, videos, and documents related to the crises. If you do not have it, it is best to build a team of analysts and researchers who will dig all such information about your organization and the crises.

3.    Develop a PR timeline:

Collaborating with your PR experts, you should mutually decide on a timeline as what information should be rolled out in media, when to make public appearances, etc. The right time is so very important when your brand reputation is at stake. Therefore, think about the sensitivity of time and occasion, identify the right opportunity, and leverage it to the best. Just because you are availing PR services in Delhi, you should not hurry about calling media or respond to the derogatory comments on social media. Remember, the wise decisions are always made in peace.

4.    Prepare press releases & call media:

This is the job of PR companies in Delhi, but you, as a spokesperson or the director of the organization have a major role to play here. When the press releases are being written and prepared, you must track what all words are being used, what information is being shared, and who is the apt target audience for it. During the times of PR crises, the most obvious mistake a business can do is to carelessly pass on not-so-apt information to the ones they should not have. Therefore, review and edit it if you feel this may create further problems for you. When all is set right, you are good to go with a media conference. Be courageous, call media, and do your best!

Why Startups need to make early investments in PR services?

Getting Public Relations (PR) done for their businesses is preferably the last task that the startup owners have on their bucket list. In those tough, early days of the business, it’s all about products or services, employee/customer acquisition and managing the HR & sales department lies on the entrepreneur's head. So, why communication & PR activities are undervalued in the startup environment? This is because many of the startups rely on the old funnel marketing approach and believe every lead, online advertisement and campaign are for more revenue generation. This would only lead to a few benefits but an early investment in communication and PR could result in a plethora of opportunities for the company to utilize even in the long run. 

Following are the advantages of having communication services from PR agencies:

Expert PR professionals help in shaping the brand story

Most of the startups prefer a Band-aid approach to leverage their communication with customers and emphasize in recreating and reinventing their website, investor pitches and other marketing collateral from time to time. But, it isn’t of much help to match the market competition. To make a mark, it’s essential to know the taste of the audience and having communication with them accordingly. For this, PR firms in India and around the world connect their clients with media. Once a startup gets to interact with the media, it should better know the needs & demands of the target audience which will further help the brand in building relationships with all stakeholders, especially customers. Media pitching and published stories can prove to be a communication goldmine for the startups which can significantly bring the brand closer to its prospects. The expert PR team ensures that the brand story is tailored as per the target audience’s interests and ethos.

The media coverage serves as the best testimonials

A good brand can’t survive on self-promotion alone, it needs other credible sources to tell the stories with authentic endorsements. The main purpose of the PR experts in getting media coverage isn’t only about sales, but about ensuring that the brand awareness and image is created. The strong media presence of a startup arranged by its PR agency leads to instant brand recall and interest from top talent in the industry. Valuable media coverage gained from trusted medium and platforms could inspire a great number of customers to follow you.

Media gives your startup an edge over the competition

Media validate the authenticity and reliability of brands before featuring them in their stories only to ensure that no fraudulence or suspicions are involved. While making a choice of startup businesses to highlight or articles to publish, media firms are validating the startup's ideas and indirectly endorsing them. If your brand’s name isn’t in the news, and your competitors are, then you are certainly way behind and need to wake up before it’s too late. Simply doing SEO won’t help your startup’s website won’t help you to rank up on google results for long but some authentic media links will ensure the same. Be it investors or the customers will themselves show interest in your startup once the PR pitches of your business get space in the related media space. Even a small interview and quote on latest technologies related to your business in a good publication or channel can deliver a timely push to your brand over the competition.

4 quick and easy metrics to measure the success of PR campaigns

For many years, the word measurement would send shivers to the Public Relations (PR) & communication professionals. However, things have been extremely changing in the last few years and there has been a growing demand for strategic value communication and ever growing demands for budget justification needing to be linked to business impact. A good measurement scale as a whole includes adequate process, methodology, standards and clear taxonomy of the industry. In case a PR agency in Delhi, NCR or in any part of the world is showing low interest in adoption of a clear measurement framework this means that the PR outputs as discussed don’t hold the guarantee of being delivered. The following ways will help the PR professionals to adequately measure the PR campaigns’ effectiveness:

1.    Domain Authority

At least once or twice in a month, the client domain’s website gets update by Moz and if the content publishing trend is consistent on it slow but steady increase can be easily delivered each month. As the professional course of working on the client’s website increases also increases the rate with which the targeted audience is coming up on the website and preferring the client’s products & services. On an average the constant domain tracking and content delivery can provide about six points per year—or half a point rise every month.

