Digital PR - A necessity for every company

Traditional PR is being used in multiple companies for years now. In traditional PR companies spend a lot of time in networking with various journalists across the nation, focus on maintaining proper relations with the media as well as with the public. Since brand image matters a lot for any organisation, with traditional PR, companies had to approach directly to the customers for market research and for product development. Ever since Digital marketing was combined with Traditional PR and formed Digital PR, companies have been enjoying the best of both worlds.

Digital PPR refers to the traditional PR tools which are being used while promoting a product or a company digitally. These tools have showcased to be beneficial for companies in all sectors and have provided the right exposure without spending a huge amount of money on marketing. Following are the tools and techniques developed by Digital PR agencies for a company and its branding:

Backlinks:

Backlinks are the links which are used in a press release, articles, blogs and other forms of content which leads to the webpage of an organisation or of a product or service. Backlinks help in giving out detailed information about a product or a service provided by a company, hence news articles and press release plays a vital role in distributing content to the media outlets and the audience.

Influencer marketing:

Since most of the population spends their time on social networking sites and keep searching for new contents, there are certain people who provide them with the content they require. These people are the influencers, as they influence the customer's mind into purchasing various types of product. Companies are collaborating with these influencers to promote their products and services.

SEO Ranking:

Using SEO keywords is a part of digital marketing and the content is created by the PR agencies. This combination helps in increasing the ranking of the article or blog where the keywords and your brand are being mentioned. It helps in increasing the brand image as the consumers are able to view your webpage or product details in the first page of the search sites.

Lead generations:

A digital PR agency will be able to help you gain new customers by promoting your products to the relevant customers and influence them to purchase your product. As the customer clicks on the link a lead is generated for the company.

Creating a positive brand image, increasing sales, conducting successful social media campaigns are few of the benefits of Digital PR. PR Agencies in Delhi and SEO Services in Delhi provide a variety of social media marketing services which brings out positive results for a company.

5 Reasons why businesses are moving towards Social Media Marketing Services

Social media is the only platform where your company's brand image can change within a second. It is the only platform where you can reach out to masses, even with a tight budget. Social media gives access to companies to personally bond with the customers, understand what they require and how to further develop their products. Due to social media, small businesses to multinational corporations have witnessed the growth of the company at an incredible pace. Many corporates, including start-ups, are shifting towards social media marketing services due to the following reasons:

Cost-effective Tool:

Social media marketing is one of the most cost-effective services in marketing. In most of the social media platforms like Facebook, Instagram, Twitter and other platforms offer free creation of an account and you can start promoting your products through these accounts. This will help in reaching out to people who are interested in your brand. But to gain potential customers you will have to invest in boosting your posts in these accounts.With the help of Big Data and Artificial intelligence your potential customers will be able to see your posts.

Brand image and Brand Loyalty:

Since you are in direct contact with your customers, you will be able to understand how the brand is being perceived in the market. If the customers are not happy with the services provided you can personally connect with them and solve it. This will also help in maintaining brand loyalty towards your product in the market.

Brand exposure:

This tool helps in improving the awareness of the brand in the market. Boosting posts and products amongst the target segment will help in increasing the awareness; hence, you will be able to gain new customers. The customers who have viewed your ads or posts might also create awareness through word of mouth; therefore, companies prefer Social media marketing services these days.

SEO exposure:

With the help of Paid and unpaid SEO keywords, if the content is placed in the right manner, you will increase your ranking while a customer is searching for a product. If a customer is searching for a product with certain keywords and it matches with your keywords, you will be able to increase your ranking.

Market exposure:

Since you are attracting customers through social media accounts, there is no guarantee that you are only covering your target segment; you might end up reaching out to other customers as well. You might end up entering into a new market; therefore it is a great chance and exposure for your company and brand.

These are the 5 reasons why companies are shifting towards social media marketing. If you are hesitant or do not have knowledge about social media marketing there are PR Agencies in DelhiandSEO Services in Delhiwhich will provide you with the right exposure in the right manner with the company's target goal.

What should be your social media strategy for the upcoming times?

Social media has become the most talked about topic in recent times. There was a time when it was just a virtual social mingling plaza. But nowadays it shapes to the need of the people. It is now a social platform for spreading awareness, ecommerce portal for everyone, an open canvas for the advertisements domain and a tool to flourish. However, the controversies regarding the compliance of operational procedures of many social media giants in the past years and all the new embryonic trends of digital marketing from this year are boggling the minds of both the clients and the experts. In such ambiguous times devising a clear plan of action or a sound strategy is the most imperative social media marketing strategy to have.

All the PR Companies in Delhi which are providing the most productive Social Media Marketing Services&SEO Services in Delhiare currently focusing on cooking up powerful stratagems which will not only have a vitalizing effect on the operational flow of the client firm but also brand them for the better.

For the best approach make sure

·         You set your goal right. Do not just go with the flow. In order to have a good strategy it is always essential to have a set goal. The goals you may aim for are increasing your brand awareness, achieving higher sales quality; promoting personal selling, creating loyal customer base, improving ROI and bettering your grip on the industry.

