Why do you need to hire a professional branding company?

When you start with a business, you come across several ups and downs, tension and woes, many of which may even not belong to your core area of expertise. Creating an effective branding strategy is one such situation which may not be understood by most of the entrepreneurs and industry professionals. But, being a brand is a necessity that no business or any industry can neglect. This is when hiring a professional branding company comes in handy and helps the company owners to lead the industry with their brand.

Working with a professional branding company will help you earn an invaluable expert counseling that will guide you and your business with even the toughest of the situations with immense ease. The central focus of the professional branding company is to identify your company’s core values and highlight it in the brand’s image that will be presented in the market. Here is a list of things that you need to look out for when selecting a professional branding company for your organization:

Finding the Value

The first step in branding personnel to do is to evaluate the business and assess the marketplace thoroughly before recommending any image improving agents. They can either assist you with mere visual branding (logo, typestyle, and colors) or can help you with a mix of all elements of branding including this other than visual branding like, how your phone is answered and how your product is packaged.

Deciding the Right Time

It might be difficult for you to believe, but it’s true that an entrepreneur needs to hire a professional branding company even before the start of the business. Defining who you are is an important part of branding that needs to be done in the planning stage itself as only then you can better explain the team what they need to do for the success of the company. Any type of confusion in the brand message will lead to a complete disaster and wastage of resources.

Selecting the Perfect One

The best way to select the perfect branding company for your organization is to have a look at how well the other companies in the industry have conveyed their brand message. Do some homework regarding what their website offers in the message, is the tone of message professional and succinct, and other things before starting your search for a branding company. If you are not comfortable with this method, then it’s better to research the branding companies and professionals providing services in your domain. Make sure you do all the necessary research work and check out all the potential service providers and their services. Keep in mind the one you hire needs to be good at the kind of counseling you are seeking.

Deciding the Budget

It’s tough to tell you an exact guideline to decide the pay for the expertise of the branding personnel’s. But the price tag generally depends on two major components, i.e., the expertise they offer and the level of involvement you require. If you wish to their involvement only in visual elements, then the expenses are set to be quite cheap. But as their scope of involvement broadens, so increases their price tag. Since the future of your company’s at stake, you certainly need to consider hiring the best branding professionals you can afford. And, The Yellow Coin Communication located at New Delhi is one such branding agency that offers the best branding practices of the lot, to help you raise as the brand you think to be.

Public Relations is the best Branding tool for Startups

Marketing is the need of every company, be it a startup or the seasoned one, yet most still ignore the fact that Public Relations (PR) is the essence of the marketing mix and needs to be done on a priority basis. Public relation used as a tool of gathering news stories is the most powerful way of creating a positive image of a company in the market. Now let’s discuss how PR services outshine all other marketing tools and are referred as the best branding tool for startups.  

In today’s digital world, it’s necessary to have good Search Engine Optimization (SEO) rank in order to get noticed by the target audience in this overly crowded digital environment. And, to get good ranks in the SEO chart sheets, the search engine demands authentic content and authoritative back links. This is when PR comes handy; it’s the duty of PR professionals to get news coverage in publications and online news websites. These coverages hold in the startup website’s link with them. The more the coverage’s, more are the number of authoritative back links as what goes in publication also gets posted online in the form of e-papers.

An advertisement is a paid form of reaching and attracting a consumer base while on the other hand, Public Relations (PR) is a free form of marketing tool which is designed to be a part of the news section. We can say that the former is designed to sell the story while the latter is designed to tell the story.  Advertising reaches specific target audiences whereas, public relations depending on the company’s size and media contacts can get the company news coverage in big publications, local business journals and trade magazines that usually has a wider audience. So in simple words, advertising is expensive and a less effective mode of branding as compared to public relations as the latter by coming up in the news section makes an instant and long-lasting impact on the audience mind which an advertisement mostly lacks to do at one go. The news coverage not just focuses on the company’s particular products or services rather improvise the image of the company as a whole. A good PR campaign done by a reputed PR company, by doing your third-party endorsement familiarizes the people with your company and establishes trust.

Now that it is clear how Public Relations tools are helping in SEO and are more powerful than advertising in branding, it is important to understand that getting news coverage is not guaranteed unless and until you hire a good PR Agency for your company. Branding is an important part of the business promotion and only an experienced team of PR professionals are able to handle this feat. So, make it a point to do a good and rich research and then hire the best suited PR Agency for your organization.

What is SEO in Public Relations?

Public relations as a function is concerned about getting a market presence for the client and with both the customers and investors are spending most of their time online; it’s high time to grab attention for the clients through the online portals. And, in getting such attention, it is the Search Engine Optimization (SEO) that helps the PR firms the most.

Although website management is not a thing that usually falls under the PR team’s umbrella, whereas executing simple SEO tricks and techniques communicators can improve the brand’s search rank. This, in turn, would bring greater market acceptance for the client’s media stories as the market believes in confirming what that is claimed in write up, and nothing is more valid than the information available online.

