PR for SEO – An Insightful View

Search Engine Optimisation or SEO is one of the major tools of Digital Marketing. Over the years the tool has been honed a lot and has now become an integral part of internet marketing strategy too. But it is no longer a lone wolf. All the other associate marketing tools like email marketing, social media marketing, paid marketing, offline marketing and variant promotional efforts enables SEO to yield more successful outcomes.

According to the latest trend analysis it is observed that public relations or PR is giving SEO unforeseen mileage. PR driven SEO strategies are making leaps & bound progress in bringing to fruition the goals of every marketing campaigns. The reason behind this are

·         PR is flashing the links better. Links are the most crucial factor in search engine ranking. More consistent & quantifiable the links better is the SEO, hence better traffic inflow. A link covered in a national newspaper or news channel will have more clicks than the one spreadthrough an email burst.

·         Brand recognition is best boosted by PR. PR was basically invented to make brands more recognizable. Therefore with this huge popularity, lead generation for SEO becomes quite easy.

·         PR handles brand reputation with care. If a website receives too many negative remarks or bad reviews its SERP will downgrade and SEO will falter. PR is the tool for reputation management and it only curtails the negativity but also keeps the growth organic & optimistic.

·         PR keeps social proof. An appearance on a celebrated newspaper bulletin or a popular magazine strip or on any other highlighted media is a great social recognition for the brand. This lures the traffic toward the website and facilitates SEO to push the SERP ranking higher.

Most of the PR Agencies in Delhi are now offering Social Media Marketing Services and SEO Services in Delhi since PR has become an unavoidable part of digital marketing. The nicks & tricks these expert promotional & branding agencies are opting for to extend the coverage of SEO strategy deployed by a firm these days are

1.      Publication of conclusive press releases.

2.      Appointing media network specialists.

3.      Hashtagging PR opportunities on different social media platforms.

4.      Creating astute campaigns.

5.      Partnering with charities.

6.      Feedbacking on reviews.

7.      Approaching through market data research.

8.      Inserting quotes in reporting.

9.      Posting attractive & relevant images.

10.  Telling the stories of the customers.

11.  Linking up post with relevant current affairs for SEO lead generation.