·         The audience you are targeting has valid potential. Do not assume that the people you have kept in mind while making a goods or crafting a service will opt for it. Collect database of customer preferences, research it, analyse the trend and then target a customer base.

·         The metrics are chosen right. For productive user engagement and enhancement of conversion rate it is of utmost importance that your marketing inputs get apt reciprocation. For different activity the metrics are different. Some of the most fecund engagement metrics are reach of the post, organic & paid likes, clicks, interactions, hashtag performance and sentiment.

·         Know your rivals. Competition has its own pros. If you study the approach of your rival then you can learn a new way becausewithin a genre everyone has a different strategy. Just Google then and read them.

·         Curate the content. Content will always be the king of every marketing strategy. So utilize images, infographics, user-generated contents, and create content themes to generate more leads.

·         And finally time your post right. An apt post at the most opportune time is the most dynamic way to setup an accountable & prosperous social media marketing strategy. Timeliness of post and time bound client interactions are the key to success.

PR for SEO – An Insightful View

Search Engine Optimisation or SEO is one of the major tools of Digital Marketing. Over the years the tool has been honed a lot and has now become an integral part of internet marketing strategy too. But it is no longer a lone wolf. All the other associate marketing tools like email marketing, social media marketing, paid marketing, offline marketing and variant promotional efforts enables SEO to yield more successful outcomes.

According to the latest trend analysis it is observed that public relations or PR is giving SEO unforeseen mileage. PR driven SEO strategies are making leaps & bound progress in bringing to fruition the goals of every marketing campaigns. The reason behind this are

·         PR is flashing the links better. Links are the most crucial factor in search engine ranking. More consistent & quantifiable the links better is the SEO, hence better traffic inflow. A link covered in a national newspaper or news channel will have more clicks than the one spreadthrough an email burst.

·         Brand recognition is best boosted by PR. PR was basically invented to make brands more recognizable. Therefore with this huge popularity, lead generation for SEO becomes quite easy.

·         PR handles brand reputation with care. If a website receives too many negative remarks or bad reviews its SERP will downgrade and SEO will falter. PR is the tool for reputation management and it only curtails the negativity but also keeps the growth organic & optimistic.

·         PR keeps social proof. An appearance on a celebrated newspaper bulletin or a popular magazine strip or on any other highlighted media is a great social recognition for the brand. This lures the traffic toward the website and facilitates SEO to push the SERP ranking higher.

Most of the PR Agencies in Delhi are now offering Social Media Marketing Services and SEO Services in Delhi since PR has become an unavoidable part of digital marketing. The nicks & tricks these expert promotional & branding agencies are opting for to extend the coverage of SEO strategy deployed by a firm these days are

1.      Publication of conclusive press releases.

2.      Appointing media network specialists.

3.      Hashtagging PR opportunities on different social media platforms.

4.      Creating astute campaigns.

5.      Partnering with charities.

6.      Feedbacking on reviews.

7.      Approaching through market data research.

8.      Inserting quotes in reporting.

9.      Posting attractive & relevant images.

10.  Telling the stories of the customers.

11.  Linking up post with relevant current affairs for SEO lead generation.

How to devise new marketing strategies with known tools?

Digital marketing is that umbrella under the shade of which every individual marketing tools bloom. However, it is also a fact that the results obtained by implementing any one of these tool is often but not outweighed by the collective efforts of all. Hence, the digital marketing companies nowadays are not opting for a single tool approach but heavily relying on integrating more than one of these premium digital marketing tools in devising the most fruitful marketing strategy for the clientele.

Two of the leading marketing tools of this digital age are SEO (Search Engine Optimisation) and PR (Public Relations). Even few years back both the tools of marketing were not even considered together – SEO was used for online lead generation while PR was for departmentalized for offline promotional campaigning.However, with the introduction of algorithm updates named Penguin & Panda by Google things started changing drastically. Quality of the content and the number of referrals for the websites were seriously taken into consideration. Quasi promotional techniques took the back seat while white hat methods were given the driver’s seat. With this SEO and PR strategies & methodologies became at par and are now running parallel in the same direction.

In this congruent environment all the PR Firms in Delhi, the Social Media Companies in Delhiand theSEO Companies in Delhi are trying to integrate PR & SEO tactics in their digital marketing strategies for all their projects. The following pointers will give you an overview about some of the essential metrics that can help you integrate PR & SEO into a marketing strategy.

·         Influencers – These people as the name suggests, influence others greatly. By contacting such a personality you can actually extend the reach of your content through social media & other interactive channels and generate good leads.

·         Press Release – It is an old adverting tool but in the 2.0 version it uses the social & multimedia channels. If you release it right then both your brand & keyword strategy will get an overwhelming exposure.

·         Blogging – Guest blogging works miracles for many. If your blog page has a post of Neil Patel then the amount of traffic your website will get is unimaginable. And the icing on the cake will be if the blog has a few backlinks to your services& social media pages.

·         Content – If the content is written properly following editorial guidelines and has effective optimization inputs then it will generate lead of its own fulfilling both the roles of PR & SEO.