2.    Visitors from owned and earned media

The website visitors are never tapped on from one place, they are arriving on the website from numerous sources both owned and earned mediums. While discussing on the cost of the plans mentioning the clear list of the owned and earned contributed content pieces helps in better negotiations and dealings. Keeping a close track of the media placement links backed to the website will help you in getting on these numbers right.

3.    Count of Email addresses

If the published content is doing its job then a steady stream of email addresses are there for you. If you are getting click-through to your site, but those visitors aren’t signing up for your email list in exchange for a lead magnet then it’s time for the PR professionals to rethink their target media list. No matter how popular the media outlet, if it’s not driving qualified traffic to your site; it’s not a good fit.

4.    Search Engine Optimization (SEO)

The Google results as per the primary keywords need to be kept in check at least quarterly, and the content maps are to be adjusted accordingly. But this tracking should be done only through the incognito window as it will provide more accurate reflection of how a prospective customer might see the client in google results. If the tracking is done through regular window then the search results might get affected by the personal search results of the professional.

Unwritten Rules for Every PR Professional Working in PR Firms in Delhi

Having been in the industry for quite a long time, nearly half of PR consultants in Delhi admit the fact that skillful in preparing content does not mean you are competitive at targeting it. True that we can be just brilliant in writing content, but targeting it to the right audience using the right channels is just too much to boast for. All those working in PR companies in India are maestros in networking and persuasion. They are quite good observers also who easily understand the body language of their counterparts and accordingly deal with them. For example, they know when a client is sitting in a relaxed posture, he might not be very worried or very much into the business proposal. PR agencies in Delhi enjoy a widespread network of media journalists and clients. So when they know what favor they need, they persuasively seek it from the concerned person.

But for all those who have just kick-started their careers as PR professionals, the handy-dandy list of some tips and advice below should be of good use.

1.    Understand your role in the company

Working in one of the PR agencies in Delhi, you never get the authority to sign a letter or media invite. It’s only the CEO or the president of your organization who can sign such official documents. Therefore, always be humble during the meetings with clients, and seek your senior’s approval before taking any step of importance.

2.    Turn the light of intellect on

Thumb rule of an easy survival in communication industry—bring your brain to work and use your networks. Be it PR companies in Delhi or the individuals offering PR management services in Delhi, there lies a great potential within them to alter an organization’s public image for good and bad. All this depends on the extent of power and knowledge of the people doing PR. It’s just that you should know when to use what and how.

3.    Converse with people

The job of a PR professional is to open the doors for the organizations to reach their target people, to allow them to speak with them, and guiding them the way to understand them. And for this, you should give equal attention to making phone calls to the right people as you do to copywriting and content. The more you’ll be able to understand them on calls and meetings, the better you will be able to create content for them.

4.    Mind your approach

Diplomacy and politics exist everywhere, and so must be in your organization. It does not mean you also have to be a part of the herd. You should always stick to the institutionalized office protocols and professional ethics at work. One wrong word for addressing potential clients or approach for taking the deal can prove to be vulnerable to your career. Therefore, try to always control your mouth and mind your approach.

Why should PR professionals master the Art of Persuasion?

A successful PR campaign heavily relies on the mutual communication between the business brand and its target audience. If both are able to communicate well, foster a good opinion of each other and most importantly, trust each other— the job of a PR practitioner is done exceptionally well and right. So, what does a Public Relations (PR) person do? Call him an information provider or a partisan; he paints a picture of an organization with loyalty and builds good relationships with the customers.

The Art of Persuasion

But, every relationship sprouts from the mutual likeness and persuasion between the two parties. The more each party is benefitted, the stronger becomes the relationship between them. In the case of Public Relations, a PR company hands out an interesting story for his client that could be an organization or an individual, to the journalists. The interesting story can be an article, a press release, product announcement or any vital information which would help to create a positive public opinion for the client. And, the client returns the favors through the ample payment. But, this relationship of mutual understanding or favor is heavily based on the art of persuasion. That’s why PR professionals in Delhi consider that everyone PR practitioner should learn the art of persuasion because not only the clients are to be persuaded, the journalists and publications should also be convinced.

