Why PR is important for your business?

PR (Public Relations) is all about meeting your marketing objectives with the help of the media. The process involves taking the message that you want to deliver to your target audience and getting the media to successfully cover it. This is the reason PR can be really critical for business.

First of all, from a positive, proactive sales side, it can make or break a business essentially. If you think about it, just about everything we read – in the news, in the publications, in the media around us – has been touched in one way or the other by PR. What makes PR really important to a business is that you are controlling the message that you want to deliver and getting across what you want to say about your product in the media. There is a wide network of PR agencies in Delhi that can help you realize your goal of getting your voice across to your target audience amid a cacophony of voices.

The other side of PR, which is crisis management, is just as important. Quite often we see that fake stuff is written about people and brands to tarnish their image and many businesses suffer because of this. But if you are PR savvy and know how to respond, you will have an opportunity to counter that negative campaign going against you. The power and potential that PR has to catapult any business to the greatest heights of success is truly amazing.   

One of the most common misconceptions people hold in their minds about PR is that it is a random process and a gamble – but that is not true. If you hire a good, well-reputed PR agency – and there are a few really great PR agencies in Delhi – then you’ll notice that they follow a proper methodology to accomplish their tasks and get you the desired results. Social Media is perhaps the newest addition to this sector and it has made the PR process even more effective. With their social media marketing services, the PR companies can build your brand image and expand your existing customer base.

People have started frequenting the social media websites more than ever and the trend is not showing any signs of slowing down. At a time like this, when media is holding the attention span of people in its fist, it is only natural that a brand should approach a PR firm to give wings to their business. 

PR Pitfalls that you need to avoid as a start-up

There are many bright individuals in this world who have brilliant business ideas. But as innovative as the idea might be, it wouldn’t do you any good if you don’t know how to sell it. Many innovators and inventors have entered the market in the past with their revolutionary ideas and have vanished without a trace. It is therefore, very important to know how to market an idea and when it comes to marketing an idea and explaining its worth to the common populace, there is no better option than PR. But before you go knocking at the doors of PR agencies in Delhi, here are some pitfalls you should know about. 

Not going for PR at all!

The worst PR pitfall is to avoid PR altogether. Many start-ups in their initial phases especially, think they can handle their PR on their own. Taking things in your own hands may, at first, seem like a good option, but if you stay in that phase long enough, you’d feel like a deer caught in the headlights. There is tremendous pressure on a young startup to generate ROI and to stay afloat. When you’re managing a million things, you shouldn’t burden yourself with the hassling involved in the PR process. Since the media companies don’t know you, they wouldn’t be keen on accepting your invites or publishing your stories. But if you hire one of the PR firms in Delhi, they can get you the desired coverage as they have quite a wide network.

 Thinking that PR is a “one-time-thing”

Many business owners are under the impression that PR is a one-time-thing. They believe that once they have established their market presence, they’re set for a lifetime. What they forget though, is that every other business owner out there is trying to beat the market and in time, if you do not keep up with them, they’ll beat you in terms of outreach and succeed. This is why, once you have tied up with a good startup firm in Delhi or any other metro city in the country, you shouldn’t let go of it.

PR is something that requires nurturing from time to time – sometimes to acknowledge people about the launch of a new product or service, sometimes about your philanthropic efforts for the society and sometimes to rebuild a tarnished image. One thing that cannot be neglected, however, is that it is a continuing process.

Confidence and overconfidence

No one can deny that an owner knows his company the best and can perhaps tell the stories on a much deeper level. But here’s the problem – the media companies do not care how good your individual story is; they care whether or not that is relevant to their own audience. So the start-up brands that try to micromanage everything and want to pitch their own stories in their own manner are going to have a problem getting the coverage they want because the media portals wouldn’t necessarily find those stories worth pitching to their audiences. Therefore, one should be confident in one’s abilities; but overconfidence may end up ruining everything.

