What is Digital Public Relations and how it works?

Public Relations continues to evolve every day. It adapts to a world where people trust influencers on social media just as much as their friends and family. PR has gone digital now! This melding of traditional and digital strategies and tactics provides excellent opportunities. But often it can be misunderstood and underutilized as PR and communications pros get acquainted with the possibilities and best practices.

Digital PR is growing and evolving fast these days. Hence we must stay in tune with emerging digital trends to make sure we consistently bring new value of our clients in creative and strategic ways. We need to keep up with the digital trends. PR firms in Delhi provide good Digital PR services, this helps the PR firms to know how to address the different challenges.

To achieve client's goals, PR firms often uncover and recommend digital tactics to infuse into and layer upon current PR programs. This ideation will help PR companies to move their clients' audiences beyond awareness and create tangible interest. Increasing awareness is a large part of the digital PR campaign. There are many different ways to track and measure how well we’re increasing that awareness.

Always take a holistic view of digital PR, most PR companies in Delhi use digital tools and techniques which are managed by a separate team of experts. There’s more value to be gained in integrated efforts and expertise. By gaining access to clients’ Google Analytics and social media metrics early on, we can proactively and continuously showcase how various activities contribute to website traffic and increased interest in their products or services.

Digital PR is all about combining traditional PR with content marketing, social media and search. Transform static news into conversations and bypass the media to speak directly to your target audience online. News can be spread further, faster, and more directly to a specific target audience. PR firms in Delhi use this tactic to maximize news and share it exponentially. Through Digital PR, most PR companies in Delhi are using social media, blogs, reviews and content to not just share news, but create dialogue and connect with the target audience.

The world of digital and PR is constantly changing. It only adds more and more benefits to the business. For PR consultants in Delhi, digitalizing PR is beneficial for one and all, be it the practitioner, client or customer. Though there are more voices and more content out there than ever before, new digital strategies are working together to bring added awareness and value to brands. Advances in digital PR help us reach our goals in new and more effective ways. 

Be careful with the PR jargon words

If you are a PR professional, chances are you already know most of the words and they are a part of your daily life. Many of you may be familiar with the twitter hashtag - #PRfail. It is one of those popular hashtag people use to share the worst public relations communications they find. This particular hashtag categorizes the worst public relations misfires that journalists and industry professionals come across. When you see such words being used on social media, it can be perceived as something hilarious and at the same time are extremely helpful. Through this, we learn what not to say or do when pitching. One practice to avoid when communicating with journalists is including overused jargon in your press release.

There are a lot many Pr jargon words that a PR professional needs to get familiar with. Let’s start with a few popular terms -

Leverage, Turnkey, Utilize, Revolutionary, Synergy, World-leading, Cutting-edge, Seamless, Optimized, Yield, Groundbreaking, Iconic, Disrupt etc. the list goes on and on.

Every profession has their own jargon words. One must be careful about when and how to use them. Overuse of all the words while trying to pitch can make it look pretentious. Hence make sure you know how to go about using the important Jargon words especially in the world of public relation.

PR consultants in delhi  often opt for jargon words just like any PR firms around the world. When we first start using words like these in communications, they truly had meaning. However, today, these words have been overused to the point that they've lost their initial meaning. There are often some hilarious cases of journalists receiving pitches with jargon words used up to the point that it had left them numbed. Journalists receive pitches that describe “revolutionary broccoli” or a “hotly-anticipated pen.” These kinds of pitches have numbed journalists to the true meaning behind these fancy-sounding words, so when we do pitch a game-changing stand-up desk, the phrase ‘game-changing’ does little to convince journalists of the desk’s value.

Instead of overly using the jargon, let the facts speak for themselves in your communications. If you truly have a product that streamlines processes, tell the journalist how your product does this. If your company is a world-leader in education, then provide facts that back up your claim.

So be wise and let your communication be free flowing and easy to understand rather than trying to sound fancy and making no sense.

5 Tips for PR Firms and Startups Looking For Coverage

It can be challenging for a newly formed, unknown startup pr firm to grab the media attention. The budgets might be tight, relationship with journalists may not be that strong and also there are chances of facing difficulty in explaining the new concept. In the infancy stage, the startup firms usually employ few people focused on product and developments. Therefore it is very necessary for the startup firms to take the right approach to Public Relations (PR), marketing and advertising in the early stage to attract interest from venture capitalists.

As PR companies in Delhi are being contacted by hundreds of companies, they have developed a taste about what works and what doesn’t works for the startup firms. Below are the tips for the newly formed firms looking for coverage.

PR is a process

It is important to know that PR is a process not an event. In the early stage startup firms should not do PR around milestone. Public Relation is a continual process. It needs months or even years to build good relationships with the journalists. Firms must help journalists on stories, act as a source, develop real and healthy relationships, read their stories and eventually when you have news they are more willing to have a conversation.

Get to know your target media and journalists

For startup firms it’s very important to identify their target media outlets and journalists. These firms should keep in mind that instead of pitching everyone and anyone, it’s good to go for few media outlets of their top choices. Take some time to identify the journalists who write for these media outlets, read their work and follow them on social media.

Develop your pitch so it’s newsworthy.

