Transforming the PR scene with the power of Artificial Intelligence and Human Sentiment Analysis

Artificial Intelligence and machine learning are the two technologies that have created great sensation across several industries around the world and amazingly the communication sector is also not left behind. The communicators are at great benefit with the natural language processing (NLP), too as it has brought the world of Public Relation (PR) and communications relate to each other more closely than ever.

In simple words, NLP refers to a computer program that can understand, analyze and revert to the human language as per the literal rules of their habitat. And, the current innovations like Alexa, Siri and Google Play are all parts of NLP. Thanks to NLP that commands like “Alexa, add milk to my shopping list” and “Siri, call Mom” are now a regular thing. It’s true that it took almost a half century for the world to reach up to this technological stage but we are growing continuously and soon the PR companies in Delhi will get to work with some more great technological innovations.

Natural language processing otherwise includes a broad scope of abilities to enhance the work strengths of mankind, but it’s their power of identifying audience sentiments that have worked to the benefit of communicators linked to the PR industry. It has empowered the professionals working in PR agencies in Delhi and around the world to plan and execute some highly impactful earned media programs in a way that has never been done before.  

Earlier for technologies, communication sector only included simple logic-based algorithms that classified words and phrases as either positive or negative and left many in ambiguous regions between the two sections only. But today, the time and technology have transformed completely and equipped the automated systems with the ability to adequately interpret the nuances of human communication and deliver the context and attribute of the words true to their meaning.

With a crowd and noise of too many in the media world, the idea to lead with PR strategies is not limited to only the number of coverage but is also to identify the stories that will create the highest impact amongst the target audience. Otherwise, it was a time-consuming and tedious process but with NLP engines this has become a quick job to easily identify sentiments from the string of texts brought in through any relevant channel.

When it comes to crafting intriguing earned media campaigns, the sentiments of the audience both with regards to the brand and around its coverage is of extreme importance.  This insight will help the PR professionals better demonstrate the client with the impact of their messaging, whether positive, negative or neutral on the target audience.

Use social media intelligently to amplify your customer base

From being just a means of communication, social media platforms have now emerged as a powerful tool for brands and thought leaders to intelligently articulate their vision to the target audience. It’s a truism that even a single right approach backed by strategic execution can take your business to new heights. Many PR agencies and social media companies are, thus, figuring out various new approaches and coming up with new techniques to utilize the growing potential of social media.

Although there has been a deluge of fake news in recent times, people still trust social media networks more than other mediums. Today, both small and big companies utilize these platforms to analyze the changing demands of their audience, study their likes and dislikes, and accordingly craft strategies to pull more customers.

Social media companies and PR agencies are experimenting to build newer online marketing methods to increase customer engagement. They shoot videos, create podcasts, conduct surveys etc., to invite participants and submit their ideas. This way, customers are motivated to know more about the products and why are they beneficial, hence helping brands to get promoted in today’s world of savvy customers.

Brands can fix their names in millions of minds with various interactive and interesting campaign activities. If the campaign is creative and relatable to customers, it can spread like wildfire, leading to more people sharing it among their groups. These people keep recommending it to their friends that ultimately increases reach and hence the sales.

Today, brands are increasingly investing in various innovations like analytics and AI that help them study the demographics of their audience, their preferences and what type of activity they would love to be part of. Remember; always create stories that people can connect with. Use clear and interactive texts, images and videos in your posts, which can drive more traffic onto your websites.

Of course, it takes time to create well-written content, but you should realize that most of your clients may not even read it. Thus, prefer offering images rather than heavy content; it would save a lot of time and efforts. A combination of both, however, is a better choice, but sometimes it’s the image that’s enough to attract a broader audience. 

Therefore, marketing a brand is not only about communicating, but an entire experiential journey of a customer, starting from a social media post to a viewer turning into a customer. Your reputation also relies on how people rate you online. This aspect has a significant impact on the customer’s buying decision. Hence, it is crucial for social media companies and PR agencies to develop strategies with a keen focus on promoting their clients that can garner positive reviews from customers; because even a single negative review can destroy a brand’s image in no time.

Social media trends for brands to rebuild authenticity and trust among consumers

Social media has evolved into a channel of raising a brand’s voice to its target audiences. Hence, more and more brands rely on these platforms to articulate their crucial message to consumers. A huge populace stays active on these platforms 24x7 and thus is aware of everything in their surroundings. Brands utilise this opportunity with the help of top PR agencies and social media companies, which are adept at providing such services.

However, challenges such as the rise of fake news have completely shaken the consumer confidence in social media platforms. Also, today’s generation is found to have very little tolerance when it comes to excessive advertisements and marketing done by brands on social media platforms. Nobody likes to use applications or social media bombarded with ads. It is thus critical for brands to find a way to connect with consumers authentically.

To overcome this, many companies have decided to run their businesses intelligently through personal branding. In today’s business landscape, putting a real, human face to a brand reaps excellent results. And, most importantly it helps brands to build trust and loyalty. Numerous social media companies and PR agencies are hence providing a human element to businesses through personal branding. It further establishes a natural connection between brands and customers, and they find brands more relatable. It can be done through webinars, guest blogging and podcasts. The audiences find it more relevant and take the brand seriously when they get an up-close view of the company’s leader. It is a great technique to strengthen a brand’s reputation in the market.  