Wanting instant success

There’s an old adage, “Rome was not built in a day.” Old as it is, it’s still very relevant. To build anything great takes time. No brand worth its salt has become an overnight success. If you want to get to the top and stay there, you need to develop patience. Of course, you must be careful about choosing the PR agency, but once you’ve made your decision, you need to stand by it and show some faith. If an agency has an extensive list of successful clients, it isn’t a mere coincidence; it means they are good at what they do and you should let them do it.

 Once your PR campaign reaches a certain point and you break the threshold, there is an exponential rise in placements, but until then, you need to be patient and help out your agency in crafting the most wonderful stories that can get you the coverage you so desire.

How to use your own brand as a secret SEO tool!

If you want to thrive in SEO, you need to build a brand. Eleven years ago, the former CEO of Google, Eric Schmidt, said, “Brands are the solution and not the problem. Brands are how you sort out the cesspool.” His words stand true to date. Companies and websites that have invested in building a brand are becoming more and more prominent in terms of ranking higher on Google search results. In this article below, we have collected information from the top SEO companies in Delhi and sought out their advice on how to use your own brand as a secret SEO weapon.

You’ve probably heard of using SEO to build your brand but what about using your brand to build SEO?

The simple solution is to use your own brand and capitalize on it to create a business that is valuable to your audience. So there are two key steps that you need to take in order to achieve success.

Recognize your target audience

If you don’t know who will be interested in your business, chances are, you wouldn’t make it too far. So, first and foremost, recognize the people that would want what you have to offer. The idea is to stick with what you’re known for. Instead of going for a million things at once, specialize in one niche and gather as much information on it as possible.

Creating a valuable product for your target audience

Once you’ve decided what your target audience is, you need to develop a product that would offer value to your target audience. For instance, if you are into lifestyle and fashion and you’re known for the same, you can develop products around that niche. For example, when Kylie Jenner became a worldwide sensation, she launched her own range of nature products. Since she had already made a name for herself in the cosmetics niche, people valued her products and her business grew at a breakneck speed. Many young businesses can get in touch with SEO companies in Delhi which can help them craft their products according to their audience.

More and more people are creating their own brands with the help of PR firms in Delhi and other metro cities of the world. There is such a huge market for this kind of business right now and there are a plethora of opportunities. Influencers are the entrepreneurs of today. Now, more than ever, small, online influencers and brands are building their businesses.

The idea is to put yourself out there; the more you put yourself out there, the more people are going to interact with your brand. SEO companies in Delhi like to call it the rule of 7. According to this rule, when someone sees and interacts with you 7 times, they’re much more likely to relate to your brand. This, in turn, creates more search queries. The more there are search queries for your brand, the easier it will be for you to rank higher on Google and get the desired traffic that can catapult your brand towards success.

How to grow your brand 10X faster on Instagram

Do you know that with right steps it is possible for you to gain more than a 1000 followers on Instagram per week?

When the revolutionary app was launched, it was a mere platform for sharing photos. But over the years, Instagram has grown into a platform that can help one grow their business faster. Today, the app serves as a conduit for millions of businesses to reach their target audience with ease and efficiency. But getting followers on Instagram is a task easier said than done. Here are some tips from the top companies that provide social media marketing services, that can help you increase your follower count instantly!

Test Your Content

One of the most important things to keep in mind is that if you want people to come to you, you need to post content they’d enjoy. Many brands make the mistake of thinking that what they like themselves is what other people would like too – it isn’t often the case. Obviously, as a brand, you need to post content that would help you promote yourself, but you have to be intelligent about it.

Test out different schemes to see what your audience is liking and what it isn’t, and change the way you present your content accordingly. For instance, if you were posting a DIY tutorial, a video would be a much better option than an image full of instructions.

Start leveraging IGTV

Many people upload videos on Instagram but are you uploading your videos on IGTV? Any company that provides social media marketing services would tell you that uploading videos to IGTV is much more beneficial for gaining followers than simply uploading them on your account.

IGTV is a new channel that Instagram wants to push hard. Given that it has been around for a while, there still aren’t a lot of people that are using it. So the moment you start leveraging IGTV, you’ll notice that your numbers will start growing up.