Firms should make sure that their pitch angle is newsworthy, not only they are required to highlight a unique selling point, but also need to draft a pitch that can relate to the targeted media. This can find a newsworthy angle for virtually any outlet if they just get a little creative.

 Never send a copy/paste generic pitch.

It’s very important for journalists and editors to spot out the copy/paste generic pitch. If they suspect your pitch is copy/paste, they will immediately delete your mail. So make sure that your pitch is completely personalized and specific around them and the outlet which they work for.

Follow reporters and journalists on Twitter

It’s very important to build good relationship with the groups of reporters and journalists that covers your firm. Best way to do is follow them on twitter. Virtually every journalist is on twitter and many of them prefer using it as their main communication source. Besides that, meeting up for lunch or drinks is always the best option when it comes to keeping the conversation alive.

Role of PR in effective NGO management

It’s a fact that PR plays a vital role in efficient management of NGOs. These days most of the NGO's have their own PR strategies to attract social attention and funds. Hence the importance of Public Relations in NGO management is now accepted worldwide.

Foundations and charities are using advanced PR campaigns to raise funds, and artfully using standard lobbying techniques with governments. NGO's often seek to mobilize public support. A PR strategy can be used to create awareness about the organisation's aims and objectives, which can lead to the flow of funds. However the rules of the game have changed. Earlier many NGO's functioned in a very traditional way and they did not use PR as a tool for attracting social attention and funds. Now they do. 

NGOs need to communicate and tell a story. Visibility is a premium commodity. You can easily grab headlines, if you have an interesting and strong story to tell. NGOs, like other organisations, try to raise visibility for their groups. So, like other organisations, they should work with communications programs to make sure their message reaches the masses. NGOs face many challenges and opportunities as well. However, the organisation is not telling its story consistently and strategically, it is bound to fail. Most PR companies in Delhi help NGO’s let their voices be heard.

There are various tips for building and maintaining a reputation. If followed, these tips can help NGOs improve their ability and communicate messages in a much effective way to the target audience. This will widen their spheres of influence, and enhance their reputations – all in the service of their mission. In order to do well, an organisation must first communicate well.

Every organization must differentiate itself in the crowd of rest with its own compelling yet message driven story. The stories should be built on the foundation of sharply defined messages that clearly defines the organisation’s goals and objectives. A core message platform is the key to any communications strategy.

NGOs need to get working and conduct some series of communications activities to drive immediate goals. However, proactively executing a well-planned communications strategy that maintains the consistency of messages is far more effective in achieving long-term goals and creating a good reputation.

Identifying and training spokesperson is also an important element. Today, we see many celebrities endorsing NGOs, when the glamour quotient shoots up at NGO-sponsored events. Spokespersons may also need some professional media and presentation training, to sharpen their skills of conveying messages; it will also make the messengers more comfortable and make sure the organisation is speaking in one voice.

A proper communication activity must be rolled out. Execution, which might include doing regular media search and issuing proprietary data and surveys, is necessary. Startup PR firm in Delhi must know these strategies to help NGO’s.  Lastly, use social media to engage. Social media should be approached with the same strategic mindset one would bring to traditional communications. Interaction needs to be message oriented, benefitting the audience with something useful and part of an overall mix of communications tools.

How Social Media can help with PR

With the introduction of Facebook, Twitter, LinkedIn, Pinterest, Google Plus and so many other newer platforms, social media has become as much a professional staple as a personal one. Many businesses are failing to utilize social media for PR, small or online based businesses both. If you need improvement in your business, try to use direct engagement with both customers and the press. Social media is perfect for both.

Social media can be useful for you business along with Pr in more ways than you can think. To get started, here are a few tips –

Most PR Companies  in Delhi publish social media friendly content  such as case studies which are a great option. They are some of the most powerful quantifiers you can use on the web. Not only do they present clear, concise data, but they also offer perspective in the results. More than that, if you present it in the right way you can elicit an emotional response that will prompt engagement and potentially sharing. The case studies of companies are often shared and cited by the major media outlets. Add in visuals, and you have the perfect content for social sharing, all with the aim of improving PR and brand image.

Blogger’s coverage – Do not ignore the blogosphere. Startup PR firm in Delhi collaborate often with bloggers in association with their clients. It is the perfect link between social media and PR as bloggers are active on social media and many of them are closely monitored by journalists. You need to get mentioned by the bloggers. To get featured you need to be a contributor.  Guest posting at a well-known blog is a good way to get media coverage. Provide your expertise wherever needed. Being featured in a expert interview is a good way to make yourself more discoverable by journalists looking for quotes on a topic. Get your service or product reviewed. Whether you pro-actively seek coverage or not, your product will probably be reviewed by users anyways. Blogger reviews work great for potential media coverage as well.

Connect with the press on social media – The media relies quite a lot on social media to pick up content. They often share a shocking amount of information from the web these days.  Not just details to enhance stories, but entire stories. Use of hashtags on twitter are often covered by major news outlets. Thereby we can see that social media sites have become a solid part of journalism.

Social media can offer you a fast way to go about connecting with the media. By strategic use if hashtags and social media tagging, you can get a solid media coverage, provided you have a good story to cover.