How is social media revolutionizing real-time information for journalists and news sources?

To start with let us look back on the time before the advent of social media. People used to know real-time information by word of mouth that is through traditional media like television and radio, while they can’t get information immediately due to technology restriction and media gatekeepers checking. So, the information cannot go viral without the help of legacy or old media, the public was mostly the receiver earlier.

Social media has been a great help to the journalists and the new sources in order to garner information from different sources, and all thanks goes to our social media channels like Twitter and Facebook. If we talk about Twitter, then every second on an average around 6,000 tweets are tweeted, amongst which, we might get more than one breaking news. Press conferences also happen but only to confirm and provide an explanation as the news had already broken in real-time on Twitter first.

Companies look for social media agencies to promote their brand and stay active on social media platforms. These agencies are the first one to respond or give opinion on situation if anything goes wrong.  Social Media is a platform which allows journalists and news sources to acquire details about the incident or situation as it happens, how it happened and from a lot of other different points of view. It also allows news sources and journalists to get hold of first hand viewers of the incident quickly for comment and details around the story.

Media itself has shifted from the traditional media outlets. Social media have begun to seriously affect news organizations and how they operate. Now the newspapers have started facing crisis on how to make the news profitable in the digital age. Social networking sites especially like Twitter, is now majorly affecting the working of news organizations and for a better media world has changed how the journalists perform their daily jobs.

There is a myriad of social media agencies in Delhi Social and around the world, in case you are looking for one because now the real-time social media has become rocket-fuel with breaking news. Anything and everything can be posted on social media which help a lot of different sources to grab the authentic information. The power of real-time social media is now at the center of our awareness and will only continue to grow in influence.

What is the future of SEO?

The digital world is changing and growing quite rapidly; SEO or the Search Engine Optimization which was earlier a magical trick for the businesses has now become a characteristic feature of every successful digital marketing strategy.  The digital world has travelled a long path towards its development from its nascent stage but there is still a lot more that is awaiting us in the future. With the search engines updating their algorithms and methodologies of doing search every now and then, here are the top three predictions that will be majorly shaping the future of the SEO industry.

1.      User Experience (UX)

The time for the SEO has changed, now it’s not only about optimizing the website in accordance with the trending keywords, but is also about understanding how people interact with the web.  Search engines have now become obsessed with the users and so the websites need to follow the same path, too. With search results becoming more and more customized, you need to understand that if your content isn’t found interesting to the users, they won’t be coming to your links ever again, thus making you lack behind in this ever competitive digital world.

To improve the condition of your site, invest in creation of content that is not only helpful to the users, but is engaging too. The user experience (UX) of an online content can be checked and improved with the free analytics tools that keep a track record of what the users are doing.

2.      Accelerated Mobile Pages (AMP)

Originally search engines were designed to operate from a single index of documents, i.e., from desktop. But today with time the process is getting divided into two indexes, one for the mobile and other for the desktop, with mobile being the primary choices. With mobiles actively becoming the most preferred devices for assessing online information, search engines are pacing towards the Accelerated Mobile Pages (AMP) project.

Presently, AMP is not a ranking factor, but still it holds its own significant impact on the search or website performance. AMP content is gaining prominence in mobile search results, as the content is designed specifically for these devices thus, giving users a relief from the slow-loading online pages on their mobile devices.

3.      Artificial Intelligence (AI)

Over the time, Artificial Intelligence is benefitting with more and more accurate results as the machines have now got familiar with the learn patterns and understanding the originality of the content. This will also benefit the industry in getting rid from the black-hat SEO that was required since a very long time. The machine learning has made the search much more personal than ever, and this will force all in the marketing fields to get thinking about the segments much more precisely than ever before. 

How Branding is related to PR

In the ever competitive business world where even the survival is at stake, startups can’t lead just by becoming the preferential choices of the targeted audience, instead, they need to focus on becoming the necessity which can never be sidelined of. And, for this, the startups need to gain the deepest insight of the market and even make the market relate to the concepts and ideas they are coming with. At a time when the business heads of startups are stuck with handling the organizational and functional activities, nothing better than the PR practices could build their image and bring them closer to the targeted market. PR is all about righteous management of brand by spreading the right information and handling the potential issues at the right time. 

Following points will highlight how branding and PR are interrelated management functions:

To build favorable image of the company

What’s the image of the company in the market is the most significant factor deciding whether the investors, business partners or even the customers wish to relate to a particular company or not? More than how a business functions, it’s more of sharing values that the targeted market could relate to, as the long-term relationships, whether it is of businesses or otherwise is build on the foundation of shared values.

The first impression made is the strongest impression that defines a person and taking the clue from the same the startups need to hire one amongst the various reputed firms in Delhi and NCR to create an impact-worthy brand image.  The expert PR professionals will help you draft a brand story with the various traditional and digital tools available to them to help the audience better understand the company’s objectives, missions, and values. While creating the brand story, the PR experts are extremely careful of honing the major points that define the company’s business as it will lead to better PR opportunities and greater success as and when those opportunities arise.

