How PR bridges the gap between media and startups

In today’s time, everyone wants to have their own start-up, everybody wants to be an entrepreneur, everyone wants to take the risk and succeed in life! Now just imagine, with everyone wanting to do the same thing, how fierce would the competition be! You have to do something different; you have to stand out in the crowd of entrepreneurs to leave your mark in the society. That is where PR firms for startups come in the picture. PR firms provide such PR services which help the start-ups to make their products visible to the people in the society.

It is important to hire PR agencies to maximize the benefits right from the launch of the start-up. The work of the PR agency is not to create a buzz about the product through advertisement, but it about the telling the story of the product to the target audience. The reason because of which the product came into existence and the problem that it solves for the common people, example, – If there is a food delivery app, the advertisers will advertise how quick the service is, but the PR agencies will publicize, why the service is needed and what problem does it solve.

The PR services that are provided by PR firms for startups are beneficial as it bridges the gap between media and startups. It helps the start-ups get featured in important and relevant articles of newspapers; it helps in getting them featured at relevant news shows, which highly increases the credibility of the product. For example, if a new tech product is launched, one of the better ways to publicize it would be to get the product featured in some famous gadget related show, of a popular news channel. Please note, that such publicity is not paid media; it is counted as earned media. It is because the connections of you PR firms are so strong that they were able to get you on the correct show. Such are the reasons why; you should select the PR agency that you want to hire wisely.

Someone once said, “Advertising is what you pay for, but publicity is what you pray for”. The PR firms for start-ups have to make sure that the product or service that is launched by the start-up is anticipated in the correct manner and absorbed positively by the public.

One important thing that everyone misses out is that if you hire a good PR agency the chances of you creating a great network with the relevant people are also very high. The PR agencies often put you in touch with relevant people of the industry that you are in. You can take that as an advantage, you can take their feedback about your product or service. You can get to learn a lot from their experience in the industry. What a start-up often lacks is the experience. This strategy can help you mix a bit of wisdom with young energy and provide an amazing solution to some problem.

How to boost a campaign through PR meet?

It is difficult for companies to decide, whether they want to go for advertising or hire PR agencies for their product and services. Both advertising and PR services have their own pros and cons. However, using PR services is more credible, as the being visible to the public eye via the third party, increases the credibility of the information provided to the public. The PR agencies and media relations firms often aim to boost their campaigns via various kinds of PR activities. Here are some tips that your hired media relations firms can follow to enhance their credibility and reach in the target market.

1.      Use market influencers

Using market influencers like bloggers can be really helpful in boosting the campaign for companies. It has been noticed that many good bloggers are from Delhi; hence the PR firms in Delhi often take advantage of boosting their campaigns via market influencers.

2.      Crisis Management

One of the most important works of PR agencies is to ensure that the message a company wants to convey is positively absorbed by the general public. In case, the message is wrongly understood, press conferences should be held and the views and opinions of the company should be immediately conveyed correctly.

3.      Viral Content

The content that is published via the help of PR agencies should be viral. If the content is viral, with a high degree of credibility, it helps in publicizing the company to the fullest. The content should be such that the target audience at least knows the name of the company.

4.      Share the story

Rather than just promoting the product or service, the reason WHY the product or service has started should be publicized. This helps the people to connect better with the product and the brand loyalty even increases.

5.      Promote yourself

If there is a press release about your company, don’t shy away from publishing about it on your website. After all your website is the first place where people will come looking for you. Ask people to like your social media pages and follow you on the social media handles. If you are not confident about promoting yourself, how can you expect the public to support you?

6.      Analyze

It is very important for you to try different forms of public relations and understand what works best for you. Example for a fashion industry, influencer marketing by fashion and lifestyle bloggers can work very well but for kids playing arena, offers and discounts offered on special occasions can work very well.

PR firms in Delhi or different parts of India have all taken care of the fact that the scope of work for PR agencies has increased with time. Things like community management, reputation management and choosing the right form of media have been considered a few of the most important PR services. With the shift to branding and marketing via digital media, it is very important for companies to understand the immediate need to boost their campaigns via PR meets and stay distinguished from its competitors.

Press Conference: An Effective Tool of Crisis Management

No matter how big or small your company is, you always want to stay away from bad publicity and the situation of crisis. Nobody wants a bad mouth about their own company and nobody wants to die out because of some rumors. The crisis is often referred to the situation where the company is harmed to such an extent that the company can dissolve. In such a situation, the company has to take quick decision to contain the situation and try to survive in the market. Delhi being the capital of India often falls into the situation where the companies need crisis management firms in Delhi to handle the situation.

PR agencies often provide PR services like press conferences which help a great deal in crisis management. A press conference is a situation where the media is called; questions are asked by the media people and answered by the company representative. It is also a situation where the media is called by the company and the company clarifies itself and puts its points in front of the media and makes sure that the message they want to convey reaches the world.

There are various things that the PR agencies are expected to do as a part of their PR services when it comes to crisis management.