How to Master the Art

In many PR companies in Delhi, the PR newbies are given the specialized training in persuasion. In the training, they are taught how to look for PR opportunity, how to explore the common interests of the clients, and how to find a loophole and propose the solutions. Psychologically, whenever one finds the things interest others, a talk or opinion on common interests is initiated and trust is fostered.

The characteristics of a PR expert include attentive listening skills, confident eye contact, and good posture. He should be attentive to the thought processes of others. Always be curious in exploring more around him to ignite new ideas and solutions. He has to be artistic in his profession so that he can see the challenges and problems from a different perspective. All these things end up nourishing our persuasion skills.

During the meetings with PR clients or journalists, the PR professionals must be skilled at underscoring their credentials, qualifications, experience, and networking. The certified PR agencies in Delhi always establish their authority by the means of their credentials. Whenever we depict our qualifications in fixed numbers or figures, the standard of the endorsements automatically upgrades. Every PR client or a media journalist would want to finalize a deal when they know that the PR practitioner is the best in his field and amazing at his job.

PR companies in Delhi are observed focusing more on their social presence. A PR professional working at such PR agencies in Delhi has to double-ensure that the brand they represent is not only effective in driving results but is also ethical. And, billboards, social media, pamphlets, magazines are all such means to emphasize the company’s credibility and ethics.

The Art of Persuasion does not simply refer to the principles used in achieving the success. The persuasion is not only limited to the oral or written communication or presentation. It stretches up to the authenticity and integrity of the firm. Unlike marketing, PR is all about establishing the long-lasting relationship with clients, media, and the consumers.

Creativity is the must-have ingredient of successful PR Campaigns

Public relations (PR) is  a marketing tool managing and optimizing all activities related to media relations, crisis management, corporate affairs, events, social media, SEO, CSR, etc. But despite of providing the clients with one-stop solution for all their online and offline PR requirements PR professionals haven’t been praised enough for their creativity in the marketing world. They are not just planting stories here and there vaguely, instead take very calculative steps and only pitch stories in the media portals which can get the best of client’s visibility within the given piece of time. Creativity in PR is about creating a story that touches the heart and soul of the readers and stays in their mind even in the long run. In the contemporary times, PR tools are not just concerned about providing media releases, conferences and events but also include the creativity to raise attention and engage in more target groups and stake holders.

Creativity is the must-have ingredient of the PR business. If looked at the concept of creativity, it usually holds different meanings for different people. Used in every organization and industry as a tool for enhancement of work, creativity holds a preconception with most of the people looking out for PR services in Delhi and around the world. The preconception is that creativity in PR is only required for the promotional side of the business. But, instead the reality is that creativity plays a vital role throughout the PR process. Be it product launches, events, announcements, promotional activities or any other related activities can all make a greater appeal to the media and the target audiences when worked on with a degree of creative thought.

Along with the aforementioned activities, creative thoughts are also crucial for strategy development, internal communication, client and media relationships and crisis management. At every stage of a PR professional’s career they musts be savvy for information and knowledge, to deliver the clients with creativity that do wonders for their business.  Only those PR experts are good for a business that always carry the unsatisfied hunger to deliver more successful results to their clients. There is no limit to being creative; the key to success is just to make sure that the creative thoughts are used in a right way. The correct usage of the creativity in PR campaign can take the client’s reputation to great heights or can bring it to shambles if the usage goes wrong.

What should you share on social media for a wider reach of your brand?

Social media is taking the market competition to all new level with more and more brands diving straight in for tapping on the potential customers. Business brands are trying every hook and crook method to promote themselves as the reliable service provider to attract a million customers through social media networking. For this, they remain perplexed by what kind of posts and content should they share with their target audience. Where one post hits a thousand likes, another one can’t even make it up to 100 likes.

