The digital world is changing and growing quite rapidly; SEO or the Search Engine Optimization which was earlier a magical trick for the businesses has now become a characteristic feature of every successful digital marketing strategy. The digital world has travelled a long path towards its development from its nascent stage but there is still a lot more that is awaiting us in the future. With the search engines updating their algorithms and methodologies of doing search every now and then, here are the top three predictions that will be majorly shaping the future of the SEO industry.
1. User Experience (UX)
The time for the SEO has changed, now it’s not only about optimizing the website in accordance with the trending keywords, but is also about understanding how people interact with the web. Search engines have now become obsessed with the users and so the websites need to follow the same path, too. With search results becoming more and more customized, you need to understand that if your content isn’t found interesting to the users, they won’t be coming to your links ever again, thus making you lack behind in this ever competitive digital world.
To improve the condition of your site, invest in creation of content that is not only helpful to the users, but is engaging too. The user experience (UX) of an online content can be checked and improved with the free analytics tools that keep a track record of what the users are doing.
2. Accelerated Mobile Pages (AMP)
Originally search engines were designed to operate from a single index of documents, i.e., from desktop. But today with time the process is getting divided into two indexes, one for the mobile and other for the desktop, with mobile being the primary choices. With mobiles actively becoming the most preferred devices for assessing online information, search engines are pacing towards the Accelerated Mobile Pages (AMP) project.
Presently, AMP is not a ranking factor, but still it holds its own significant impact on the search or website performance. AMP content is gaining prominence in mobile search results, as the content is designed specifically for these devices thus, giving users a relief from the slow-loading online pages on their mobile devices.
3. Artificial Intelligence (AI)
Over the time, Artificial Intelligence is benefitting with more and more accurate results as the machines have now got familiar with the learn patterns and understanding the originality of the content. This will also benefit the industry in getting rid from the black-hat SEO that was required since a very long time. The machine learning has made the search much more personal than ever, and this will force all in the marketing fields to get thinking about the segments much more precisely than ever before.
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