Get ultra-creative with your content.

Constantly be on the lookout for newer ways of reaching and engaging your audience. Many times you may have to resort to cheesy tactics for audience engagement, like asking them to double tap the photo if they too are having a good day – or something else like that. But if you want your business to grow, you sometimes have to play to people’s vulnerabilities – cheesy as they might be.

Leverage micro-content

People are often under the misapprehension that they always have to post mega content in order to get people’s attention. That is not true. You just need to be active. Uploading byte sized posts does just as much work as uploading greater posts. In fact, more than anything, it helps you to retain your followers as people refrain from following accounts that aren’t active.

Upload stories regularly

One of the best ways to get people’s attention on Instagram is to regularly use stories. Since Instagram wants to crush Snapchat, its algorithms are giving wider reach to accounts that are uploading more stories. Also, stories help establish the nature of your account helps you get genuine followers.

 If you follow all these techniques mentioned above, you’ll do great on Instagram. And another bonus tip for you is to engage with people – and not just in terms of likes, comments and shares. While those are good, you must make use of the Instagram live feature. When you go live and interact with your audience, you develop an emotional connection that makes people want to follow you. Hopefully, you’ll follow these tips and get success with your business on Instagram. 

What to look for in a translation agency?

One of the key aspects in promoting any business is solid communication. The message you want to send to your target audience should be received loud and clear. That is easy enough if your target audience belongs to the region you do and you share the same language for communication. But when your business expands beyond your region, you encounter a new challenge – the language barrier.

The only way to overcome this challenge is to get in touch with language translation agencies and have them translate you messages according to the language of your target audience. Since the translation agencies are always in search for the top talent, you can rest assured that your message will be delivered with clarity and efficiency. Once you can establish communication with people who do not speak the same language as you do, your business will suddenly be exposed to an entirely new audience – thus, increasing your sales leads.

Now that we’ve established that to expand your business, you need the help language translation agencies, let’s discuss how to decide which agency to go for – given that there are so many in the market these days.

It’s always better to hire translators that are native speakers

Are you looking for the best translation companies in Delhi? Then one of the most important things to keep in mind is to go for a company that employs native speakers for translation purposes. Now, this is not to discredit the non-native translators. In fact, some of them are really good at their job, but with native speakers, you get a guarantee that things will fall into place on their own. Since the native speakers aren’t just knowledgeable about the language but have also experienced the culture of the region that you want to penetrate, they know precisely what proverbs will work, what jokes could be offensive and what the public there wants to hear. They bring a level of competency that can only be earned by growing up in those particular cultures. So you should always prefer the company that employs native translators.

Go for a company that involves its translators in the marketing process

Translating isn’t just a solitary desk job. Instead, by involving the translators in the marketing process and teaching them about the marketing strategies and ethos of a certain company, the language translation agencies can minimize the chances of any mistakes. Once you know the language, translating in itself is an easy enough task, but what separates the best from the lot is their ability to go beyond their call of duty and understand the process in detail – in order to gain an insight that can tell them what would and wouldn’t work with the people for whom the messages are being translated.

Before hiring an agency, go over their prices and deadlines

You do not want to get stuck with a company that cannot stick to deadlines. Business has always been time bound; if you hire a company that provides translation services in Delhi, you need to make sure that they understand the importance of time besides meeting your required standards. Another thing that you want to ensure is that the agency you hire does not burn a hole in your pocket. As important as the translation work is, you wouldn’t want to spend unnecessarily on it. This is why, it is very important to do market research and weigh your options before you decide upon a company.

Make sure the agency has proper procedures in place

Last thing you want to do is hire a company that is haywire. Any organization that takes itself seriously will have certain procedures of doing the translation work. When you get in touch with the company, ask about those procedures. If they sound simple and efficient, it means the company knows what it is doing. You can also enquire about their portfolio and have a look at the clients they have dealt in the past and how things turned out for them. This will give you a better idea of whether that company is worth hiring or not.