Just like professional social media companies in Delhi, brands have started building in-house teams of social media experts who extensively research the target audience and accordingly tailor a winning social media strategy. Some excel at the competition and a few fail at this because building a big and strong community of loyal audience and customers is a Herculean task. Ask any professional offering social media services in Delhi, and find the ever-changing interests and unpredictable behavior of the target audience. In such a case, what content should brands focus on sharing with the social media audience? Here are a few tidbits of information collected from social media experts in Delhi.

Non-branded content work wonders

Sharing branded content every time won’t suit the taste of your audience. Today, social media users are seen more inclined towards authentic and non-branded content. Snapshots of your fun team activity on Saturdays with some quirky captions may interest your audience. If going out for a meeting snaps a photo and tweet! Working on an important and challenging project? Tweet it!

Confidence is the Holy Grail

You don’t necessarily need to share posts concerning your services and expertise. Off-topic content and opinions bring authenticity to your profile and create an understanding with your followers. Stop hesitating to share your correct opinion on something controversial. You should create a responsible brand which you really are. This brings you closer to your followers.

Reciprocity never lets you down

Social media networking is all about engagement. If you are focused only on your brand and determined only to voice your brand instead of listening to others, chances would be rare to get success. The experts working in big social media companies in Delhi always suggest helping other people grow their social media visibility and appreciate their efforts. You should often praise the work of others by sharing or commenting on their posts. Don’t be afraid to praise your competitors’ work. As the law of reciprocity goes, you will get the same back in return. When your competitors and followers see you are engaging and empathetic instead of being entirely self-centric, they will find you interesting and engaging brand worth following.

Planning to hire PR agency in Delhi for your Startup? Here’s the right way to do it.

When you decide to begin your entrepreneurial venture with a small startup, you must not overlook the potential of branding and PR. As a startup is a newbie in the market with an unknown brand, offering high-in-demand services, and fewer employees, it is always vulnerable of being outworked by the strong contenders in the highly competitive market.

But if a startup has adopted the branding and PR strategies, worked them out in an efficient manner and dedicated efforts, the success is guaranteed. However, only a handful of startup companies are able to realize the full potential of public relations and branding. With a small budget, they think doing the branding themselves saves them a great sum of money. But, there are many PR companies in Delhi which offer exclusive PR services to startups and help them transition their growth.

What sort of companies are there? How to reach them? How to analyze the results driven by their work? But before this, make sure you have a clear picture in mind of what you exactly want for your organization. Do you need 4 release appearances in tabloids or want to join a morning radio-talk show? Before starting the journey, prepare a chart of your requirements to accordingly search and shortlist one of the reliable PR companies in Delhi perfectly fit for your organization and its requirements.

Many tend to choose the well-established a PR company just because they have a great network of journalists. But, if you are looking to get the maximum benefits of PR and branding, you should opt for startup PR firms. These might have a small network of journalists, but they do have a tight-knit community of journalists and editors. The hard work and timely assistance they offer you are often, better than the established PR firms. A startup PR agency in Delhi put their best of the efforts to a small base of clientele if compared to the largest one that any well-established PR company has.

You should also mind the track record any PR agencies in Delhi show to you. To grab the deal, they may show you a 5-star track record with some of the best newspaper clips or coverage they might have obtained. The point, however, is not to count the clips or coverage. You should check the credibility of these companies as it is very easy to pick any best coverage and claim it to be one’s own unless one questions them about it. Therefore, it is best to evaluate the track record of all agencies and accordingly make a sound decision.

4 Must-have Skills for Great SEO Professional

Today, digital marketing skills are in a huge demand, and have become a vital part of a promotion; it offers a massive opportunity for digital marketers to intensify their message to the audience. Search engines have a humongous number of commerce entrances. And, hence getting a top spot for your companies in such haste is a tiresome job that only skilled SEO professionals can do. It is critical to have an in-depth skill of keyword research, understand SEO copywriting and serve as a link between various departments. If you are amongst the ones doing good offline but still not gaining recognition and respect online, then the SEO professionals help you and your business to succeed: instead of getting all tensed,  hire an SEO expert from top PR agencies in Delhi and boost your SEO rankings adequately and organically. Here are the skills with which the SEO professional help you and your business to succeed:

1. Critical Thinking

It is one of the significant skills essential for every SEO professional to possess. As the online scenario is constantly changing, the SEO professionals are got to be consistent with the changes and be better prepared for the circumstances ahead. Only a person with a critical intellect can sustain this hyperactive job and bring great success and recognition to the client’s online entrances and websites that they are dealing with.