Follow this simple 5-step formula to make the best possible use of SEO in your PR Campaigns:

1.    Consult with the digital or web team and ascertain some priority key term(s) or phrase that hold the potential to bring forward the company’s name whenever used or talked about in the PR Campaigns and accompanying news.

2.     Make it a point to use these designated keywords on the on-site content as much as possible in the places like page title, page URL, first header (H1), copy text, etc. But be careful while using the key terms as the overuse can lead to penalization of the website.

3.    Incorporate these keywords into the traditional PR tools like press releases, pitch notes and messaging material like you are doing with the on-site content. Because, ultimately these press releases will get some media coverage that have the potential to appear in search engine’s search.

4.    While pitching the media for your story, always remember to ask them for the inclusion of client’s website link in their article.  Because it is these backlinks from the trusted media outlets that can create a much stronger impact on a website’s search-rank.

5.    Whether it is the tweets, Instagram or the Google+ posts, they all are right there in the search engine’s domain. So, to gain extra visibility for the brand make it a point to incorporate the assigned keywords in the social media posts as naturally as possible.

SEO is an important tool for the brand promotion that most PR Consultants in Delhi and around the nation are ignoring. But it is The Yellow Coin Communication that brings in the best of all media presence for its clients by adequately using SEO and other brand promotion tools.

Why Startups in Delhi cannot avoid Digital PR?

Over the period of time, PR companies in Delhi have changed so much. Now they are not just about the media relation and churning out press releases like it used to a decade before. Now brands and companies want something is which is very productive & cost effective and this has given rise to the Digital PR.

Digital PR is an online marketing strategy used by brands to increase their online presence through building relationships with key content writers and online journalists to gain ‘press hits’ or citation and high-quality links. It is also the Public Relations for new age having a hybrid mix of marketing and PR for driving defined business goals. It provides add-on benefits to brands existing digital marketing efforts like SEO (Search Engine Optimization) and social media. Here is the list of five important points that why startups in Delhi cannot avoid the digital PR.

 Growth in Search Engine Rankings

One of the most important parts of digital PR firms in Delhi is reaching out to industry influencers to back link your content. When they do so, that sends a signal to Google that you are important authority and you are enough in your filed for the big players to pay attention to you. As such, it is more likely that your search engine rankings will improve.

Cultivate brand trust 

It’s very important for any brand to have a positive image whenever the brands name into a search engine. Creating positive and impartial reviews will gain the customers trust. This can be done by the high-quality articles that are SEO-friendly will signal to search engines that you are credible source of information. Having the reviews of products or services by bloggers will increase trust in your brand.

Gain in website traffic

When more people will read about your brand and share your content on various social media platforms, this will eventually help in gaining the website traffic. It’s a wildfire, but you need to light it. Once the brand got the traffic on its website, then it can be easily optimized for its present and future customers.

Measure your brands success

Using digital PR as a means of communication will allows PR consultants in Delhi to track almost every aspect of how successful your interaction has been. Using this sort of information can help guide your brand for the future marketing campaigns, as you begin to learn what your target market responds to in a positive way.

The Future of PR and Branding in India

Public relations (PR) have existed in our country since two decades ago. It started when multinational corporations entered India after the government opened up the gates for them to improve the economy of the country. Various PR consultants in Delhi and other metros came into existence and offered strategic advice and integrated communication solutions. Though there has been many changes in the PR since then, but the sole motive remains the same i.e. to enhance the image of an organization and keep the brand in the eyes of the people, by being a mediator between the two.

The role of PR in the marketing world gained importance with time, and in the present scenario almost every organisation needs a PR company to handle its public relations and branding woes. A PR firm’s role and efficiency is of utmost use for any organisation seeking to build a relationship with its target audience.

PR is all about the content development and management, but in today’s multi-media world, there are many innovative technologies and programs to create and disseminate this content. According to Muck Rack, 92% of the journalists prefer the e-mail pitches over the hard copies one. With social media by their side, PR professionals also have the ability to tweet their press release to targeted influencers and comment on market trends in forums and blogs.

PR consultants in Delhi have undergone a dramatic transformation; they are no longer depending only on the traditional media but are presently emphasizing more on the digital PR strategies. The rise of social networks in recent years has been one of the greatest agents of the change in the media and PR firms. PR companies in Delhi are no longer judged by the sheer number of impressions, so multimedia utilization is important. Visual media such as YouTube, Facebook, Twitter and blogs are considerably more relevant when defining success.

Today PR companies in Delhi have opened doors for many job opportunities for those people interested in the field. Public relations (PR) is not easy as it seems. It required lot of innovative ideas and different tactics to promote the client and gets its coverage done positively. Maintaining a healthy relations with the media outlets is an integral part of PR because it is the journalists with whom PR experts contact to their client’s coverage.

Hence, the scopes of opportunities are increasing and PR professionals need to continue to adopt forward thinking and accept the innovators. PR companies still control the facts but they must collaborate with the like of influencers and bloggers, so they don’t face backlash.

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