For clear communication

Nobody better than the company heads themselves can explain about the business the best, but at times their explanations are not in a form that can be easily understood by the media professionals. Here, is the time when PR agencies come to the rescue, these expert professionals ensure that the ideologies of the client’s brand get easily understood by the media persons so that it becomes all the way more easy for the reporters to generate positive media coverage which will ultimately result in healthy branding.

For managing reputation

PR works on creating a clear brand image without any confusion, the focus is on controlling the messages around the business adequately so that no scope is left for the market to make assumptions about the business. The reputation won’t get build unless and until the brand idea is made clear in the minds of the audience. Branding gives the scope of controlling the narrative and PR shapes the narrative as per the needs of the audience. It might look tough but once done accurately, branding along with PR practices can bring enormous fruitful results to the business of any startup.

Importance of Keywords in Content Management

Nowadays, the content composition is streamlined for the web indexes based on the right proposition and the density of the keywords. Yet, there are several other important factors which cannot be overlooked to entice the target audience and appease the search engines like Google. Keywords alone cannot produce a wow effect; the content should be unique, exciting and engaging as well. Great composition truly matters.

Time after time, when individuals compose content on the web, they compose for one or the other, but they failed to focus on the both. Focus on the message, not alone on the keywords; the Search Engine Optimization will become all-good. None can decline the truth that we all like content due to its excellent composition, flow, and interesting details. Using keywords without spoiling the quality of the content is really an art, and only a professional writer can do justice with the content.

We usually notice that in most of the websites and other online media, excess use of the keywords and often at inappropriate make content very pathetic and uninteresting. In any case, there's something else entirely to it than that from a business viewpoint. Great composition fills a need, connects with the prospects, and attracts readers to revisit a page. Every bit of an engaging substance can possibly drive activity, can convert prospects into customers, and enhance the brand image of a company. The target audience needs to feel as though you are interacting with them. 

On the off chance that you've secured all parts of the subject and have fulfilled the desires of your potential customers, you know the article is finished. Over usage of the keywords brings down the nature of your article and this is something that web search tools pay consideration for. If your substance is "over-upgraded," it could really keep your content from being seen.
Your content should be compatible with cell phones and tablets. With the rising popularity of tablets and smartphones, a sizeable section of the netizens browses things on these handy gadgets.

According to a recent survey conducted by Demand Gen, shoppers are not just inspired by review content through versatile channels; more than 85% of buyers agree that they require content optimized for a mobile device.

The study also uncovered that a higher rate of respondents is interesting in engaging substance, for example, videos, infographics, and lively presentations. The craving for this sort of material is positively a pattern that marketers must observe amid the ideation stage. The gradual shift in content marketing is offering a considerably more prominent sample of the purchaser's inclination for an interesting substance that is alluring yet simple to comprehend.

Don’t quit your PR campaign in haste

True is the fact that a favorable image created by the press can make or break any business, but nothing is instant. Whether you are looking for creating awareness or increasing sales or uplifting the online presence only the aid of great exposure can help. But, in the name of giving exposure PR is not a practice that can heal an overarching business problem, nor is it a solution providing technique in a blink-of-eye.

Whatever is their industry, businesses and organizations need to understand that a great PR strategy framed out by PR firms in Delhi, NCR and around the world need time to build on. There are dozens of companies that start their PR campaigns and without even sparing some time for the PR professionals to get-to-know the company, they call it all quits considering the PR pitch didn’t get picked by enough outlets in the first few weeks. For such clients’ here are a few things that will give them the reason to wait before backing off from the PR efforts:

Strong relationship takes time to build

Media interactions and relations take time to build and strengthen, nothing is instant as it happens in new parties where one goes and is not able to mingle with the people very quickly.   It takes time for getting to know the reporter who handles stories related to that of client and then create relevant pitches that are helpful to them.   Once a great rapport is built, the reporters will be more likely to respond to your mails, which is the first step of gaining coverage. 

 Branding and SEO is a long-term game

Once a business starts getting mention in the press for all the good reasons, the traffic on its online portals, be it their website or social media platforms like that of Facebook, Twitter and Youtube gets spiked over a period of time. It’s not like that the mention in press article instantly gets the job of Search Engine Optimization done, but instead improves the performance of company on portals even after 2-3 months of publication. Remember, it’s the authoritative links from the press mention that will not just boost the SEO rankings, but will also get organic search traffic from the search engines.

If a company wishes to make a mark in its industry and the reap the best of benefits from the press, its advised to hire a reputed PR firm that adequately works in accordance to the industry, the company serves in. Once started with a PR campaign give the PR agencies time to soak up information and divulge in the adequate media portals.