2. Speaking & Writing Ability

An SEO expert with the capacity to do their own keyword research and create their own plagiarism free and authored content are incredibly more profitable for SEO companies in Delhi and around the world. The work doesn’t incorporate writing down articles and having great discourse abilities instead it includes the strategies to persuade the inner group and clients to consistently head towards accomplishing SEO objectives and targets.

3. Technical & Programming Skills

There are numerous SEO people that are doing an incredible work with only basic of the programming knowledge, but after a certain period of time, the basics won’t be of much use so it is better to switch to the advanced levels now than confronting issues afterward. These experts are closely connected with the web designing and developer groups, once they are better prepared with the aptitudes of this genre then they will surely offer way better insight instead of just giving the clients with demands list.

4. Analytics Skills

Smart work is better than hard work, and with the applications like Adobe and Google Analytics it has become easier to extract out their own data that eventually save a lot of time along with providing excellent work outputs. To draft out a proper SEO strategy as per the conditions that are going to be there in the future scenes, knowledge of Business KPIs is also a necessity.

Rules which help Startups in taking PR Services

Once you are ready with the product and you are all set to announce your brand's name in the market then you are left with two options either do it all on your own or work with a PR agency, because you are the one who is responsible to decide the best way to get the maximum value.

Observations have discovered that every 91 out of 100 startups fail to foster a strong public and media relation which eventually leads to the early downfall. Many startups rely on digital advertising and marketing campaign because they don’t really understand the importance of public relations. PR can have a significant impact on building image, awareness, and understanding of a company or a brand.

Al Reis, author of ‘The 22 Immutable Laws of Branding’, talks about the anomalous position in marketing that Public Relations hold for building a quintessential brand.  He believes that earned publicity creates an honest brand image than advertising. What general public states about your brand and business is a big matter of concern than what you state about yourself through advertising.

Subsequently, what companies truly require now could be a solid brand presence along with the sale deals. For this, a lot of startups club, public relations and other marketing techniques altogether assist to earn status and generate great revenue.

You may opt for professional PR services or can take up the charge to manage public relations on your own. In the latter case, following tips will surely assist you for a great deal:

•    Prepare content for coverage

Be it a press release, article or a startup story, it should convey the details and justify the purpose of business’s existence and the passion of its workforce.  It is important to understand the pain of your customers and decipher how your products are going to help them. Write it all with passion, can also write content on the social media topics that they care about. And then, you may proceed to pitch the journalists for covering your story. Use tools and software to connect to the right journalists.

•    Create a media list

When you are done with the content for release, it’s time to look for the right media influencers and journalists for earning the coverage. Get the contact details of the journalists, read their writing, identify their interest areas and proficiency and organize them comprehensively in a list. On the basis of the context, you can approach a journalist for coverage with a creative and appealing pitch.

•    Pitch the right way

It is important to know who you are pitching. You need to put effort, but unfortunately, most pitches are done blindly, with zero research. So, read cautiously what your target recently wrote and make sure to include a little detail relating to that, as it helps to build a relationship immediately. It takes just a few minutes to get acquainted with your target’s earlier work, and it significantly increases the chance of them not only reading your pitch but also actually responding. 

•    Foster relations with public

It is crucial to start engaging and interacting with Media a little early and understand journalists’ needs, what they write about and should respect the deadlines but don’t waste their time. Don’t approach them suddenly saying, “I have a fresh story which will intrigue your audience or can you please cover my launch event because it was amazing?” Such poor approach will leave journalist with a not-so-good impression. Therefore, it’s important that you maintain rapport and not just be coverage-centric.

To get exposure and coverage, make sure that you work hard on all of the above strategies.

Role of Social Media in new PR outlook

Social media, once a newbie in the PR world has now overtaken the overall industry by storm. And similar to any hyperactive teenager, social media is moving ahead with pace, continually picking up skills and even skinning off its knees occasionally with some trouble technologies. But PR agencies must be vigilant and look out for the new opportunities to explore and the dangers to avoid with the continually transforming social media universe.