Besides, the selfie culture has been gigantically growing in India. Today, the selfie clicks with the selfie sticks have evolved into self-recoding videos, which are capturing the attention of everyone, especially in social media platforms. Facebook live video is one such example that has gained much interest in recent years. People like videos more than pictures as it captures the entire moment of that particular period. It also helps brands to communicate in a more personalised manner. Also, these videos are shorter and make the viewers feel more connected with the topic.

The viewers spending hours have increased in terms of watching friends’ videos on various popular social media platforms such as Instagram, Facebook and Snapchat. This is why many brands approach the leading social media companies and PR agencies that can help them take advantage of selfie videos and make such video content as an essential part of their marketing strategy. However, brands must also keep in mind that traditional advertising can never be wiped out despite the newer emerging pillars of digital innovations. Hence, brands should equally utilise the conventional media along with the digital media to create a more authentic and engaging viewing experience for customers, and thus stand trustworthy in the world of mindful consumers.

How social media companies help worldwide businesses to flourish

This era is marked by the emergence of new markets, unique businesses, great advancements in IT & technology, and above all—the knife-edge competition in every field getting fiercer than ever. As the competition in one market grows the prospects of success lowers for the businesses. While there are a number of avenues available for long survival of businesses, social media marketing is such a boon to businesses that even multi-national organizations are rushing to social media companies in Delhi. The reason is that professional social media services in Delhi help the businesses make a strong social media presence and have a long-lasting impact on the target customers. Therefore, they get an edge over their competitors and emerge as the market leaders. How? Let’s have a look:

1.    Grows business through creating a buzz on social media:

Today, the population is becoming more and more tech-savvy, and a large portion of the Indian population is now on social media. That means, more customers are now active on social media, even those to whom the businesses could not reach through any other way. Create a Facebook and Twitter page of your brand, update it on a regular basis, and communicate with your target audience, generate leads, convert them into customers, and repeat. However, doing it is not as easy and simple as it may sound. That’s why; you might need social media experts in Delhi who can assist you in capturing the leads and customers.

2.    Promotes brands and products to make one-time customers return

Some of the best social media companies in Delhi are renowned nationwide for their excellence in social media promotions. The social media experts in Delhi attract new users and make them regular and returning customers by offering them new offers, deals, and sales. By running paid campaigns on social media, encouraging conversations with the target audience, creating buzz through interactive posts and videos, the social media experts in Delhi are able to fuel the brand’s growth.

3.    Makes a brand stand out unique and innovative

What’s more important for the businesses than its brand image and reputation? Other than PR services in Delhi, social media services in Delhi are widely being opted by the global businesses to create their image in front of their target audiences better. All the values, ethics, philosophies, and policies of a business can be communicated at a personal level on social media which not only increases the brand awareness but also increases the brand salience among the masses. By underscoring the value they create for the customers, the businesses can stand out from the crowd and emphasize certain things that make them unique and different from others.

Focus More on Video Content to Increase Audience Engagement

The rise of video content in India is widely noticeable and acceptable. From simple clicks and engaging write-ups, viewers are quickly changing gears to posting video content on social media. Videos are more interesting and give a clear message to the viewer about the brand’s key message. Therefore, today’s viewers find video content entertaining, relatable and quite relevant as compared to pictures and write-ups.

No doubt, blog posts, podcasts, images, and infographics play an essential role in content marketing, but videos have emerged as the most significant tool that has the potential to inspire action among audiences. Predictions say that 2019 will see 80 per cent of global internet consumption in the video only. Today, many social media companies and PR agencies have started serving video content to their clients, and thus reaped better results. Video content adds charm to email campaigns and develops more interest among the audiences. That’s why even the search engines often rank videos among the most searched category.

Approximately 40% of millennials find video content more reliable as compared to others, as per a recent study by Google. According to a Ficci-EY report, India is expected to become the second-largest online video-viewing audience globally by 2020; online video consumers are estimated to reach 500 million by 2020. Another Cisco 2017 report highlighted that video content is projected to account for 76% of all online traffic in India by 2021. By 2021, it is expected that India will generate 84 billion internet video minutes per month, equaling to 160,000 years of video on a monthly basis.

Social media companies and PR agencies are thus articulating their content through more and more video content and increasingly engaging more audience on their websites. However, it has also given rise to the existing competition as more companies are adopting the video approach. There are tons of videos posted every day, and thus it is becoming difficult for brands to create new space in the world of digital marketing.  Hence, brands will have to be more pragmatic and intelligent in approaching their customers with more personalized offerings.

In today’s mobile-driven world, we are mostly glued to our smart phones. However, as per research, internet regarding hours of video watched will catch up to TVs in 2019. Plus, there will be more people to watch mobile videos, and they will be spending around 45 minutes on YouTube. As marketers, social media companies and PR agencies should take full advantage of such opportunities and help brands stand unique in the market.