1.      Be prompt

The moment the news of any crisis is circulated to the public, the company needs to have a conference and explain the situation from the perspective of the company. It may be that the news circulated is a rumour, or maybe the public has absorbed the news in a wrong way. If you are not prompt, the rumours increase as both media and public start making up their own stories. Even your competitors can take advantage of this situation.

2.      Be Honest

It is important to know that if the company has made a mistake, it is always advisable for the PR agencies to accept the mistake. People don’t want to listen to one lie over the other, they are more loyal towards honest companies and you still have a chance to win the heart of the public back. It is always better to show the public that you care.

3.      Be a good listener

It is very important to understand and absorb what the public is thinking about you and how bad can the situation be for you. It is always good to be a good listener so that it helps you understand the problem from the public perspective and give leads to a better problem-solving method. It also ensures corrects answer to the questions asked.

The crisis management firms in Delhi have ideas, practice, and experience in PR services. Delhi, being the political capital of India often falls into such situation and they know exactly what to do and how to contain the situation as much as they can. Of course, it is often not the fault of the company but some conspiracy by the competitors which leads to such a situation and it is the duty of the PR agencies to realize such threats and prevent it from happening.

Community Management: New Role of PR Agencies in Delhi

Delhi is the start-up and the business hub of India. Many startups like Snapdeal, UrbanClap and Limeroad are originated from Delhi. Therefore, it is very important for companies to hire good branding firms in Delhi. The work of the PR agencies is to use the correct form of media to enhance the outlook of the product towards the public and make sure that the product is perceived positively by the customer.

There are various types of PR services that any media relations firms provide, but one of the latest and important add-on to the PR services of the PR agencies is that of community management. Community management is a service which involves the interaction of like-minded people in the various social media platforms. It involves being in touch with the people who believe in what you believe, and who can relate to the product or service that you are providing. PR services are no more just about getting in touch with the newspapers or news channels to provide publicity, it is also about what the people need directly from them, solving their problem with the products and making sure that the consumers are spreading a positive word about the same.

There are several benefits that a company has received by considering community management as a part of PR services by media relations firms. Some of them are as follows-

1.      Direct customer – Let us suppose that you PR representative is extremely active on a Facebook group which is related to your product. People often send their requirements to such groups, and the companies which quickly resolve the problems of the customer get the deal.

2.      Direct vendors – Suppose you are an event management company who needs some help in an event, you can always ask for a vendor from the communities that you are a part of, and you will surely receive a lot of leads. That is how strong the communities have become and how important it is to be a part of such communities.

3.      Networking – Getting in touch with direct consumers, vendors and like-minded people, help you spread the word about it to the other like-minded people. If your networking skills are good, and you are an active part of a big community, it can really help in the sales and growth of your company.

4.      Social Message – If there is a social message that you want to spread, there is no better way to do it than by the people. Being an active part of the social communities can help you a lot with your purpose as well because here your personal agenda is aligned with the main agenda of the group.

Community management is definitely gaining more importance, especially from branding firms in Delhi since Delhi is home to a lot of companies in India. It has a mix of various cultures and is even a very active political territory.

Why do you need to hire a professional branding company?

Every business whether big or small, startup or a seasoned one witnesses several ups and downs, tension and woes, and the journey is never a smooth run always even if the area belongs to a person’s core area of expertise. Indulging in the game of branding and creating an effective branding strategy is not understood and considered unimportant by most of the entrepreneurs and industry professionals. But, being a brand strategizing about how the branding needs to be done is a necessary thing that any business regardless of its industry can neglect. This is when hiring a professional branding company turns helpful and helps the company owners to lead the industry with their brand. 

Startup owners need to understand that working with a professional branding company will help them get familiar with the industry in a much better way. They will provide the businesses with invaluable expert counseling that will guide them through the thick and thins of their business journey and let them handle the situations with immense ease. The main concern of the professional branding company is to get familiar with the company’s core values and make sure that the same gets reflected in the brand’s image in the targeted market.

Here are the main qualities that one needs to look out for in the professional branding company that they prefer to hire:

Making a Right Start

The first and foremost step in branding is to study and evaluate the actual needs of a business and how it can be harmonized with the expectations and trends of the target market. An agency can never produce desired results without making a thorough research of the brand. And, it’s not a one-man task, it’s obligatory for the entire branding team.

Leveraging communication through coordination

The responsibility of the marketer doesn’t complete after hiring a professional Public Relations or branding agency and assigning all tasks to them. Branding is impossible without proper communication and coordination between the marketer and agency. Frequent meetings, discussions, and exchange of ideas are the must-to-have exercises for both the parties because any small confusion can lead to complete failure.

Constant and Conscious Monitoring

For effective implementation of the strategies and making the customized execution of the plans, it is mandatory for the marketer as well as the agency to constantly review all the branding activities, including communications and campaigns. Hence, whenever a distraction or diversion occurs in the branding process, it should be immediately fixed, without any negligence.