As per the statistics, 49 percent of today’s customers are depending upon the influencers’ recommendation to make their next purchase. This attitude of the consumers clearly explains why social media and influencer marketing program which were earlier considered an add-on feature have now become one of the most important tool of the PR Agencies.  It’s power to be a part of the PR mix stems out from its tendency of spreading amongst the audience. Messages spread through social media as quick as the meteors flying through the space.  There is nothing to stop them; they reach hue masses, often new and unintended audiences with an immediate effect.

Like said earlier, it has all grown up with time, the social media portals which earlier served like a place for friends to gather and share things of their interest is now an immense marketplace where businesses interact with customers, market their products and promote their brands.  CRM, advertising, growing databases and word of mouth or third-party endorsement are some of the exquisite features offered by social media. But while spreading the word through social media channels make it a point to align them with the PR pitches and other marketing efforts to ensure no conflicting information reaches the targeted audience.

Let’s talk about some prominent social media portals of today’s business that can help in your business’s digital PR campaign extensively:

Facebook is the most popular player in the game with strength of around two billion users. It can deliver extraordinary results with the exciting features of short video content, going live, or post personable videos and images. As a whole it works as a great advertising platform to reach highly targeted individuals both on its site and on other sites as well as part of its audience network.

For an eye-catching or visually captivating product, Instagram is the right choice. Unlike Facebook, the users get attracted more with the catchy images than from the catchy copies as here it is the image that they see first and text later on. Use it to create visual stories and showcase live events.

Twitter is another significant medium for driving traffic to your website.  As per the global figures, 47 percent of people visiting a Twitter profile also have a look at the website linked to it. Other than connecting with the prospective online communities, Twitter also works well for customer service opportunities and event engagements.

Another in the crowd of Social media businesses’ is Snapchat. But unlike its other counterparts, Snapchat connects well with the Gen-X. While small businesses might find it difficult to make it big with this tool, but the larger brands can leverage their advertising strategies and reach out to the younger demographics with much ease.

In the coming years, social media will witness consumer demanding the higher level of customer service along with a quick response. The number of phone users will also boost and surpass the five billion mark by 2019. Keeping both the predictions in mind PR service providers along Delhi & NCR need to transform their strategies and be ready to create more engaging and relatable content for the audience.

How to get organic reach on social media—Tips from Social Media Companies in Delhi

The content has zero shares, zero likes, and zero comments—the story of every social media marketer! No matter how engaging and spectacular content you post; there is only 0.1 percent chance of it being shared over 100 times. And, the ever-changing policies of social media platforms leave you no more prospects of getting organic reach for any of your posts, especially on commercial searches. In the opinion of the majority of social media companies in Delhi, attracting users becomes easier with paid campaigns, but equally tough with basic posts. And, even if you attract users, encouraging them to take actions such as like, share, and comment is no less than a Herculean task.

It might be Herculean, but not an impossible task you would say! Well, social media experts in Delhi are paid heavy compensation for some real reason. Here we’ve jotted down top 10 tips following which you can obtain maximum organic reach. Let’s dive straight in:

1.    Produce fresh content every day and skillfully share it on social media. That means you should map out the right time to post, relevant hashtags, and a right way to boost the post.

2.    Optimize all your social media accounts every day as a ritual. Every SMO agency in Delhi regularly does networking, create posts, and add new connections for their clients. That’s the key to their success.

3.    Tag your visitors through cookies to build a large base of remarketing audience. Try it once and remarketing would never disappoint you.

4.    Choose your audience wisely. Before even setting your social media accounts, you should clearly identify who should be your target audience and how you will be reaching them. If they are students, then what should be the ideal age group, where should they belong, which courses would they pursue, what sort of posts interest them, etc. When you know this well, you must start building a focused audience.

5.    The firms which offer social media services in Delhi have graphic designers and video animators right by their side. This is so because people are bored with same ordinary text posts and monotonous graphics. To spice up the content, agencies prepare compelling creatives and engaging videos to attract the users.

6.    Social media services are seldom limited to social media giants. You are not required to post only on Facebook, LinkedIn, and Twitter. Instead, the platforms like Reddit, Medium, Digg etc., are also useful in driving more traffic to your social media account and website.